市場調查報告書

全球即溶咖啡市場:成長,趨勢,及預測

Instant Coffee Market - Growth, Trends and Forecast (2020 - 2025)

出版商 Mordor Intelligence LLP 商品編碼 922153
出版日期 內容資訊 英文 110 Pages
商品交期: 2-3個工作天內
價格
全球即溶咖啡市場:成長,趨勢,及預測 Instant Coffee Market - Growth, Trends and Forecast (2020 - 2025)
出版日期: 2020年04月01日內容資訊: 英文 110 Pages
簡介

全球即溶咖啡市場在預測期間內預計將以5.63%的年複合成長率擴大。即溶咖啡的調味,位於現有品牌和新加入廠商雙方的創新最前線上。 企業皆致力於提供具有獨特風味的,盡可能接近普通咖啡的風味。

本報告提供全球即溶咖啡市場的相關調查,提供市場機會和趨勢,成長及阻礙因素,各口味·包裝·生產技術·流通管道·各地區的市場分析,競爭情形,主要企業的簡介等資訊。

目錄

第1章 簡介

  • 調查成果
  • 調查的前提條件
  • 調查範圍

第2章 調查方法

第3章 摘要整理

  • 市場概況

第4章 市場動態

  • 市場成長要素
  • 市場阻礙因素
  • 波特的五力分析

第5章 市場區隔

  • 不同的香味
    • 原始即溶咖啡
    • 口味即溶咖啡
  • 各包裝
    • 細分
    • 小袋
    • 寬口瓶
  • 各生產技術
    • 冷凍乾燥即溶咖啡
    • 噴霧乾燥即溶咖啡
  • 各流通管道
    • 超級市場/大型超級市場
    • 便利商店
    • 專賣店
    • 線上管道
    • 其他
  • 各地區
    • 北美
    • 歐洲
    • 亞太地區
    • 南美
    • 中東·非洲

第6章 競爭情形

  • 主要的採用策略
  • 市場佔有率分析
  • 企業簡介
    • Nestle SA
    • Unilevel Plc.
    • Starbucks Corporation
    • Kraft Heinz Company
    • Tata Global Beverages Limited
    • Luigi Lavazza SpA.
    • The Coca-Cola Company
    • Tchibo GmbH
    • Strauss Group Limited
    • Massimo Zanetti Beverage Group
    • JAB Holding Company

第7章 市場機會及今後趨勢

目錄
Product Code: 67506

Market Overview

The Global Instant Coffee Market is projected to register a CAGR of 5.63% over the forecast period. The market was valued at USD 52.0 billion in the year 2018.

  • The middle-class population in developing countries have a huge demand for in-home coffee consumption. Convenience in food habits in general and coffee consumption, in particular, is gravitating consumers towards instant coffee. With the versatility of the product to different consumer tastes and preferences as well as because of its adaptability to be distributed through a wide range of distribution channels to aid in-home consumption has been supporting this market growth.
  • Flavoring of instant coffee has been at the forefront of innovation by both established brands as well as by new entrants. Companies are increasingly focused on providing an authentic fresh coffee experience through unique flavors and by maintaining a taste as close to fresh coffee as possible.

Scope of the Report

The Global Instant Coffee Market is segmented by flavoring into flavored and unflavored instant coffee, by packaging type into sachets, pouches, and jars, by production technology into freeze-dried instant coffee and spray-dried instant coffee, and by distribution channel into supermarkets/hypermarkets, convenience stores, specialist retailers, online channel and other channels. The segmentation by geography provides insights into the market trends in the major regions and countries across the world.

Key Market Trends

Increasing Focus on Authentic Flavors and Functional Properties

The increased focus on unique, authentic flavors and various functional properties of coffee has aided in the premiumization of the instant coffee market. Multinational players and local indie, craft brands are putting more emphasis on designing authentic flavors for instant coffee. Flavors that meet localized taste preferences are increasingly being adopted by companies. From the supply point of view, companies are increasingly focusing on procuring coffee ingredients to help consumers simmer up the brew that is just right for them. Functional coffee also has emerged as a clear winner in aiding premiumization of the market. Fortification of coffee to aid in providing various health benefits such as instant coffee for consumers following a keto diet, instant coffee marketed as natural energy drinks, and those loaded with protein have been finding preference among consumers.

