Toilet Care Products Market Growth, Trends and Forecasts (2020 - 2025)
|出版商||Mordor Intelligence LLP||商品編碼||907061|
|出版日期||內容資訊||英文 100 Pages
|廁所清潔產品的全球市場:成長，趨勢，及預測(從2019年到2024年) Toilet Care Products Market Growth, Trends and Forecasts (2020 - 2025)|
|出版日期: 2020年04月01日||內容資訊: 英文 100 Pages||
The global toilet care products market is projected to witness a CAGR of 3.52% during the forecast period (2019 - 2024).
Global toilet care products market is segmented by applicability into toilet floor/tile cleaners, faucet cleaners, basin cleaners, bathtub cleaners, automatic toilet bowl cleaners, and toilet paper. By distribution channel, the scope includes supermarkets/hypermarkets, convenience stores drug stores, online retail stores, and others.
Adoption of a Healthier Lifestyle Owing to Rising Household Expenditure
The growing importance of healthier lifestyle with rising concerns among individuals about health and hygienic living, free of germs, bacteria, dust, and dirt has led to rising in per capita spending on toilet care products. Due to this, the vendors are introducing innovative toilet and surface cleaners in terms of packaging, product bundling, quality, pricing, and fragrance. Increasing demand for convenience and easy-to-use use/apply toilet cleaning products has contributed to the evolution of new toilet care products. From the past few years, the fragrance is playing a vital role in toilet cleaning products as consumers are increasingly looking for products that offer strong pleasant odor, which, in turn, makes vendors to differentiate their products.
Rise in Demand for Toilet Care Products with Natural Ingredients
The rise in health consciousness among consumers regarding the prevalence of harmful diseases such as diarrhea have led to the rise in the sales of toilet care products around the world particularly more among the developing nation with increasing level of awareness to keep the surroundings clean. Nowadays, consumers are preferring eco-friendly toilet care products with natural and refreshing fragrances. For instance, Clorox Professional Product Company's 'Green Works Natural Toilet Bowl Cleaner' that is made up of natural ingredients. Moreover, an international survey conducted by IFRA UK and the European Cleaning Journal (ECJ) concluded that the fragrance is also considered to be one of the most important factors for cleaning products, especially for toilet cleaners.
The global toilet care products market faced high competition; Majority of the share is held by the leading players, including Procter & Gamble, Unilever, Church & Dwight, and Reckitt Benckiser Group Plc. And The Clorox Company. Key players are focusing on online distribution channels for their online marketing and branding of their products in order to expand their geographic reach and increase their customer base. Moreover, the leading manufacturers in the toilet care products market are focusing to leverage opportunities posed by emerging markets of Asia-Pacific, like China and India, to expand their revenue base.The key brands are embarking on mergers and acquisitions and new product development infused with latest technology which have less effect on the surroundings, innovative advertising campaigns are some of their key strategies to achieve consolidation.