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市場調查報告書
商品編碼
1433845
洞察即服務應用程式：市場佔有率分析、產業趨勢/統計、成長預測（2024-2029）Insight as a Service Application - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2024 - 2029) |
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全球洞察即服務應用市場規模預計到 2024 年將達到 59.9 億美元，到 2029 年將達到 154 億美元，在 2024~2029 年的預測期內以 20.78% 的複合年增長率增長。
Insight as a Service 應用程式提供了一個行動計劃。它類似於雲端基礎的服務，為企業提供見解並幫助有想法的組織實現其業務目標。 SaaS 產品提供分析和見解。中小型企業正在積極採用 Insight as a Service，因為它具有多種優勢，包括即時回應、更快的決策和客戶滿意度。
主要亮點
- 洞察即服務應用市場成長的關鍵因素是物聯網和巨量資料分析的興起以及客戶管理需求的不斷成長。公司可以使用巨量資料來獲取客戶洞察來行銷其產品和服務。
- 許多中小型企業正在採用雲端基礎的洞察即服務，因為它具有改進決策、更快回應和提高客戶滿意度等好處，從而帶來更快的收益成長和市場主導地位。它正在被拖曳。
- 資料安全、安全問題和資料整合困難正在阻礙該市場的成長。
洞察即服務應用程式市場趨勢
BFSI預計將大幅成長
- BFSI 產業預計將在該市場出現顯著成長。新的數位技術、快速變化的客戶期望以及敏捷競爭對手的出現，使得銀行越來越難以吸引、留住和提升銷售當今具有數位能力的客戶。
- 業務客戶智慧和分析使零售銀行能夠創造卓越的客戶體驗，從而推動忠誠度、差異化和成長。銀行可以吸引和獲取新客戶，保留現有客戶和區隔市場以增加銷售額，並降低營運成本。
- 例如，TCS 的業務客戶智慧和洞察 (CI&I) 幫助零售銀行從以產品為中心轉變為以客戶為中心，同時更有效率、更聰明地運作。 Mindtree 是一家 IT 公司，專注於幫助銀行和金融機構更好地與其客戶和用戶互動。
亞太地區預計將出現顯著成長
- 預計亞太地區在預測期內將出現顯著成長，並有望在預測期內引領洞察即服務應用程式市場。包括中國、印度和韓國在內的各個經濟體的網路普及和技術發展可能有助於該地區的高成長。
- 由於在資料洞察服務方面進行了大量投資，以改善客戶體驗並簡化業務營運，預計該地區在不久的將來將以更高的成長率成長。該地區各行業利用洞察即服務技術的能力正在迅速成熟。該地區的資料驅動型產業，例如 BFSI、零售和消費品、媒體和通訊以及服務（包括網路公司），在資料資產的高級採用和利用方面處於領先地位。
- 日本、中國和印度等國家由於經濟改善而正在擴張，並將支持區域市場的成長。此外，全部區域的工業化正在加速，成為該地區市場成長的關鍵驅動力。該地區政府在資訊通訊技術方面的支出不斷增加，進一步增加了市場機會。
洞察即服務應用程式產業概述
洞察即服務應用程式市場分散且競爭激烈。解決方案需要密切協作和知識共用，因此擁有更好供應鏈知識和聯繫的供應商往往比其他競爭對手更具優勢。市場上正在進行許多合作，促使進一步的產品創新。
2023年5月－生成式人工智慧（AI）時代領先的企業知識圖譜平台Stardog透過埃森哲創投公司獲得埃森哲策略投資。 Stardog 使組織能夠利用資料做更多事情並資料獲得更多價值。企業使用Stardog企業知識圖譜，透過讓真實世界的脈絡變得機器可讀，來提高企業資料的整合與整合。知識圖能夠在不更改底層資料下無限連結概念，使您能夠整合資料，而不是透過連接表來合併資料。這種整合資料的能力在整個公司創建了一個靈活的資料層，也有助於連接資料孤島。
2022 年 10 月 - Oracle 發布 Oracle Database 23c Beta，這是全球領先的融合資料庫的最新版本，支援所有資料類型、工作負載和開發方法。 Oracle Database 23c（代號「App Simple」）專注於簡化應用開發。 Oracle Database 23c 中引入的 JSON 關係二元性技術是一項突破性創新，旨在解決關聯資料庫存儲資料的方式與應用程式表示資料的方式之間的不匹配問題。 JSON 關係二元性允許資料用作關係表和適合應用程式的 JSON 文檔，從而簡化了應用開發。
其他福利
- Excel 格式的市場預測 (ME) 表
- 3 個月分析師支持
目錄
第1章 簡介
- 研究假設和市場定義
- 調查範圍
第2章調查方法
第3章執行摘要
第4章市場動態
- 市場概況
- 市場促進與約束因素介紹
- 市場促進因素
- 擴大巨量資料和物聯網的引入
- 提高客戶參與
- 市場限制因素
- 資料安全和安全問題
- 產業價值鏈分析
- 產業吸引力－波特五力分析
- 新進入者的威脅
- 買家/消費者的議價能力
- 供應商的議價能力
- 替代品的威脅
- 競爭公司之間敵對關係的強度
第5章市場區隔
- 依實施型態
- 公共雲端
- 私有雲端
- 混合雲端
- 依最終用戶產業
- BFSI
- 資訊科技/通訊
- 衛生保健
- 零售
- 能源
- 其他最終用戶產業
- 依地區
- 北美洲
- 歐洲
- 亞太地區
- 拉丁美洲
- 中東/非洲
第6章 競爭形勢
- 公司簡介
- Oracle Corporation
- Accenture PLC
- IBM Corporation
- Dell EMC
- Deloitte Touche Tohmatsu Limited
- GoodData Corporation
- Capgemini SE
- SmartFocus Limited
- Zephyr Health Inc.
- NTT Data Corporation
第7章 投資分析
第8章 市場機會及未來趨勢
