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市場調查報告書
商品編碼
1198136

蛋白質棒市場-增長、趨勢和預測 (2023-2028)

Protein Bar Market - Growth, Trends, and Forecasts (2023 - 2028)
出版日期: | 出版商: Mordor Intelligence | 英文 151 Pages | 商品交期: 2-3個工作天內

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簡介目錄

未來五年，全球蛋白棒市場預計將以 5.34% 的複合年增長率增長。

對方便食品不斷增長的需求正在推動蛋白棒市場的發展。 主要消費者包括體育運動員以及那些想吃得健康而又不想做飯的人。 消費者喜歡出於各種目的購買蛋白質棒，包括體重管理、增強肌肉質量和增加能量。 此外，健身俱樂部和其他機構正在實施蛋白質棒作為代餐的營銷活動，導致銷售額快速增長。 由於健身俱樂部數量的增加和對蛋白質棒的認識不斷提高，預計在預測期內市場需求將增長。

全球消費者的口味正在發生變化，我們發現歐洲和北美消費者對肉類和肉類產品的偏好有所降低。 越來越多的消費者成為彈性素食主義者和素食主義者，這為製造商生產植物性/素食蛋白棒創造了巨大的機會。 千禧一代越來越傾向於吃不同的東西，這表明他們的購物習慣發生了變化，這與前幾代人大不相同。 從生產商到零售商，整個蛋白棒市場的公司都已經在投資這樣的機會。 例如，由英國同名非營利組織發起的一項名為“純素一月”的全球運動建議在 1 月份只吃純素食品，到 2021 年 1 月將吸引超過 500,000 名參與者。我是。 2021 年的出席人數是 2019 年的兩倍多。 因此，純素、彈性素食和無肉飲食的採用也在推動研究市場。

蛋白棒市場趨勢

對方便蛋白質零食的需求不斷增長

蛋白質是支持健身進步的關鍵成分。 因此，消費者選擇體重管理和能量補充劑（例如蛋白棒）來保持健康的身體。 由於其高營養水平，蛋白質棒在註重健康的消費者中越來越受歡迎。 此外，這些營養產品可以提供健康生活方式所需的理想蛋白質平衡。 此外，用能量棒補充你的飲食預計會增加你的蛋白質攝入量，而不會增加不必要的卡路裡或碳水化合物。 這些與健身相關的趨勢預計會增加對蛋白棒的需求，因為它們在提供必需營養素和蛋白質、提高能量水平和增強肌肉質量方面發揮著重要作用。 根據 IHRSA 的數據，由於冠狀病毒 (COVID-19) 大流行，歐洲健身房和健身俱樂部的會員人數在 2019 年達到頂峰，然後在接下來的幾年裡有所下降。 在2020年因多家健身房關閉導致會員人數急劇下降後，2021年將略有回升，達到5630萬。

亞太地區發展迅速

健康零食和食品補充劑正在興起，高蛋白棒品牌在該地區取得了巨大成功。 天然、非轉基因蛋白棒有望成為亞太市場最暢銷的有益健康蛋白棒。 亞洲在蛋白棒市場的影響力正在增長，中國、印度和其他國家的潛力和產品創新不斷增加。 預計在預測期內推動蛋白棒銷售增長的一個趨勢是，中國等亞洲國家的蛋白棒製造商正在從主要受中國消費者青睞的鬆脆質地和甜味轉向開發獨特的口味和定位產品。 例如，通過淘寶銷售的蛋白棒 Power Crunch 以其威化質地和多種口味吸引了中國消費者。

據 Maeil Business Newspaper 報導，預計 2021 年韓國蛋白質產品（包括蛋白質棒）的市場規模將達到 3364 億韓元。 其中大部分（2154 億韓元）來自營養補充劑，其餘 1210 億韓元來自與運動相關的蛋白質產品，例如高性能蛋白棒。 由於這些因素，預計整個地區的蛋白質棒都會帶來高收入。 此外，為減肥而代餐的消費量增加也是增強該地區蛋白質棒市場前景的主要趨勢。

蛋白棒市場競爭對手分析

由於家樂氏公司、通用磨坊公司、Caveman Foods LLC、Quest Nutrition LLC、Clif Bar & Company 等多家巨頭和本土企業的存在，全球蛋白棒市場是一個競爭激烈的市場。是 這些市場進入者採取了業務擴張和併購等戰略，以擴大其在全球市場的區域影響力。 市場領先的品牌越來越注重擴大產品線以成為類別贏家。

