物聯網 (IoT) 平台市場 - 增長、趨勢、COVID-19 影響和預測（2022-2027 年）

物聯網 (IoT) 平台市場預計在預測期內以 15.2% 的複合年增長率增長。

IoT 平台由專為 IoT 應用程序設計的開發板組成。這些平台在物聯網設備的各種設計人員將他們的項目連接到互聯網方面發揮著關鍵作用。物聯網平台提供與各種支持物聯網的硬件設備的連接，例如筆記本電腦、移動和可穿戴健身設備、工業控制系統和汽車遠程信息處理單元。

主要亮點

• 物聯網平台，也稱為應用支持平台 (AEP)，被定義為一種中間件形式，位於物聯網設備、網關和應用程序層之間，並支持其構建。典型的物聯網平台由基本組件組成，包括處理單元、內存單元和連接模塊。它們允許輕鬆集成現有的現成傳感器和執行器。
• 物聯網平台是物聯網架構的關鍵組件，它連接虛擬世界和現實世界，在管理數據流的同時實現對象之間的通信。它還支持應用程序開發，並為連接的物聯網設備提供基本分析。
• 物聯網平台專為物聯網應用而構建，並被多位支持物聯網的硬件設備設計人員使用，例如手機、筆記本電腦、工業控制系統 (ICS)、可穿戴健身設備和汽車遠程信息處理單元。由各種開發板組成，這些開發板在將項目連接到 Internet 方面發揮著重要作用。隨著平台整合成為一種趨勢，一致的協作正在擴大其市場地位，增加功能，同時專注於最大限度地減少訪問所需的應用程序數量。例如，2022 年 1 月，物聯網運營商 1NCE 和亞馬遜網絡服務 (AWS) 宣佈建立合作夥伴關係，以促進 1NCE 物聯網平台的擴展，並將其雲原生物聯網服務分發到更接近全球客戶的位置。 1NCE 獨特的軟件產品基於 AWS 構建，可將蜂窩物聯網連接快速即插即用地集成到物聯網開發人員開發的解決方案中。
• 在物聯網生態系統中，聯網設備的數量持續增長。這使得傳輸、下載和上傳大量數據至關重要，主要是在企業數據中心。這些數據中心正在部署物聯網平台，以提高他們在管理物聯網數據資源的專業知識、速度和敏捷性方面的能力。由於連接的物聯網設備數量增加，數據量增加，大數據也有望成為研究市場的補充領域。
• 預計在預測期內，對雲上數據存儲的需求不斷增加以及對數據分析的需求不斷增加等因素將推動企業物聯網平台市場的發展。不斷增長的數據流量已成為導致雲數據存儲需求的主要潛在因素。隨著全球物聯網應用的增加，設備之間的連接性也在增加。因此，積累了大量的數據。
• 為了在大流行期間最大限度地減少接觸，醫療保健組織正在部署物聯網解決方案來幫助保護 PPE。五家美國醫院已經開始測試美敦力世界上第一台可以遠程監控和調整的呼吸機。美敦力 (Medtronic) 的呼吸機專為 COVID-19 打造，允許從業者使用筆記本電腦從任何地方遠程監控和調整呼吸機，從而幫助醫院減少 PPE 的使用。根據 Microsoft 2021 年 10 月的 IoT Signals 報告，COVID-19 為組織及其 IoT 戰略帶來了意想不到的好處，在接受調查的所有行業利益相關者中，約 44% 的人 31% 預計 COVID-19 將加速他們的 IoT 投資大流行。

