表紙
市場調查報告書

廁所清潔產品的全球市場:成長,趨勢,及預測(從2019年到2024年)

Toilet Care Products Market Growth, Trends and Forecasts (2020 - 2025)

出版商 Mordor Intelligence LLP 商品編碼 907061
出版日期 內容資訊 英文 100 Pages
商品交期: 2-3個工作天內
價格
廁所清潔產品的全球市場:成長,趨勢,及預測(從2019年到2024年) Toilet Care Products Market Growth, Trends and Forecasts (2020 - 2025)
出版日期: 2020年04月01日內容資訊: 英文 100 Pages
簡介

全球廁所清潔產品市場在2019年∼2024年間預測將以3.52%的年複合成長率成長。

本報告提供全球廁所清潔產品市場的相關調查,市場機會和趨勢,成長及阻礙因素,各產品類型、流通管道、地區的市場分析,競爭情形,主要企業的簡介等資訊。

目錄

第1章 簡介

  • 調查成果
  • 調查的假設
  • 調查範圍

第2章 調查方法

第3章 摘要整理

  • 市場概況

第4章 市場動態

  • 市場成長要素
  • 市場阻礙因素
  • 波特的五力分析
    • 新加入廠商的威脅
    • 買主/消費者談判力
    • 供應商談判力
    • 替代產品的威脅
    • 產業內的競爭

第5章 市場區隔

  • 各產品類型
    • 廁所層/瓷磚清潔劑
    • 水龍頭清潔劑
    • 臉盆
    • 浴缸清潔劑
    • 自動便器清潔劑
    • 廁所用衛生紙
  • 各流通管道
    • 超級市場/大型超級市場
    • 便利商店
    • 網路零售
    • 其他
  • 各地區
    • 北美
    • 歐洲
    • 亞太地區
    • 南美
    • 中東、非洲

第6章 競爭情形

  • 活動性的主要企業
  • 主要被採用的策略
  • 市場佔有率分析
  • 企業簡介
    • Henkel AG & Co. KGaA
    • S. C. Johnson & Son, Inc.
    • Unilever
    • 花王株式會社
    • The Clorox Company
    • Procter & Gamble
    • Reckitt Benckiser Group Plc.
    • Church & Dwight, Inc.
    • Shanghai Hutchison Whitecat Company Limited

第7章 市場機會及未來趨勢

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目錄
Product Code: 65091

Market Overview

The global toilet care products market is projected to witness a CAGR of 3.52% during the forecast period (2019 - 2024).

  • Vendors are introducing innovative products in terms of functionality such as organic toiletries, new ingredients, packaging, and fragrances. Consumer awareness and product knowledge about the various toilet care products have led to the introduction of high performance and quality products.
  • The increasing rate of urbanization and change in lifestyle, awareness to keep the surroundings bacteria free, and rising disposable income, boosted by improving sanitation standards are likely to positively impact the growth of the market in the years to come, particularly in the developing countries.
  • In price-sensitive markets such as some emerging economies across the Asia-Pacific and Latin America, the easy availability of cheaper substitutes as compared to branded products is one of the key challenges to the growth of the toilet care products market.

Scope of the Report

Global toilet care products market is segmented by applicability into toilet floor/tile cleaners, faucet cleaners, basin cleaners, bathtub cleaners, automatic toilet bowl cleaners, and toilet paper. By distribution channel, the scope includes supermarkets/hypermarkets, convenience stores drug stores, online retail stores, and others.

Key Market Trends

Adoption of a Healthier Lifestyle Owing to Rising Household Expenditure

The growing importance of healthier lifestyle with rising concerns among individuals about health and hygienic living, free of germs, bacteria, dust, and dirt has led to rising in per capita spending on toilet care products. Due to this, the vendors are introducing innovative toilet and surface cleaners in terms of packaging, product bundling, quality, pricing, and fragrance. Increasing demand for convenience and easy-to-use use/apply toilet cleaning products has contributed to the evolution of new toilet care products. From the past few years, the fragrance is playing a vital role in toilet cleaning products as consumers are increasingly looking for products that offer strong pleasant odor, which, in turn, makes vendors to differentiate their products.

