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市場調查報告書
商品編碼
1198089

優質巧克力市場 - 增長、趨勢和預測 (2023-2028)

Premium Chocolate Market - Growth, Trends, and Forecasts (2023 - 2028)
出版日期: | 出版商: Mordor Intelligence | 英文 140 Pages | 商品交期: 2-3個工作天內

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簡介目錄

高端巧克力市場預計在未來五年內以 8.34% 的複合年增長率增長。

季節性需求在優質巧克力的銷售中起著重要作用。 各種公司為複活節和聖誕節等場合發布不同類型的巧克力。 儘管大型製造商主導著巧克力行業，但高品質手工巧克力的潛力仍在繼續增長。 所研究市場的主要驅動力之一是產品創新，它可以提高知名度和客戶參與度，從而吸引更多客戶。 對限量生產巧克力的需求也是推動市場增長的一個因素。 一些巧克力製造商正在推出具有新口味和包裝變化的優質和獨家巧克力，用於聖誕節和新年等場合。 例如，2022 年 6 月，Purdy's Chocolatier 恰逢夏季推出了限量版新系列 Maple Sweet Georgia Browns。

影響優質巧克力市場的主要趨勢包括對有機、素食、無糖和無麩質巧克力的需求不斷增長。 隨著人們越來越意識到合成產品對健康和環境的負面影響，越來越多有健康意識和精明的消費者開始轉向有機產品。 越來越多的健康問題（例如糖尿病）和向更健康的生活方式的轉變正在推動對優質無糖巧克力的需求，促使玩家選擇用於製作巧克力的原料以及更高品質的美食。我開始關注。 例如，2021 年 6 月，Lindt & Sprungli 旗下品牌 Russell Stover Chocolates 加入了無糖運動，該品牌推出了用公平貿易可可製成並用甜葉菊提取物增甜的 Joy Bites 巧克力棒。 此類創新也在推動全球優質巧克力市場的發展。

高級巧克力市場趨勢

主要參與者正在投資廣告以增加銷售額

優質巧克力行業在過去幾年發生了重大變化。 隨著社交媒體在消費者購買行為中變得越來越重要，企業正在發展和加強其跨各種分銷渠道的廣告和推薦策略，以吸引消費者的注意力。 名人代言有助於提高品牌知名度、信任度和親和力，這是決策過程中的關鍵變量。 如果產品是由他們欣賞和相關的名人推廣的，消費者會對品牌更加積極。

優質巧克力公司在產品代言和廣告方面投入了大量資金。 例如，億滋的廣告支出在2021年為15.64億美元，2020年為13.76億美元，2019年為12.08億美元，體現了對廣告的重大戰略投資。 同樣，好時的廣告支出在 2021 年為 511,798 美元，2020 年為 516,936 美元，2019 年為 513,302 美元。 2021 年 5 月，比利時巧克力製造商 GODIVA Chocolatier 發起了一項名為 GODIVA is Chocolate 的全新全球營銷活動，演員克裡斯埃文斯 (Chris Evans) 擔任新代言人。 該品牌的目標是將其產品作為優質零食進行營銷，包括份量控制大小、共享包裝、方便攜帶的形式以及特殊場合的禮品盒。 這些大公司積極的營銷策略正在推動優質巧克力市場的增長。

歐洲仍然是最大的市場

在歐洲地區的巧克力消費者中，包含穀物和穀物的優質質地巧克力的趨勢正在擴大。 包裝也發揮著重要作用，因為消費者選擇包裝精美、具有“高價值”的優質巧克力禮品。 德國的 Aldi 和 Lidl 等超市也提供自己的優質巧克力品牌。 例如，Aldo 提供 Moser-Roth 優質巧克力以滿足該國不斷增長的需求。 消費者特別選擇超市優質巧克力，因為其獨特的品種、吸引人的貨架、即用型包裝、店內促銷和始終如一的巧克力質量。 該地區也有越來越多的自有品牌巧克力製造商，推出更多手工和特色產品（如多切斯特之家），以滿足高端巧克力市場的消費者需求。這些公司提供優質巧克力作為禮物。 因此，越來越多的人將它們作為特殊場合的奢華禮物購買。 因此，由於對優質巧克力的需求不斷增長，大量國際品牌正在進入歐洲市場。 例如，2021 年費列羅金莎將進入英國優質巧克力棒類別。

高級巧克力市場競爭對手分析

高端巧克力市場得到整合，頂級廠商在全球佔有很大份額。 全球市場份額參與者包括 Chocoladefabriken Lindt & Sprungli AG、Ferrero SpA、Hershey Company、Mondelez International 和 Yildiz Holding。 市場上的主要參與者旨在通過提高可及性和提供創新產品來為年輕消費者提供價格更高的巧克力。 遊客和旅行者是世界各地優質巧克力的主要消費者。 因此，市場參與者擴大了他們在旅遊零售領域的存在和產品。

