市場調查報告書

延展實境(XR)的全球市場:成長,趨勢,及預測(2019年∼2024年)

Extended Reality (XR) Market - Growth, Trends, and Forecast (2019 - 2024)

出版商 Mordor Intelligence LLP 商品編碼 910346
出版日期 內容資訊 英文 120 Pages
商品交期: 2-3個工作天內
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延展實境(XR)的全球市場:成長,趨勢,及預測(2019年∼2024年) Extended Reality (XR) Market - Growth, Trends, and Forecast (2019 - 2024)
出版日期: 2019年09月01日內容資訊: 英文 120 Pages
簡介

全球延展實境(XR)市場在2019年∼2024年間,預測將以超越65%的順利的年複合成長率成長。

本報告提供全球延展實境(XR)市場的相關調查,市場機會和趨勢,成長及阻礙因素,各解決方案、用途、終端用戶產業、地區的市場分析,競爭情形,主要股東的簡介等資訊。

目錄

第1章 簡介

  • 調查成果
  • 調查的假設
  • 調查範圍

第2章 調查方法

第3章 摘要整理

第4章 市場動態

  • 市場概況
  • 市場成長及阻礙因素概要
  • 成長要素
  • 阻礙因素
  • 產業的魅力:波特的五力分析
    • 新加入廠商的威脅
    • 買主/消費者談判力
    • 供應商談判力
    • 替代產品的威脅
    • 產業內的競爭
  • 科技概述

第5章 市場區隔

  • 各解決方案
    • 消費者參與度
    • 商務參與度
  • 各用途
    • 虛擬實境(VR)
    • 擴增實境(AR)
    • 複合現實(MR)
  • 各終端用戶產業
    • 教育
    • 零售
    • 產業及製造
    • 醫療保健
    • 媒體、娛樂
    • 其他
  • 各地區
    • 北美
    • 歐洲
    • 亞太地區
    • 其他

第6章 競爭情形

  • 股東簡介
    • Qualcomm Technologies Inc.
    • Accenture PLC
    • SoftServe Inc.
    • SphereGen Technologies
    • Northern Digital Inc.
    • Microsoft Corporation
    • Softweb Solutions Inc.
    • VertexPlus Softwares Pvt. Ltd.

第7章 投資分析

第8章 市場機會及未來趨勢

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目錄
Product Code: 66879

Market Overview

Extended Reality (XR) Market is expected to register a healthy CAGR of over 65% during the forecast period (2019 - 2024). The integration of XR across the business ecosystem will result from wide applicability across multiple enterprise verticals, with a form factor that supports all-day use and a clear ROI by the help of its manufacturing efficiencies that is currently being driven by the organizational inertia, enterprise risk aversion, and sales cycles.

  • The convergence of the smartphone, mobile VR headset, and AR glasses into a single XR wearable could replace all the other screens, ranging from smartphones to smart TV screens. Mobile XR has the potential to become one of the world's most ubiquitous and disruptive computing platforms.
  • Companie's are designing transformative XR experiences that capitalize on the potential of the human experience revolution using artificial Intelligence and Internet of Things.
  • The demand for immersive technology is driven through the rising application of artificial intelligence (AI), connected to the Internet of Things (IoT), and delivered through the cloud and integrated into systems.

Scope of the Report

  • The advent of extended reality is revamping the way people experience the physical and the virtual environments, from observation to immersion. XR is an umbrella term that encompasses both augmented reality and virtual reality, thereby covering a full spectrum of real and virtual environments. XR experience caters to business issues and creates innovative solutions to add efficiency and increase productivity to meet critical client needs. The implementation of Extended Reality (XR) provides enterprises with a platform that helps people to perform their jobs in a much effective way.

Key Market Trends

Consumer Engagement is Gaining Traction Owing to the Emergence of Immersive Platform

  • XR devices create the illusion to make people feel as if they are in an entirely new digital world. Such technologies have been praised for its ability to create virtual tours in the stores and destinations, rehabilitate brain injury, and virtually inspect the interior and exterior design of a car which no existing technology could do. Given its enormous potential, XR technology has been increasingly applied and studied in a plethora of fields, ranging from tourism, education, retailing, gaming and healthcare to manufacturing.
  • Extended reality (XR) solution allows rich data to be easily accessible in a situational context, creating virtually unlimited opportunities in the market. Future-thinking enterprises are incorporating extended reality into their internal processes as well as product and service delivery. It provides higher customer engagement, significant time efficiency improvement, and a significant reduction in human error.
  • Through immersive experiences, businesses can tap expertise in thousands of skills from anywhere in the world. Across industries and applications, immersive experiences are pushing companies to not only think differently about what is possible but also to create new solutions that bypass the distance-based challenges they face today.

