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市場調查報告書

女性用衛生用品的全球市場:各產品類型(衛生棉/墊片、棉塞、月事杯、內褲襯墊)、通路、地區(2018年∼2023年)

Feminine Hygiene Market Growth, Trends and Forecasts (2020 - 2025)

出版商 Mordor Intelligence LLP 商品編碼 754952
出版日期 內容資訊 英文 95 Pages
商品交期: 2-3個工作天內
價格
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女性用衛生用品的全球市場:各產品類型(衛生棉/墊片、棉塞、月事杯、內褲襯墊)、通路、地區(2018年∼2023年) Feminine Hygiene Market Growth, Trends and Forecasts (2020 - 2025)
出版日期: 2020年01月01日內容資訊: 英文 95 Pages
簡介

現在,女性用衛生用品市場上流行有機類型的衛生用品,許多企業發售這類產品。對女性用衛生用品的舒適度,吸收性,風格/流行性等的消費者偏好高漲,這促進了市場的成長。還有本市場預測從2018年到2023年間,將以5.71%的年複合成長率發展。

本報告提供全球女性用衛生用品市場調查,市場概要,各產品類型、通路、地區的市場規模的變化與預測,市場趨勢,市場成長要素尾巴ybi阻礙因素分析,市場機會,競爭情形,主要企業的簡介等全面性資訊。

目錄

第1章 簡介

  • 調查範圍
  • 調查成果
  • 調查的前提條件
  • 調查階段

第2章 市場洞察

  • 市場概況
  • 市場趨勢
  • 波特的五力分析
    • 買方議價能力
    • 供給企業談判力
    • 新加入業者的威脅
    • 替代品的威脅
    • 競爭企業間的敵對關係

第3章 市場動態

  • 成長要素
  • 阻礙因素
  • 市場機會

第4章 女性用衛生用品市場:各市場區隔

  • 各產品類型
    • 衛生棉、墊片
    • 棉塞、月事杯
    • 內褲襯墊
    • 其他
  • 各銷售管道
    • 超級市場、大賣場
    • 藥妝店、藥局、美容店
    • 便利商店
    • 網路零售店
    • 其他

第5章 女性用衛生用品市場:各地區

  • 北美
    • 美國
    • 加拿大
    • 墨西哥
    • 其他
  • 歐洲
    • 西班牙
    • 英國
    • 德國
    • 法國
    • 義大利
    • 俄羅斯
    • 其他
  • 亞太地區
    • 中國
    • 日本
    • 印度
    • 澳洲
    • 其他
  • 南美
    • 巴西
    • 阿根廷
    • 其他
  • 中東、非洲
    • 南非
    • 沙烏地阿拉伯
    • 其他

第6章 女性的衛生市場競爭情形

  • 最積極的企業
  • 市場佔有率分析
  • 主要企業採用的策略

第7章 企業簡介

  • Kimberly-Clark Corporation
  • Procter & Gamble
  • Unicharm Corp
  • Johnson & Johnson
  • Lil-lets Group Limited
  • Ontex Group
  • Edgewell Personal Care
  • Organ(y)c
  • Luv Ur Body
  • Lena Cup
  • Rael

第8章 免責聲明

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目錄
Product Code: 65242

Market Overview

The Global Hygiene Market is forecasted to register a CAGR of 5.2 % during the forecast period (2019-2024).

  • Increasing awareness on female health and hygiene, and emergence of low cost feminine hygiene products are factors that are expected to boost demand for feminine hygiene products during the forecast period. The demand for high-end products such as tampons and internal cleansers & sprays is more in developed regions such as North America and Western Europe
  • Asia-Pacific emerged as the largest market owing to higher penetration of sanitary pads in this region. Though menstrual hygiene is still at nascent stage in Asia. Personal hygiene awareness campaigns taken up by government agencies have contributed an increase in demand for sanitary products in this region. Some manufacturers use low quality raw materials to produce hygiene products which is the causing concern for the increase in the female allergies and vaginal infections. This has led to more awareness recalls, particularly, in the developing countries.

Scope of the Report

Global feminine hygiene market is segmented by product type into, sanitary pads/napkins, tampons, menstrual cups, panty liners and others. By distribution channel the market is segmented into supermarket/hypermarket, convenience stores, drug stores/pharmacies and others.

Key Market Trends

Sanitary Pads Holds A Largest Market Share

The usage of Sanitary Pads and Tampons by Women will be increasing in the couple of years. Globally, more and more women are getting educated about the female hygiene products. Asia-pacific market still prefers sanitary pads whereas the Americans prefer tampons. Various kinds of sanitary napkins/pads like with wings, great absorbents, thin pads, cotton filled pads, scented pads, etc. can be seen in all types of supermarkets and even convenience stores. Moreover, there's a growing number of promotions, educational classes, use of social media and various initiatives taken by government and NGO entities, to increase the awareness of the benefits of using of hygiene product such as sanitary napkins among women.

Asia-Pacific Emerges As The Largest Growing Market

The population of Asia-Pacific is huge and is even growing. