查看購物車
  • Simplified Chinese
  • English
  • Japanese
  • Korean
封面
市場調查報告書
商品編碼
1137188

防偽包裝市場 - COVID-19 的增長、趨勢、影響和預測（2022-2027 年）

Anti-Counterfeit Packaging Market - Growth, Trends, and Forecasts (2022 - 2027)
出版日期: | 出版商: Mordor Intelligence | 英文 105 Pages | 商品交期: 2-3個工作天內

價格

※ 本網頁內容可能與最新版本有所差異。詳細情況請與我們聯繫。

簡介目錄

防偽包裝市場預計在預測期內（2022-2027 年）的複合年增長率為 7.81%。

對生命關鍵產品的真實性保護不斷變化的監管環境、改進防盜措施的技術進步、持續威脅的多樣化以及對品牌保護的需求，已成為推動防偽包裝市場增長的一個因素。

主要亮點

  • 預計在預測期內，美國出台的《反假冒貿易協定》等法規以及歐盟委員會針對標籤和序列化的措施將對發達經濟體的市場產生積極影響。
  • 2022 年 5 月，據印度教報紙報導，惠普印度公司將在 2020 年 7 月至 2021 年 9 月期間根據該國的反假冒和欺詐 (ACF) 計劃購買 40 卡路裡印度盧比，即 490,000 卡路裡。已查獲 8,000,000 件假冒產品，印度和全球消費者健康受到嚴重威脅的指標。新興經濟體，也被稱為主要的藥品進口國，是受該交易影響最大的地區。
  • 中國、印度、韓國、巴西和土耳其等國家/地區已推出旨在提高製藥行業供應鏈安全性的程序。使用基於二氧化矽的標籤是因為它們被美國食品和藥物管理局 (FDA) 普遍認為是安全的 (GRAS) 並且被認為適合人類消費。
  • 但是，製造防偽包裝需要高昂的設置和創新成本，使得新進入者和潛在客戶不願接受防偽解決方案，從而減緩了市場增長。此外，在沒有適當的客戶意識的情況下，一些現有技術（如條形碼和二維碼）很容易被複製，從而阻礙了市場增長。
  • 冠狀病毒大流行對包裝公司的供應鏈產生了重大影響，導致塑料和標籤紙等原材料出現短缺。由於擔心接觸包裝產品會傳播新冠病毒，我們還看到 2020 年第一季度對 FMCG 產品的需求略有下降。然而，包裝公司和認證技術提供商正在尋求防偽包裝的好處，以確保包裝材料的安全和質量，同時應對 COVID-19 的影響並關注員工的健康和福祉。我們專注於開發有效傳達的解決方案

主要市場趨勢

藥品和醫療保健推動市場需求

  • 藥品假冒是全球非法複製商品貿易中最賺錢的領域之一。假藥危害甚至殺死全世界數百萬人。它還對主要製藥公司的品牌造成了嚴重損害。
  • 最近，有幾起關於向不同國家/地區的人們接種假 COVID 疫苗的報告。例如，世界衛生組織 (WHO) 發現假冒 Cobi-Shield（由印度血清研究所生產）引起了全球利益相關者的廣泛關注。此外，在美國和世界其他地區發現了來自輝瑞公司的假冒疫苗瓶。作為回應，地方政府頒布了禁止使用假藥的法律，引起了消費者和政府的關注。
  • 此外，網上藥店的普及導致假藥大量生產，假藥市場不斷擴大。據世界衛生組織估計，在互聯網上銷售的藥品中約有 50% 是假藥。
  • 此外，許多假冒商品質量低劣，會損害許多行業。例如，美國海關和邊境保護局在 2021 財年緝獲了價值 3.6792 億美元的貨物。

