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市場調查報告書
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1189841

蘋果醋市場 - 增長、趨勢、COVID-19 影響和預測 (2023-2028)

Apple Cider Vinegar Market - Growth, Trends, and Forecasts (2023 - 2028)

出版日期: | 出版商: Mordor Intelligence | 英文 115 Pages | 商品交期: 2-3個工作天內

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簡介目錄

在 2021 年至 2027 年的預測期內,全球蘋果醋市場預計將以 12.32% 的複合年增長率增長。

隨著越來越多的人在 COVID-19 期間呆在家裡,在家工作和其他選擇等原因促使消費者保持健康並更加關注身體健康。我是。 此外,由於超重和肥胖,COVID-19 大流行引發了一場健康危機。 因此,消費者更喜歡蘋果醋作為一種簡單、健康的選擇。 針對這一新興趨勢,公司通常將其產品定位為滿足這一需求。 因此,製造商正在利用這一順風通過技術創新、加強分銷和提高產品知名度進一步奠定基礎。 例如,Dabur India Ltd 的蘋果醋和一系列新產品是在 2020 年 8 月 COVID-19 高峰期間在亞馬遜印度獨家推出的。

嚴格的研究證明,蘋果醋對健康有很多好處,包括肥胖、心髒病、癌症和細菌感染。 然而,食用過多的醋會導致不良影響,例如蛀牙、噁心,甚至在經常食用未稀釋的醋的某些極端情況下,鉀含量也會降低。 此外,皮膚長時間接觸未稀釋的蘋果醋可能會導致灼傷。 因此,預計此類影響可能會在一定程度上阻礙市場繁榮。

對該產品不斷增長的需求在很大程度上是由於其整體優勢,這鼓勵新進入者通過在風味、形式、包裝等方面對產品進行差異化來投資該市場。 此外,電子商務渠道的普及進一步推動了預測期內的產品銷售。

蘋果醋市場趨勢

與蘋果醋相關的功能作用

幾個世紀以來,蘋果醋一直被用於藥用。 然而,由於其對各種健康問題的自然療法,近年來它的受歡迎程度猛增。 此外,世界各地的醫生都聲稱蘋果醋有助於消化、降低血糖峰值並讓您感覺更飽。 它對那些尋求減肥補充劑的人也有好處。 一些例子有利於市場增長,因為一些消費者更喜歡在消費產品之前研究產品,因此他們了解該產品,也可以向其他人推薦,增加市場增長。

由於需求不斷增長,初創企業也在利用這些機會實現業務多元化。 2020 年,總部位於曼徹斯特的可咀嚼維生素和補充劑供應商 Yumi Nutrition 進一步擴大了其產品範圍,推出了一種新的蘋果醋軟糖食品補充劑。 此外,該公司的產品富含石榴和甜菜等超級食品,富含維生素 B12,有望促進有益細菌、清除毒素和清潔身體。 該產品是有機種植的,不含素食和麩質。

亞太地區佔據最大市場份額

蘋果醋 (ACV) 在亞太地區非常受歡迎。 該地區的消費者將其與水混合併直接食用,以獲得健康益處。 它也以醃泡汁、調味汁、醬汁等形式用於各種日本和中國菜餚中,使菜餚具有濃郁的味道。 隨著需求的增長,在市場上運營的公司正專注於擴大他們的存在,以佔領市場並獲得競爭優勢。 例如: 2020年,Dabur India Ltd新推出“Dabur喜馬拉雅蘋果醋”。 該產品是 100% 天然、未經過濾、未經稀釋、未經高溫消毒的蘋果醋,並含有真正的醋成分。 由 100% 純喜馬拉雅蘋果汁製成,不含任何色素或防腐劑。 本產品在亞馬遜印度獨家銷售。

蘋果醋市場競爭分析

市場高度分散,市場上有各種全球和區域主要參與者。 今天的市場領導者努力使他們的產品盡可能多才多藝。 Barnes Naturals Pty Ltd、The Kraft Heinz Company、Carl Kuhne KG、PepsiCo, Inc 和 White House Foods 等領先公司已大規模推出各種不含添加物的蘋果醋,以推動潛在的市場增長。