主要市場趨勢

醫療保健有望顯著增長

• 根據 BICS SA/NV 的數據，聯網醫療設備佔所有物聯網技術的 40%，並且有望通過易於部署的監控和報告功能打造更好的患者體驗來改變整個行業。
• 全球醫護人員短缺是該行業的主要問題。預計到 2025 年，僅美國就將面臨 124,000 名醫生的短缺。雖然這在亞洲和非洲低於預期，但仍然是一個嚴重的赤字。這一因素表明需要升級醫療設施和醫療保健行業的快速增長，這可能會進一步推動市場。對先進醫療設備和聯網醫療設備的需求可能會增加。
• 使用物聯網對抗與生活方式相關的疾病仍處於早期階段，而且成本高昂。一般消費者一般不會體驗到這些服務。這為服務於此類消費群體的供應商提供了機會。
• 例如，在 2022 年 1 月的 CES 2022 上，Olea Sensor Networks 宣布了基於 Olea 用於非接觸式和遠程生命體徵監測的下一代系統“OleaSense”的“OSN 數位健康平台”。用於物聯網產品開發和高級研究的數字健康開發平台使用 Olea 的 AI 信號處理和峰值檢測算法來處理實時數據並提取心率、呼吸和心率變異性等生命統計數據。
• 為了推動物聯網應用的創新，支持技術已成為醫療保健行業的一項基本需求。基於物聯網的醫療保健系統的實施基於從醫院、康復中心、社區和家庭收集的大數據。收集到的數據實時更新，連接的事物之間可以同時發生數據交易。資訊可以存儲在服務器上。

北美有望佔據很大份額

• 根據 GSMA Intelligence 的數據，到 2025 年，北美將有 54 億個物聯網 (IoT) 連接。北美在 2019 年擁有 28 億個物聯網連接。組織推動物聯網的採用是為了提高運營效率和提高競爭力，但在這個領域，物聯網的採用是由成本降低推動的。 Ovum 的一項研究發現，美國公司經常使用物聯網來降低成本。
• 物聯網在美國是一個快速發展的行業。美國的現代製造設施依靠新技術和創新以更低的成本和更高的速度生產更高質量的產品。根據消費者技術協會的數據，到 2021 年，美國聯網設備的出貨量將從 2016 年的 6.21 億台增長到 7.91 億台。
• 物聯網技術正在克服製造業的人力短缺問題，尤其是在美國等發達國家。出於這個原因，美國聯邦政府和私營公司正在投資工業 4.0 物聯網技術，以增加美國在中國等勞動力成本低的國家失去的工業基礎。因此，物聯網技術可以主要推動整個地區採用智能工廠解決方案。
• 為了滿足客戶的動態需求並加強其產品組合，公司正在為現有產品添加新功能並開發新產品。例如，2021 年 11 月，加速消費品牌和互聯網服務提供商 (ISP) 數位化轉型的物聯網 (IoT) 平台參與者 Isla Networks 將成為一家在全國擁有 500 多家門店的加拿大公司。輪胎集團公司宣布將採用該公司的交鑰匙物聯網固件來交付可在全球範圍內使用的全新智能家居產品系列。
• 此外，2022 年 2 月，Rogers Communications 的業務部門 Rogers Business 宣布推出適用於智能城市和智能建築的全新 IoT（物聯網）解決方案。這些來自羅傑斯多元化合作夥伴的新解決方案將通過提高水、停車、交通、運輸和車隊管理方面的響應能力和效率來增強羅傑斯當前的物聯網產品組合。空氣質量、安全和數位標牌系統的先進技術也包含在新的智能建築解決方案中。

競爭格局

由於國內和國際市場存在眾多參與者，物聯網 (IoT) 平台市場分散且競爭激烈。由於市場上有許多技術巨頭，因此市場顯得分散。市場參與者正在採取各種策略，例如產品創新和併購。市場上的主要參與者包括 IBM Corporation、Microsoft Corporation、SAP 等。

• 2022 年 3 月 - MVNO 和物聯網解決方案提供商 Sierra Wireless 是 5G 領域的市場領導者，是美國規模最大、速度最快的 5G 網絡，旨在增強其在全球範圍內提供低功耗廣域 (LPWA) 連接的智能連接服務。宣布它將擴大與擁有全國性 5G 網絡的 T-Mobile 的合同。通過此次合作，T-Multiband Mobile 的 5G 連接將為需要高吞吐量和低延遲的固定應用提供 4G LTE 超高數據，例如商業安全/影像監控、遠程醫療服務、數位自動售貨和標牌。美國客戶也一樣。
• 2021 年 11 月 - L&T Technology Services Ltd (LTTS) 能源與可持續發展管理器解決方案現已在 Microsoft Azure 上推出，以進行數位化轉型並構建未來增長的可持續工廠。該交易是 LTTS 與微軟加強合作的一部分，旨在通過 Azure 的企業雲優先、移動優先架構向全球企業提供其先進的技術製造解決方案套件。

