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市場調查報告書
商品編碼
1197356
羽衣甘藍片市場 - 增長、趨勢、COVID-19 影響和預測 (2023-2028)Kale Chips Market - Growth, Trends, and Forecasts (2023 - 2028) |
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在預測期內（2023 年至 2028 年），全球羽衣甘藍片市場的複合年增長率預計為 8.67%。
由於 COVID-19 的突然影響，由於分銷渠道不可用，市場上羽衣甘藍片的銷量正在下降。 羽衣甘藍片市場正迅速達到 COVID 前的水平，預計在大多數新興經濟體的經濟復甦推動下，預測期內將出現健康增長。 此外，全球封鎖和在家工作的增加支持了家庭食品消費和零食產品的增長，這增加了對羽衣甘藍片的需求。 COVID-19 流行病使許多私人參與者有機會出現在市場上，以滿足對羽衣甘藍片的膨脹需求。
羽衣甘藍富含抗氧化劑、維生素、葉黃素、玉米黃質、蘿蔔硫素、鎂、鈣和鉀，以及少量蛋白質和纖維。 因此，它被認為對飲食、眼睛健康和癌症預防有用。 消費者對此類好處的認識不斷提高，預計將推動產品需求。
作為一種健康的零食選擇，對蔬菜片的需求不斷增長預計將推動市場增長。 對無麩質食品的需求以及不同類型的蔬菜片作為健康零食的接受度是羽衣甘藍片市場的積極因素。 此外，對植物性食品的日益偏愛預計將推動產品需求。
羽衣甘藍片市場趨勢
對蔬菜和健康薯片的需求增加
羽衣甘藍的超低卡路裡含量、高抗氧化劑含量以及支持正常膽固醇水平和心血管健康的能力，僅這些因素就推動了全球羽衣甘藍片市場的增長。 生的、無麩質的、有機的和純素食概念的引入進一步啟發了這些薯片的聲譽，因此市場出現了可觀的增長。 領先製造商 Kale Factory 的最新創新是在其薯片中引入古友好標籤，以促進健康、全食物飲食的消費。 消費者飲食習慣的改變和對健康零食的需求預計將推動市場的創新和研發 (R&D)。 公司越來越多地投資於產品創新和發布，以提高其市場佔有率和知名度。
北美，羽衣甘藍片的主要市場
美國人的健康意識正在慢慢增強，這導致對羽衣甘藍片等健康食品的持續需求。 該地區的零食製造商通過不斷創新產品，成功地滿足了消費者對營養減肥零食日益增長的需求。 北美製造商之間的競爭非常激烈，因此製造商紛紛推出自己的零食以在市場上取得優勢。 越來越多的素食者已經看到大量採用健康的植物性零食，包括羽衣甘藍片。 分銷商和製造商的數量推動了區域產品的可用性。 為了服務更多的消費者，該地區的企業正在與在線零售商合作，並推出自己的電子門戶網站，例如阿裡巴巴、亞馬遜、沃爾瑪和 Big Basket。
羽衣甘藍片市場競爭對手分析
擁有多個主導和區域製造商，競爭激烈，才能在市場上建立良好的聲譽。 因此，各大製造商都試圖開發能夠脫穎而出的功能強大的多功能產品。 市場上的主要參與者是 General Mills Inc.、Vermont Kale Chips、Brad's Plant Based, LLC 和 Simply 7 Snacks, LLC。 這些企業通過實物創新、拓展目標市場、強化分銷渠道等方式鞏固市場主導地位。
其他福利。
- Excel 格式的市場預測 (ME) 表
- 三個月的分析師支持
內容
第一章介紹
- 研究假設和市場定義
- 調查範圍
第二章研究方法論
第 3 章執行摘要
第四章市場動態
- 市場驅動力
- 市場製約因素
- 波特的五力分析
- 新進入者的威脅
- 買方/消費者議價能力
- 供應商的議價能力
- 替代品的威脅
- 競爭公司之間的敵對關係
第 5 章市場細分
- 按產品類型
- 乾葉片
- 擠壓芯片
- 按分銷渠道
- 大賣場/超市
- 便利店
- 專賣店
- 在線商店
- 按地區
- 北美
- 美國
- 加拿大
- 墨西哥
- 其他北美地區
- 歐洲
- 英國
- 德國
- 西班牙
- 法國
- 意大利
- 俄羅斯
- 其他歐洲地區
- 亞太地區
- 中國
- 日本
- 印度
- 澳大利亞
- 其他亞太地區
- 南美洲
- 巴西
- 阿根廷
- 其他南美洲
- 中東
- 阿拉伯聯合酋長國
- 南非
- 其他中東地區
- 北美
第六章競爭格局
- 最活躍的公司
- 最常採用的策略
- 市場份額分析
- 公司簡介
- General Mills Inc.
- Healthy Crunch
- Vermont Kale Chips
- Brad's Plant Based, LLC
- Simply 7 Snacks, LLC
- The Angel Kale Company
- Lydia's Foods Inc
- The Kale Factory
- GlaxoSmithKline PLC.
- The Green Snack Co.
第七章市場機會與未來趨勢
第 8 章 COVID-19 對市場的影響
The global kale chips market is projected to register a CAGR of 8.67% during the forecast period (2023 - 2028).
With the sudden impact of COVID-19, the market has witnessed a decline in the sale of kale chips due to their non-availability in the distribution channels. The Kale Chips market is quickly reaching its pre-COVID levels and a healthy growth rate is expected over the forecast period driven by the economic revival in most of the developing nations. Also, the forced lockdown across the world and extended work from home scenario actively supported the at-home food consumption as well growth in snack products, which, in turn, augmented the demand for kale chips. The COVID-19 pandemic has resulted in the generation of opportunities for many private players to emerge in the markets to cater to the inflated demand for kale chips.
