表紙
市場調查報告書
商品編碼
907109

居家醫療市場-成長,趨勢,COVID-19的影響,及預測(2021∼2026年)

Home Care Market - Growth, Trends, COVID-19 Impact, and Forecasts (2021 - 2026)

出版日期: | 出版商: Mordor Intelligence Pvt Ltd | 英文 125 Pages | 商品交期: 2-3個工作天內

價格

本網頁內容可能與最新版本有所差異。詳細情況請與我們聯繫。

  • 全貌
  • 簡介
  • 目錄
簡介

全球居家醫療的市場規模在預測期間(2021∼2026年)內預計將以4.5%的年複合成長率擴大。

由於封鎖措施、在家工作和家庭隔離等 COVID 19 因素,更多的在家時間創造了殺死細菌的需求,並增加了減少感染機會的好處,尤其是在經常接觸的區域。大約 84% 的消費者改變了他們清潔房屋的方式,因此玩家將他們的產品定位為應對大流行的激增。隨著消費者對個人和家庭衛生的意識越來越強,COVID-19 後大流行,對個人和商業的洗衣護理、表面護理和廁所護理相關產品的需求將見證一個不斷升級的增長階段。

本報告提供居家醫療市場相關調查,提供市場概要,以及各產品類型,各流通管道,各地區的趨勢,及加入此市場的主要企業簡介等資訊。

目錄

第1章 簡介

第2章 調查手法

第3章 摘要整理

第4章 市場動態

  • 市場推動因素
  • 市場阻礙因素
  • 波特的五力分析

第5章 市場區隔

  • 各產品類型
    • 空氣清淨
    • 餐具洗
    • 漂白
    • 殺蟲劑
    • 居家清潔用品
    • 外觀保養
    • 廁所清潔
    • 其他
  • 各流通管道
    • 超級市場/大賣場
    • 便利商店
    • 網路商店
    • 其他
  • 各地區
    • 北美
    • 歐洲
    • 亞太地區
    • 南美
    • 中東和非洲

第6章 競爭情形

  • 最活躍的企業
  • 最常採用的策略
  • 市場佔有率分析
  • 企業簡介
    • Unilever
    • Reckitt Benckiser Group Plc
    • The Procter &Gamble Company
    • SC Johnson &Son Inc.
    • Henkel AG &Co. KGaA
    • Kao Corporation
    • Quimica Amparo Ltda
    • Church &Dwight Co., Inc.
    • The Clorox Company
    • The Romero Group(Alicorp SAA)?

第7章 市場機會及趨勢

第8章 COVID對市場帶來的影響

目錄
Product Code: 65250

The global home care market is projected to grow at a CAGR of 4.5% during the forecast period (2021 - 2026).

More time at home due to COVID 19 factors like lockdown measures, work from home scenario and home quarantine created the need for killing germs with the added benefit to reducing the chance of infection, particularly in the frequent contact areas. With around 84% of the consumer changed the way they clean their homes, thereby players positioned their products to cope up with the pandemic surge.

As consumers have become more conscious about personal and home hygiene, the post-COVID-19 pandemic, the demand for laundry care, surface care, and toilet care related products, both personal and commercial, would witness an escalating growth phase. ​

Also, in the recent past, online spending by consumers has risen significantly, which, in turn, has boosted the online sales of household cleaners. Procter & Gamble, Henkel AG, Unilever, Church & Dwight, and Reckitt Benckiser Group are some of the leading players offering home care products globally.

Further, consumers are more informed and concerned about personal and environmental health with connected platforms. According to several studies, more than 20% of consumers globally prefer products with packaging that is sustainable and/or made from recycled materials, thereby leading to the demand for products with free-from claims over the medium term.

Key Market Trends

Adoption of Healthier Lifestyle Owing to Increased Household Expenditure

The growing importance of healthier lifestyles with rising concerns among individuals about health and hygienic living, free of germs, bacteria, dust, and dirt has led to rising in per capita spending on home care products. In addition, a heightened awareness of the importance of indoor air quality and growing concerns on the impact of impure air quality on the general well-being of people have raised the demand for air purifiers in the last few years. Air purifiers reduce allergies among sensitive people by removing dust, pet dander, pollen, mold spores, and dust mite feces. From the past few years, the fragrance is playing a vital role in household cleaning products as consumers are increasingly looking for products that offer a strong pleasant odor, which, in turn, makes vendors differentiate their offerings in terms of packaging, quality, pricing, and fragrance.

