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市場調查報告書
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1433752

計程車：市場佔有率分析、產業趨勢與統計、成長預測（2024-2029）

Taxi - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2024 - 2029)
出版日期: | 出版商: Mordor Intelligence | 英文 95 Pages | 商品交期: 2-3個工作天內

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簡介目錄

計程車市場規模預計到 2024 年為 2,759.4 億美元，預計到 2029 年將達到 4,235.9 億美元，在預測期內（2024-2029 年）複合年成長率為 8.95%。

計程車市場

整個計程車行業都受到了 COVID-19 的不利影響，導致計程車被封鎖，需求受到限制。隨著客戶偏好轉向私家車，擁擠場所風險的增加和社交距離措施阻礙了該行業的擴張。然而，隨著封鎖措施的放鬆和 COVID-19 疫苗的推出，需求逐漸回歸市場。 Uber 和 Ola 等市場領導提供的計程車服務的擴展，以及選擇方便的上下車地點的能力，正在鼓勵消費者的選擇，並將在一段時間內推動目標市場的成長。它對

從長遠來看，由於叫車和共乘服務需求的增加、線上計程車預訂管道的需求增加以及車輛擁有成本的增加，計程車行業預計將成長。與其他交通途徑相比，交通堵塞加劇和計程車費用降低也是推動計程車市場的主要因素。

然而，大眾交通工具的改善以及世界各地有關計程車服務的不同政府法律正在阻礙該行業的發展。環保電動計程車服務的興起可能會在整個預測期內為市場擴張提供有吸引力的可能性。

預計亞太地區的目標市場將呈現顯著的成長率。這是因為該地區擁有世界60%的人口，對印度和中國成為世界上勞動人口最多的地區做出了巨大貢獻。

計程車市場趨勢

線上預訂推動市場

推動市場成長的主要因素之一是線上計程車預訂平台的使用量不斷增加。我們還提供便利的線上付款選項和靈活的接送地點。

由於網路和智慧型手機在世界各地的普及不斷提高，透過應用程式預訂的便利性極大地吸引了相比線下預訂更喜歡線上預訂的顧客。此外，應用程式上還提供司機位置追蹤、提前打車報價、司機聯繫方式、車輛詳細資訊等資訊，進一步增加了客戶對線上預訂的偏好。

許多主要營運商，例如 Grab、Uber 和 Ola，都在某些地區提供乘車共享選項（在乘客之間分攤車費），讓客戶能夠利用對低成本計程車服務不斷成長的需求。營運商正在採取相同的策略，並將乘車共享選項涵蓋其應用程式開發中，以保持乘車共享服務的成長趨勢。

  • 例如，越南領先的計程車業者之一 Mai Linh 專注於提供共乘服務，以克服該國的交通堵塞和人口等流動性挑戰。該公司計劃未來與 Kyyti Group 合作在越南推出共乘服務。

然而，隨著線上計程車需求的飆升，政府對計程車聚合商推出了嚴格的指導方針來監管價格。例如

  • 2020 年 11 月，印度政府對計程車聚合商的計程車票價設定了上限。根據新的指導方針，政府將允許 Uber Technologies 和 Ola 等基於應用程式的計程車聚合商申請高達 20% 的乘車費用佣金。

亞太地區計程車市場預計將顯著成長

亞太地區在計程車業佔據主導地位，約佔計程車市場總量的一半。推動亞太地區摩托車/摩托車叫車服務興起的主要因素是日益嚴重的交通堵塞以及與其他交通途徑相比便宜的計程車費用。該地區人口占全球60%，叫車產業規模龐大且發展迅速。

計程車業在亞太地區正在迅速擴張。滴滴出行、Ola 和昂達等公司正在利用亞太地區智慧型手機的高普及。我們正在利用尖端技術和創新來增加市場佔有率。南亞領先的計程車服務供應商在國際上不斷發展，同時在區域市場上的競爭力也日益增強。中國計程車公司滴滴出行已在墨西哥、澳洲、哥斯大黎加、日本和其他幾個國家開始營運。 Ola 是印度市場的領導者，在澳洲、紐西蘭和英國都有業務。

