市場調查報告書

條形音箱的全球市場:成長、趨勢、預測

Soundbar Market - Growth, Trends and Forecast (2020 - 2025)

出版商 Mordor Intelligence LLP 商品編碼 922486
出版日期 內容資訊 英文 125 Pages
商品交期: 2-3個工作天內
價格
條形音箱的全球市場:成長、趨勢、預測 Soundbar Market - Growth, Trends and Forecast (2020 - 2025)
出版日期: 2020年01月01日內容資訊: 英文 125 Pages
簡介

全球條形音箱市場在2020年∼2025年間,預測將以8%的年複合成長率成長。預計從離線根據向線上媒體消費的轉移,及訂閱平台的普及,語音支援技術的條形音箱的整合等促進該市場成長。

本報告提供全球條形音箱市場調查,市場概要,各設備類型、各地區的市場規模的變化與預測,市場成長要素及阻礙因素,市場機會,競爭情形,主要企業的簡介等全面性資訊。

目錄

第1章 簡介

  • 調查成果
  • 調查的前提條件
  • 調查範圍

第2章 調查手法

第3章 摘要整理

第4章 市場動態

  • 市場概要
  • 市場成長要素及阻礙因素
  • 市場成長要素
    • 音訊內容的無線串流的需求增加
    • 低價格獨立的喇叭的可用性
  • 市場阻礙因素
  • 產業價值鏈分析
  • 波特的五力分析
    • 買方議價能力
    • 供給企業談判力
    • 新加入業者的威脅
    • 替代品的威脅
    • 競爭企業間的敵對關係
    • 市場情況

第5章 技術概述

  • 各安裝方法
    • 主動式
    • 被動式
  • 各安裝類型
    • 桌上型
    • 壁掛式
  • 各用途
    • 家庭音訊
    • 商業

第6章 市場區隔

  • 各類型設備
    • 2頻道
    • 3頻道
    • 5頻道
    • 其他
  • 各地區
    • 北美
    • 歐洲
    • 亞太地區
    • 中南美
    • 中東、非洲

第7章 競爭情形

  • 企業簡介
    • Polk Audio(DEI Holdings Inc)
    • Samsung Electronics
    • Bose Corporation
    • LG Electronics Inc
    • Onkyo
    • SONY
    • Best Buy Co., Inc.
    • Voxx International
    • Koninklijke Philips
    • Panasonic
    • Sennheiser electronic GmbH & Co. KG
    • Boston Acoustics ( Denon)
    • Hisense Co., Ltd.
    • Xiaomi Corporation
    • Sonos Inc
    • Edifier
    • VIZIO Inc
    • Blaupunkt GmbH (Aurelius Group)

第8章 市場機會及未來趨勢

第9章 投資分析

目錄
Product Code: 67108

Market Overview

The soundbar market is expected to register a CAGR of 8 % during the forecast period, 2020-2025. According to a report by Qualcomm Incorporated in 2019, for 78% of the customer, sound quality is a top-ranking purchase driver for them for purchasing a soundbar. This complements the growth of the soundbar in the forecast period.

  • One of the major factors driving the soundbar market is the change in the consumption of media i.e. from offline to online. The increasing penetration of subscription-based platforms such as Netflix or Amazon Prime is complementing the growth of soundbar because the soundbar provides an enhanced sound quality to the viewers.
  • Another one of the major factors driving the market is the integration of voice assistance technology in the soundbar. For instance, in May 2019, Bose launched soundbars that supports Google VoiceAssistant. Google's voice assistant is available via an automatic software update on Bose Soundbar 500, and Bose Soundbar 700.
  • Similarly, Sonos also announced the Google Assistant integration for the Sonos Beam soundbar. Thus, interoperability between different voice assistants is becoming essential for the vendors, perhaps due to customers wanting flexibility in their smart home products.
  • However, the availability of low-priced in stand-alone speakers is expected to be a significant factor in restraining market growth.

Scope of the Report

Soundbar market isan emerging market and emerging technology and rising disposable income are likely to provide numerous opportunities in untapped emerging economies. This report provides complete analysis on the basis of different types of channels available for soundbar. This report is also segmented on different geographic locations such as North America, Europe, Asia-Pacific, Latin America, and Middle East &Africa. Active and Passive soundbar is also considered in the scope of this market.

Key Market Trends

Enhanced Customer Viewing Experience Drives the Market

  • The primary reason behind using the soundbar is their ability to stream audio content wirelessly and enhance the overall experience. Further, the integration of voice assistants such as Google, Amazon, etc. is boosting the experience of the consumers.
  • Moreover, increasing the number of smart homes that are equipped with connected communication devices is boosting the market for home theatre, which in result also drives the soundbar market.
  • For instance, in September 2019, Netgem ( connected home company) has launched the second generation of its smart soundbar in partnership with the Sharp Corporation. This is equipped with Alexa, 4K HDR10, a DVB-T2 tuner built-in, and access to a range of OTT apps. It also allowed users to control their wireless headphones and wireless speakers at home through Soundbox TV functions, as well as smart home devices that are compatible with the Alexa ecosystem. Such development in soundbar technology is expected to boost market demand.
  • Additionally, according to Energy Star, the total soundbar unit shipments are expected to increase from around 8 million in 2018 to 8.55 million by 2020 in the United States. This increase in the shipment value creates a positive impact on the soundbar market globally.