其他好處

  • Excel 格式的市場預測 (ME) 表
  • 三個月的分析師支持

內容

第一章介紹

  • 研究假設和市場定義
  • 調查範圍

第二章研究方法論

第 3 章執行摘要

第四章市場動態

  • 市場驅動力
  • 市場製約因素
  • 波特的五力分析
    • 新進入者的威脅
    • 買方/消費者議價能力
    • 供應商的議價能力
    • 替代品的威脅
    • 競爭公司之間的敵對關係

第 5 章市場細分

  • 按形狀
    • 液體
    • 片劑/膠囊
  • 按分銷渠道
    • 場外交易
      • 超市/大賣場
      • 藥店/藥房
      • 便利店
      • 網上購物
      • 其他分銷渠道
    • 按需/餐飲服務(僅限液體)
  • 按地區
    • 北美
      • 美國
      • 加拿大
      • 墨西哥
      • 其他北美地區
    • 歐洲
      • 西班牙
      • 英國
      • 德國
      • 法國
      • 意大利
      • 俄羅斯
      • 其他歐洲地區
    • 亞太地區
      • 中國
      • 日本
      • 印度
      • 澳大利亞
      • 其他亞太地區
    • 南美洲
      • 巴西
      • 阿根廷
      • 其他南美洲
    • 中東和非洲
      • 南非
      • 沙特阿拉伯
      • 其他中東地區

第六章競爭格局

  • 最常採用的策略
  • 市場定位分析
  • 公司簡介
    • Barnes Naturals Pty Ltd
    • The Kraft Heinz Company
    • White House Foods
    • Carl Kuhne KG
    • Molson Coors Beverage Company
    • Global Export Marketing Co. Ltd(American Garden)
    • Swander Pace Capital(Bragg)
    • Manzana Products Co. Inc.
    • NOW Health Group Inc.
    • Nature's Truth

第七章市場機會與未來趨勢

第 8 章 COVID-19 對市場的影響

簡介目錄
Product Code: 67586

The global apple cider vinegar market is projected to grow at a CAGR of 12.32% during the forecast period, 2021-2027.

During COVID-19, with more people staying at home, reasons, like work from home and other options, led the consumers to stay fit and concentrate more on physical well-being. Moreover, the COVID-19 pandemic has brought the health crisis caused by overweight and obesity to the fore. Thus, consumers prefer apple cider vinegar as an easy and healthy option. Targeting this emerging trend, the companies are well positioning their product to address this demand. Thus, manufacturers are leveraging this tailwind to further build the base through innovation, distribution enhancement, and higher product visibility. For instance, Dabur India Ltd's Apple Cider Vinegar and a series of new products were exclusively launched on Amazon India during COVID-19 peak time in, August 2020.

Rigorous researches proved that apple cider vinegar has several health benefits including obesity, heart disease, cancer, and bacterial infections. However, consuming too much vinegar may lead to unwanted effects like tooth decay on the regular consumption of undiluted vinegar, nausea, and even low potassium levels in some extreme cases. Skin burns can also take place if undiluted apple cider vinegar stays in contact with the skin for a long period. Hence, it is anticipated that the mentioned effects can hamper the flourishing market to an extent.

The rise in demand for the product is mainly due to its overall benefits has encouraged new players to invest in the market with product differentiations in terms of flavor, format, packaging, and others. Additionally, the penetrated e-commerce channels are further boosting the sales of the product in the forecast period.

Apple Cider Vinegar Market Trends

Functional Benefits Associated with Apple Cider Vinegar

Apple cider vinegar has been used medically for centuries. However, it has enjoyed a surge in popularity in recent years due to its natural remedies for various health problems. Additionally, doctors worldwide claim that apple cider vinegar supports digestion, helps control blood sugar level spikes, and creates a feeling of satedness. It can also be beneficial for those looking for a weight loss aid. Several instances benefit the market growth, as there are consumers who prefer researching for the product before consumption, hence, increasing the market growth as they are aware of the product and can also suggest other people.

Due to its growing demand, new start-ups are utilizing these opportunities to diversify their business. In 2020, Yumi Nutrition, a Manchester-based provider of chewable vitamins and supplements, has further enhanced its product range by launching a new apple cider vinegar gummy food supplement. Moreover, its products are infused with superfoods, like pomegranate and beetroot, enriched with vitamin B12 to promote good bacteria, remove toxins, and cleanse the body. The product is organic, vegan-friendly, and gluten-free.