中國是世界上人口最多的國家，擁有世界上最大的計程車市場。計程車因其彈性、舒適性、高可用性和終英里連接而逐漸成為必要的服務。

印度也擁有僅次於中國的龐大計程車市場。由於該國發生的各種社會經濟和政治局勢，計程車業不斷變化（甚至每季）。在印度，計程車共乘/共享正在創造巨大的需求。自行車計程車在印度市場也越來越受歡迎。

2020 年 11 月，印度政府宣布了新的指導方針，將 Ola 和 Uber 等計程車聚合服務涵蓋法律規範。根據《2020年機動車聚合指南》，新標準要求叫車公司限制突波價格，防止其申請超過基本價格1.5倍的費用。新規定也允許私人公司使用私家車提供共乘服務，但每日限制在一個城市內行駛四次，每週限制兩次城市之間行駛。

由於計程車需求旺盛，尤其是在一線層級和大城市，隨著摩托車計程車的進入市場，線上計程車市場正在發生變化，摩托車計程車比計程車更便宜，並且在交通繁忙時更容易操縱。因此，摩托車計程車市場預計在未來幾年將快速成長。

計程車業概況

計程車市場的主要企業包括 Uber、Grab、Lyft 和 Ola。 Uber 的主要擴張策略是專注於自動駕駛汽車等即將推出的技術。

  • 2021年3月，中國叫車公司滴滴出行宣布計畫在南非開展業務，並在英國、法國和德國推出叫車服務。

行業主要企業正在技術方面進行巨額投資。優步和滴滴出行正在致力於開發自動駕駛汽車，以改善客戶體驗。在印度，選擇上門服務的客戶數量正在迅速增加。因此，Ola、Meru 和 Prydo 以極具競爭力的價格為其客戶提供付加服務。 Ola 與 Apple Music 及其他音樂和影片串流服務合作推出 Prime Play 服務。

其他福利：

  • Excel 格式的市場預測 (ME) 表
  • 3 個月的分析師支持

目錄

第1章簡介

  • 調查先決條件
  • 調查範圍

第2章調查方法

第3章執行摘要

第4章市場動態

  • 市場促進因素
  • 市場限制因素
  • 產業吸引力－波特五力分析
    • 新進入者的威脅
    • 買家/消費者的議價能力
    • 供應商的議價能力
    • 替代品的威脅
    • 競爭公司之間敵對關係的強度

第5章市場區隔

  • 預訂類型
    • 網上預約
    • 線下預訂
  • 服務類型
    • 計程車
    • 共乘
  • 車輛類型
    • 摩托車
    • 車
    • 其他車輛類型（廂型車）
  • 地區
    • 北美洲
      • 美國
      • 加拿大
      • 北美其他地區
    • 歐洲
      • 德國
      • 英國
      • 法國
      • 西班牙
      • 其他歐洲國家
    • 亞太地區
      • 中國
      • 印度
      • 日本
      • 澳洲
      • 越南
      • 韓國
      • 其他亞太地區
    • 世界其他地區
      • 墨西哥
      • 巴西
      • 南非
      • 阿根廷
      • 其他國家

第6章 競爭形勢

  • 供應商市場佔有率
  • 公司簡介
    • ANI Technologies Pvt. Ltd（Ola）
    • BlaBlaCar
    • Bolt Technologies OU
    • Curb Mobility LLC
    • （Didi Chuxing）Beijing Xiaoju Technology Co. Ltd
    • Flywheel Software Inc.
    • Gojek Tech
    • Grab Holdings Inc.
    • FREE NOW
    • Kabbee Exchange Limited
    • Lyft Inc.
    • Uber Technologies Inc.

第7章 市場機會及未來趨勢

簡介目錄
Product Code: 63669

The Taxi Market size is estimated at USD 275.94 billion in 2024, and is expected to reach USD 423.59 billion by 2029, growing at a CAGR of 8.95% during the forecast period (2024-2029).

