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市場調查報告書
商品編碼
1197300

速溶咖啡市場 - 增長、趨勢和預測 (2023-2028)

Instant Coffee Market - Growth, Trends, and Forecasts (2023 - 2028)

出版日期: | 出版商: Mordor Intelligence | 英文 165 Pages | 商品交期: 2-3個工作天內

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簡介目錄

速溶咖啡市場預計在未來五年內以 5.28% 的複合年增長率增長。

新興國家的中產階級對國內的咖啡消費需求很大。 尤其是飲食和咖啡消費的便利性正在吸引消費者購買速溶咖啡。 滿足不同消費者口味的多功能性以及通過廣泛的分銷渠道分銷以促進家庭消費的適應性正在推動這一市場的增長。 雀巢、星巴克和聯合利華等大公司正在推出咖啡機,以提供更好的家庭咖啡體驗。 例如,2022年11月,雀巢多趣酷思推出了該品牌的新一代咖啡機和豆莢“Neo”。 咖啡包由紙製成,可生物降解。

咖啡每天用於許多目的,包括增加能量水平、提供必需營養素、增加微生物組多樣性以及幫助減少脂肪。 有些人對咖啡上癮,而另一些人則需要它來讓他們在工作中保持清醒。 由於繁忙的工作文化,速溶咖啡機也可用於辦公室、醫院和大學。 由於移動食品的趨勢,消費者更喜歡使他們的咖啡易於攜帶。 這就是為什麼領先的公司正在開發可持續的、高質量的咖啡容器。

公司致力於通過使用可持續包裝來保護環境。 例如,2021 年 9 月,雀巢品牌 Blue Bottle Coffee 宣布承諾到 2024 年實現碳中和。 這包括減少我們的產品和包裝產生的溫室氣體排放。 因此,由於移動食品趨勢、電子商務銷售和人們對便利的需求,預計該市場將長期增長。

速溶咖啡市場趨勢

對風味咖啡的需求不斷增長

隨著咖啡獨特而正宗的風味和各種功能特性備受關注,速溶咖啡市場正變得越來越高端。 跨國公司和本土工藝品牌專注於速溶咖啡的原汁原味的風味設計。 公司越來越多地採用符合當地口味偏好的口味。 美國對風味咖啡的需求穩定。 在供應方面,越來越多的公司正在努力採購咖啡原料,以便消費者可以創造自己的口味。

因此,預計在預測期內,風味咖啡將在市場上佔據主導地位。 公司正在通過與其他全球品牌的併購來擴大其產品組合,以創新和開發新的產品類別。 主要參與者正在新的地區和城市推出產品。 例如,2021年7月,雀巢和星巴克宣佈在東南亞、大洋洲和拉丁美洲推出即飲咖啡飲品。

亞太地區推動市場增長

預計亞太地區在預測期內將經歷強勁的市場增長。 亞太地區的許多國家傳統上都喝茶。 然而,在印度等市場,速溶咖啡的受歡迎程度正在上升,帶動了整個咖啡品類的銷售。 而在中國大陸,咖啡是文化的一部分。 中國正在見證口味的轉變,以千禧一代的消費模式為例,這為主要的速溶咖啡零售商提供了巨大的機遇。 日本是第五大咖啡和咖啡產品進口國。

據國際咖啡組織稱,2020-21年,日本將進口6751袋生咖啡豆(單位:1000袋60公斤)。 與進口類似,日本2021年消費量為7479袋(單位:1000袋60kg)。 咖啡在澳大利亞也很受歡迎。 該國的消費者對咖啡的偏好各不相同。 公司正在通過推出新的創新產品來擴大其在市場上的足跡,以加強其區域影響力。

速溶咖啡市場競爭對手分析

速溶咖啡市場正在整合,國際頂級企業佔據了全球市場的很大份額。 Nestle SA 是 Nescafe 品牌下速溶咖啡市場的領導者之一。 在世界許多地方,所有其他品牌加起來所佔的市場份額與雀巢相當或略低於雀巢。 經營速溶咖啡市場的主要參與者包括雀巢公司、星巴克公司、卡夫食品公司、塔塔消費品有限公司和聯合利華公司。 這些公司以尋求便利的消費者為目標,積極投資於在線分銷渠道。 因此,大公司正著手與在線門戶建立戰略合作夥伴關係。 因為他們的關鍵戰略之一是實現整合併滿足不同人群的消費者需求。