The Insight as a Service Application Market size is estimated at USD 5.99 billion in 2024, and is expected to reach USD 15.40 billion by 2029, growing at a CAGR of 20.78% during the forecast period (2024-2029).
The insight as a service application provides action plans, and it is similar to cloud-based services, which provide insights to business corporations and also help organizations with ideas to achieve their business goals. SaaS offerings provide analytics, along with insights. SMEs are heavily adopting insights as a service owing to various advantages of insight as a service such as immediate response, quick decision making, customer satisfaction, etc.
Key Highlights
- The major factor responsible for the growth of insight as a service application market is increasing IOT and big data analytics, along with the growing need for customer management. Companies are able to get customer insights in order to sell their products and services with the help of big data.
- Many small and medium scale enterprises are adopting cloud-based insight-as-a-service due to the advantages such as improved decision making and quick response, customer satisfaction, which result in faster growth in revenue, thereby driving the market.
- Data security, safety concern, and difficulty in data integration are hindering the growth of this market.
Insight as a Service Application Market Trends
BFSI Expected to Have Significant Growth
- BFSI sector is expected to have significant growth for this market. Due to new digital technologies, rapid changes in customer expectations, and emerging agile competitors, it is increasingly becoming difficult for banks to attract, retain, and upsell today's digitally empowered customers.
- Customer intelligence and analytics for banking enables retail banks to create exceptional customer experiences that drive loyalty, differentiation, and growth. Banks can attract and acquire new customers, retain and sell more to current customers, and market segments, and drive operational costs down.
- For instance, TCS's Customer Intelligence & Insights (CI&I) for Banking helps retail banks transition from product-centric to customer-centric enterprises, while running leaner and smarter. IT Company Mindtree is focused on helping banks and financial institutions to better engage with customers and users.
Asia-Pacific Expected to Have Significant Growth
- Asia-Pacific is expected to witness significant growth over the forecast period and is anticipated to lead the Insight as a service application market over the forecast period. Increasing internet penetration coupled with developing technology in various economies, including China, India, and South Korea, can be attributed to high growth in this region.