監管支持北美市場的主要份額

  • 北美是防偽包裝市場中最重要的市場之一。消費者對食品和飲料、保健品、化妝品和電子產品的需求不斷增長，預計將為這一市場的增長做出重大貢獻。
  • 消費者對透明度的要求越來越高，因此這些產品的可追溯性大大提高。根據經濟合作與發展組織的數據，根據執法機構查獲的商品價值，美國每年的假冒商品價值超過 1 萬億美元。複雜的防偽法規的存在促進了市場份額的增加。
  • 因此，製造商正在將創新技術融入具有特定功能的設備中，以便有效識別和跟蹤產品，以滿足不斷增長的需求。據阿斯利康稱，到 2025 年，北美的銷售額預計將達到 7060 億美元，該地區面臨更多假冒商品的風險。然而，作為一個成熟的市場，防偽包裝市場的需求將會增加。
  • 北美防偽包裝市場受到品牌提升和政府支持的推動。除了這些因素，研發投入低、設備成本高可能會阻礙北美防偽市場的增長。

競爭格局

防偽包裝市場競爭不激烈。從市場份額的角度來看，一些大公司目前主導著市場。然而，創新和可持續的包裝幫助許多公司開闢了新市場、獲得了新合同並增加了他們的市場佔有率。

  • 2021 年 7 月 - Authenticix 收購了在線品牌和內容權利保護提供商 Strategic IP Information Pte Ltd (SIPI)。此次收購擴大了 Authenticix 的數字安全技術組合，包括在線防偽和內容版權解決方案，為品牌保護客戶提供服務。
  • 2021 年 6 月 - Optel 推出 OPTEL IdentifAI，這是市場上最強大的產品身份驗證解決方案。這使您能夠在對您的製造和包裝線造成最小干擾的情況下認證您的產品。消費者可以使用他們的移動設備掃描產品並驗證他們所購買的是他們所得到的。

其他好處

  • Excel 格式的市場預測 (ME) 表
  • 三個月的分析師支持

內容

第1章介紹

  • 調查結果和市場定義
  • 調查假設
  • 調查範圍

第2章研究方法

第 3 章執行摘要

第 4 章市場動態

  • 市場概覽
  • 市場驅動力
    • 電子商務的蓬勃發展
    • 製造商越來越重視品牌保護
  • 市場製約因素
    • 初始成本高
  • 行業吸引力 - 波特五力分析
    • 新進入者的威脅
    • 買方/消費者議價能力
    • 供應商的議價能力
    • 替代品的威脅
    • 競爭公司之間的敵對關係
  • 技術快照

第 5 章市場細分

  • 按技術
    • 追蹤和追蹤
    • 防篡改
    • 隱藏
    • 隱藏
    • 取證標記
  • 按最終用戶
    • 食物和飲料
    • 醫療保健/製藥
    • 工業/汽車
    • 家用電器
    • 其他最終用戶
  • 地區信息
    • 北美
      • 美國
      • 加拿大
    • 歐洲
      • 英國
      • 德國
      • 法國
      • 意大利
      • 西班牙
      • 其他歐洲地區
    • 亞太地區
      • 中國
      • 印度
      • 日本
      • 澳大利亞
      • 其他亞太地區
    • 拉丁美洲
      • 巴西
      • 阿根廷
      • 其他拉丁美洲地區
    • 中東和非洲
      • 南非
      • 阿拉伯聯合酋長國
      • 其他中東和非洲

第 6 章競爭格局

  • 公司簡介
    • Avery Dennison Corporation
    • CCL Industries Inc.
    • 3M Company
    • E.I. Du Pont De Nemours and Company
    • Zebra Technologies Corporation
    • Sicpa Holding SA
    • AlpVision SA
    • Applied Dna Sciences Inc.
    • Uflex Limited
    • Authentix Inc.
    • Ampacet Corporation
    • PharmaSecure Inc.

第7章 投資分析

第8章 市場機會與將來動向

簡介目錄
Product Code: 49217

The anti-counterfeit packaging market is projected to register a CAGR of 7.81% during the forecast period (2022-2027). The evolving regulatory landscape for the protection of authenticity of life-critical products, technological advancements in improving anti-theft measures, increasing diversity in the ongoing threats, and the need for brand protection have been instrumental in fueling the growth of the anti-counterfeit packaging market.

