蛋白質棒的全球市場 - 成長，趨勢，預測(2019年∼2024年)
Protein Bar Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)
The global protein bar market is projected to register a CAGR of 4.23 %, during the forecast period (2021 - 2026).
The coronavirus outbreak is first and foremost, a human tragedy, affecting hundreds of thousands of people. In addition to the serious implications for people's health and healthcare services, COVID-19 is having a significant impact on businesses and the economy. Research conducted for the United Kingdom's Food Standards Agency concluded that the risk of consumers becoming infected with COVID-19 from food contact materials or food packaging is between negligible and very low, meaning, the risk is very rare but cannot be excluded.
The increasing demand for convenience foods is driving the protein bar market. The major consumers not only include sports athletes, but also those who want to have a wholesome meal without the trouble of cooking. Consumers prefer buying protein bars for various purposes, such as weight management, improving muscle mass, and increasing energy.
Moreover, marketing campaigns for protein bars as a substitute for meal replacement, by the fitness clubs, have skyrocketed the sales of these products. With an increasing number of health clubs and surging awareness about protein bars, the market is expected to witness a rise in demand during the forecast period.
Protein is an important element that supports fitness progress. Therefore, consumers are opting for weight management and energy products, such as protein bars, to remain fit and healthy. Owing to their high nutrition levels, protein bars are gaining prominence among the health-conscious consumers. Additionally, these nutritious products can provide the ideal protein balance required for a healthy lifestyle. Moreover, supplementing meals with bars are expected to increase protein intake, without adding unnecessary calories or carbohydrates. These fitness trends are expected to augment the demand for protein bars, as they play a major role in providing essential nutrients and proteins, increasing energy levels, and enhancing muscle mass.
The protein bar market in North America is almost in a saturating phase, whereas those in Europe and Asia-Pacific are picking up pace in both production and consumption. Europe had approximately 20% of the share in the protein bar market in the previous few years. Healthy snacks and food supplements are on the rise, with a high-protein bar brand demonstrating huge success in the United Kingdom and China. Natural and non-GMO protein bars are expected to become the best-selling wholesome protein bar in the European and Asia-Pacific markets. The influence of Asia is increasing in the protein bar market, with increasing potential and product innovation in China, India, and other countries.
The global protein bar market is a highly competitive market due to the presence of various giant players and local players such as The Kellogg Company, General Mills Inc., Mars Inc., and Hormel Foods Corporation. Among the strategies, product innovation is the most preferred one by the prominent players in the global protein bar market.