Dry Shampoo Market Growth, Trends, and Forecasts (2019 - 2024)
|出版商||Mordor Intelligence LLP||商品編碼||907026|
|出版日期||內容資訊||英文 90 Pages
|全球乾洗髮劑市場:成長，趨勢，及預測(2019年∼2024年) Dry Shampoo Market Growth, Trends, and Forecasts (2019 - 2024)|
|出版日期: 2019年06月01日||內容資訊: 英文 90 Pages||
Global dry shampoo market is forecasted to witness a CAGR of 6.5% during the forecast period (2019-2024).
Global dry shampoo market is segmented on the basis of distribution channel into supermarket/hypermarket, specialty stores, online retail stores, and other distribution channels. The other distribution channels include convenience stores and drug stores. Since dry shampoo is not widely available across the globe, online retail stores provide an opportunity for these products to penetrate into emerging markets.
Most of the companies have started branding and advertising dry shampoo as convenience products that can be easily used on-the-go. For instance, Church & Dwight marketed its female-centric dry shampoo highlighting its lesser usage time as compared to other shampoos. Since the number of employed women in the United States increased sharply at a CAGR of 0.77% in the period 2000-2018, so did the demand for convenient haircare products. Thus, increasing female employment rate and busier lifestyles are forecasted to drive the market for dry shampoo owing to the portability and convenience that they offer. Busy lifestyle has led consumers to move towards dry shampoo and more conveniently purchasing through online platforms contributing to the market growth.
Organic and natural products are emerging as significant product segments in the hair care market. With rising awareness regarding scalp-related issues and hair-fall, consumers are increasingly inclining towards herbal and natural hair care solutions. A few companies have come up with organic solutions in the dry shampoo market. For instance, ACURE ORGANICS offers dry shampoos that have natural ingredients such as argan stem cell, arrowroot powder, and kaolin clay. Currently, Europe is leading the way due to increasing organic products and new product launches.
The global dry shampoo market faces high competition, with the majority of market share being held by leading players including Procter & Gamble and Unilever. The key players are focusing on product development, online distribution channels, strategic expansions, advertisement, and branding of their products, in order to expand their geographic reach and consumer-base. The leading companies are also investing heavily in R&D to ensure high-quality products. The launch of new products and strategic expansions to untapped geographies are the preferred strategies of players operating in the market. Leading manufacturers in the dry shampoo market are focusing on leveraging the opportunities posed by the emerging markets of Asia-Pacific, such as India, in order to expand their revenue base.