表紙
市場調查報告書

牙齒美白的全球市場:市場趨勢·成長預測

Teeth Whitening Market - Growth, Trends, and Forecasts (2020 - 2025)

出版商 Mordor Intelligence LLP 商品編碼 824066
出版日期 內容資訊 英文 113 Pages
商品交期: 2-3個工作天內
價格
牙齒美白的全球市場:市場趨勢·成長預測 Teeth Whitening Market - Growth, Trends, and Forecasts (2020 - 2025)
出版日期: 2020年08月01日內容資訊: 英文 113 Pages
簡介

本報告提供全球牙齒美白市場調查,彙整市場概要,市場成長的各種影響因素分析,各產品類型·通路·地區/主要國家趨勢與市場規模的變化與預測,主要企業簡介等資訊。

第1章 簡介

第2章 調查方法

第3章 摘要整理

第4章 市場動態

  • 市場概要
  • 市場成長的促進因素
  • 市場成長的阻礙要素
  • 波特的五力分析

第5章 市場分析·預測:各種區分

  • 各產品
    • 淨白牙膏粉
    • 淨白凝膠·帶
    • 白右設備
    • 其他
  • 各銷售管道
    • 離線
    • 線上
  • 各地區
    • 北美
      • 美國
      • 加拿大
      • 墨西哥
    • 歐洲
      • 德國
      • 英國
      • 法國
      • 義大利
      • 西班牙
      • 其他
    • 亞太地區
      • 中國
      • 日本
      • 印度
      • 澳洲
      • 韓國
      • 其他
    • 中東·非洲
      • GCC
      • 南非
      • 其他
    • 南美
      • 巴西
      • 阿根廷
      • 其他

第6章 競爭環境

  • 企業簡介
    • Brodie & Stone
    • Church & Dwight Co. Inc.
    • Colgate-Palmolive Company
    • Dr. Fresh LLC
    • GlaxoSmithKline PLC
    • GLO Science
    • Henkel AG & Co. KGaA
    • Johnson & Johnson
    • Unilever
    • Procter & Gamble

第7章 市場機會·未來趨勢

本網頁內容可能與最新版本有所差異。詳細情況請與我們聯繫。

目錄
Product Code: 65707

The major factors responsible for the growth of the teeth whitening market include the rising awareness about oral hygiene, easy availability of teeth whitening OTC products, and stigma associated with discoloration of teeth.

  • Increasing concerns in relation to dental aesthetics are gaining more popularity in modern society and have caused an increased demand for aesthetic treatments. Young people are influenced more than the middle or older aged groups by media, and as a consequence, their aesthetic awareness is increased, influencing their satisfaction.
  • A research study published in 2017 "Tooth whitening was found to be the most desired treatment by the participants; similarly, studies on female patients in London and in Malaysia" showed that tooth whitening was much preferred over natural colored teeth among female patients in Malaysia and London. Toothpaste consumption is expected to increase with more consumers looking for an advanced and targeted solution for dental care. Rising disposable income in developing regions, such as Asia-Pacific, demand more sophisticated and expensive toothpaste.
  • Some of the teeth whitening products are available over the counter, and the increasing awareness about oral hygiene is expected to propel the overall demand for teeth whitening products, resulting in the high growth of the market, over the forecast period.

Key Market Trends

The Whitening Toothpaste Segment is Expected to Account for the Largest Market Share

The toothpaste contains coarse abrasives which function by abrading the stains on the tooth surface, giving a whitening effect. The effects of the long-term use of this kind of toothpaste are still not clear. The whitening toothpaste is in huge demand, due to its quick result and affordable price. Rise in population is also helping to contribute toward the growth of the market. Improvements in product efficacy achieved through advancements in technology are enabling premium brands to effectively compete by offering superior product features and therapeutic benefits.

In 2016, Colgate launched a specialized whitening toothpaste which claimed that its regular usage for a week can make teeth a shade whiter. Globally, teeth whitening is the largest toothpaste category, with companies, like Unilever and GlaxoSmithKline (GSK) Consumer Healthcare, investing significantly in it.

