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市場調查報告書

e零售業的全球市場 - 成長,趨勢,預測(2019年∼2024年)

E-Retail Market - Growth, Trends, and Forecast (2019 - 2024)

出版商 Mordor Intelligence Pvt Ltd 商品編碼 850197
出版日期 內容資訊 英文 154 Pages
商品交期: 2-3個工作天內
價格
e零售業的全球市場 - 成長,趨勢,預測(2019年∼2024年) E-Retail Market - Growth, Trends, and Forecast (2019 - 2024)
出版日期: 2019年02月01日內容資訊: 英文 154 Pages
簡介

聚集消費者的興趣的最好的方法,是在銷售管道提供無間斷有活力的購買體驗。由於消費者廣泛利用便利性高的網路購物,e零售業的銷售額持續2位數成長,不過,實體商店的零售業的銷售額以個位數前半發展。

本報告提供全球e零售業市場調查,市場概要,各產品、各地區的市場規模的變化與預測,市場成長要素及阻礙因素分析,競爭情形,主要企業的簡介等全面性資訊。

目錄

第1章 簡介

  • 調查成果
  • 調查的前提條件
  • 調查範圍

第2章 摘要整理

第3章 調查方法

第4章 市場動態

  • 市場概況
  • 客戶行為分析
  • e零售業的市場趨勢的變化
  • e零售業的行李投遞趨勢:產業領域及各尺寸
  • 成長要素
  • 阻礙因素
  • 市場機會
  • 波特的五力分析
  • 技術概述

第5章 e零售業的全球市場:各市場區隔

  • 各地區
    • 北美
    • 歐洲
    • 中東、非洲
    • 亞太地區
    • 中南美
  • 各產品
    • 電子設備、媒體
    • 流行
    • 食品、個人保養用品
    • 家具、電器產品
    • 玩具、嬰兒用品
    • 其他

第6章 競爭情形

  • 企業簡介
    • Amazon
    • eBay
    • Alibaba Group Holdings Ltd
    • Jingdong (JD.com Inc.)
    • Flipkart
    • Zalando
    • 其他
  • 大型零售店及e零售業參與企業的考察

第7章 投資分析

第8章 市場機會及未來趨勢

第9章 附錄

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目錄
Product Code: 66054

Market Overview

In today's world, the best way to capture consumers' attention and wallet share is to provide seamless, vibrant shopping experiences that go across channels. Today's shoppers have broadly adopted the convenience of shopping online so much that online retail sales continue to grow in double-digits, while "brick-and-mortar" retail sales are growing in low single digits, or are receding.

  • As a result, retailers are making significant reserves to capitalize on the chance to grow market share and increase revenues. These investments in e-commerce and related digital capabilities can be improved by targeting new markets around the world.
  • E-commerce is expected to become the largest retail channel in the world by 2021, outpacing sales through retail outlets, like supermarkets, independent grocers, and apparel and footwear retailers, among others.
  • Global retail e-commerce sales recorded a steady growth of 10.1%.This growth in share was largely influenced by Asia-Pacific, where 14.6% of the overall retail spending went to e-commerce. In the digitally maturing markets of Central and Eastern Europe, as well as parts of Southeast Asia, e-commerce accounted for less than 5% of the retail sales. The same was true for regions where economic factors had slowed down the e-commerce sales growth, such as Latin America and the Middle East & Africa.

Scope of the Report

An in-depth analysis of the e-retail market, along with an overview of the parent market, regional markets, emerging trends, and market dynamics.

Key Market Trends

Asia-Pacific is Home to Digital Powerhouses

  • E-commerce is expected to become the largest retail channel in the world, accounting for 14% of the total retail sales by 2021, outpacing sales through retail outlets, like supermarkets, independent grocers, and apparel and footwear retailers, among others.
  • However, its future adoption is not likely to be evenly distributed across the world. E-commerce is already leading the way in Asia-Pacific, with 13% penetration rate, and it is expected to reach the top spot in Western Europe within the next five years. Retailers may need to tailor their digital strategies appropriately by region, country, and category.
  • In 2017, e-commerce became the leading retail channel in Asia-Pacific, driven by growth in two countries, namely, South Korea and China.
  • South Korea became the first country in the region where e-commerce became the number 1 channel, in 2013, with 11% penetration rate of the total retail sales. The best digital infrastructure in the world, combined with a high propensity to embrace the latest technology, led the digital revolution.
  • Though e-commerce rose to the top in South Korea three years earlier than China, China has now become the digital powerhouse in Asia-Pacific and the world.
  • China's leading retailers, Alibaba and JD.com, have built retail ecosystems with the best selection and range of prices, while solving the challenges around logistics and payments. Both continue to improve upon the digital experience, speeding up delivery and expanding product categories.