Key Highlights

  • The introduction of regulations, such as the Anti-counterfeiting Trade Agreement by the United States and the labeling and serialization measures by the EU Commission, is expected to positively impact the market in the developed economies over the forecast period.
  • In May 2022, according to the Hindu, HP India seized INR 40 crore worth 4,98,000 counterfeit products between July 2020 and September 2021 under its Anti-Counterfeiting and Fraud (ACF) Programme in the country, which is an indicator of a severe threat to the consumer's health in India and worldwide. The developing economies, also known to be the major importers of drugs, are the most affected regions due to this trade.
  • Countries such as China, India, South Korea, Brazil, and Turkey, have introduced procedures designed to tighten the pharmaceutical industry's supply chain security. Silicon dioxide-based tags are being used as it is affirmed by the US Food and Drug Administration as generally recognized as safe (GRAS) and considered fit for human consumption.
  • However, High setup and innovation costs are required to manufacture anti-counterfeit packaging, discouraging new entrants and potential clients from accepting anti-counterfeit solutions and slowing market growth. Furthermore, some existing technologies, such as barcodes and QR codes, are easy to replicate without proper customer awareness, limiting market growth.
  • The coronavirus pandemic spread significantly impacted the supply chain of packaging companies, resulting in a shortage of raw materials such as plastics and labeling papers. In addition, a slight decrease in demand for FMCG products was observed in the first quarter of 2020 as people feared Covid contraction by touching the packaging products. However, packaging companies and authentication technology providers concentrated on developing solutions to effectively communicate the benefits of anti-counterfeit packaging in addressing the impact of Covid-19 and ensuring the safety and quality of their packaging materials while keeping an eye on employee health and well-being.

Key Market Trends

Pharmaceuticals and Healthcare to Drive the Market Demand

  • Counterfeit pharmaceutical is one of the most lucrative sectors of the global trade in illegally copied goods. Fake drugs harm and even kill millions of people across the world. It inflicts serious damage on the brand names of big pharmaceutical manufacturers.
  • Several incidents of fake COVID vaccines being administered to the populations of various countries have recently been reported. For example, the World Health Organization (WHO) discovered counterfeit versions of Covishield (manufactured by the Serum Institute of India), which caused widespread concern among stakeholders worldwide. Also, Pfizer's counterfeit vaccine vials were discovered in various parts of the United States and around the world. This has caused concern among consumers and the government, to overcome to this governments across regions are exercising laws to probability the use of counterfeiting medicines.
  • The growing public use of online pharmacies, along with a new mass producer of counterfeit medicines, has widened the market for falsified drugs. According to the WHO, around 50% of the drugs for sale in the internet are estimated to be fake.
  • Additionally, many counterfeit products are low-quality and can cause injuries to numerlous industries. For instance, according to U.S. Customs and border protection has seized goods worth USD 367.92 million in FY 2021.

Regulations Have Assisted North America to Hold Major Share

  • North America is one of the most significant markets in the anti-counterfeit packaging market. Increasing consumer demand for food and beverages, healthcare products, cosmetics, and electronics is expected to contribute extensively in the growth of this market.
  • Consumers are increasingly demanding for transparency, which results in a significant rise in the traceability of these products. The region has the United States, whose counterfeit goods exceed USD 1 trillion annually based on the value of goods seized by law enforcement, as per the Organization for Economic Cooperation and Development. The presence of refined anti-counterfeit regulation has helped the market in increasing its market share.
  • Thus, in order to cater to the growing demand, manufacturers are integrating innovative technologies in equipment with specific functionalities for efficient identification and tracking of products. Additionally, according to AstraZeneca, North America is projected to have a sale of USD 706 billion by 2025, this exposes the region to more counterfeit products. But, since it is a matured market the demand for anti-counterfeit packaging market will increase.
  • The North American anti-counterfeit packaging market is being driven by an increased emphasis on brand fortification and government support. Aside from these drivers, less investment in R&D and high-cost set-ups may stifle the growth of the anti-counterfeit market in North America.

