手錶的全球市場:成長，趨勢，及預測(2019年∼2024年)

全球手錶市場在2019年∼2024年間，預測將以9.92％的年複合成長率成長。

本報告提供全球手錶市場相關調查，市場機會和趨勢，成長及阻礙因素，各產品類型、終端用戶、流通管道、地區的市場分析，競爭情形，主要企業的簡介等資訊。

目錄

第1章 簡介

• 調查成果
• 調查的假設
• 調查範圍

第2章 調查方法

第3章 摘要整理

• 市場概況

第4章 市場動態

• 成長要素
• 阻礙因素
• 波特的五力分析
  • 新加入廠商的威脅
  • 買主/消費者談判力
  • 供應商談判力
  • 替代產品的威脅
  • 產業內的競爭

第5章 市場區隔

• 各產品類型
  • 石英錶
  • 數位手錶
  • 智慧型手錶
• 各終端用戶
  • 女性
  • 男性
  • 男女通用
• 各流通管道
  • 離線零售店
  • 網路零售店
• 各地區
  • 北美
  • 歐洲
  • 亞太地區
  • 南美
  • 中東、非洲地區

第6章 產業內的競爭

• 主要活動性企業
• 主要採用的策略
• 市場佔有率分析
• 企業簡介
  • 精工集團株式會社
  • 卡西歐計算機株式會社
  • 西鐵城表株式會社
  • FOSSIL GROUP INC.
  • Timex Group
  • The Swatch Group
  • Fitbit
  • SAMSUNG

第7章 市場機會及未來趨勢

Market Overview

Global watch market is expected to register a CAGR of 9.92% during the forecast period, 2019 to 2024.

• The lower priced and mid-priced watches are increasingly gaining market traction, due to increasing demand for 'value-for-product' watches and accessories among women.
• The demand for digital watches is stronger among young consumers, as they are more aware of smartphone technology. Popular brands, like Casio and Timex, have launched their own product lines, such as G-Shock and Command Watch collections.
• Brands, like Casio and Timex, are continuously investing in R&D for product innovations to blend some of the features of smartwatches with the long-lasting battery life of digital watches, while offering the product in attractive design and affordable prices.

Scope of the Report

Global watch market offers a range of products, including quartz watch, digital watch, and smartwatch through offline and online retail stores for various end-users like women, men, and unisex. The study also covers the global level analysis of the major regions, North America, Europe, Asia-Pacific, South America, and the Middle East & Africa.

Key Market Trends

Surge in Demand for Smartwatches

The high penetration rate for wearable technologies in the United States and European countries, like the United Kingdom, Germany, France, Italy, and others, is contributing to the growth of the smartwatch segment. The key players are embarking on mergers and acquisitions as one of their key strategies, to achieve consolidation and to optimize their offerings. For instance:

• In 2015, Fossil acquired wearable maker, Misfit, for USD 260 million. With the acquisition of Misfit, the Fossil Group is uniquely positioned to lead the convergence of style and technology, to become the fashion gateway to the high-growth wearable technology and connected device markets.

North America and Europe Dominating the Watch Market

United States watch market is offering a wide range of choices for its consumers, which includes cheaper watches from Hong Kong that are priced below USD 500. Depending on the number of apps and features available, the entry-level smartwatches are priced at USD 120-200, while middle-range watches are priced at USD 300-500. Brands like Apple have launched smartwatches at an entry price of USD 350. This has made the product accessible to a larger segment of consumers. Moreover, the British watchmaking industry is growing rapidly, with more players providing attractive watches with a stainless-steel case, scratch-resistant sapphire glass, quick-change strap system, and water resistance property.

Competitive Landscape

Global watch market is highly fragmented and comprises regional and international competitors. The market is dominated by players, like Citizen Watch, Seiko Holdings Corporation, Fossil Group Inc., Casio Computer Co. Ltd, Timex Group BV, and The Swatch Group. These players are now focussing on social media platforms and online distribution channels. for the online marketing and branding of their products, to attract more customers.

• In January 2019, Google bought smartwatch technology, in a deal worth USD 40 million, from Fossil. Along with the IP, a section of Fossil's R&D team, focused on wearables, will join Google

Reasons to Purchase this report:

• The market estimate (ME) sheet in Excel format
• Report customization as per the client's requirements
• 3 months of analyst support

Table of Contents

1 INTRODUCTION

• 1.1 Study Deliverables
• 1.2 Study Assumptions
• 1.3 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET DYNAMICS

• 4.1 Market Drivers
• 4.2 Market Restraints
• 4.3 Porter's Five Forces Analysis
  • 4.3.1 Threat of New Entrants
  • 4.3.2 Bargaining Power of Buyers/Consumers
  • 4.3.3 Bargaining Power of Suppliers
  • 4.3.4 Threat of Substitute Products
  • 4.3.5 Intensity of Competitive Rivalry

5 MARKET SEGMENTATION

• 5.1 By Product Type
  • 5.1.1 Analogue Watch
  • 5.1.2 Digital Watch
    • 5.1.2.1 Smart Watch
    • 5.1.2.2 Others
• 5.2 By End-User
  • 5.2.1 Women
  • 5.2.2 Men
  • 5.2.3 Unisex
• 5.3 By Distribution Channel
  • 5.3.1 Offline Retail Stores
  • 5.3.2 Online Retail Stores
• 5.4 Geography
  • 5.4.1 North America
    • 5.4.1.1 United States
    • 5.4.1.2 Canada
    • 5.4.1.3 Mexico
    • 5.4.1.4 Rest of North America
  • 5.4.2 Europe
    • 5.4.2.1 Spain
    • 5.4.2.2 United Kingdom
    • 5.4.2.3 Germany
    • 5.4.2.4 France
    • 5.4.2.5 Italy
    • 5.4.2.6 Russia
    • 5.4.2.7 Rest of Europe
  • 5.4.3 Asia Pacific
    • 5.4.3.1 China
    • 5.4.3.2 Japan
    • 5.4.3.3 India
    • 5.4.3.4 Australia
    • 5.4.3.5 Rest of Asia-Pacific
  • 5.4.4 South America
    • 5.4.4.1 Brazil
    • 5.4.4.2 Argentina
    • 5.4.4.3 Rest of South America
  • 5.4.5 Middle East and Africa
    • 5.4.5.1 South Africa
    • 5.4.5.2 United Arab Emirates
    • 5.4.5.3 Rest of Middle East and Africa

6 COMPETITIVE LANDSCAPE

• 6.1 Most Active Companies
• 6.2 Most Adopted Strategies
• 6.3 Market Share Analysis
• 6.4 Company Profiles
  • 6.4.1 Seiko Holdings Corporation
  • 6.4.2 Casio Computer Co. Ltd
  • 6.4.3 Citizen Watch Co. Ltd
  • 6.4.4 Fossil Group Inc.
  • 6.4.5 Timex Group
  • 6.4.6 The Swatch Group
  • 6.4.7 Fitbit
  • 6.4.8 Samsung Group

7 MARKET OPPORTUNITIES AND FUTURE TRENDS