其他特典

• Excel 格式的市場預測 (ME) 表
• 3 個月的分析師支持

內容

第 1 章介紹

• 研究假設和市場定義
• 調查範圍

第 2 章研究方法

第 3 章執行摘要

第 4 章市場洞察

• 市場概覽
• 工業吸引力 - 波特五力分析
  • 新進入者的威脅
  • 買家的議價能力
  • 供應商的議價能力
  • 替代品的威脅
  • 競爭公司之間的敵對關係

第 5 章市場動態

• 市場促進因素（自動化的進步、使大數據分析成為重要資產、增加對物聯網的投資等）
• 市場挑戰（市場分散、缺乏平台擴展和管理的基礎設施等）
• 主要用例和案例研究（供應鏈可視化、智能灌溉、服務管理、製造績效等）
• 市場進入策略（生態系統開發、客戶成功、定價等）
• 物聯網市場格局（當前情景、各種類別的支出、影響行業增長的關鍵因素、按支出劃分的關鍵最終用戶行業、關鍵發展等）

第 6 章市場細分

• 按部署
  • 本地
  • 雲端/服務
• 按平台類型
  • 應用啟用
  • 設備管理
  • 高級分析
  • 雲存儲/IaaS
  • 連接性
• 按最終用戶行業
  • 工業領域
  • 互聯建築
  • 智能家居
  • 移動性
  • 醫療
  • 其他最終用戶應用
• 區域資訊
  • 北美
  • 歐洲
  • 亞太地區
  • 世界其他地區

第 7 章競爭格局

• 公司簡介
  • IBM Corporation
  • Microsoft Corporation
  • PTC Inc.
  • SAP SE
  • Siemens AG
  • C3.ai
  • Oracle Corporation
  • GE Digital（General Electric Company）
  • Hitachi Ltd
  • Software AG
  • ABB Ltd
  • Amazon Web Services Inc.
  • AVEVA Group PLC
  • Alitzon Inc.
  • Robert Bosch GmbH

第 8 章投資分析

第 9 章市場潛力

The Internet of Things (IoT) platform market is expected to register a CAGR of 15.2% over the forecast period. IoT platforms consist of development boards that are designed particularly for IoT applications. These platforms play an important role in helping various designers of IoT devices to connect their projects to the internet. IoT platform provides connectivity to various IoT-compatible hardware devices such as laptops, mobiles, wearable fitness devices, industrial control systems, automotive telematics units, etc.

Key Highlights

• IoT platforms, also called application enablement platforms or AEPs, are defined as a form of middleware that lies between the layers of IoT devices and gateways and applications, which it enables to build. A typical IoT platform consists of essential components that include a processing unit, a memory unit, and a connectivity module. They allow easy integration of existing commercial sensors and actuators.
• IoT platforms are the main component of IoT architecture that connects the virtual world and the real world and enable communication between objects while managing data flows. They also support application development and provide basic analytics for connected IoT devices.
• IoT platforms are designed specifically for IoT applications and consist of various development boards that play a crucial role in helping multiple designers of IoT-compatible hardware devices such as mobiles, laptops, industrial control systems (ICS), wearable fitness devices, and automotive telematics units to connect their project to the internet. Consistent collaborations are broadening market positions as consolidations of platforms has become the trend, with an emphasis on increasing functionality whilst minimizing the number of applications required to access them. For instance, in January 2022, the IoT Carrier 1NCE and Amazon Web Services (AWS) collaborated to boost the expansion of 1NCEs IoT platform, dispersing its cloud-native IoT offering closer to customers worldwide. Its unique software offering is built on AWS to enable quick integration of cellular IoT connectivity into solutions developed by IoT developers with plug-and-play functionalities.
• The market has been witnessing an increasing number of connected devices in an IoT ecosystem. Because of this, the need for transferring, downloading, and uploading large volumes of data, mostly in enterprise data centers, has become essential. These centers are deploying IoT platforms to enhance their capabilities in terms of expertise, speed, and agility to manage IoT data resources. As the amount of data grows owing to an increasing number of connected IoT devices, big data is another field that is expected to complement the studied market.
• Factors such as increasing demand for data storage over the cloud and growing demand for data analytics are expected to boost the market for enterprise IoT platforms over the forecast period. Increased data traffic has been the main underlying factor responsible for the demand for cloud data storage. With an increase in IoT adoption across the world, connectivity among devices is also growing. Hence, there is an accumulation of vast piles of data.
• The increased efforts to minimize contact amid the pandemic drive healthcare organizations to deploy IoT solutions that help preserve PPE. Five US hospitals have jumped to test Medtronic's first-of-its-kind ventilator that can be monitored and adjusted remotely. Medtronics' ventilator, which was created in response to COVID-19, is helping to reduce hospital use of PPE by allowing practitioners to remotely monitor and adjust the ventilator via a laptop computer from anywhere. According to Microsoft's IoT Signals report from October 2021, COVID-19 resulted in unexpected benefits for organizations and their IoT strategies, with nearly 44% of all surveyed industry professionals expected to accelerate their IoT investments as a result of the COVID-19 pandemic compared to 31% in 2020.