Competitive Landscape

The anti-counterfeit packaging market is moderately competitive. In terms of market share, few major players currently dominate the market. However, with innovative and sustainable packaging, many companies are increasing their market presence by securing new contracts by tapping new markets.

  • July 2021 - Authentix acquired Strategic IP Information Pte Ltd (SIPI), an online brand and content rights protection provider. The acquisition will expand Authentix's portfolio of digital security technologies to include online anti-counterfeiting and content rights solutions and increases the scope of offerings for brand protection clients.
  • June 2021 - OPTEL introduced OPTEL IdentifAI, the market's most powerful product authentication solution. This will help the company authenticate its products with minimal disruption to its manufacturing and packaging lines. Consumers can scan products using a mobile device to ensure what they bought is what they got.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Deliverables and Market Definition
  • 1.2 Study Assumptions
  • 1.3 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET DYNAMICS

  • 4.1 Market Overview
  • 4.2 Market Drivers
    • 4.2.1 Booming E-commerce Industry
    • 4.2.2 Increasing Focus of Manufacturers on Brand Protection
  • 4.3 Market Restraints
    • 4.3.1 High-initial Costs
  • 4.4 Industry Attractiveness - Porter's Five Forces Analysis
    • 4.4.1 Threat of New Entrants
    • 4.4.2 Bargaining Power of Buyers/Consumers
    • 4.4.3 Bargaining Power of Suppliers
    • 4.4.4 Threat of Substitute Products
    • 4.4.5 Intensity of Competitive Rivalry
  • 4.5 Technology Snapshot

5 MARKET SEGMENTATION

  • 5.1 By Technology
    • 5.1.1 Trace and Track
    • 5.1.2 Tamper-evident
    • 5.1.3 Covert
    • 5.1.4 Overt
    • 5.1.5 Forensic Markers
  • 5.2 By End User
    • 5.2.1 Food and Beverage
    • 5.2.2 Healthcare and Pharmaceuticals
    • 5.2.3 Industrial and Automotive
    • 5.2.4 Consumer Electronics
    • 5.2.5 Other End Users
  • 5.3 By Geography
    • 5.3.1 North America
      • 5.3.1.1 United States
      • 5.3.1.2 Canada
    • 5.3.2 Europe
      • 5.3.2.1 United Kingdom
      • 5.3.2.2 Germany
      • 5.3.2.3 France
      • 5.3.2.4 Italy
      • 5.3.2.5 Spain
      • 5.3.2.6 Rest of Europe
    • 5.3.3 Asia-Pacific
      • 5.3.3.1 China
      • 5.3.3.2 India
      • 5.3.3.3 Japan
      • 5.3.3.4 Australia
      • 5.3.3.5 Rest of Asia-Pacific
    • 5.3.4 Latin America
      • 5.3.4.1 Brazil
      • 5.3.4.2 Argentina
      • 5.3.4.3 Rest of Latin America
    • 5.3.5 Middle-East & Africa
      • 5.3.5.1 South Africa
      • 5.3.5.2 United Arab Emirates
      • 5.3.5.3 Rest of Middle-East & Africa

6 COMPETITIVE LANDSCAPE

  • 6.1 Company Profiles
    • 6.1.1 Avery Dennison Corporation
    • 6.1.2 CCL Industries Inc.
    • 6.1.3 3M Company
    • 6.1.4 E.I. Du Pont De Nemours and Company
    • 6.1.5 Zebra Technologies Corporation
    • 6.1.6 Sicpa Holding SA
    • 6.1.7 AlpVision SA
    • 6.1.8 Applied Dna Sciences Inc.
    • 6.1.9 Uflex Limited
    • 6.1.10 Authentix Inc.
    • 6.1.11 Ampacet Corporation
    • 6.1.12 PharmaSecure Inc.

7 INVESTMENT ANALYSIS

8 MARKET OPPORTUNITIES AND FUTURE TRENDS