Taxi - Market

The overall taxi sector was negatively affected by COVID-19, which resulted in lockdowns and limited demand for taxis. The increased risk of crowded places and the social distancing measures have hampered industry expansion as customers' preferences have switched toward personal vehicles. However, demand is progressively returning to the market with the easing of lockdown measures and the availability of COVID-19 vaccinations. The expansion of taxi services provided by market leaders such as Uber and Ola, as well as the ability to select convenient pick-up and drop-off locations, is encouraging consumers to choose them and positively impacts the target market growth in the upcoming period.

Over the long term, taxi industry is expected to grow due to increasing demand for ride-hailing and ride-sharing services, increasing demand from online taxi booking channels, and an increase in the cost of vehicle ownership. Compared to other modes of transportation, increasing traffic congestion and low taxi fare are the other major factors driving the taxi market.

However, industry development is hampered by improvements in public transit and differing government laws on taxi services in different nations worldwide. The rise of eco-friendly electric cab services will likely provide an attractive potential for market expansion throughout the forecast period.

Asia Pacific is expected to witness the considerable growth rate in the target market. This is due to the fact that the region is home to 60% of the world's population, with India and China contributing significantly to the region having the highest working population in the world.

Taxi Market Trends

Online Bookings Driving the Market

One of the primary factors fueling the market's growth is the increased usage of online cab booking platforms, mostly because of the convenience they provide to clients. They also offer simple online payment options and the flexibility of choosing the pick-up and drop-off locations.

The ease of booking through the app has significantly attracted customers to prefer online booking over offline booking, owing to the increasing penetration of the internet and smartphones worldwide. Additionally, the availability of information on the app like tracking the driver position, pre-estimated ride fare, driver contact, and vehicle details has further increased the customer preference for online booking.

Many major operators, such as Grab, Uber, and Ola, provide ride-sharing options (which offer a fare-splitting option among co-passengers) in certain regions, capturing the increasing demand for low taxi fare services among customers. Operators are adopting the same strategy and incorporating the ride-sharing option in their app development to sustain the growing trend of ride-sharing services.

  • For instance, in Vietnam, Mai Linh, one of the country's major taxi operators, focuses on providing ride-sharing services to overcome the country's mobility challenges, like traffic congestion and population. The company partnered with Kyyti Group to launch a ride-sharing service in Vietnam in the future.

However, with the surge in demand for online taxis, the governments are implementing strict guidelines for taxi aggregators to regulate their prices. For instance,

  • In November 2020, the Indian government capped cab aggregators' cab fares. According to new guidelines, the government will allow app-based taxi aggregators, such as Uber Technologies and Ola, to charge up to 20% commission on ride fares.

Asia-Pacific is expected to grow with a significant pace in the Taxi Market

Asia-Pacific has been dominating the taxi industry, accounting for about half of the overall taxi market. The key elements fueling the rise of the motorcycle/bike ride-hailing services in Asia-Pacific are increasing traffic congestion and inexpensive taxi fares compared to other means of transportation. As the region is home to 60% of the world's population, its ride-hailing industry is substantial and developing rapidly.

In Asia-Pacific, the taxi industry is expanding rapidly. Players like DiDi Chuxing, Ola, and Onda are capitalizing on Asia-Pacific's high smartphone penetration rate. They are gaining market share by utilizing cutting-edge technology and innovation. The major South Asian cab service providers are increasing the competition in regional marketplaces while growing internationally. Didi Chuxing, a Chinese taxi company, launched operations in Mexico, Australia, Costa Rica, Japan, and several other countries. Ola, the Indian market leader, operates in Australia, New Zealand, and the United Kingdom.

China has the world's largest taxi market as it is the most populous country. Taxis gradually became a necessary service due to their flexibility, comfort, high availability, and end-mile connection.

India also has a huge taxi market after China. The taxi industry is changing continuously (even every quarter) due to the different socio-economic and political situations arising in the country. Pooling/sharing of taxis in the country saw huge demand. Bike taxi is also gaining popularity in the Indian market.