North America Accounted for the Largest Share in the Global Market

North America is found to hold a major share in the teeth whitening market and is expected to show a similar trend over the forecast period, without significant fluctuations. The United States is anticipated to dominate the teeth whitening market, owing to the growing inclination toward cosmetic dentistry. High adoption of these products is likely to increase in the coming years since the estimation of the American Academy of Cosmetic Dentistry revealed that around 99% of people think that their smile is their most important social asset.

Furthermore, according to the estimates of the Centers for Disease Control and Prevention (CDC), in 2016, in the United States, 84.6% of children aged 2-17 years had a dental visit. With the increasing geriatric population and unhealthy food habits, accompanied by liquor, soda, tobacco, junk food, and caffeine consumption, the prevalence of discoloration of teeth increases, which may positively impact the market growth in the United States.

Competitive Landscape

The market studied is a fragmented one owing to the presence of various players in the market. Some of the major market players have acquired the maximum market share. Some of the key players dominating the market are Colgate-Palmolive, Unilever, Proctor & Gamble, and GlaxoSmithKline. These players are focusing on the development of innovative products to increase their market shares.

Reasons to Purchase this report:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Deliverables
  • 1.2 Study Assumptions
  • 1.3 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET DYNAMICS

  • 4.1 Market Overview
  • 4.2 Market Drivers
    • 4.2.1 Rising Awareness about Oral Hygiene
    • 4.2.2 Easy Availability of Teeth Whitening OTC Products
    • 4.2.3 Stigma Associated with Discoloration of Teeth
  • 4.3 Market Restraints
    • 4.3.1 Lack of Awareness among Rural Population
  • 4.4 Porter's Five Forces Analysis
    • 4.4.1 Threat of New Entrants
    • 4.4.2 Bargaining Power of Buyers/Consumers
    • 4.4.3 Bargaining Power of Suppliers
    • 4.4.4 Threat of Substitute Products
    • 4.4.5 Intensity of Competitive Rivalry

5 MARKET SEGMENTATION

  • 5.1 By Product
    • 5.1.1 Whitening Toothpaste
    • 5.1.2 Whitening Gels and Strips
    • 5.1.3 White Light Teeth Whitening Device
    • 5.1.4 Other Products
  • 5.2 By Distribution Channel
    • 5.2.1 Offline Sales
    • 5.2.2 Online Sales
  • 5.3 Geography
    • 5.3.1 North America
      • 5.3.1.1 United States
      • 5.3.1.2 Canada
      • 5.3.1.3 Mexico
    • 5.3.2 Europe
      • 5.3.2.1 Germany
      • 5.3.2.2 United Kingdom
      • 5.3.2.3 France
      • 5.3.2.4 Italy
      • 5.3.2.5 Spain
      • 5.3.2.6 Rest of Europe
    • 5.3.3 Asia-Pacific
      • 5.3.3.1 China
      • 5.3.3.2 Japan
      • 5.3.3.3 India
      • 5.3.3.4 Australia
      • 5.3.3.5 South Korea
      • 5.3.3.6 Rest of Asia-Pacific
    • 5.3.4 Middle-East and Africa
      • 5.3.4.1 GCC
      • 5.3.4.2 South Africa
      • 5.3.4.3 Rest of Middle-East and Africa
    • 5.3.5 South America
      • 5.3.5.1 Brazil
      • 5.3.5.2 Argentina
      • 5.3.5.3 Rest of South America

6 COMPETITIVE LANDSCAPE

  • 6.1 Company Profiles
    • 6.1.1 Brodie & Stone
    • 6.1.2 Church & Dwight Co. Inc.
    • 6.1.3 Colgate-Palmolive Company
    • 6.1.4 Dr. Fresh LLC
    • 6.1.5 GlaxoSmithKline PLC
    • 6.1.6 GLO Science
    • 6.1.7 Henkel AG & Co. KGaA
    • 6.1.8 Johnson & Johnson
    • 6.1.9 Unilever
    • 6.1.10 Proctor & Gamble

7 MARKET OPPORTUNITIES AND FUTURE TRENDS