Key Market Trends

Medical is Expected to Witness Significant Growth

• According to the BICS SA/NV, connected medical devices are expected to represent 40% of all IoT technology, transforming the industry by building an enhanced patient experience with easy-to-deploy monitoring and reporting proficiencies.
• A worldwide shortage of healthcare workers is a significant concern for the industry. In the United States alone, the shortage is projected at 124,000 physicians by 2025. Although it is lower than the anticipated shortages in Asia and Africa, it still signifies a crucial deficiency. This factor indicates a need for upgraded medical facilities and rapid growth in the healthcare sector, which may further drive the market. Advanced and connected medical equipment are more likely to experience demand.
• Lifestyle disease management applications involving IoT are still at a nascent stage and are costly. Ordinary consumers generally do not experience these services. This creates an opportunity for vendors serving such consumer segments.
• For instance, in January 2022, Olea Sensor Networks announced the OSN Digital Health Platform at CES 2022, based on Olea's next-gen system for contactless and remote vital sign monitoring of OleaSense. The digital health development platform for IoT product development and advanced research processes real-time data using Olea's AI signal processing and peak detection algorithms, extracting vital statistics such as cardiac, respiration, and heart-rate variability.
• To promote innovations in IoT applications, enabling technologies is an essential need for the healthcare sector. The implementation of IoT-based healthcare systems is based on big data collected from hospitaals, rehabilitation centers, communities, and homes. The gathered data updates in real-time, and the data transactions may happen simultaneously among the connected things. Information can be stored on the servers.

North America Expected to Witness Significant Share

• According to GSMA Intelligence, it is anticipated that there will be 5.4 billion Internet of Things (IoT) connections overall in North America by 2025. In North America, there was 2.8 billion Internet of Things connections in 2019. In order to promote operational efficiency and boost competitiveness, IoT adoption is driven by organizations; however, in the area, IoT adoption is driven by the desire to save costs. An Ovum survey found that American businesses frequently used IoT to cut costs.
• IoT is a rapidly growing industry in the United States. Modern manufacturing facilities in the US rely on new technologies and innovations for producing higher quality products at an enhanced rate with lower costs. According to Consumer Technology Association, in 2021, the connected device shipments will be 791 million units in the United States from 621 million units in 2016.
• IoT technologies are overcoming the labor shortage in the manufacturing sector, especially in developed countries, like the United States. Due to this, the Federal Government and the private sector in the United States are investing in Industry 4.0 IoT technologies to increase the American industrial base, which China and other low-labor cost countries have taken over. Therefore, IoT technologies may mainly drive the adoption of smart factory solutions across the region.
• To meet the dynamic demands of the customers and enhance their product portfolio, the companies are incorporating new features in existing products and developing new products. For instance, in November 2021, Ayla Networks, a player in the Internet of Things (IoT) platforms that speed up digital transformation for consumer brands and Internet service providers (ISPs), announced that Canadian Tire, a member of the Canadian Tire Corporation group of companies with over 500 stores across Canada, selected its turnkey IoT firmware to power a new, globally available line of smart home products.
• Furthermore, in February 2022, New internet of things (IoT) solutions for smart cities and smart buildings was introduced by Rogers Business, the part of Rogers Communications that focuses on businesses. These new solutions from diverse Rogers partners increase response and efficiency in water, parking, traffic, transit, and fleet management, expanding Rogers' current IoT portfolio. Advanced technology in air quality, security, and digital signage systems have also been included in new smart building solutions.