North America Holds the Largest Market Share

The adoption of a healthier lifestyle coupled with the increasing concern for hygiene has been one of the key drivers for the home care market in North American countries such as the United States. The well-established real estate sector and household expenditure, growth in housing units are some of the factors which are directly related to the sales of home care in the United States. For instance, as per the US Census Bureau, the number of housing units reached 138.53 million in 2018, from 131.82 million in 2010, contributing toward the sales of home care products in the United States on a significant scale. Vendors are introducing innovative products in terms of functionality, new ingredients, packaging, and fragrances. Consumer awareness and product knowledge about various home care products have led to the introduction of high performance and quality products. For instance, the rise in health consciousness among consumers regarding the prevalence of harmful diseases such as diarrhea has led to the rise in the sales of toilet care products.

Competitive Landscape

The global home care market faces high competition due to the majority of the share is held by the leading players, including Procter & Gamble, Unilever, Church & Dwight, and Reckitt Benckiser Group Plc. Key players are focusing on online distribution channels for their online marketing and branding of their products in order to expand their geographic reach and increase their customer base. Leading manufacturers in the home care market are focusing to leverage opportunities posed by emerging markets of Asia-Pacific, like China and India, to expand their revenue base. Companies are differentiating their products in terms of functionalities, ingredients, price, odor, packaging, format in order to gain a competitive advantage.

Reasons to Purchase this report:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET DYNAMICS

  • 4.1 Market Drivers
  • 4.2 Market Restraints
  • 4.3 Porter's Five Forces Analysis
    • 4.3.1 Threat of New Entrants
    • 4.3.2 Bargaining Power of Buyers/Consumers
    • 4.3.3 Bargaining Power of Suppliers
    • 4.3.4 Threat of Substitute Products
    • 4.3.5 Intensity of Competitive Rivalry

5 MARKET SEGMENTATION

  • 5.1 By Product Type
    • 5.1.1 Air Care
    • 5.1.2 Dishwashing
    • 5.1.3 Bleach
    • 5.1.4 Insecticides
    • 5.1.5 Laundry care
    • 5.1.6 Surface care
    • 5.1.7 Toilet care
    • 5.1.8 Others
  • 5.2 By Distribution Channel
    • 5.2.1 Supermarket/ Hypermarkets
    • 5.2.2 Convenience Stores
    • 5.2.3 Online Stores
    • 5.2.4 Others
  • 5.3 Geography
    • 5.3.1 North America
      • 5.3.1.1 United States
      • 5.3.1.2 Canada
      • 5.3.1.3 Mexico
      • 5.3.1.4 Rest of North America
    • 5.3.2 Europe
      • 5.3.2.1 United Kingdom
      • 5.3.2.2 Germany
      • 5.3.2.3 France
      • 5.3.2.4 Italy
      • 5.3.2.5 Spain
      • 5.3.2.6 Russia
      • 5.3.2.7 Rest of Europe
    • 5.3.3 Asia Pacific
      • 5.3.3.1 India
      • 5.3.3.2 China
      • 5.3.3.3 Japan
      • 5.3.3.4 Australia
      • 5.3.3.5 Rest of Asia Pacific
    • 5.3.4 South America
      • 5.3.4.1 Brazil
      • 5.3.4.2 Argentina
      • 5.3.4.3 Rest of South America
    • 5.3.5 Middle East & Africa
      • 5.3.5.1 Saudi Arabia
      • 5.3.5.2 South Africa
      • 5.3.5.3 Rest of Middle East & Africa

6 COMPETITIVE LANDSCAPE

  • 6.1 Most Active Companies
  • 6.2 Most Adopted Strategies
  • 6.3 Market Share Analysis
  • 6.4 Company Profiles
    • 6.4.1 Unilever
    • 6.4.2 Reckitt Benckiser Group Plc
    • 6.4.3 The Procter & Gamble Company
    • 6.4.4 S.C. Johnson & Son Inc.
    • 6.4.5 Henkel AG & Co. KGaA
    • 6.4.6 Kao Corporation
    • 6.4.7 Quimica Amparo Ltda
    • 6.4.8 Church & Dwight Co., Inc.
    • 6.4.9 The Clorox Company
    • 6.4.10 The Romero Group (Alicorp SAA)​

7 MARKET OPPORTUNITIES AND FUTURE TRENDS

8 IMPACT OF COVID ON THE MARKET