其他好處

  • Excel 格式的市場預測 (ME) 表
  • 三個月的分析師支持

內容

第一章介紹

  • 研究假設和市場定義
  • 調查範圍

第二章研究方法論

第 3 章執行摘要

第四章市場動態

  • 市場驅動力
  • 市場製約因素
  • 波特的五力分析
    • 新進入者的威脅
    • 買方/消費者議價能力
    • 供應商的議價能力
    • 替代品的威脅
    • 競爭公司之間的敵對關係

第 5 章市場細分

  • 分銷渠道
    • 超市/大賣場
    • 便利店
    • 專賣店
    • 在線商店
    • 其他分銷渠道
  • 按地區
    • 北美
      • 美國
      • 加拿大
      • 墨西哥
      • 其他北美地區
    • 歐洲
      • 英國
      • 德國
      • 西班牙
      • 法國
      • 意大利
      • 俄羅斯
      • 其他歐洲地區
    • 亞太地區
      • 中國
      • 日本
      • 印度
      • 澳大利亞
      • 其他亞太地區
    • 南美洲
      • 巴西
      • 阿根廷
      • 其他南美洲
    • 中東和非洲
      • 阿拉伯聯合酋長國
      • 南非
      • 其他中東和非洲地區

第六章競爭格局

  • 最常採用的策略
  • 市場份額分析
  • 公司簡介
    • General Mills, Inc.
    • Mondelez International, Inc.（Clif Bar & Company）
    • Caveman Foods LLC
    • Atkins Nutritionals Inc.
    • The Simply Good Foods Company（Quest Nutrition LLC）
    • The Kelloggs Company
    • Hormel Foods Corporation
    • The Nature's Bounty Co.
    • Nestle S.A.
    • The Nature's Bounty Co.

第7章 市場機會今後動向

簡介目錄
Product Code: 51220

The Global Protein Bar Market is projected to register a CAGR of 5.34 % over the next five years.

The increasing demand for convenience foods is driving the protein bar market. The major consumers not only include sports athletes, but also those who want to have a wholesome meal without the trouble of cooking. Consumers prefer buying protein bars for various purposes, such as weight management, improving muscle mass, and increasing energy. Moreover, marketing campaigns for protein bars as a substitute for meal replacement, by fitness clubs, have skyrocketed the sales of these products. With an increasing number of health clubs and surging awareness about protein bars, the market is expected to witness a rise in demand during the forecast period.

Consumer preferences are changing globally, and the low inclination toward meat and meat-based products is visible among European and North American consumers. The percentage of consumers becoming more flexitarian or vegan has paved great opportunities for manufacturers to produce plant-based/vegan protein bars. The growing trend of millennials adopting different diets signals a change in purchasing habits that is a significant shift from that of earlier generations. Companies across the protein bar market, from producers to retailers, are already investing in these opportunities. For instance, a global movement called Veganuary, run by a British non-profit group of the same name, to encourage people to solely eat vegan cuisine during the month of January, attracted more than 500,000 participants in January 2021. The number of participants in 2021 was more than twice as high as the amount in 2019. Hence, the adoption of vegan, flexitarian and meat-free diets has also been driving the market studied.

Protein Bar Market Trends

Rising Demand for Convenient Protein Snacks

Protein is an important element that supports fitness progress. Therefore, consumers are opting for weight management and energy products, such as protein bars, to remain fit and healthy. Owing to their high nutrition levels, protein bars are gaining prominence among health-conscious consumers. Additionally, these nutritious products can provide the ideal protein balance required for a healthy lifestyle. Moreover, supplementing meals with bars is expected to increase protein intake, without adding unnecessary calories or carbohydrates. These fitness trends are expected to augment the demand for protein bars, as they play a major role in providing essential nutrients and proteins, increasing energy levels, and enhancing muscle mass. According to the IHRSA, due to the coronavirus (COVID-19) pandemic, Europe's gym and health club membership peaked in 2019, then began to decline in the years that followed. After a sharp fall in membership due to the closure of numerous gyms in 2020, it somewhat recovered in 2021, reaching 56.3 million.

