Teeth Whitening Market - Growth, Trends, and Forecasts (2020 - 2025)
|出版商||Mordor Intelligence LLP||商品編碼||824066|
|出版日期||內容資訊||英文 113 Pages
|牙齒美白的全球市場:市場趨勢·成長預測 Teeth Whitening Market - Growth, Trends, and Forecasts (2020 - 2025)|
|出版日期: 2020年08月01日||內容資訊: 英文 113 Pages||
The major factors responsible for the growth of the teeth whitening market include the rising awareness about oral hygiene, easy availability of teeth whitening OTC products, and stigma associated with discoloration of teeth.
The Whitening Toothpaste Segment is Expected to Account for the Largest Market Share
The toothpaste contains coarse abrasives which function by abrading the stains on the tooth surface, giving a whitening effect. The effects of the long-term use of this kind of toothpaste are still not clear. The whitening toothpaste is in huge demand, due to its quick result and affordable price. Rise in population is also helping to contribute toward the growth of the market. Improvements in product efficacy achieved through advancements in technology are enabling premium brands to effectively compete by offering superior product features and therapeutic benefits.
In 2016, Colgate launched a specialized whitening toothpaste which claimed that its regular usage for a week can make teeth a shade whiter. Globally, teeth whitening is the largest toothpaste category, with companies, like Unilever and GlaxoSmithKline (GSK) Consumer Healthcare, investing significantly in it.
North America Accounted for the Largest Share in the Global Market
North America is found to hold a major share in the teeth whitening market and is expected to show a similar trend over the forecast period, without significant fluctuations. The United States is anticipated to dominate the teeth whitening market, owing to the growing inclination toward cosmetic dentistry. High adoption of these products is likely to increase in the coming years since the estimation of the American Academy of Cosmetic Dentistry revealed that around 99% of people think that their smile is their most important social asset.
Furthermore, according to the estimates of the Centers for Disease Control and Prevention (CDC), in 2016, in the United States, 84.6% of children aged 2-17 years had a dental visit. With the increasing geriatric population and unhealthy food habits, accompanied by liquor, soda, tobacco, junk food, and caffeine consumption, the prevalence of discoloration of teeth increases, which may positively impact the market growth in the United States.
The market studied is a fragmented one owing to the presence of various players in the market. Some of the major market players have acquired the maximum market share. Some of the key players dominating the market are Colgate-Palmolive, Unilever, Proctor & Gamble, and GlaxoSmithKline. These players are focusing on the development of innovative products to increase their market shares.