Rise in Demand for Toilet Care Products with Natural Ingredients

The rise in health consciousness among consumers regarding the prevalence of harmful diseases such as diarrhea have led to the rise in the sales of toilet care products around the world particularly more among the developing nation with increasing level of awareness to keep the surroundings clean. Nowadays, consumers are preferring eco-friendly toilet care products with natural and refreshing fragrances. For instance, Clorox Professional Product Company's 'Green Works Natural Toilet Bowl Cleaner' that is made up of natural ingredients. Moreover, an international survey conducted by IFRA UK and the European Cleaning Journal (ECJ) concluded that the fragrance is also considered to be one of the most important factors for cleaning products, especially for toilet cleaners.

Competitive Landscape

The global toilet care products market faced high competition; Majority of the share is held by the leading players, including Procter & Gamble, Unilever, Church & Dwight, and Reckitt Benckiser Group Plc. And The Clorox Company. Key players are focusing on online distribution channels for their online marketing and branding of their products in order to expand their geographic reach and increase their customer base. Moreover, the leading manufacturers in the toilet care products market are focusing to leverage opportunities posed by emerging markets of Asia-Pacific, like China and India, to expand their revenue base.The key brands are embarking on mergers and acquisitions and new product development infused with latest technology which have less effect on the surroundings, innovative advertising campaigns are some of their key strategies to achieve consolidation.

Reasons to Purchase this report:

  • The market estimate (ME) sheet in Excel format
  • Report customization as per the client's requirements
  • 3 months of analyst support

Table of Contents

1 INTRODUCTION

  • 1.1 Study Deliverables
  • 1.2 Study Assumptions
  • 1.3 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET DYNAMICS

  • 4.1 Market Drivers
  • 4.2 Market Restraints
  • 4.3 Porter's Five Forces Analysis
    • 4.3.1 Threat of New Entrants
    • 4.3.2 Bargaining Power of Buyers/Consumers
    • 4.3.3 Bargaining Power of Suppliers
    • 4.3.4 Threat of Substitute Products
    • 4.3.5 Intensity of Competitive Rivalry

5 MARKET SEGMENTATION

  • 5.1 By Type
    • 5.1.1 Toilet Floor/Tile Cleaners
    • 5.1.2 Faucet Cleaners
    • 5.1.3 Basin Cleaners
    • 5.1.4 Bath Tub Cleaners
    • 5.1.5 Automatic Toilet Bowl Cleaners
    • 5.1.6 Toilet Paper
    • 5.1.7 Others
  • 5.2 By Distribution Channel
    • 5.2.1 Supermarket/Hypermarket
    • 5.2.2 Convenience Stores
    • 5.2.3 Online Retail Stores
    • 5.2.4 Other Distribution Channel
  • 5.3 Geography
    • 5.3.1 North America
      • 5.3.1.1 United States
      • 5.3.1.2 Canada
      • 5.3.1.3 Mexico
      • 5.3.1.4 Rest of North America
    • 5.3.2 Europe
      • 5.3.2.1 Spain
      • 5.3.2.2 United Kingdom
      • 5.3.2.3 Germany
      • 5.3.2.4 France
      • 5.3.2.5 Italy
      • 5.3.2.6 Russia
      • 5.3.2.7 Rest of Europe
    • 5.3.3 Asia Pacific
      • 5.3.3.1 China
      • 5.3.3.2 Japan
      • 5.3.3.3 India
      • 5.3.3.4 Australia
      • 5.3.3.5 Rest of Asia-Pacific
    • 5.3.4 South America
      • 5.3.4.1 Brazil
      • 5.3.4.2 Argentina
      • 5.3.4.3 Rest of South America
    • 5.3.5 Middle East and Africa
      • 5.3.5.1 South Africa
      • 5.3.5.2 United Arab Emirates
      • 5.3.5.3 Rest of Middle East and Africa

6 COMPETITIVE LANDSCAPE

  • 6.1 Most Active Companies
  • 6.2 Most Adopted Strategies
  • 6.3 Market Share Analysis
  • 6.4 Company Profiles
    • 6.4.1 Henkel AG & Co. KGaA
    • 6.4.2 S. C. Johnson & Son, Inc.
    • 6.4.3 Unilever
    • 6.4.4 Kao Cooperation
    • 6.4.5 The Clorox Company
    • 6.4.6 Procter & Gamble
    • 6.4.7 Reckitt Benckiser Group Plc.
    • 6.4.8 Church & Dwight, Inc.

7 MARKET OPPORTUNITIES AND FUTURE TRENDS