Competitive Landscape

The Internet of Things (IoT) Platform Market is fragmented and highly competitive, owing to the presence of many players in the market operating in the domestic as well as the international market. The market appears to be fragmented due to the presence of many technological giants in the market. Various strategies are being adopted by the major players in the market, such as product innovation and mergers and acquisitions. Some of the major players in the market are IBM Corporation, Microsoft Corporation, and SAP, among others.

• March 2022 - In order to strengthen its global Low Power Wide Area (LPWA) connectivity offering through its Smart Connectivity service, Sierra Wireless, an MVNO and provider of IoT solutions, announced an expanded agreement with T-Mobile, the market leader in 5G and owner of the largest and fastest nationwide 5G network in the United States. The collaboration also makes T-multi-band Mobile's 5G connectivity available to customers in the US, along with 4G LTE ultra-high data offers for fixed applications like commercial security/video surveillance, telehealth services, digital vending, signage, and others that demand high throughput and low latency.
• November 2021 - The Energy & Sustainability Manager solution from L&T Technology Services Ltd (LTTS) will be made available on Microsoft Azure in order to transform and build sustainable factories of the future digitally. The most recent deal is a part of LTTS' growing collaboration with Microsoft to make its advanced technology manufacturing solution suite available to businesses all over the world via Azure's enterprise cloud-first, mobile-first architecture.

Additional Benefits:

• The market estimate (ME) sheet in Excel format
• 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

• 1.1 Study Assumptions and Market Definition
• 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET INSIGHTS

• 4.1 Market Overview
• 4.2 Industry Attractiveness - Porter's Five Forces Analysis
  • 4.2.1 Threat of New Entrants
  • 4.2.2 Bargaining Power of Buyers
  • 4.2.3 Bargaining Power of Suppliers
  • 4.2.4 Threat of Substitute Products
  • 4.2.5 Intensity of Competitive Rivalry

5 MARKET DYNAMICS

• 5.1 Market Drivers (Growing Automation, Big Data Analytics becoming a Key Asset, Greater IoT Spending, etc.)
• 5.2 Market Challenges (Market Fragmentation, Lack of Infrastructure to Scale Platforms and Manage them, etc.)
• 5.3 Key Use-cases and Case Studies (Supply Chain Visibility, Smart Irrigation, Service Management, Manufacturing Performance, etc.)
• 5.4 Go-To-Market Strategies (Ecosystem Development, Customer Success, Pricing, etc.)
• 5.5 IoT Market Landscape (Current Scenario, Spending Across Various Categories, Key Factors Influencing the Growth of the Industry, Major End-user Industries by Spending, and Key Developments)

6 MARKET SEGMENTATION

• 6.1 By Deployment
  • 6.1.1 On-premise
  • 6.1.2 Cloud/Saas
• 6.2 By Type of Platform
  • 6.2.1 Application Enablement
  • 6.2.2 Device Management
  • 6.2.3 Advanced Analytics
  • 6.2.4 Cloud Storage/IaaS
  • 6.2.5 Connectivity
• 6.3 By End-user Industry
  • 6.3.1 Industrial
  • 6.3.2 Connected Building
  • 6.3.3 Smart Home
  • 6.3.4 Mobility
  • 6.3.5 Medical
  • 6.3.6 Other End-user Applications
• 6.4 By Geography
  • 6.4.1 North America
  • 6.4.2 Europe
  • 6.4.3 Asia Pacific
  • 6.4.4 Rest of the World

7 COMPETITIVE LANDSCAPE

• 7.1 Company Profiles
  • 7.1.1 IBM Corporation
  • 7.1.2 Microsoft Corporation
  • 7.1.3 PTC Inc.
  • 7.1.4 SAP SE
  • 7.1.5 Siemens AG
  • 7.1.6 C3.ai
  • 7.1.7 Oracle Corporation
  • 7.1.8 GE Digital (General Electric Company)
  • 7.1.9 Hitachi Ltd
  • 7.1.10 Software AG
  • 7.1.11 ABB Ltd
  • 7.1.12 Amazon Web Services Inc.
  • 7.1.13 AVEVA Group PLC
  • 7.1.14 Alitzon Inc.
  • 7.1.15 Robert Bosch GmbH

8 INVESTMENT ANALYSIS

9 FUTURE OF THE MARKET