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市場調查報告書
商品編碼
850260
冰淇淋市場-成長,趨勢,COVID-19的影響,及預測(2021∼2026年)Ice Cream Market - Growth, Trends, COVID-19 Impact, and Forecasts (2021 - 2026) |
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冰淇淋的市場規模在2020年估算為624億美金。
該市場在預測期間(2021∼2026年)內預計將以2.87%的年複合成長率擴大。
由於COVID-19影響冰淇淋銷售的供應鏈中斷,冰淇淋行業在 COVID-19 期間遭受了損失。此外,很多人都避免吃冰淇淋,因為他們覺得這可能會使他們容易感染 COVID-19。
加上由於人們對冰淇淋消費的健康問題日益關注,消費者現在更喜歡無轉基因、無激素、無添加劑和防腐劑、無乳製品、低卡路里、有機和無脂肪性質。
高級冰淇淋的需求提升成為促進這個市場成長的主要原因之一。與普通冰淇淋相比,優質冰淇淋具有高品質的成分和較低的充氣量,因此已成為註重健康的消費者的熱門產品。
本報告提供冰淇淋市場相關調查,提供市場概要,以及各類型,各類別,各流通管道,各地區的趨勢,及加入此市場的主要企業簡介等資訊。
The ice cream market was valued at USD 62.40 billion in 2020, and it is projected to register a CAGR of 2.87% during the forecast period, 2021-2026.
The ice cream industry had suffered during COVID-19 due to supply chain disruptions that impacted the ice cream sales. Also, a lot of people were avoiding ice cream as they felt it may make them susceptible to COVID-19.
Further, due to the rising health concerns with regards to ice cream consumption, consumers are now preferring ice cream products that are GMO-free, hormone-free, additive- and preservative-free, dairy-free, low in calories, and organic and fat-free in nature.
There is a rise in demand for premium ice creams, which will be one of the primary factors driving the market growth. Premium ice creams have become a popular product among health-conscious consumers due to the presence of high-quality ingredients and a lower amount of aeration compared to regular ice creams.
Innovative Flavors and Loaded Indulgence are Boosting the Market Growth
With an aim to gain a competitive advantage and to appeal to more consumers, ice cream manufacturers are creating products with premium and innovative ingredients. This, in turn, increases their customer base as well. Furthermore, the favorable regulations also cater to the innovations in the market studied. For instance, in May 2019, the FDA held a public hearing on the legalization of cannabidiol in the United States. Thus, key players are tapping into this opportunity and introducing new products with an aim to differentiate their offerings. One such example is when Ben & Jerry initiated the launch of CBD-infused ice cream. The company plans to source its future CBD locally from Vermont, aligning with its practices of 'values-led sourcing'.
Further, liquor ice cream is also gaining popularity across developed regions such as North America and Europe. The products contain less than 0.5% alcohol, and therefore, are widely retailed in grocery and specialty stores. For instance, Haagen-Dazs launched spirit-infused ice cream with a flavor of five traditional pints made with Irish cream, rum, bourbon, and stout. Therefore, catering premium products with both innovative flavors and loaded indulgence to consumers is driving the market growth.
North America Holds the Largest Market Share
With the rising demand for frozen snacks among the millennial population, the North American ice cream market is expected to witness significant growth. The majority of these consumers opt for frozen dessert as meal replacements. Further, hectic lifestyles, coupled with health and wellness concerns, are driving these changes. A growing preference for natural, less processed, and convenient food and an increasing focus on low-calorie ice creams are enabling companies to tap into the growth potential of the market. The growing interest in gelato and soft serve among North American consumers can be accredited to the fact that they offer a wide variety of options that fit the needs of consumers. They are comparatively easy to implement and can be produced with premium and authentic ingredients.
The ice cream market is a competitive market and comprises regional and international competitors like Unilever, Nestle, Blue Bell, Herdez, and Inspire Brands Inc. These players compete on different factors, including product offerings, quality, taste, flavor, price, functionality, size, packaging, and marketing activities, to gain a competitive advantage in the market. The most active companies in the market are mainly focused on introducing new products to cater to the interests of consumers.