髮型設計用品市場 - 成長，趨勢，預測(2019 - 2024)

全球髮型設計用品市場在2019年∼2024年間，預測將以3.9％的年複合成長率擴大。

本報告提供全球髮型設計用品市場調查，市場概要，各類型，各地區的市場趨勢，市場規模的變化與預測，市場促進、阻礙因素以及市場機會分析，競爭情形，主要企業的簡介等全面性資訊。

目錄

第1章 簡介

• 調查成果
• 調查的前提條件
• 調查範圍

第2章 調查方法

第3章 摘要整理

• 市場概況

第4章 市場動態

• 成長要素
• 阻礙因素
• 波特的五力分析
  • 新加入廠商的威脅
  • 消費者談判力
  • 供應商談判力
  • 替代產品的威脅
  • 產業內的競爭

第5章 市場區隔

• 各類型
  • 髮膠
  • 造型慕絲
  • 髮膠噴霧
  • 造型發膏、蠟
  • 其他
• 各流通管道
  • 便利商店
  • 超級市場/大賣場
  • 專賣店
  • 網路零售
  • 其他
• 各地區
  • 北美
  • 歐洲
  • 亞太地區
  • 南美
  • 中東、非洲

第6章 競爭情形

• 最活躍的企業
• 主要採用策略
• 市場佔有率分析
• 企業簡介
  • Henkel AG&Co. KGaA
  • Procter & Gamble
  • LOreal S.A.
  • Unilever
  • mandom corp.
  • Amorepacific
  • Shiseido Co.,Ltd.
  • Flora & Curl

第7章 市場機會及未來趨勢

Market Overview

Hair Styling Products market is growing at a CAGR of 3.9% during the forecast period (2019-2024).

• Changing lifestyle, rising disposable income, product innovation, and marketing activities are some of the factors enabling market growth.
• Furthermore, rapid adoption of various hair styling products such as hair conditioner, shampoo, hair mousse, and hair color across the globe is anticipated to boost demand for the hair styling products over the forecast period.

Scope of the Report

Hair styling products are available as hair gel, hair mousse, hairspray, styling creams and waxes, and other styling products that are sold in convenience stores, supermarkets/hypermarkets, specialist stores, online retail stores, and others. Increased working population and exposure to environmental pollution affecting hair strength and look has driven the demand for hair styling among individuals.

Key Market Trends

Increased Inclination Towards Hair Care Products

Hair care market has witnessed several changes over the past decade, with the emergence of various hair styling, hair regrowth, and hair colorant products. Owing to the advancements in ingredients and technologies, hair care products that treat hair loss are poised to witness the emergence of improved formulations in the near future. Further, with men becoming more conscious about their hairstyles, they have been increasingly relying on hairsprays to keep their hair feeling lighter while still providing volume. With a fashion-conscious youth population that is constantly informed about various hair care offerings, such as hair styling and colorant products that express individuality, consumer habits are driving the market.

North America Witnessed Highest Revenues

North America held the largest share of the global industry revenues in 2018. The United States is one of the leading markets for hair styling products market in the North American region. The increasing incidence of thinning hair and hair loss, hair styling products are expected to gain traction, as consumers in the region are looking for non-surgical procedures and at-home products to overcome these issues. Owing to the significance of hair styling products as one of the primary grooming products for both men and women, there is an increasing demand for styling and grooming products, thus driving the adoption of hair styling products.

Competitive Landscape

Henkel AG & Co. KGaA, Procter & Gamble, L'Oreal S.A., and Unilever are some of the companies leading the salon hair care market. Key players are focussing on technology to offer products made from organic and natural ingredients. Locally made brands have also been contributing to the growth of hair care products. The companies are focusing on adapting to specialty stores business models which help to offer mix approach towards brands, categories, and products.

Reasons to Purchase this report:

• The market estimate (ME) sheet in Excel format
• Report customization as per the client's requirements
• 3 months of analyst support

Table of Contents

1 INTRODUCTION

• 1.1 Study Deliverables
• 1.2 Study Assumptions
• 1.3 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

• 3.1 Market Overview

4 MARKET DYNAMICS

• 4.1 Market Drivers
• 4.2 Market Restraints
• 4.3 Porter's Five Forces Analysis
  • 4.3.1 Threat of New Entrants
  • 4.3.2 Bargaining Power of Buyers/Consumers
  • 4.3.3 Bargaining Power of Suppliers
  • 4.3.4 Threat of Substitute Products
  • 4.3.5 Intensity of Competitive Rivalry

5 MARKET SEGMENTATION

• 5.1 By Product Type
  • 5.1.1 Hair Gel
  • 5.1.2 Hair Mousse
  • 5.1.3 Hairspray
  • 5.1.4 Styling Creams and Waxes
  • 5.1.5 Other Styling Products
• 5.2 By Distribution Channel
  • 5.2.1 Convenience Stores
  • 5.2.2 Supermarkets/Hypermarkets
  • 5.2.3 Specialist Stores
  • 5.2.4 Online Retaile Stores
  • 5.2.5 Others
• 5.3 Geography
  • 5.3.1 North America
    • 5.3.1.1 United States
    • 5.3.1.2 Canada
    • 5.3.1.3 Mexico
    • 5.3.1.4 Rest of North America
  • 5.3.2 Europe
    • 5.3.2.1 Germany
    • 5.3.2.2 United Kingdom
    • 5.3.2.3 Italy
    • 5.3.2.4 Spain
    • 5.3.2.5 France
    • 5.3.2.6 Russia
    • 5.3.2.7 Rest of Europe
  • 5.3.3 Asia Pacific
    • 5.3.3.1 China
    • 5.3.3.2 Japan
    • 5.3.3.3 India
    • 5.3.3.4 Australia
    • 5.3.3.5 Rest of Asia-Pacific
  • 5.3.4 South America
    • 5.3.4.1 Brazil
    • 5.3.4.2 Argentina
    • 5.3.4.3 Rest of South America
  • 5.3.5 Middle East and Africa
    • 5.3.5.1 South Africa
    • 5.3.5.2 United Arab Emirates
    • 5.3.5.3 Rest of Middle East and Africa

6 COMPETITIVE LANDSCAPE

• 6.1 Most Active Companies
• 6.2 Most Adopted Strategies
• 6.3 Market Share Analysis
• 6.4 Company Profiles
  • 6.4.1 Henkel AG & Co. KGaA
  • 6.4.2 Procter & Gamble
  • 6.4.3 LOreal S.A.
  • 6.4.4 Unilever
  • 6.4.5 mandom corp.
  • 6.4.6 Amorepacific
  • 6.4.7 Shiseido Co.,Ltd.
  • 6.4.8 Flora & Curl

7 MARKET OPPORTUNITIES AND FUTURE TRENDS