In November 2020, the Government of India issued new guidelines for cab aggregators, like Ola and Uber, to bring them under a regulatory framework. As per the Motor Vehicle Aggregator Guidelines 2020, the new norms mandated a cap on surge prices, preventing ride-hailing companies from charging more than 1.5 times the base fare. The new rules also allow companies to offer pooling services on private vehicles, but with a daily limit of four intra-city rides and two inter-city rides per week.

With a high demand for cabs, especially in tier one and metro cities, the online cab market is changing with the entry of bike taxis into the market, which is much more affordable than cabs and provides easy maneuvering in traffic congestion. Thus, the bike taxi market is expected to grow rapidly in the coming years.

Taxi Industry Overview

Some of the major players in the taxi market include Uber, Grab, Lyft, and Ola. Uber's main strategy to expand its business is to focus on upcoming technologies like automated driving vehicles.

  • In March 2021, Chinese ride-hailing company DiDi Chuxing started operations in South Africa and announced its plans to launch its ride-hailing services in the United Kingdom, France, and Germany.

The key players in the industry are investing hugely in technology. Uber and DiDi Chuxing are working on self-driving cars to enhance the customer experience. In India, there has been a surge in the number of customers opting for outstation services. Thus, Ola, Meru, and Prydo are offering value-added services to their customers at very competitive prices. Ola partnered with Apple Music and other music and video streaming services for its prime play service.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Assumptions
  • 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET DYNAMICS

  • 4.1 Market Drivers
  • 4.2 Market Restraints
  • 4.3 Industry Attractiveness - Porter's Five Forces Analysis
    • 4.3.1 Threat of New Entrants
    • 4.3.2 Bargaining Power of Buyers/Consumers
    • 4.3.3 Bargaining Power of Suppliers
    • 4.3.4 Threat of Substitute Products
    • 4.3.5 Intensity of Competitive Rivalry

5 MARKET SEGMENTATION

  • 5.1 Booking Type
    • 5.1.1 Online Booking
    • 5.1.2 Offline Booking
  • 5.2 Service Type
    • 5.2.1 Ride-hailing
    • 5.2.2 Ride-sharing
  • 5.3 Vehicle Type
    • 5.3.1 Motorcycle
    • 5.3.2 Cars
    • 5.3.3 Other Vehicle Types (Vans)
  • 5.4 Geography
    • 5.4.1 North America
      • 5.4.1.1 United States
      • 5.4.1.2 Canada
      • 5.4.1.3 Rest of North America
    • 5.4.2 Europe
      • 5.4.2.1 Germany
      • 5.4.2.2 United Kingdom
      • 5.4.2.3 France
      • 5.4.2.4 Spain
      • 5.4.2.5 Rest of Europe
    • 5.4.3 Asia-Pacific
      • 5.4.3.1 China
      • 5.4.3.2 India
      • 5.4.3.3 Japan
      • 5.4.3.4 Australia
      • 5.4.3.5 Vietnam
      • 5.4.3.6 South Korea
      • 5.4.3.7 Rest of Asia-Pacific
    • 5.4.4 Rest of the World
      • 5.4.4.1 Mexico
      • 5.4.4.2 Brazil
      • 5.4.4.3 South Africa
      • 5.4.4.4 Argentina
      • 5.4.4.5 Other Countries

6 COMPETITIVE LANDSCAPE

  • 6.1 Vendor Market Share
  • 6.2 Company Profiles
    • 6.2.1 ANI Technologies Pvt. Ltd (Ola)
    • 6.2.2 BlaBlaCar
    • 6.2.3 Bolt Technologies OU
    • 6.2.4 Curb Mobility LLC
    • 6.2.5 (Didi Chuxing) Beijing Xiaoju Technology Co. Ltd
    • 6.2.6 Flywheel Software Inc.
    • 6.2.7 Gojek Tech
    • 6.2.8 Grab Holdings Inc.
    • 6.2.9 FREE NOW
    • 6.2.10 Kabbee Exchange Limited
    • 6.2.11 Lyft Inc.
    • 6.2.12 Uber Technologies Inc.

7 MARKET OPPORTUNITIES AND FUTURE TRENDS