Asia Pacific is the Fastest Growing Region

Healthy snacks and food supplements are on the rise, with a high-protein bar brand demonstrating huge success in the region. Natural and non-GMO protein bars are expected to become the best-selling wholesome protein bar in the Asia-Pacific markets. The influence of Asia is increasing in the protein bar market, with increasing potential and product innovation in China, India, and other countries. A trend, expected to favor the increasing sales of protein bars during the forecast period, is that the protein bar manufacturers in Asian countries like China are positioning their products by developing crispy textures and creative flavors with less sweetness, which are mostly favored by Chinese consumers. For example, the Power Crunch protein bar sold via Taobao is attracting Chinese consumers, due to its wafer texture and variety of flavors.

According to Maeil Business Newspaper, in South Korea, the market for protein products including protein bars was expected to be worth KRW 336.4 billion in 2021. The majority of this, KRW 215.4 billion, came from dietary supplements, while the remaining 121 billion won came from sports-related protein products like performance protein bars and other such goods. These factors have resulted in high revenue generation from protein bars across the region. Also, increasing consumption of meal replacers for weight loss is a key trend bolstering the protein bars market outlook in the region.

Protein Bar Market Competitor Analysis

The global protein bar market is a highly competitive market due to the presence of various giant players and local players such as The Kellogg Company, General Mills Inc., Caveman Foods LLC, Quest Nutrition LLC, and Clif Bar & Company. These industry participants are employing strategies like business expansions, and mergers and acquisitions to expand their regional presence across the global market. The market-leading brands are increasingly focusing on product line expansions to emerge as category winners.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET DYNAMICS

  • 4.1 Market Drivers
  • 4.2 Market Restraints
  • 4.3 Porter's Five Forces Analysis
    • 4.3.1 Threat of New Entrants
    • 4.3.2 Bargaining Power of Buyers/Consumers
    • 4.3.3 Bargaining Power of Suppliers
    • 4.3.4 Threat of Substitute Products
    • 4.3.5 Intensity of Competitive Rivalry

5 MARKET SEGMENTATION

  • 5.1 Distribution Channel
    • 5.1.1 Supermarkets/Hypermarkets
    • 5.1.2 Convenience Stores
    • 5.1.3 Specialist Retail Stores
    • 5.1.4 Online Stores
    • 5.1.5 Other Distribution Channels
  • 5.2 Geography
    • 5.2.1 North America
      • 5.2.1.1 United States
      • 5.2.1.2 Canada
      • 5.2.1.3 Mexico
      • 5.2.1.4 Rest of North America
    • 5.2.2 Europe
      • 5.2.2.1 United Kingdom
      • 5.2.2.2 Germany
      • 5.2.2.3 Spain
      • 5.2.2.4 France
      • 5.2.2.5 Italy
      • 5.2.2.6 Russia
      • 5.2.2.7 Rest of Europe
    • 5.2.3 Asia-Pacific
      • 5.2.3.1 China
      • 5.2.3.2 Japan
      • 5.2.3.3 India
      • 5.2.3.4 Australia
      • 5.2.3.5 Rest of Asia-Pacific
    • 5.2.4 South America
      • 5.2.4.1 Brazil
      • 5.2.4.2 Argentina
      • 5.2.4.3 Rest of South America
    • 5.2.5 Middle East & Africa
      • 5.2.5.1 United Arab Emirates
      • 5.2.5.2 South Africa
      • 5.2.5.3 Rest of Middle East & Africa

6 COMPETITIVE LANDSCAPE

  • 6.1 Most Adopted Strategies
  • 6.2 Market Share Analysis
  • 6.3 Company Profiles
    • 6.3.1 General Mills, Inc.
    • 6.3.2 Mondelez International, Inc. (Clif Bar & Company)
    • 6.3.3 Caveman Foods LLC
    • 6.3.4 Atkins Nutritionals Inc.
    • 6.3.5 The Simply Good Foods Company (Quest Nutrition LLC)
    • 6.3.6 The Kelloggs Company
    • 6.3.7 Hormel Foods Corporation
    • 6.3.8 The Nature's Bounty Co.
    • 6.3.9 Nestle S.A.
    • 6.3.10 The Nature's Bounty Co.

7 MARKET OPPORTUNITIES AND FUTURE TRENDS