India is Likely to Show Remarkable Growth

  • India is expected to show a remarkable growth in the soundbar market because, as per IBEF, India's media consumption has grown at a CAGR of 9 % during 2012-18, almost nine times that of the US and two times that of China. Thus, the industry is expected to grow at a much faster rate than the global average rate.
  • Further, India is a price-sensitive market; therefore, vendors are launching low priced soundbar in the Indian Market. In September 2019, Xiomi launched a black color variant of the Mi Soundbar in the country, which is considered to be a cheap soundbar compared to other competitors who are providing the same specifications at a higher range.
  • Additionally, according to Broadcast Audience Research Council India, TV penetration in India stands at 66% in 2018, and the average time spent on watching TV per viewer is 4 hours and 6 minutes in India. Therefore, there is a vast potential for the TV industry to expand in the region, and when soundbar, paired with television, it augments the sound and viewing experience, which is expected to drive the market in the region.

Competitive Landscape

The soundbar market is competitive in nature because of the presence of global vendors such as Polk Audio(DEI Holdings Inc), Samsung Electronics, Bose Corporation, and Onkyo Corporation. Although the market is very price-sensitive, companies are focusing on launching new products in the market. Few recent developments are:

  • October 2019 - Roku Players and Walmart Inc. partnered to release cheaper versions of the Roku Smart Soundbar under Walmart's Onn brand of electronics. These versions of Roku's products are expected to be slightly lower-spec than the regular versions and these would be around USD 50 less than the standard versions on other retailers. This partnership is expected to attract more customers to purchase the product at a cheaper rate.
  • August 2019 - Blaupunkt GmbH ( Aurelius Group) launched one soundbar with Dolby Digital sound in India and is available on online and e-commerce platforms such as Amazon and Flipkart and brick and mortar stores like at Croma. This product launch enhances the company's brand visibility in India and strengthes its geographical presence.

Reasons to Purchase this report:

  • The market estimate (ME) sheet in Excel format
  • Report customization as per the client's requirements
  • 3 months of analyst support

Table of Contents

1 INTRODUCTION

  • 1.1 Study Deliverables
  • 1.2 Study Assumptions
  • 1.3 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET DYNAMICS

  • 4.1 Market Overview
  • 4.2 Introduction to Market Drivers and Restraints
  • 4.3 Market Drivers
    • 4.3.1 Increasing Demand for Wireless Streaming of Audio Content
    • 4.3.2 Availability of Low-priced in Stand-alone Speakers
  • 4.4 Market Restraints
    • 4.4.1 Availability of Low-priced Speakers in Stand-alone Speakers
  • 4.5 Industry Value Chain Analysis
  • 4.6 Industry Attractiveness - Porter's Five Force Analysis
    • 4.6.1 Threat of New Entrants
    • 4.6.2 Bargaining Power of Buyers/Consumers
    • 4.6.3 Bargaining Power of Suppliers
    • 4.6.4 Threat of Substitute Products
    • 4.6.5 Intensity of Competitive Rivalry

5 TECHNOLOGY SNAPSHOT

  • 5.1 Installation Method
    • 5.1.1 Active Soundbar
    • 5.1.2 Passive Soundbar
  • 5.2 Installation Type
    • 5.2.1 Tabletop
    • 5.2.2 Wall - Mounted
  • 5.3 Soundbar Application
    • 5.3.1 Home Audio
    • 5.3.2 Commercial

6 MARKET SEGMENTATION

  • 6.1 By Equipment Type
    • 6.1.1 2 Channel
    • 6.1.2 3 Channel
    • 6.1.3 5 Channel
    • 6.1.4 Others
  • 6.2 Geography
    • 6.2.1 North America
      • 6.2.1.1 United States
      • 6.2.1.2 Canada
      • 6.2.1.3 Rest of North America
    • 6.2.2 Europe
      • 6.2.2.1 Germany
      • 6.2.2.2 United Kingdom
      • 6.2.2.3 France
      • 6.2.2.4 Rest of Europe
    • 6.2.3 Asia-Pacific
      • 6.2.3.1 China
      • 6.2.3.2 Japan
      • 6.2.3.3 India
      • 6.2.3.4 South Korea
      • 6.2.3.5 Rest of Asia-Pacific
    • 6.2.4 Latin America
    • 6.2.5 Middle East and Africa

7 COMPETITIVE LANDSCAPE

  • 7.1 Company Profiles
    • 7.1.1 Polk Audio(DEI Holdings Inc)
    • 7.1.2 Samsung Electronics
    • 7.1.3 Bose Corporation
    • 7.1.4 LG Electronics Inc
    • 7.1.5 Onkyo Corporation
    • 7.1.6 Sony Corporation
    • 7.1.7 Best Buy Co., Inc.
    • 7.1.8 Voxx International
    • 7.1.9 Koninklijke Philips
    • 7.1.10 Panasonic Corporation
    • 7.1.11 Sennheiser electronic GmbH & Co. KG
    • 7.1.12 Boston Acoustics ( Denon)
    • 7.1.13 Hisense Co., Ltd.
    • 7.1.14 Xiaomi Corporation
    • 7.1.15 Sonos Inc
    • 7.1.16 Edifier
    • 7.1.17 VIZIO Inc
    • 7.1.18 Blaupunkt GmbH ( Aurelius Group)

8 MARKET OPPORTUNITIES AND FUTURE TRENDS

9 INVESTMENT ANALYSIS