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益生菌的全球市場 - 成長,趨勢,預測(2019年∼2024年)

Probiotics Market - Growth, Trends and Forecast (2020 - 2025)

出版商 Mordor Intelligence Pvt Ltd 商品編碼 850325
出版日期 內容資訊 英文 135 Pages
商品交期: 2-3個工作天內
益生菌的全球市場 - 成長,趨勢,預測(2019年∼2024年) Probiotics Market - Growth, Trends and Forecast (2020 - 2025)
出版日期: 2020年05月01日內容資訊: 英文 135 Pages




第1章 簡介

  • 調查成果
  • 調查的前提條件
  • 調查範圍

第2章 調查方法

第3章 摘要整理

  • 市場概況

第4章 市場動態

  • 成長要素
  • 阻礙因素
  • 波特的五力分析
    • 買方議價能力
    • 供給企業談判力
    • 新加入業者的威脅
    • 替代品的威脅
    • 競爭企業間的敵對關係

第5章 市場區隔

  • 各類型
    • 機能性食品、飲料
    • 減肥補給品
    • 飼料
  • 各流通管道
    • 超級市場/大賣場
    • 藥局/健康商店
    • 便利商店
    • 其他
  • 各地區
    • 北美
    • 歐洲
    • 亞太地區
    • 南美
    • 中東、非洲

第6章 競爭情形

  • 主要策略
  • 最積極的公司
  • 市場佔有率分析
  • 企業簡介
    • Nestle SA
    • Groupe Danone
    • PepsiCo Inc. - Kevita Inc.
    • Chr. Hansen
    • BioGaia
    • Moringa Milk
    • Yakult Honsha Co Ltd
    • Lifeway Foods Inc.

第7章 市場機會及未來趨勢


Product Code: 61208

Market Overview

The probiotics market is forecasted to reach USD 76.85 billion by 2024, registering a CAGR of 7.5% during the forecast period (2019 - 2024). The probiotic market is driven by the robust demand for health-based products, among consumers, especially by the younger generations. Probiotics are a part of functional foods and beverages, and are known for improving gut functionality, along with other benefits, including immunity boost and so on. There is no clear demarcation for probiotics-based pharmaceuticals and food products, with variations across different countries. Thus, the complexity in the regulatory, legislative, and technological aspects is serving as a major hurdle for the market growth.

Scope of the Report

The scope of the market includes probiotics, such as functional food and beverage, dietary supplement and animal feed by type. Probiotic dietary supplements are not used for the treatment or cure of any specific disorders, significantly. However, they serve as a mode of delivering certain ingredients in the body to complement the diet. By distribution channel, the market is categorized as supermarkets/ hypermarkets, pharmacies/health stores, convenience stores, and others.

Key Market Trends

Functional Food and Beverage serve the largest probiotic market

The functional food and beverage segment accounted for the highest revenue share in 2017, as it has various applications in the food industry, led by the increasing awareness among consumers and the on-going convenience trend. Functional foods and beverages containing probiotics have gained popularity in the market, recently, as they contain biologically active ingredients that have more metabolic and physiological health benefits than nutritional benefits. There is an increase in the consumer demand for non-dairy probiotic products as they have low lactose and cholesterol content, and they do not have to be refrigerated. Some of the popular innovations include - juices, non-dairy beverages, including Kombucha, vegetables, cereal-based products, chocolate-based products, processed meat, etc.

Supermarket/Hypermarket segment accounts for maximum revenue share

Functional dairy and fortified juices witnessed an increased demand among the supermarkets/hypermarkets and convenience stores. Supermarkets/hypermarkets offer shoppers a one-stop shopping experience in a wide range of products of different brands, enabling them to make an easy purchase. Supermarkets are considered to be the best platform for the launch of new products, particularly the food and beverage segment. It has been observed that new product launches increase the demand for probiotic in supermarkets/hypermarkets. Continuous growth in demand globally is boosting the purchase of probiotics in this retail mode.

Competitive Landscape

The probiotics market witnessed dominance from the giants, Nestle, Danone, and Yakult. Actimel, Activia, and Yakult are the world's top brands in probiotics. Other prominent players are Lifeway Foods Inc., Bright Dairy (Bright Foods), Biogaia, among others and the most active companies in the probiotics market are Yakult, Lifeway Foods, Biogaia, and CHR Hansen. Yakult is notably the most active company in the industry. Yakult and Lifeway Foods are expanding their presence over the globe, so as to cater to a larger audience. Thus, expansion is the most preferred strategy among the probiotic market players to strengthen their position in the market.

Reasons to Purchase this report:

  • The market estimate (ME) sheet in Excel format
  • Report customization as per the client's requirements
  • 3 months of analyst support

Table of Contents


  • 1.1 Study Deliverables
  • 1.2 Study Assumptions
  • 1.3 Scope of the Study




  • 4.1 Market Drivers
  • 4.2 Market Restraints
  • 4.3 Porters 5 Force Analysis
    • 4.3.1 Threat of New Entrants
    • 4.3.2 Bargaining Power of Buyers/Consumers
    • 4.3.3 Bargaining Power of Suppliers
    • 4.3.4 Threat of Substitute Products
    • 4.3.5 Intensity of Competitive Rivalry


  • 5.1 By Product Type
    • 5.1.1 Food and Beverage
      • Dairy Products
      • Fermented Froducts
      • Non-Alcoholic Beverages
      • Others
    • 5.1.2 Dietary Supplement
    • 5.1.3 Animal Feed
  • 5.2 Distribution Channel
    • 5.2.1 Supermarkets/ Hypermarkets
    • 5.2.2 Pharmacies/Health Stores
    • 5.2.3 Convenience Stores
    • 5.2.4 Others
  • 5.3 Geography
    • 5.3.1 North America
      • US
      • Canada
      • Mexico
      • Rest of North America
    • 5.3.2 Europe
      • Germany
      • UK
      • France
      • Russia
      • Italy
      • Spain
      • Rest of Europe
    • 5.3.3 Asia Pacific
      • India
      • Australia
      • China
      • Japan
      • Rest of Asia Pacific
    • 5.3.4 South America
      • Brazil
      • Argentina
      • Rest of South America
    • 5.3.5 Middle East & Africa
      • UAE
      • South Africa
      • Rest of Middle East & Africa


  • 6.1 Most Adopted Strategies
  • 6.2 Most Active Companies
  • 6.3 Market Share Analysis
  • 6.4 Company Profiles
    • 6.4.1 Nestle SA
    • 6.4.2 Groupe Danone
    • 6.4.3 PepsiCo Inc. - Kevita Inc.
    • 6.4.4 Chr. Hansen
    • 6.4.5 BioGaia
    • 6.4.6 Moringa Milk
    • 6.4.7 Yakult Honsha Co. Ltd
    • 6.4.8 Lifeway Foods Inc.