市場調查報告書

運動光學市場 - 成長,趨勢,預測(2020 - 2025)

Sports Optic Market - Growth, Trends, and Forecast (2020 - 2025)

出版商 Mordor Intelligence LLP 商品編碼 922465
出版日期 內容資訊 英文 120 Pages
商品交期: 2-3個工作天內
價格
運動光學市場 - 成長,趨勢,預測(2020 - 2025) Sports Optic Market - Growth, Trends, and Forecast (2020 - 2025)
出版日期: 2020年01月01日內容資訊: 英文 120 Pages
簡介

全球運動光學市場在2020年到2025年間,預測將以3.01%的年複合成長率擴大。體育活動的不斷增長,技術的飛速發展以及年輕人對體育的興趣日益增加,這推動了運動光學市場,而政府為運動員提供一流基礎設施和培訓的舉措也在推動這一市場。

本報告提供運動光學的世界市場調查,提供市場概要,各類型,終端用戶,各地區的市場趨勢,市場規模的變化與預測,市場促進·阻礙因素以及市場機會分析,競爭情形,主要企業的簡介等全面性資訊。

目錄

第1章 簡介

  • 調查成果
  • 調查的前提條件
  • 調查範圍

第2章 調查方法

第3章 摘要整理

第4章 市場動態

  • 市場概況
  • 市場成長要素與法規概要
  • 成長要素
  • 阻礙因素
  • 價值鏈連鎖分析
  • 波特的五力分析
    • 新加入廠商的威脅
    • 消費者談判力
    • 供應商談判力
    • 替代產品的威脅
    • 產業內的競爭

第5章 市場區隔

  • 各產品類型
    • 望遠鏡
    • 雙筒望遠鏡
    • 步槍規模
    • 測距儀 (光學視差式距離計)
    • Spotting Scopes
    • 其他
  • 各地區
    • 北美
    • 歐洲
    • 亞太地區
    • 其他

第6章 競爭情形

  • 企業簡介
    • Nikon Corporation
    • Carl Zeiss AG
    • Bushnell Corporation
    • Trijicon
    • Swarovski Optik
    • Celestron, LLC
    • Burris Optics
    • American Technologies Network Corporation
    • Vortex Optics
    • Leica Camera AG
    • Karl Kaps GmbH & Co. KG
    • Fujifilm Holdings Corporation

第7章 投資分析

第8章 市場機會及未來趨勢

目錄
Product Code: 66926

Market Overview

The sports optic market is expected to register a CAGR of 3.01%, during the forecast period, 2020-2025. The rising number of sports activities, rapid technological development, and increasing youth populations' interests towards sports is boosting the sports optic market is growing.

  • According to USA High School Clay Target League, the number of participants in the USA High School Clay Target League in the United States increased from 707 in 2011 to 21,917 in 2018. Adoption of AI and IoT in the shooting mechanism is expected to provide lucrative growth opportunities to the sports optic market because it helps the shooter to analyze his precision prior to the shooting attempt.
  • Moreover, according to the National Golf Foundation, the number of participants in golf increased from 23.8 million in 2017to 24.2 million in 2018. With the increasing participants in sports such as golf, the companies are expanding their product portfolio by launching products to target the players.
  • For instance, in March 2019 Nikon Vision Co., Ltd launched a laser Rangefinder, i.e.the COOLSHOT 20. The measurement range is from 5 to 730m (6 to 800 yd.). It is being used in effective when golfing for measuring the distance to a flagstick on a green with woods in the background.
  • However, the high cost of the sports optic product coupled with the high cost of maintenance are a few factors which restrain the market to grow during the forecast period.

Scope of the Report

Sports optic is used for enhancing sports performances. It also adds specifications such as clarity, sharpness, portability, and magnification, which helps to fuel the sports performances to a superior level. The sports that majorly uses optics are hunting, water sports, and snow sports. Telescopes, binoculars, rifle scopes, rangefinders, spotting scopes, red dotes, trail cam are considered in the scope of the market.

Key Market Trends

Shooting Sports to Drive the Market Growth

  • There are various shooting activities such as hunting, target shooting, and field shooting, among others which is seeing an increase in participation globally. These sports are promoted in different sports events such as the Olympics etc.
  • Moreover, organizations such as USA Shooting, United States Practical Shooting Association, China Practical Shooting Association, and British Association for Shooting and Conservation (BASC), among others, are continuously promoting the shooting sports.
  • For instance, in January 2019, USA Shooting partnered with Burris Optics to provide sports optics to America's Shooting Team. The USA Shooting Team have a clear 2020 vision of maintaining a tradition of excellence and educating the general public about opportunities in competitive shooting sports and this partnership would help the USA Shooting to achieve the goal. Such initiatives have a positive outlook on the market globally.
  • Additionally, according to the Outdoor Foundation, in 2017, the number of participants in target shooting amounted to approximately 30.46 million in the United States. This was an increase from 27.46 million in 2014. Moreover, the United Kingdom is a country with varied shooting sport from the game and rough shooting, through wildfowling and clay pigeon shooting to a rifle and target shooting disciplines. All these shooting sports create an ample opportunity for the sports optics market.