其他好處

  • Excel 格式的市場預測 (ME) 表
  • 三個月的分析師支持

內容

第一章介紹

  • 研究假設和市場定義
  • 調查範圍

第二章研究方法論

第 3 章執行摘要

第四章市場動態

  • 市場驅動力
  • 市場製約因素
  • 產業吸引力 - 波特五力分析
    • 買方/消費者議價能力
    • 供應商的議價能力
    • 新進入者的威脅
    • 替代品的威脅
    • 競爭公司之間的敵對關係

第 5 章市場細分

  • 產品類型
    • 高級黑巧克力
    • 高級白牛奶巧克力
  • 分銷渠道
    • 大賣場/超市
    • 便利店
    • 在線商店
    • 其他分銷渠道
  • 按地區
    • 北美
      • 美國
      • 加拿大
      • 墨西哥
      • 其他北美地區
    • 歐洲
      • 西班牙
      • 英國
      • 德國
      • 法國
      • 意大利
      • 俄羅斯
      • 其他歐洲地區
    • 亞太地區
      • 中國
      • 日本
      • 印度
      • 澳大利亞
      • 其他亞太地區
    • 南美洲
      • 巴西
      • 阿根廷
      • 其他南美洲
    • 中東
      • 南非
      • 阿拉伯聯合酋長國
      • 其他中東地區

第六章競爭格局

  • 最常採用的策略
  • 市場份額分析
  • 公司簡介
    • Chocoladefabriken Lindt & Sprungli AG
    • Ferrero SpA
    • The Hershey Company
    • Mondelez International Inc.
    • Yildiz Holding
    • Nestle SA
    • Mars Incorporate
    • Cemoi Chocolatier SA
    • Lake Champlain Chocolates
    • Pierre Marcolini Group

第七章市場機會與未來趨勢

第 8 章免責聲明

簡介目錄
Product Code: 66381

The premium chocolate market is projected to witness a CAGR of 8.34% over the next five years.

Seasonal demand plays an important role in the sales of premium chocolates. Various companies launch a wide range of chocolate varieties during occasions like Easter and Christmas. Although major manufacturers dominate the chocolate industry, the possibilities for high-quality and artisanal chocolates are increasing. One of the main drivers for the market studied is product innovation, which promotes awareness and customer involvement and attracts more customers. The demand for limited-edition chocolate is another factor driving the market's growth. Several chocolate manufacturers are launching a range of premium and luxury chocolate varieties with new flavors and packaging variations during occasions such as Christmas, New Year's, and other occasions. For instance, in June 2022, Purdy's Chocolatier launched the limited edition of the new maple sweet Georgia browns treat in time for summer.

The key trends that are impacting the premium chocolate market include the growing demand for organic, vegan, sugar-free, and gluten-free chocolates. With the increasing awareness of the negative effects of synthetic products on health and the environment, most health-conscious and informed consumers have started using organic products. Due to the increasing health concerns (such as diabetes) and a shift toward a healthy lifestyle, the demand for sugar-free premium chocolates has led players to focus on the ingredients used for chocolate production, along with higher quality indulgence. For example, in June 2021, with the launch of Joy Bites chocolate bars made with Fairtrade cocoa and sweetened with stevia extract, Russell Stover Chocolates, a brand owned by Lindt & Sprungli, joined the no-sugar trend. Such innovations are also driving the premium chocolate market across the world.

Premium Chocolate Market Trends

Key Players Investing in Advertising to Increase Sales

The premium chocolate industry has seen a significant shift over the past few years. With the growing importance of social media in a shopper's purchase journey, companies are evolving and stepping up their advertising and endorsement strategies across different distribution channels to garner consumer attention. Celebrity endorsements help increase brand awareness, trust, and familiarity, which are important variables in the decision-making process. Consumers feel more inclined toward a brand if its products are promoted by a celebrity they admire or relate to.

Premium chocolate companies invest a significant amount in product endorsements and advertisements. For instance, Mondelez's advertising expense was USD 1,564 million in 2021, USD 1,376 million in 2020, and USD 1,208 million in 2019, reflecting a significant strategic investment toward advertisements. Similarly, Hershey's advertising expenses totaled USD 511,798 in 2021, USD 516,936 in 2020, and USD 513,302 in 2019. In May 2021, the Belgian chocolate maker Godiva Chocolatier launched a new global marketing campaign, "GODIVA is Chocolate," with actor Chris Evans as the new face of the campaign. The brand aims to market its products as a premium treat with portion control sizes, sharing packages, on-the-go convenient formats, and gift boxes for special occasions. Hence, such aggressive marketing tactics employed by major players are boosting the growth of the premium chocolate market.

