市場調查報告書

羽衣甘藍脆片市場 - 成長,趨勢,預測

Kale Chips Market - Growth, Trends and Forecast (2020 - 2025)

出版商 Mordor Intelligence LLP 商品編碼 922162
出版日期 內容資訊 英文 90 Pages
商品交期: 2-3個工作天內
價格
羽衣甘藍脆片市場 - 成長,趨勢,預測 Kale Chips Market - Growth, Trends and Forecast (2020 - 2025)
出版日期: 2020年04月01日內容資訊: 英文 90 Pages
簡介

全球羽衣甘藍脆片市場在2020年∼2025年間,預測將以7.48%的年複合成長率擴大。

本報告提供羽衣甘藍脆片的世界市場調查,提供市場概要,各類型,各地區的市場趨勢,市場規模的變化與預測,市場促進·阻礙因素以及市場機會分析,競爭情形,主要企業的簡介等全面性資訊 。

目錄

第1章 簡介

  • 調查成果
  • 調查的前提條件
  • 調查範圍

第2章 調查手法

第3章 摘要整理

  • 市場概要

第4章 市場動態

  • 成長要素
  • 阻礙因素
  • 波特的五力分析
    • 新加入廠商的威脅
    • 消費者談判力
    • 供應商談判力
    • 替代產品的威脅
    • 產業內的競爭

第5章 市場區隔

  • 各產品類型
    • 脫水脆片
    • 擠壓脆片
  • 各流通管道
    • 大賣場·超級市場
    • 便利商店
    • 專賣店
    • 網路商店
  • 各地區
    • 北美
    • 歐洲
    • 亞太地區
    • 南美
    • 中東·非洲

第6章 競爭情形

  • 最積極的企業
  • 主要採用策略
  • 市場佔有率分析
  • 企業簡介
    • General Mills Inc.
    • Healthy Crunch
    • Vermont Kale Chips
    • Brad's Plant Based, LLC
    • Simply 7 Snacks, LLC
    • The Angel Kale Company
    • Lydia's Foods Inc
    • The Kale Factory
    • GlaxoSmithKline PLC.

第7章 市場機會及未來趨勢

目錄
Product Code: 67627

Market Overview

The global kale chips market is projected to grow at a CAGR of 7.48% during the forecast period.

  • Kale is a nutrient-dense food enriched with ample vitamins and minerals, low in calories, and high in water content. It has many antioxidants and the ability to support normal cholesterol levels and cardiovascular health.
  • Kale chips are crunchy and can be relished seasoned with cayenne pepper for a spicy snack, or simple sea salt, with ranch dressing, or dipped into hummus for a protein boost. These versatile serving options backed with health benefits are likely to drive the kale chips market in the future.
  • However, due to the lack of awareness about its benefits, kale is still not among the snacking preferences. This factor is expected to hinder the exponential growth of the market until people change their mindset of snacking.

Scope of the Report

The Global kale chips market is segmented by product type into dehydrated leaf crisps/chips and extruded chips. Based on the Distribution Channel, the market is diversified by distribution through supermarkets/hypermarkets, convenience stores, specialty stores, and online stores. Moreover, the market is segmented by Geography.

Key Market Trends

Kale Chips Market Possesses Growth Caliber with Free-from and the Paleo-friendly Tags

Kale chips are high in vitamin K and A, iron, and fiber. Also, kale has an ultra-low-calorie count, much of antioxidants, and the ability to support normal cholesterol levels and cardiovascular health. The introduction of raw, gluten-free, organic and vegan concepts has enlightened the reputation of these chips furthermore and thus, the market is witnessing considerable growth. The latest innovation of The Kale Factory, a leading manufacturer, is the introduction of a Paleo-friendly tag on their chips promoting the consumption of a healthy whole-food-based diet.