Asia-Pacific to Drive Market Growth

Asia-Pacific is set for robust market growth over the forecast period. Traditional strongholds of coffee consumption such as Eastern Europe have been observed to have sluggish growth with respect to instant coffee, with consumers in this region increasingly preferring freshly brewed coffee, coupled with other economic factors. Although many countries in the Asia-Pacific region have been traditional consumers of tea, the increased penetration of instant coffee in markets such as India have boosted the overall sales of the coffee category. Other non-traditional markets like Turkey have also been slowly warming up to growth in the instant coffee market.

Competitive Landscape

The Global Instant Coffee Market is consolidated with the top international players holding significant share in the global market. Nestle SA is the leader in the instant coffee market with its brand Nescafe. In many regions across the world, all other brands put together occupy a market share, which is equal or slightly less than Nescafe. Other prominent global players operating the instant coffee market include Starbucks Corporation, Kraft Foods Inc., Tata Global Beverages Limited, Unilever Plc. among others.

Reasons to Purchase this report:

  • The market estimate (ME) sheet in Excel format
  • Report customization as per the client's requirements
  • 3 months of analyst support

Table of Contents

1 INTRODUCTION

  • 1.1 Study Deliverables
  • 1.2 Study Assumptions
  • 1.3 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

  • 3.1 Market Overview

4 MARKET DYNAMICS

  • 4.1 Market Drivers
  • 4.2 Market Restraints
  • 4.3 Porter's Five Forces Analysis
    • 4.3.1 Bargaining Power of Suppliers
    • 4.3.2 Bargaining Power of Buyers/Consumers
    • 4.3.3 Threat of New Entrants
    • 4.3.4 Threat of Substitute Products
    • 4.3.5 Intensity of Competitive Rivalry

5 MARKET SEGMENTATION

  • 5.1 Flavoring
    • 5.1.1 Flavored Instant Coffee
    • 5.1.2 Unflavored Instant Coffee
  • 5.2 Packaging
    • 5.2.1 Sachets
    • 5.2.2 Pouches
    • 5.2.3 Jars
  • 5.3 Production Technology
    • 5.3.1 Freeze-Dried Instant Coffee
    • 5.3.2 Spray-Dried Instant Coffee
  • 5.4 Distribution Channel
    • 5.4.1 Supermarkets/Hypermarkets
    • 5.4.2 Convenience Stores
    • 5.4.3 Specialist Retailers
    • 5.4.4 Online Channel
    • 5.4.5 Other Channels
  • 5.5 Geography
    • 5.5.1 North America
      • 5.5.1.1 United States
      • 5.5.1.2 Canada
      • 5.5.1.3 Mexico
      • 5.5.1.4 Rest of North America
    • 5.5.2 Europe
      • 5.5.2.1 Germany
      • 5.5.2.2 United Kingdom
      • 5.5.2.3 France
      • 5.5.2.4 Spain
      • 5.5.2.5 Russia
      • 5.5.2.6 Italy
      • 5.5.2.7 Rest of Europe
    • 5.5.3 Asia Pacific
      • 5.5.3.1 China
      • 5.5.3.2 India
      • 5.5.3.3 Japan
      • 5.5.3.4 Australia
      • 5.5.3.5 Rest of Asia-Pacific
    • 5.5.4 South America
      • 5.5.4.1 Brazil
      • 5.5.4.2 Argentina
      • 5.5.4.3 Rest of South America
    • 5.5.5 Middle East and Africa
      • 5.5.5.1 Saudi Arabia
      • 5.5.5.2 South Africa
      • 5.5.5.3 Rest of Middle East and Africa

6 COMPETITIVE LANDSCAPE

  • 6.1 Most Adopted Strategies
  • 6.2 Market Share Analysis
  • 6.3 Company Profiles
    • 6.3.1 Nestle SA
    • 6.3.2 Unilevel Plc.
    • 6.3.3 Starbucks Corporation
    • 6.3.4 Kraft Heinz Company
    • 6.3.5 Tata Global Beverages Limited
    • 6.3.6 Luigi Lavazza SpA.
    • 6.3.7 The Coca-Cola Company
    • 6.3.8 Tchibo GmbH
    • 6.3.9 Strauss Group Limited
    • 6.3.10 Massimo Zanetti Beverage Group
    • 6.3.11 JAB Holding Company

7 MARKET OPPORTUNITIES AND FUTURE TRENDS