Feminine Hygiene Market Growth, Trends and Forecasts (2020 - 2025)
|出版商||Mordor Intelligence LLP||商品編碼||754952|
|出版日期||內容資訊||英文 95 Pages
|女性用衛生用品的全球市場:成長，趨勢，預測(2020年∼2025年) Feminine Hygiene Market Growth, Trends and Forecasts (2020 - 2025)|
|出版日期: 2020年04月01日||內容資訊: 英文 95 Pages||
The Global Hygiene Market is forecasted to register a CAGR of 5.2 % during the forecast period (2019-2024).
Global feminine hygiene market is segmented by product type into, sanitary pads/napkins, tampons, menstrual cups, panty liners and others. By distribution channel the market is segmented into supermarket/hypermarket, convenience stores, drug stores/pharmacies and others.
Sanitary Pads Holds A Largest Market Share
The usage of Sanitary Pads and Tampons by Women will be increasing in the couple of years. Globally, more and more women are getting educated about the female hygiene products. Asia-pacific market still prefers sanitary pads whereas the Americans prefer tampons. Various kinds of sanitary napkins/pads like with wings, great absorbents, thin pads, cotton filled pads, scented pads, etc. can be seen in all types of supermarkets and even convenience stores. Moreover, there's a growing number of promotions, educational classes, use of social media and various initiatives taken by government and NGO entities, to increase the awareness of the benefits of using of hygiene product such as sanitary napkins among women.
Asia-Pacific Emerges As The Largest Growing Market
The population of Asia-Pacific is huge and is even growing. Various companies have introduced different kinds of brands of hygiene products for various economic sections of the society. China's local Sanitary Pads market emerges as the largest market followed by The United States. Though the awareness about the hygiene products is less in the Asian markets but has the potential to be tapped or explored by various companies. Basically, owing to the low per capita incomes of the people in Asia compared to the Americans and Europeans, many hygiene products like sanitary napkins and tampons are unaffordable. Americans and Europeans, can therefore, afford Tampons which are a little costly than sanitary napkins. Hence, there is a growing market for tampons in North America.
Global Feminine Hygiene Market is a highly fragmented market dominated by many small-scale and large-scale firms. Some of the major companies are Procter and Gamble, Kimberly-Clark Corporation, Unicharm Corporation, Johnson & Johnson and Brait(Lil-Lets). The Procter & Gamble primarily manufactures laundry and cleaning products for home care, oral care products, as well as products in the cosmetics and personal care sector. It offers feminine hygiene products under the brands, such as Tampax, Always Discreet, and Always.