North America is the Leading Market for Kale Chips

Americans are gradually becoming health conscious and this consecutively generates the demand for healthy foods. Snack manufacturers in the region are successfully meeting the rising consumer demand for nutritious dietary snacks by innovating their products from time to time. Due to the high rivalry among the players in North America, the manufacturers are launching unique snacks to outstand in the market. For example, The Angel Kale Company manufactures kale chips in sweet, salty, spicy, and savory flavors to meet the varied consumer palate choices.

Competitive Landscape

With multiple prominent and regional players, there is a high rivalry to establish a good reputation in the market. Thus, the leading manufacturers try to develop outstanding and versatile products that can make them stand out from the crowd. For instance, owing to the developing growth of the kale chips market, General Mills Inc. invested USD 6million in Rhythm Superfoods through 301 Inc., the venture fund of General Mills, to introduce themselves through this startup, in the potential-carrying market. Similarly, in India, GlaxoSmithKline PLC. entered to capture the kale chips market through The Green Snack Co., a brand of Delight Foods.

Reasons to Purchase this report:

  • The market estimate (ME) sheet in Excel format
  • Report customization as per the client's requirements
  • 3 months of analyst support

Table of Contents

1 INTRODUCTION

  • 1.1 Study Deliverables
  • 1.2 Study Assumptions
  • 1.3 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

  • 3.1 Market Overview

4 MARKET DYNAMICS

  • 4.1 Market Drivers
  • 4.2 Market Restraints
  • 4.3 Porter's Five Forces Analysis
    • 4.3.1 Threat of New Entrants
    • 4.3.2 Bargaining Power of Buyers/Consumers
    • 4.3.3 Bargaining Power of Suppliers
    • 4.3.4 Threat of Substitute Products
    • 4.3.5 Intensity of Competitive Rivalry

5 MARKET SEGMENTATION

  • 5.1 By Product Type
    • 5.1.1 Dehydrated leaf Crisps/Chips
    • 5.1.2 Extruded Chips
  • 5.2 By Distribution Channel
    • 5.2.1 Hypermarkets and Supermarkets
    • 5.2.2 Convenience Stores
    • 5.2.3 Specialist Stores
    • 5.2.4 Online Stores
  • 5.3 Geography
    • 5.3.1 North America
      • 5.3.1.1 United States
      • 5.3.1.2 Canada
      • 5.3.1.3 Mexico
      • 5.3.1.4 Rest of North America
    • 5.3.2 Europe
      • 5.3.2.1 Spain
      • 5.3.2.2 United Kingdom
      • 5.3.2.3 Germany
      • 5.3.2.4 France
      • 5.3.2.5 Italy
      • 5.3.2.6 Russia
      • 5.3.2.7 Rest of Europe
    • 5.3.3 Asia Pacific
      • 5.3.3.1 China
      • 5.3.3.2 Japan
      • 5.3.3.3 India
      • 5.3.3.4 Australia
      • 5.3.3.5 Rest of Asia-Pacific
    • 5.3.4 South America
      • 5.3.4.1 Brazil
      • 5.3.4.2 Argentina
      • 5.3.4.3 Rest of South America
    • 5.3.5 Middle East and Africa
      • 5.3.5.1 South Africa
      • 5.3.5.2 Saudi Arabia
      • 5.3.5.3 Rest of Middle East and Africa

6 COMPETITIVE LANDSCAPE

  • 6.1 Most Active Companies
  • 6.2 Most Adopted Strategies
  • 6.3 Market Share Analysis
  • 6.4 Company Profiles
    • 6.4.1 General Mills Inc.
    • 6.4.2 Healthy Crunch
    • 6.4.3 Vermont Kale Chips
    • 6.4.4 Brad's Plant Based, LLC
    • 6.4.5 Simply 7 Snacks, LLC
    • 6.4.6 The Angel Kale Company
    • 6.4.7 Lydia's Foods Inc
    • 6.4.8 The Kale Factory
    • 6.4.9 GlaxoSmithKline PLC.

7 MARKET OPPORTUNITIES AND FUTURE TRENDS