Asia- Pacific to Witness Fastest Growth

  • Asia-Pacific is expected to witness the fastest growth owing to the increase in participation in sports such as golf, water sports or shooting games. Further, with the government in initiatives such as 'Khelo India' which revive the sports culture in India at the grass-root level which was launched in February 2019. This program focuses on 16 disciplines such as shooting, archery, swimming etc.
  • Similarly, in August 2018, Australia launched its Sport 2030 vision and this vision aims to strengthen Australia's sports industry. This program aims to support athletes for high performance in Olympic, Paralympic, Commonwealth Games and non-Olympic sports objectives. This also aims to provide top-notch infrastructure and training to the players/team of different sports which would also include shooting, golf etc amongst others. Therefore, in return, it is expected that it will augment the sports optic market.
  • Further, Japan is going to host Olympics 2020 and sports such as archery, golf and sailing among others would be the part of the events. Thus, it is expected that it will have a positive outlook on the sports optics market industry.

Competitive Landscape

The sports optic market is competitive in nature. Increasing governments initiative to provide top-notch infrastructure and training to the players' of different sports disciplines at various levels is expected to further boost the studied market. Some of the key vendors are Nikon Corporation, Carl Zeiss AG (ZEISS), Bushnell Corporation and Trijicon among others. Product launches, high expense on research and development, and partnerships etc. are the prime growth strategies adopted by these companies to sustain the intense competition. Some of the recent developments are:

  • April 2019 - Trijicon launched a specialized reflex optic which is a red dot style sight specifically designed for pistols and optimized for target and competition shooting. With a large clear lens and an unobstructed field of view, it quick, simple dot acquisition for effortless dot tracking during recoil. This allows the shooter to keep the focus on the target, which significantly increases shooting speed and accuracy.
  • March 2019 - Nikon Vision Co., Ltd launched new portable Laser Rangefinder, the PROSTAFF 1000. This gives the ability to select either First Target or Distant Target Priority when ranging an object or target in front of or behind another object which provides more ranging experience to the players.

Reasons to Purchase this report:

  • The market estimate (ME) sheet in Excel format
  • Report customization as per the client's requirements
  • 3 months of analyst support

Table of Contents

1 INTRODUCTION

  • 1.1 Study Deliverables
  • 1.2 Study Assumptions
  • 1.3 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET DYNAMICS

  • 4.1 Market Overview
  • 4.2 Introduction to Market Drivers and Restraints
  • 4.3 Market Drivers
    • 4.3.1 Increased Performance Specifications Such as Clarity, Sharpness, and Magnification
    • 4.3.2 Enhanced Fan Experience
  • 4.4 Market Restraints
    • 4.4.1 High Cost of Sports Optic Products
  • 4.5 Industry Value Chain Chain Analysis
  • 4.6 Industry Attractiveness - Porter's Five Force Analysis
    • 4.6.1 Threat of New Entrants
    • 4.6.2 Bargaining Power of Buyers/Consumers
    • 4.6.3 Bargaining Power of Suppliers
    • 4.6.4 Threat of Substitute Products
    • 4.6.5 Intensity of Competitive Rivalry

5 MARKET SEGMENTATION

  • 5.1 By Product Type
    • 5.1.1 Telescopes
    • 5.1.2 Binoculars
    • 5.1.3 Rifle Scopes
    • 5.1.4 Rangefinders
    • 5.1.5 Spotting Scopes
    • 5.1.6 Other Product Types
  • 5.2 Geography
    • 5.2.1 North America
    • 5.2.2 Europe
    • 5.2.3 Asia-Pacific
    • 5.2.4 Rest of World

6 COMPETITIVE LANDSCAPE

  • 6.1 Company Profiles
    • 6.1.1 Nikon Corporation
    • 6.1.2 Carl Zeiss AG
    • 6.1.3 Bushnell Corporation
    • 6.1.4 Trijicon
    • 6.1.5 Swarovski Optik
    • 6.1.6 Celestron, LLC
    • 6.1.7 Burris Optics
    • 6.1.8 American Technologies Network Corporation
    • 6.1.9 Vortex Optics
    • 6.1.10 Leica Camera AG
    • 6.1.11 Karl Kaps GmbH & Co. KG
    • 6.1.12 Fujifilm Holdings Corporation

7 INVESTMENT ANALYSIS

8 MARKET OPPORTUNITIES AND FUTURE TRENDS