市場調查報告書
商品編碼
1190981
果醬市場——增長、趨勢、COVID-19 的影響和預測 (2023-2028)Fruit Spreads Market - Growth, Trends, and Forecasts (2023 - 2028) |
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在 2022 年至 2027 年的預測期內,全球果醬市場的複合年增長率預計為 4.1%。
COVID-19 危機對市場產生了重大影響。 我們看到產品購買模式的轉變,由於各種咖啡館、餐飲服務和其他零售店的關閉,消費者開始選擇電子商務作為購買產品的媒介,消費也在增加。健康意識導致人們更喜歡自備食物。 由於食用該產品方便,消費者主要在早上早餐時使用水果醬。 因此,大流行重新激活了市場。
綠色標籤、道德主張、公平貿易、便利和對健康的信任是市場增長的最突出屬性。 除了具有健康屬性和不同口味特徵的果醬和果凍新產品,以葡萄果凍為例,仍然是各地區最受歡迎的果醬和果凍口味。
果醬是通過進一步加工和濃縮提取的果汁製成的。 製作果醬的主要原料是糖和果膠。 這些水果醬高度濃縮,水分含量約為 30% 至 60%,並根據水果的類型提供多種口味。 產品細分的大量變化最終將推動市場。
果醬的營養價值和風味創新有望推動果醬市場的增長。 消費者現在正在轉向無糖水果醬。 有組織的零售激增導致自有品牌水果價差的增加。 受到越來越受歡迎的“家庭”消費水果醬的吸引,一些零售商通過增加對新鮮農產品的投資進入市場。 此外,各種品牌的低價果醬的供應也有望推動全球果醬市場的增長。 果醬還含有防腐劑,使其更穩定,保質期更長,是果醬吸引消費者的一個因素。
歐洲主導著果醬市場,其次是北美。 由於消費者對天然水果產品的認識提高,德國和法國的水果醬消費量有所增加。 此外,早餐和烘焙產品中對果醬的高需求被認為是該地區的主要驅動因素。 此外,健康意識的增強和對天然產品的偏好正在推動該地區果醬市場的需求激增。 此外,對營養、健康和無糖果醬的需求不斷增長可能會推動北美果醬市場的發展。
全球梅斯卡爾酒市場競爭激烈,來自國內外的各種參與者齊聚一堂。 果醬市場的主要參與者包括 General Mills、Crofters Food、The J.M. Smucker Company、Polaner、Unilever Company 等。 主要參與者主要專注於產品開發和產品創新,以滿足消費者對口味和產品質量多樣化的需求,以保持高端化。 一些主要參與者正在將併購作為其主要策略,這可以幫助公司保持其在該領域的主導地位,也有利於業務擴張。預期。
The global fruit spreads market is projected to register a CAGR of 4.1% during the forecast period 2022-2027.
The COVID-19 crisis had a significant effect on the market. The change was observed in product purchasing patterns, this was due to the closures of various cafes, food services, and other retail stores, thus the consumers were opting for e-commerce as the medium for purchasing their products, also the consumers were preferring the food prepared by themselves which was due to the consciousness regarding their health. Majorly, consumers were using fruit spreads during the morning breakfast because of the convenience of consuming the product. Thus, the pandemic elevated the market.
Green label, ethical claims, fair trades, convenience, and health credentials are the most prominent attributes for market growth. Along with new jam and jelly products that contain health attributes and various taste profiles; For example, grape jelly is still the most popular jam and jelly flavour in all the regions.
Fruit spreads are prepared from the extracted fruit juices which is further processed and concentrated. The major ingredients used for the preparation of fruit spreads are sugar and pectin. These fruit spreads are highly concentrated which contains nearly 30% - 60% water content and are available in a variety of flavors depending on the type of fruit. Due to the numerous varriants in the product segment the market is driven eventually.
The nutritional value of fruit spreads and innovations in flavor are expected to boost the growth of the fruit spreads market. Currently, consumers are switching to sugar-free fruit spreads. The number of private-label brands for fruit spreads has been increasing due to a surge in the organized retailing. Several retailers are entering this market by extending their investments in perishable food products, lured by the growing popularity of fruit spreads for "at-home" consumption. Moreover, accessibility of low-priced fruit spreads from different brands is anticipated to drive the growth of global fruit spreads market. Also, presence of preservatives in fruit spreads makes it more stable and can be used for a longer time period; this attracts the consumer towards fruit spreads.
Europe is dominating the in the fruit spreads market followed by North America. Germany and France have been accounted for a higher consumption of fruit spreads owing to increasing consumer awareness towards natural fruit products. Furthermore, high demand for fruit spreads in breakfast meals and bakery products is considered to be a key driving factor in this region. Additionally, rise in the health conscious population and shifting inclination towards natural products has surged in the demand for fruit spreads market in this region. Also, growing demand for nutritive, healthy and sugar-free fruit spreads is likely to uplift the North American fruit spreads market.
The global mezcal market is highly competitive, with the presence of various international and domestic players. Some of the major players in the fruit spread market are General Mills, Crofters Food, The J.M. Smucker Company, Polaner, and Unilever Company. Key players are majorly focusing on product development and product innovation to meet the consumer's needs by offering a variety in taste and in the product's quality to maintain premiumization. Some of the major players use mergers and acquisitions as their key strategy, this will enable the company to sustain a dominant position in the sector and also will be beneficial in an expansion of the business.