- This region is expected to grow at a higher rate in the near future due to large investments being made in the data insights services to make better customer experiences and streamline the business operations. Various Industry verticals across the region are fast maturing in their aptitudes to leverage Insights-as-a-Service technology. Data-driven industries belonging to this region such as BFSI, retail & consumer goods, media & communications, and services (including Internet companies) are leading in high adoption and capitalization of their data assets.
- Countries such as Japan, China, and India are advancing due to the improving economy, which will support the growth of the regional market. Furthermore, spurting industrialization across the region is acting as a critical driving force driving the growth of the market in the area. There is a rise in ICT expenditure by the government in this region, further leading to more opportunity for the market.
Insight as a Service Application Industry Overview
The insight as a service application market is fragmented and is a highly competitive market. Since the solutions require close collaboration and knowledge sharing, vendors with better supply chain knowledge and connections tend to gain an edge over other competitors. There are many collaborations taking place in the market, further leading to product innovations.
May 2023 - In this era of generative artificial intelligence (AI), Stardog, a leading enterprise knowledge graph platform, received a strategic investment from Accenture through Accenture Ventures. Stardog enables organizations to do more with and extract more value from their data. Businesses utilize Stardog Enterprise Knowledge Graphs to improve the integration and unification of their enterprise data because they enable real-world context to be machine-readable. The ability of a knowledge graph to endlessly link concepts - without altering the underlying data - allows for data to be unified rather than integrated by joining tables. A flexible data layer is created across the entire company thanks to this ability to unify data, which also helps to connect data silos.
October 2022 - The most recent version of the top convergent database in the world, Oracle Database 23c Beta, which supports all data types, workloads, and development methodologies, was released by Oracle. Oracle Database 23c, code-named "App Simple," focuses on streamlining application development. The JSON Relational Duality technique, which Oracle Database 23c introduces, is a ground-breaking innovation for resolving the discrepancy between how relational databases store data and how applications express it. Application development is made easier by JSON Relational Duality, which enables data to be used as both relational tables and application-friendly JSON documents.
Additional Benefits:
- The market estimate (ME) sheet in Excel format
- 3 months of analyst support
TABLE OF CONTENTS
1 INTRODUCTION
- 1.1 Study Assumptions and Market Definition
- 1.2 Scope of the Study
2 RESEARCH METHODOLOGY
3 EXECUTIVE SUMMARY
4 MARKET DYNAMICS
- 4.1 Market Overview
- 4.2 Introduction to Market Drivers and Restraints
- 4.3 Market Drivers
- 4.3.1 Increasing Adoption of Big Data and IoT
- 4.3.2 Increasing Customer Engagement
- 4.4 Market Restraints
- 4.4.1 Data Security and Safety Concerns
- 4.5 Industry Value Chain Analysis
- 4.6 Industry Attractiveness - Porter's Five Forces Analysis
- 4.6.1 Threat of New Entrants
- 4.6.2 Bargaining Power of Buyers/Consumers
- 4.6.3 Bargaining Power of Suppliers
- 4.6.4 Threat of Substitute Products
- 4.6.5 Intensity of Competitive Rivalry
5 MARKET SEGMENTATION
- 5.1 By Deployment Mode
- 5.1.1 Public Cloud
- 5.1.2 Private Cloud
- 5.1.3 Hybrid Cloud
- 5.2 By End-user Industry
- 5.2.1 BFSI
- 5.2.2 IT & Telecom
- 5.2.3 Healthcare
- 5.2.4 Retail
- 5.2.5 Energy
- 5.2.6 Other End-user Industries
- 5.3 By Geography
- 5.3.1 North America
- 5.3.2 Europe
- 5.3.3 Asia-Pacific
- 5.3.4 Latin America
- 5.3.5 Middle East and Africa
6 COMPETITIVE LANDSCAPE
- 6.1 Company Profiles
- 6.1.1 Oracle Corporation
- 6.1.2 Accenture PLC
- 6.1.3 IBM Corporation
- 6.1.4 Dell EMC
- 6.1.5 Deloitte Touche Tohmatsu Limited
- 6.1.6 GoodData Corporation
- 6.1.7 Capgemini SE
- 6.1.8 SmartFocus Limited
- 6.1.9 Zephyr Health Inc.
- 6.1.10 NTT Data Corporation
