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市場調查報告書
商品編碼
1198552
甜餅乾市場 - 增長、趨勢和預測 (2023-2028)Sweet Biscuit Market - Growth, Trends, and Forecasts (2023 - 2028) |
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未來五年，甜餅乾市場預計將以 5.35% 的複合年增長率增長。
長期以來，餅乾一直作為零食出現在我們日常生活的各種活動中。 由於城市化、工業化和生活方式的改變，吃零食的趨勢在許多國家已經可見。 因此，城市地區的餅乾市場正在增長。 此外，由於零售業的進步，人們對方便零食的偏好不斷增加，消費者的可及性不斷提高，這些都是推動全球甜餅乾市場增長的少數幾個因素。
此外，市場參與者已經對他們的產品進行了創新以滿足消費者的需求。 例如，孩子們更喜歡巧克力和其他果味餅乾。 因此，市場參與者正在生產口味多樣、形狀獨特且包裝精美的餅乾。 糖尿病、肥胖症和乳糜瀉等健康問題促使消費者偏愛無添加和功能性產品。 此外，夾心餅乾和三明治等產品創新正在推動市場增長。 例如，2021 年 12 月，推出了 ITC 獨家夾心黑暗奇幻甜點 Sunfeast。 該產品有兩種口味，Choco Chunks 和 Choco Nut Dipped。
甜餅乾市場趨勢
對健康餅乾的偏好上升
隨著消費者的健康意識越來越強，市場參與者開始專注於生產高品質、營養豐富的產品。 無麩質和純素飲食的消費趨勢正在推動產品創新以滿足消費者的需求。 越來越多的健康和健身意識以及對健康零食產品的越來越多的偏好，特別是在工作的成年人和千禧一代中，正在推動銷售。 對健康餅乾的需求是由需要方便膳食選擇的活躍消費者生活方式推動的。 由於肥胖等生活方式相關疾病的增加和健康意識的提高，消費者開始追求美味的奢侈品，他們的偏好正在轉向健康餅乾作為一種高營養的替代品。 製造商正在積極致力於生產具有各種口味的健康餅乾，以使其更加美味。 2022 年 5 月，Campbell's Soup Company 品牌 Arnott's 推出了一款新的無麩質餅乾。 餅乾有三種口味：薄荷片、脆餅奶油和 Tea B Snack Original。
亞太地區發展迅速
甜餅乾是亞太地區最受歡迎的零食之一，老少皆宜。 為了滿足對優質甜餅乾日益增長的需求，製造商針對不同的消費群體推出了適合他們需求的產品。 此外，消費者開始意識到均衡和健康飲食的重要性，人們對蛋白質攝入量的需求不斷增長，以增加能量和解決營養不良問題，尤其是兒童。這種需求正在上升。 製造商通過推出添加了營養成分和不同口味的新產品來更新他們的產品組合。 例如，2021年12月，Britannia Industries limited推出了餅乾品牌“Good Day”，並通過增加三個新品種對其進行了更新。 這款餅乾包含 4 種堅果，餅乾尺寸更大。
其他好處
- Excel 格式的市場預測 (ME) 表
- 三個月的分析師支持
內容
第一章介紹
- 研究假設和市場定義
- 調查範圍
第二章研究方法論
第 3 章執行摘要
第四章市場動態
- 市場驅動因素
- 市場製約因素
- 波特的五力分析
- 供應商的議價能力
- 買方/消費者議價能力
- 新進入者的威脅
- 替代品的威脅
- 競爭公司之間的敵對關係
第 5 章市場細分
- 產品類型
- 巧克力塗層餅乾
- 餅乾
- 夾心餅乾
- 原味餅乾
- 夾心餅乾
- 其他甜餅乾
- 分銷渠道
- 超市/大賣場
- 專賣店
- 便利店
- 在線商店
- 其他分銷渠道
- 按地區
- 北美
- 美國
- 加拿大
- 墨西哥
- 其他北美地區
- 歐洲
- 西班牙
- 英國
- 德國
- 法國
- 意大利
- 俄羅斯
- 其他歐洲地區
- 亞太地區
- 印度
- 中國
- 澳大利亞
- 日本
- 其他亞太地區
- 南美洲
- 巴西
- 阿根廷
- 其他南美洲
- 中東
- 沙特阿拉伯
- 南非
- 其他中東地區
- 北美
第六章競爭格局
- 最常採用的策略
- 每個玩家的市場份額
- 公司簡介
- Mondelez International Inc.（belVita）
- Burton's Biscuit Company
- ITC Limited（Sunfeast, Dark Fantasy）
- Parle Products Private Limited
- The Kellogg's Company
- Britannia Industries Limited
- Yildiz Holding AS
- Grupo Bimbo
- Bahlsen GmbH & Co. KG
- Simple Mills
- Lotus Biscoff
- Ferrero Foundation
- The Campbell Soup Company（Arnott's）
第7章 市場機會今後動向
The sweet biscuit market is projected to register a CAGR of 5.35% over the next five years.
For the longest time, biscuits have been used as snacks during different activities in daily life. Due to increased urbanization, industrialization, and lifestyle change, the snacking trend is visible in many countries. Therefore, the biscuit market is growing in urban areas. Also, the growing convenient snacking preference, coupled with easier consumer accessibility through the advancing retail sector, is one of the few factors augmenting the sweet biscuit market growth globally.
Additionally, market players have been innovating products according to consumer needs. For instance, Kids prefer biscuits with chocolate or other fruity flavors. Therefore, market players are making biscuits with different flavors, unique shapes, and attractive packaging materials. The consumer's preference for free-from and functional products is rising owing to health-related issues like diabetes, obesity, and celiac disease. Furthermore, product innovations like filled biscuits and sandwiches are driving the market growth. For instance, in December 2021, Sunfeast, an ITC limited center-filled Dark Fantasy Desserts. The products are available in two flavors, i.e., Choco Chunks and Choco Nut Dipped.