Kale is a rich source of antioxidants, vitamins, lutein, zeaxanthin, sulforaphane, magnesium, calcium, and potassium, along with a small amount of protein and fiber. As a result, it is considered beneficial for weight loss, eye health, and cancer prevention. Rising consumer awareness regarding these advantages is anticipated to drive the product demand.
Rising demand for vegetable chips in healthy snacking options is anticipated to drive market growth. Demand for gluten-free food products and acceptance of different types of vegetable chips as healthy snacks has been a positive factor for the kale chips market. Moreover, a rising preference for plant-based food products is expected to drive the product demand.
Kale Chips Market Trends
Increasing demand of Vegetable and Healthy Chips
Kale has an ultra-low-calorie count, many antioxidants, and the ability to support normal cholesterol levels and cardiovascular health, this alone factor is boosting the growth of the kale chips market globally. The introduction of raw, gluten-free, organic, and vegan concepts has enlightened the reputation of these chips furthermore and thus, the market is witnessing considerable growth. The latest innovation of The Kale Factory, a leading manufacturer, is the introduction of a Paleo-friendly tag on their chips promoting the consumption of a healthy whole-food-based diet. Changing eating habits of consumers and demand for healthy snacking is anticipated to drive innovation and research and development (R&D) in the market. Companies are increasingly investing in product innovation and launches to expand the market presence and visibility
North America is the Leading Market for Kale Chips
Americans are gradually becoming health conscious and this consecutively generates the demand for healthy foods such as kale chips. Snack manufacturers in the region are successfully meeting the rising consumer demand for nutritious dietary snacks by innovating their products from time to time. Due to the high rivalry among the players in North America, the manufacturers are launching unique snacks to outstand in the market. The rise in the vegan population has been resulting in the significant adoption of plant-based healthy snacks including kale chips. An increasing number of sellers and manufacturers drive regional product availability. With an aim to cater to a large number of consumers, companies in the region are tying up with online retailers as well as along with introducing their own e-portals such as Alibaba, Amazon, Walmart, and Big Basket.
Kale Chips Market Competitor Analysis
With multiple prominent and regional players, there is a high rivalry to establish a good reputation in the market. Thus, the leading manufacturers try to develop outstanding and versatile products that can make them stand out from the crowd. The major players in the market are General Mills Inc., Vermont Kale Chips, Brad's Plant Based, LLC, and Simply 7 Snacks, LLC. In order to strengthen their hold in the market, these companies are innovating their types, expanding their target markets, and strengthening their distribution channels.
Additional Benefits:
- The market estimate (ME) sheet in Excel format
- 3 months of analyst support
TABLE OF CONTENTS
1 INTRODUCTION
- 1.1 Study Assumptions and Market Definition
- 1.2 Scope of the Study
2 RESEARCH METHODOLOGY
3 EXECUTIVE SUMMARY
4 MARKET DYNAMICS
- 4.1 Market Drivers
- 4.2 Market Restraints
- 4.3 Porter's Five Forces Analysis
- 4.3.1 Threat of New Entrants
- 4.3.2 Bargaining Power of Buyers/Consumers
- 4.3.3 Bargaining Power of Suppliers
- 4.3.4 Threat of Substitute Products
- 4.3.5 Intensity of Competitive Rivalry
5 MARKET SEGMENTATION
- 5.1 By Product Type
- 5.1.1 Dehydrated leaf Crisps/Chips
- 5.1.2 Extruded Chips
- 5.2 By Distribution Channel
- 5.2.1 Hypermarkets/Supermarkets
- 5.2.2 Convenience Stores
- 5.2.3 Specialist Stores
- 5.2.4 Online Stores
- 5.3 Geography
- 5.3.1 North America
- 5.3.1.1 United States
- 5.3.1.2 Canada
- 5.3.1.3 Mexico
- 5.3.1.4 Rest of North America
- 5.3.2 Europe
- 5.3.2.1 United Kingdom
- 5.3.2.2 Germany
- 5.3.2.3 Spain
- 5.3.2.4 France
- 5.3.2.5 Italy
- 5.3.2.6 Russia
- 5.3.2.7 Rest of Europe
- 5.3.3 Asia-Pacific
- 5.3.3.1 China
- 5.3.3.2 Japan
- 5.3.3.3 India
- 5.3.3.4 Australia
- 5.3.3.5 Rest of Asia-Pacific
- 5.3.4 South America
- 5.3.4.1 Brazil
- 5.3.4.2 Argentina
- 5.3.4.3 Rest of South America
- 5.3.5 Middle-East
- 5.3.5.1 United Arab Emirates
- 5.3.5.2 South Africa
- 5.3.5.3 Rest of Middle-East
- 5.3.1 North America
6 COMPETITIVE LANDSCAPE
- 6.1 Most Active Companies
- 6.2 Most Adopted Strategies
- 6.3 Market Share Analysis
- 6.4 Company Profiles
- 6.4.1 General Mills Inc.
- 6.4.2 Healthy Crunch
- 6.4.3 Vermont Kale Chips
- 6.4.4 Brad's Plant Based, LLC
- 6.4.5 Simply 7 Snacks, LLC
- 6.4.6 The Angel Kale Company
- 6.4.7 Lydia's Foods Inc
- 6.4.8 The Kale Factory
- 6.4.9 GlaxoSmithKline PLC.
- 6.4.10 The Green Snack Co.
7 MARKET OPPORTUNITIES AND FUTURE TRENDS
8 IMPACT OF COVID-19 ON THE MARKET
