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市場調查報告書

食品服務的泰國市場:成長率,趨勢,預測

Thailand Foodservice Market Growth, Trends and Forecasts (2019 - 2024)

出版商 Mordor Intelligence LLP 商品編碼 851192
出版日期 內容資訊 英文 80 Pages
商品交期: 2-3個工作天內
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食品服務的泰國市場:成長率,趨勢,預測 Thailand Foodservice Market Growth, Trends and Forecasts (2019 - 2024)
出版日期: 2019年05月01日內容資訊: 英文 80 Pages
簡介

本報告提供泰國的食品服務市場相關調查分析,市場概要,市場動態,市場區隔,競爭情形,主要企業等相關的系統性資訊。

第1章 簡介

第2章 調查手法

第3章 摘要整理

第4章 市場動態

  • 推動市場要素
  • 阻礙市場要素
  • 波特的五力分析

第5章 市場區隔

  • 各部門類型
    • 全方位服務餐廳
    • 咖啡館/酒吧
    • 小攤販/小賣部
    • 快速服務餐廳
    • 其他宅配/外帶及自助服務咖啡簡餐店 (100%)
  • 各結構
    • 連鎖店
    • 獨立店

第6章 競爭情形

  • 最活躍的企業
  • 最常採用的策略
  • 市場佔有率分析
  • 企業簡介
    • Yum! Brands Inc.
    • Starbucks Corporation
    • MK Restaurants Co. Ltd.
    • McDonald's Corp
    • Seven & I Holdings Co. Ltd.
    • Charoen Pokphand Group
    • Minor International PCL
    • Thai Beverage PCL

第7章 市場機會及未來趨勢

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目錄
Product Code: 66449

Market Overview

Thailand foodservice market is forecasted to reach USD 676.04 million by 2024, witnessing a CAGR of 16.8% during the forecast period (2019 - 2024).

  • Thailand is one of the major contributors to the consumer foodservice industry among Southeast Asian nations. The tourism industry has been one of the primary factors of growth for the foodservice industry in the country. Tourists from Malaysia, India, Laos, and China grew at a considerable pace in the country over the recent past. According to the Department of Tourism, significant growth is attributed to domestic stability, the development of economical cost airlines, and considerable government measures to boost tourism.
  • Social networking sites, such as Facebook, Twitter, and Instagram played a crucial role in augmenting the market's growth. Celebrities from the entertainment industry posted images and provided feedback about their healthy lifestyles, which contributed, as well as boosted, to the health and wellness trend in Thailand.

Scope of the Report

The Thailand Foodservice Market is classified by sector type and structure. The full-service restaurant is the dominant segment and is expected to remain so throughout the forecast period. However, the quick service restaurants segment is projected to record the fastest growth over the forecast period. Bangkok, South and East Thailand account for the significant share of the number of registered restaurants in the country.

Key Market Trends

Full-Service Restaurants Are Gaining Popularity In Thailand

Full-service restaurants are gaining the popularity of all the establishments in the restaurant industry. The market share has been growing due to increased consumer preference for convenience, hygiene, and high-quality standards. High-end restaurants reach teenagers and young professionals by offering high-quality food in a unique atmosphere. Many full-service restaurant chains offer takeout and delivery options which are also popular. New Japanese department stores and restaurants are opened frequently in Thailand. In 2018, in Bangkok, a large new shopping Centre owned by CP Group called ICONSIAM opened its doors to the public.

Gastronomy Tourism Drives Local Consumer Food Service

Thai Restaurants And Coffee Shops Are The Most Popular Among Tourists And Locals. Tourism remains one of the primary drivers of economic growth in Thailand and is an increasingly large component of Thailand's GDP. According to the Department of Tourism, the high growth of the hospitality sector was the result of domestic stability, the growth of low-cost airlines, and certain government measures to boost the popularity of restaurants among tourist. One factor contributing to the growth of the travel sector in Thailand is the growth of tourists from other Asian countries. Tourists from China, Laos, and Malaysia grew the fastest in 2016 out of tourists from all countries. Experts anticipate that Bangkok will soon become one of the largest recipients of Chinese tourists in Asia, second to only Tokyo.

Competitive Landscape

The most prominent companies in this region include, Yum! Brands Inc, Starbucks Corporation, MK Restaurants Co.Ltd, Charoen Pokphand Group among others. Some of the renowned and luxurious hotel groups in Thailand, including Minor International PCL, Thai Beverage PCL have full-service restaurants with various cuisines. Seven & I Holdings Co. Ltd. held a majority market share of the Thailand foodservice market in 2016.

Reasons to Purchase this report:

  • The market estimate (ME) sheet in Excel format
  • Report customization as per the client's requirements
  • 3 months of analyst support

Table of Contents

1 INTRODUCTION

  • 1.1 Study Deliverables
  • 1.2 Study Assumptions
  • 1.3 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

  • 3.1 Market Overview

4 MARKET DYNAMICS

  • 4.1 Market Drivers
  • 4.2 Market Restraints
  • 4.3 Porter's Five Forces Analysis
    • 4.3.1 Threat of New Entrants
    • 4.3.2 Bargaining Power of Buyers/Consumers
    • 4.3.3 Bargaining Power of Suppliers
    • 4.3.4 Threat of Substitute Products
    • 4.3.5 Intensity of Competitive Rivalry

5 MARKET SEGMENTATION

  • 5.1 By Sector Type
    • 5.1.1 Full Service Restaurants
    • 5.1.2 Cafes/Bars
    • 5.1.3 Street Stalls/Kiosks
    • 5.1.4 Quick Service Restaurants
    • 5.1.5 Others(100% Home Delivery/Takeaway and self-Service Cafeterias
  • 5.2 By Structure
    • 5.2.1 Chained Outlets
    • 5.2.2 Independent Outlets

6 COMPETITIVE LANDSCAPE

  • 6.1 Most Active Companies
  • 6.2 Most Adopted Strategies
  • 6.3 Market Share Analysis
  • 6.4 Company Profiles
    • 6.4.1 Yum! Brands Inc.
    • 6.4.2 Starbucks Corporation
    • 6.4.3 MK Restaurants Co. Ltd.
    • 6.4.4 McDonald's Corp
    • 6.4.5 Seven & I Holdings Co. Ltd.
    • 6.4.6 Charoen Pokphand Group
    • 6.4.7 Minor International PCL
    • 6.4.8 Thai Beverage PCL

7 MARKET OPPORTUNITIES AND FUTURE TRENDS

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