其他好處

  • Excel 格式的市場預測 (ME) 表
  • 三個月的分析師支持

內容

第一章介紹

  • 研究假設和市場定義
  • 調查範圍

第二章研究方法論

第 3 章執行摘要

第四章市場動態

  • 市場驅動力
  • 市場製約因素
  • 波特的五力分析
    • 供應商的議價能力
    • 買方/消費者議價能力
    • 新進入者的威脅
    • 替代品的威脅
    • 競爭公司之間的敵對關係

第 5 章市場細分

  • 風味
    • 風味速溶咖啡
    • 原味速溶咖啡
  • 包裹
    • 香包
    • 手袋
    • 罐子
  • 生產技術
    • 凍乾速溶咖啡
    • 噴霧乾燥速溶咖啡
  • 分銷渠道
    • 超市/大賣場
    • 便利店
    • 專業零售店
    • 在線渠道
    • 其他分銷渠道
  • 按地區
    • 北美
      • 美國
      • 加拿大
      • 墨西哥
      • 其他北美地區
    • 歐洲
      • 德國
      • 英國
      • 法國
      • 西班牙
      • 俄羅斯
      • 意大利
      • 其他歐洲地區
    • 亞太地區
      • 中國
      • 印度
      • 日本
      • 澳大利亞
      • 其他亞太地區
    • 南美洲
      • 巴西
      • 阿根廷
      • 其他南美洲
    • 中東
      • 沙特阿拉伯
      • 南非
      • 其他中東地區

第六章競爭格局

  • 最常採用的策略
  • 市場份額分析
  • 公司簡介
    • Nestle SA
    • Unilever PLC
    • Starbucks Corporation
    • Kraft Heinz Company
    • Tata Consumer Products Limited
    • Luigi Lavazza SpA
    • The Coca-Cola Company
    • Tchibo GmbH
    • Strauss Group Limited
    • Massimo Zanetti Beverage Group
    • JAB Holding Company

第7章 市場機會今後動向

簡介目錄
Product Code: 67506

The Instant Coffee Market is projected to record a CAGR of 5.28% over the next five years.

The middle-class population in developing countries has a huge demand for in-home coffee consumption. Convenience in food habits and coffee consumption, in particular, gravitates consumers toward instant coffee. The versatility of the product to different consumer tastes and preferences, as well as its adaptability to be distributed through a wide range of distribution channels to aid in-home consumption, has been supporting this market growth. Major players like Nestle, Starbucks, and Unilever are launching coffee machines for a better in-home coffee experience. For instance, in November 2022, Nescafe Dolce Gusto launched Neo, the brand's next-generation coffee machines and pods. The coffee pods are paper-based and biodegradable.

Coffee is used for many daily purposes like improving energy levels, providing essential nutrients, increasing microbiome diversity, helping in reducing fat, and many more. Some people are addicted to coffee and require coffee to stay awake at work. Because of the hectic work culture, instant coffee-making machines are also available in offices, hospitals, and colleges. Because of the trend of on-the-go food, consumers prefer their coffee to be easy to carry. This is why major players are innovating sustainable and good-quality containers for coffee.

The companies are taking initiatives to protect the environment using sustainable packaging materials. For instance, in September 2021, Blue Bottle coffee, a Nestle brand, announced its commitment to achieving carbon neutrality by 2024. This includes the reduction of the emission of greenhouse gases due to products and packaging. Thus, the market is expected to grow over the long term owing to the on-the-go trend of food, high e-commerce sales, and the requirement for convenience of people.

Instant Coffee Market Trends

Increasing Demand for Flavored Coffee

The increased focus on unique, authentic flavors and various functional properties of coffee has aided in the premiumization of the instant coffee market. Multinational players and local craft brands are putting more emphasis on designing authentic flavors for instant coffee. Flavors that meet localized taste preferences are increasingly being adopted by companies. There is a steady demand for flavored coffees in the United States. From the supply point of view, companies are increasingly focusing on procuring coffee ingredients to help consumers simmer up the brew that is just right for them.

Thus, flavored coffee is expected to gain prominence in the market during the forecast period. The companies are expanding their portfolios by forming mergers and acquisitions with other global brands to innovate and explore new product categories. The major players are launching the products in new regions and cities. For instance, in July 2021, Nestle and Starbucks announced to launch of RTD coffee beverages in Southeast Asia, Oceania, and Latin America.