Asia Pacific holds the Largest Market Share

Apple cider vinegar (ACVs) is very popular in the Asia-Pacific region. The consumers in the region widely consume it directly by mixing it in water, owing to its health benefits, also, it is used in varied Japanese and Chinese dishes in the form of marinades, dressing, or sauce, providing tangy flavor to the dish. With the growing demand, players operating in the market are focusing on expanding their presence to capture the market and to achieve a competitive advantage. For instance: In 2020, Dabur India Ltd launched its new "Dabur Himalayan Apple Cider Vinegar". The product is 100% natural, unfiltered, undiluted, and unpasteurized Apple Cider Vinegar with genuine vinegar content. With no added colors and preservatives, it is made from 100% pure Himalayan apple juice. The product is exclusively launched on Amazon India.

Apple Cider Vinegar Market Competitive Analysis

The market is highly fragmented with the strong presence of various global and regional key players operating in the market. The companies that are leading the market presently strive to come up with products that can be as versatile in use as possible. The major players like Barnes Naturals Pty Ltd, The Kraft Heinz Company, Carl Kuhne KG, PepsiCo, Inc., White House Foods, etc. have introduced various free-from kinds of apple cider vinegar at a large scale to promote the growth of the potential market.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Assumptions and Market Definitions
  • 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET DYNAMICS

  • 4.1 Market Drivers
  • 4.2 Market Restraints
  • 4.3 Porter's Five Forces Analysis
    • 4.3.1 Threat of New Entrants
    • 4.3.2 Bargaining Power of Buyers/Consumers
    • 4.3.3 Bargaining Power of Suppliers
    • 4.3.4 Threat of Substitute Products
    • 4.3.5 Intensity of Competitive Rivalry

5 MARKET SEGMENTATION

  • 5.1 By Form
    • 5.1.1 Liquid
    • 5.1.2 Tablets & Capsules
  • 5.2 By Distribution Channel
    • 5.2.1 Off-trade
      • 5.2.1.1 Supermarkets/Hypermarkets
      • 5.2.1.2 Drugstores/Pharmacies
      • 5.2.1.3 Convenience Stores
      • 5.2.1.4 Online Retail Stores
      • 5.2.1.5 Other Distribution Channels
    • 5.2.2 On-trade/Foodservice (Liquid Only)
  • 5.3 Geography
    • 5.3.1 North America
      • 5.3.1.1 United States
      • 5.3.1.2 Canada
      • 5.3.1.3 Mexico
      • 5.3.1.4 Rest of North America
    • 5.3.2 Europe
      • 5.3.2.1 Spain
      • 5.3.2.2 United Kingdom
      • 5.3.2.3 Germany
      • 5.3.2.4 France
      • 5.3.2.5 Italy
      • 5.3.2.6 Russia
      • 5.3.2.7 Rest of Europe
    • 5.3.3 Asia Pacific
      • 5.3.3.1 China
      • 5.3.3.2 Japan
      • 5.3.3.3 India
      • 5.3.3.4 Australia
      • 5.3.3.5 Rest of Asia-Pacific
    • 5.3.4 South America
      • 5.3.4.1 Brazil
      • 5.3.4.2 Argentina
      • 5.3.4.3 Rest of South America
    • 5.3.5 Middle East and Africa
      • 5.3.5.1 South Africa
      • 5.3.5.2 Saudi Arabia
      • 5.3.5.3 Rest of Middle East and Africa

6 COMPETITIVE LANDSCAPE

  • 6.1 Most Adopted Strategies
  • 6.2 Market Positioning Analysis
  • 6.3 Company Profiles
    • 6.3.1 Barnes Naturals Pty Ltd
    • 6.3.2 The Kraft Heinz Company
    • 6.3.3 White House Foods
    • 6.3.4 Carl Kuhne KG
    • 6.3.5 Molson Coors Beverage Company
    • 6.3.6 Global Export Marketing Co. Ltd (American Garden)
    • 6.3.7 Swander Pace Capital (Bragg)
    • 6.3.8 Manzana Products Co. Inc.
    • 6.3.9 NOW Health Group Inc.
    • 6.3.10 Nature's Truth

7 MARKET OPPORTUNITIES AND FUTURE TRENDS

8 IMPACT OF COVID-19 ON THE MARKET