More Consumers are Buying Fashion Online

  • Fashion is the second-largest retail category after grocery. The shift toward e-commerce is a significant, palpable movement in most economies. A quarter of spending on clothing, accessories, and footwear (fashion) already occurs online and, is still rapidly growing.
  • The penetration rate of buying fashion online is roughly twice that of the overall retail sales. Global forecast shows that e-commerce accounted for nearly 25% of the total fashion sales, compared to 13% of the total retail sales in 2018. Of the 58% of global online consumers who made purchases online in 2018, about half were shoppers of clothing, accessories, or footwear.
  • Online marketplaces, like Amazon, are key purchase influencers in a fashion shopper's purchase journey. Shoppers are spending more time on marketplace sites to discover and research products, which is providing retailers insights into buyers' purchase decisions.
  • Artificial intelligence and machine-learning tools allow retailers to leverage this wealth of consumer data toward responsive design and better product recommendations. This enables marketplaces to launch private-label fashion brands for entry-level customers (for example, Moda Rapido, and Here and Now by the Indian online fashion retailer Myntra) and provide a superior customer experience.

Competitive Landscape

The report provides an overview of the major international players operating in the e-retail market. Currently, some of the major players are dominating the sector, in terms of revenue share. However, minor companies (mid-size and small) are focusing on improving their presence, by securing new contracts and entering into new markets.

Reasons to Purchase this report:

  • The market estimate (ME) sheet in Excel format
  • Report customization as per the client's requirements
  • 3 months of analyst support

Table of Contents

1 INTRODUCTION

  • 1.1 Key Deliverables of the Study
  • 1.2 Study Assumptions
  • 1.3 Scope of the Study

2 EXECUTIVE SUMMARY

3 RESEARCH METHODOLOGY

4 MARKET DYNAMICS

  • 4.1 Market Overview
  • 4.2 Customer Behavior Analysis
  • 4.3 Evolving Market Trends in E-retailing
  • 4.4 E-retailing Deliveries by Sector and Parcel Size
  • 4.5 Major Footraces in the E-retail Market
  • 4.6 Drivers
  • 4.7 Restraints
  • 4.8 Opportunities
  • 4.9 Porter's Five Forces Analysis
  • 4.10 Technology Snapshot

5 MARKET SEGMENTATION

  • 5.1 Geography
    • 5.1.1 North America
    • 5.1.2 Europe
    • 5.1.3 Middle East & Africa
    • 5.1.4 Asia-Pacific
    • 5.1.5 Latin America
  • 5.2 Products
    • 5.2.1 Electronics and Media
    • 5.2.2 Fashion
    • 5.2.3 Food and Personal Care
    • 5.2.4 Furniture and Appliances
    • 5.2.5 Toys and Baby Products
    • 5.2.6 Other Products

6 COMPETITIVE LANDSCAPE

  • 6.1 Company Profiles
    • 6.1.1 Amazon
    • 6.1.2 E-Bay
    • 6.1.3 Alibaba Group Holdings Ltd
    • 6.1.4 Jingdong (JD.com Inc.)
    • 6.1.5 Flipkart
    • 6.1.6 Zalando
    • 6.1.7 Others
  • 6.2 Insights on Mass Merchandisers and E-commerce Practicers (such as Walmart, Costco, Best Buy, etc. across the globe)

7 INVESTMENT ANALYSIS ON THE E-RETAIL MARKET

8 MARKET OPPORTUNITIES AND FUTURE TRENDS

9 APPENDIX

  • 9.1 Most Popular Products Sold via E-retail
  • 9.2 Social Media holds the Key to the Future of E-commerce
  • 9.3 Creating Unique In-store Experience with Digital Transformation
  • 9.4 Types of Electronic Commerce - B2B, B2C, and C2C
  • 9.5 Country Rankings of E-commerce Markets by Key Segments