Asia-Pacific to Drive Market Growth

Asia-Pacific is set for robust market growth over the forecast period. Many countries in the Asia-Pacific region have been traditional consumers of tea. However, the increased penetration of instant coffee in markets such as India has boosted the overall sales of the coffee category. Also, coffee has become a part of the culture in Mainland China. China provides a strong opportunity for the major instant coffee retailers, as the country has witnessed a shift in preferences, citing millennial consumption patterns. Japan is the fifth-largest importer of coffee and coffee products.

As per the International Coffee Organization, in 2020-21, Japan imported 6,751 bags ( in thousand 60 kg bags) of green coffee beans. Similar to imports, Japan consumed 7,479 bags (in thousand 60 kg bags) in 2021. Coffee is popular among Australians as well. Consumers in the country have a wide variety of preferences for the coffee they consume. The companies are expanding their footprints in the market with new and innovative product launches to strengthen their regional presence.

Instant Coffee Market Competitor Analysis

The instant coffee market is consolidated, with the top international players holding a significant share of the global market. Nestle SA is one of the leaders in the instant coffee market with its brand, Nescafe. In many regions across the world, all other brands together occupy a significant market share, which is equal to or slightly less than Nescafe. Key players operating the instant coffee market include Nestle SA, Starbucks Corporation, Kraft Foods Inc., Tata Consumer Products Ltd, and Unilever PLC. These companies are actively investing in online distribution channels, targeting consumers who seek convenience. Thus, the key players are embarking on forming strategic partnerships with online portals, as one of their key strategies is to achieve consolidation and cater to the demands of consumers across various demographics.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET DYNAMICS

  • 4.1 Market Drivers
  • 4.2 Market Restraints
  • 4.3 Porter's Five Forces Analysis
    • 4.3.1 Bargaining Power of Suppliers
    • 4.3.2 Bargaining Power of Buyers/Consumers
    • 4.3.3 Threat of New Entrants
    • 4.3.4 Threat of Substitute Products
    • 4.3.5 Intensity of Competitive Rivalry

5 MARKET SEGMENTATION

  • 5.1 Flavoring
    • 5.1.1 Flavored Instant Coffee
    • 5.1.2 Unflavored Instant Coffee
  • 5.2 Packaging
    • 5.2.1 Sachets
    • 5.2.2 Pouches
    • 5.2.3 Jars
  • 5.3 Production Technology
    • 5.3.1 Freeze-dried Instant Coffee
    • 5.3.2 Spray-dried Instant Coffee
  • 5.4 Distribution Channel
    • 5.4.1 Supermarkets/Hypermarkets
    • 5.4.2 Convenience Stores
    • 5.4.3 Specialist Retailers
    • 5.4.4 Online Channels
    • 5.4.5 Other Distribution Channels
  • 5.5 Geography
    • 5.5.1 North America
      • 5.5.1.1 United States
      • 5.5.1.2 Canada
      • 5.5.1.3 Mexico
      • 5.5.1.4 Rest of North America
    • 5.5.2 Europe
      • 5.5.2.1 Germany
      • 5.5.2.2 United Kingdom
      • 5.5.2.3 France
      • 5.5.2.4 Spain
      • 5.5.2.5 Russia
      • 5.5.2.6 Italy
      • 5.5.2.7 Rest of Europe
    • 5.5.3 Asia-Pacific
      • 5.5.3.1 China
      • 5.5.3.2 India
      • 5.5.3.3 Japan
      • 5.5.3.4 Australia
      • 5.5.3.5 Rest of Asia-Pacific
    • 5.5.4 South America
      • 5.5.4.1 Brazil
      • 5.5.4.2 Argentina
      • 5.5.4.3 Rest of South America
    • 5.5.5 Middle East
      • 5.5.5.1 Saudi Arabia
      • 5.5.5.2 South Africa
      • 5.5.5.3 Rest of Middle East

6 COMPETITIVE LANDSCAPE

  • 6.1 Most Adopted Strategies
  • 6.2 Market Share Analysis
  • 6.3 Company Profiles
    • 6.3.1 Nestle SA
    • 6.3.2 Unilever PLC
    • 6.3.3 Starbucks Corporation
    • 6.3.4 Kraft Heinz Company
    • 6.3.5 Tata Consumer Products Limited
    • 6.3.6 Luigi Lavazza SpA
    • 6.3.7 The Coca-Cola Company
    • 6.3.8 Tchibo GmbH
    • 6.3.9 Strauss Group Limited
    • 6.3.10 Massimo Zanetti Beverage Group
    • 6.3.11 JAB Holding Company

7 MARKET OPPORTUNITIES AND FUTURE TRENDS