Sweet Biscuit Market Trends
Growing Preference for Healthy Biscuits
The consumers growing consciousness about their health is driving the market players to produce high-quality, nutrient-rich products. The consumer trend of gluten-free and vegan food is driving the market players to innovate products according to consumer needs. Rising awareness about health and fitness and a growing healthy snack product preference, especially among working professionals and millennials, is driving sales. Healthy biscuit demand is increasing due to the active consumer lifestyle who look for convenient eating options. Because of rising lifestyle-related disorders such as obesity and rising awareness about well-being, consumers' need for tasty indulgence shifted their preference toward healthy biscuits as a nutritious alternative. Manufacturers are actively indulging in healthy biscuits production in different flavors to enhance their taste. In May 2022, Arnott's, a Campbell Soup Company brand, launched new gluten-free versions of biscuits. The biscuits are available in three flavors, i.e., Mint Slice, Shortbread Cream, and TeeVee Snacks Original.
Asia-Pacific is the Fastest-growing Market
Sweet biscuits remain one of the most preferred types of snacks and are consumed regularly by people of all age groups in the Asia-Pacific region. To cater to the rising demand for premium sweet biscuits in the country, manufacturers are targeting various groups of consumers and launching products specific to their needs. Moreover, consumers are increasingly aware of the importance of consuming balanced and healthy diets, with increasing demand for protein intake to boost energy and solve undernutrition problems, especially among children. The manufacturers are updating their portfolios with the launch of new products with additional nutrients and different flavors. For instance, in December 2021, Britannia Industries limited launched and relaunched its biscuit brand Good Day with the addition of three new varieties. The biscuits contain four types of nuts and are bigger biscuit size.
Sweet Biscuit Market Competitor Analysis
The sweet biscuit market is highly competitive, with the significant presence of numerous local and regional players. Mondelez International Inc., Britannia Industries Ltd, ITC Limited, Groupo Bimbo, Parle Products Ltd, Yildiz Holdongs Inc., and Kellogg's Company are the most active companies in the sweet biscuit market. The companies are increasing their product lines and expanding their presence worldwide. Key players in the sweet biscuit market adopt new product innovations, expansions, mergers, acquisitions, and partnerships to position their products.
Additional Benefits:
- The market estimate (ME) sheet in Excel format
- 3 months of analyst support
TABLE OF CONTENTS
1 INTRODUCTION
- 1.1 Study Assumptions and Market Definition
- 1.2 Scope of the Study
2 RESEARCH METHODOLOGY
3 EXECUTIVE SUMMARY
4 MARKET DYNAMICS
- 4.1 Market Drivers
- 4.2 Market Restraints
- 4.3 Porter's Five Forces Analysis
- 4.3.1 Bargaining Power of Suppliers
- 4.3.2 Bargaining Power of Buyers/Consumers
- 4.3.3 Threat of New Entrants
- 4.3.4 Threat of Substitute Products
- 4.3.5 Intensity of Competitive Rivalry
5 MARKET SEGMENTATION
- 5.1 Product Type
- 5.1.1 Chocolate-coated Biscuits
- 5.1.2 Cookies
- 5.1.3 Filled Biscuits
- 5.1.4 Plain Biscuits
- 5.1.5 Sandwich Biscuits
- 5.1.6 Other Sweet Biscuits
- 5.2 Distribution Channel
- 5.2.1 Supermarkets/Hypermarkets
- 5.2.2 Specialist Retailers
- 5.2.3 Convenience Stores
- 5.2.4 Online Stores
- 5.2.5 Other Distribution Channels
- 5.3 Geography
- 5.3.1 North America
- 5.3.1.1 United States
- 5.3.1.2 Canada
- 5.3.1.3 Mexico
- 5.3.1.4 Rest of North America
- 5.3.2 Europe
- 5.3.2.1 Spain
- 5.3.2.2 United Kingdom
- 5.3.2.3 Germany
- 5.3.2.4 France
- 5.3.2.5 Italy
- 5.3.2.6 Russia
- 5.3.2.7 Rest of Europe
- 5.3.3 Asia-Pacific
- 5.3.3.1 India
- 5.3.3.2 China
- 5.3.3.3 Australia
- 5.3.3.4 Japan
- 5.3.3.5 Rest of Asia-Pacific
- 5.3.4 South America
- 5.3.4.1 Brazil
- 5.3.4.2 Argentina
- 5.3.4.3 Rest of South America
- 5.3.5 Middle-East
- 5.3.5.1 Saudi Arabia
- 5.3.5.2 South Africa
- 5.3.5.3 Rest of Middle-East
- 5.3.1 North America
6 COMPETITIVE LANDSCAPE
- 6.1 Most Adopted Strategies
- 6.2 Market Share of Players
- 6.3 Company Profiles
- 6.3.1 Mondelez International Inc. (belVita)
- 6.3.2 Burton's Biscuit Company
- 6.3.3 ITC Limited (Sunfeast, Dark Fantasy)
- 6.3.4 Parle Products Private Limited
- 6.3.5 The Kellogg's Company
- 6.3.6 Britannia Industries Limited
- 6.3.7 Yildiz Holding AS
- 6.3.8 Grupo Bimbo
- 6.3.9 Bahlsen GmbH & Co. KG
- 6.3.10 Simple Mills
- 6.3.11 Lotus Biscoff
- 6.3.12 Ferrero Foundation
- 6.3.13 The Campbell Soup Company (Arnott's)