Europe Remains the Largest Market

The trend of premium textured chocolate, added with grains or cereals, is growing among chocolate consumers in the European region. Packaging is also playing an important role, as consumers are selecting carefully packed premium chocolate gifts with 'high offering value.' The supermarkets, such as Aldi and Lidl in Germany, also offer their premium brands of chocolate. For instance, Aldo offers Moser-Roth premium chocolates to cater to the growing demand for the products in the country. Consumers opt for premium chocolates, especially from supermarkets, as they offer a unique addition to the assortment, attractive shelves, ready packaging, in-store promotions, and consistent quality of chocolates. The number of private-label chocolatiers in the region is also growing, with more artisanal and specialized products (such as House of Dorchester) being launched to meet consumers' demand in the premium chocolate market. Such companies offer premium chocolates as gifts. This factor is resulting in more people purchasing these products as luxury presents for gifting on special occasions. Hence, due to the growing demand for premium chocolates, a large number of international brands are entering the European market. For instance, in 2021, Ferrero Rocher entered the premium chocolate bars category in the United Kingdom.

Premium Chocolate Market Competitor Analysis

The premium chocolate market is consolidated, with the top players holding a significant share of the market across the world. Global players with a prominent market share include Chocoladefabriken Lindt & Sprungli AG, Ferrero SpA, the Hershey Company, Mondelez International, and Yildiz Holding. Major players in the market have been aiming to offer higher-priced chocolates among young consumers by increasing accessibility and innovative products. Tourists and travelers are major consumers of premium chocolates across different regions worldwide. Hence, players in the market have been expanding their presence and offerings in the travel retail sector.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET DYNAMICS

  • 4.1 Market Drivers
  • 4.2 Market Restraints
  • 4.3 Industry Attractiveness - Porter's Five Forces Analysis
    • 4.3.1 Bargaining Power of Buyers/Consumers
    • 4.3.2 Bargaining Power of Suppliers
    • 4.3.3 Threat of New Entrants
    • 4.3.4 Threat of Substitute Products
    • 4.3.5 Intensity of Competitive Rivalry

5 MARKET SEGMENTATION

  • 5.1 Product Type
    • 5.1.1 Dark Premium Chocolate
    • 5.1.2 White and Milk Premium Chocolate
  • 5.2 Distribution Channel
    • 5.2.1 Hypermarkets/Supermarkets
    • 5.2.2 Convenience Stores
    • 5.2.3 Online Stores
    • 5.2.4 Other Distribution Channels
  • 5.3 Geography
    • 5.3.1 North America
      • 5.3.1.1 United States
      • 5.3.1.2 Canada
      • 5.3.1.3 Mexico
      • 5.3.1.4 Rest of North America
    • 5.3.2 Europe
      • 5.3.2.1 Spain
      • 5.3.2.2 United Kingdom
      • 5.3.2.3 Germany
      • 5.3.2.4 France
      • 5.3.2.5 Italy
      • 5.3.2.6 Russia
      • 5.3.2.7 Rest of Europe
    • 5.3.3 Asia-Pacific
      • 5.3.3.1 China
      • 5.3.3.2 Japan
      • 5.3.3.3 India
      • 5.3.3.4 Australia
      • 5.3.3.5 Rest of Asia-Pacific
    • 5.3.4 South America
      • 5.3.4.1 Brazil
      • 5.3.4.2 Argentina
      • 5.3.4.3 Rest of South America
    • 5.3.5 Middle-East
      • 5.3.5.1 South Africa
      • 5.3.5.2 United Arab Emirates
      • 5.3.5.3 Rest of Middle-East

6 COMPETITIVE LANDSCAPE

  • 6.1 Most Adopted Strategies
  • 6.2 Market Share Analysis
  • 6.3 Company Profiles
    • 6.3.1 Chocoladefabriken Lindt & Sprungli AG
    • 6.3.2 Ferrero SpA
    • 6.3.3 The Hershey Company
    • 6.3.4 Mondelez International Inc.
    • 6.3.5 Yildiz Holding
    • 6.3.6 Nestle SA
    • 6.3.7 Mars Incorporate
    • 6.3.8 Cemoi Chocolatier SA
    • 6.3.9 Lake Champlain Chocolates
    • 6.3.10 Pierre Marcolini Group

7 MARKET OPPORTUNITIES AND FUTURE TRENDS

8 DISCLAIMER