North America to Remain the Largest Market Over the Forecast Period

  • North America is one of the prominent regions for the extended reality market. It has also been a pioneer in the adoption of innovations, which provides North America with an edge over the other regions.
  • Educational institutions across the United States Department of Education is using a virtual platform to help students with autism and learning disabilities in schools, across the country. In 2018, the Office of Special Education and Programs announced an investment of USD 2.5 million towards a new program that will use XR to nurture social skills in students with disabilities.
  • In the military and defense sector, the US Military is looking at immersive technologies for training purposes. The United States will also be investing as much as USD 11 billion by 2022 into virtual, augmented and mixed reality training systems, with extended reality becoming a primary focus of military innovation.

Competitive Landscape

The Extended Reality (XR) market is moderately competitive and consists of a few players. In terms of market share, some of the players are currently expanding their services across the emerging market. However, with the advancement in the immersive technology trend across the virtual platform, new players are increasing their market presence thereby enhancing their services as well as expanding their business footprint across the emerging economies.

  • July 2019 - Softserve has announced an expanded relationship with Amazon Web Services (AWS) extending SoftServe's offerings for media and entertainment enterprises. SoftServe will utilize AWS Media Services offerings to enable and assist enterprise media and entertainment companies by transforming operations to connect with new audiences, design cutting-edge business models, and drive new revenue opportunities.
  • Jun 2019 - Qualcomm Technologies has made a joint demonstration with ZTE of 5G-powered cloud gaming on a live 5G network. The demonstration which utilizes the cloud gaming solutions from Tencent Instant Play on 5G smartphones from OnePlus, Vivo, Xiaomi and ZTE aims to demonstrate that console-quality mobile gaming experiences are achievable over live 5G networks and show the growth opportunity for the cloud-gaming ecosystem.

Reasons to Purchase this report:

  • The market estimate (ME) sheet in Excel format
  • Report customization as per the client's requirements
  • 3 months of analyst support

Table of Contents

1 INTRODUCTION

  • 1.1 Study Deliverables
  • 1.2 Study Assumptions
  • 1.3 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET DYNAMICS

  • 4.1 Market Overview
  • 4.2 Introduction to Market Drivers and Restraints
  • 4.3 Market Drivers
    • 4.3.1 Increasing Adoption of Gesture Based Computing
    • 4.3.2 Growing Trend of Miniaturisation in Smart Devices
  • 4.4 Market Restraints
    • 4.4.1 Complexity in the Implementation Process in terms of Technology as well as Cost
    • 4.4.2 Vulnerability for Cyber Attacks Along with the High Cost of Implementation
  • 4.5 Industry Attractiveness - Porter's Five Force Analysis
    • 4.5.1 Threat of New Entrants
    • 4.5.2 Bargaining Power of Buyers/Consumers
    • 4.5.3 Bargaining Power of Suppliers
    • 4.5.4 Threat of Substitute Products
    • 4.5.5 Intensity of Competitive Rivalry
  • 4.6 Technology Snapshopt

5 MARKET SEGMENTATION

  • 5.1 By Solution
    • 5.1.1 Consumer Engagement
    • 5.1.2 Business Engagement
  • 5.2 By Application
    • 5.2.1 Virtual Reality (VR)
    • 5.2.2 Augmented Reality (AR)
    • 5.2.3 Mixed Reality (MR)
  • 5.3 By End-user Industry
    • 5.3.1 Education
    • 5.3.2 Retail
    • 5.3.3 Industrial & Manufacturing
    • 5.3.4 Healthcare
    • 5.3.5 Media & Entertainment
    • 5.3.6 Other End-user Industries
  • 5.4 Geography
    • 5.4.1 North America
    • 5.4.2 Europe
    • 5.4.3 Asia-Pacific
    • 5.4.4 Rest of the World

6 COMPETITIVE LANDSCAPE

  • 6.1 Stockholder Profiles
    • 6.1.1 Qualcomm Technologies Inc.
    • 6.1.2 Accenture PLC
    • 6.1.3 SoftServe Inc.
    • 6.1.4 SphereGen Technologies
    • 6.1.5 Northern Digital Inc.
    • 6.1.6 Microsoft Corporation
    • 6.1.7 Softweb Solutions Inc.
    • 6.1.8 VertexPlus Softwares Pvt. Ltd.

7 INVESTMENT ANALYSIS

8 MARKET OPPORTUNITIES AND FUTURE TRENDS

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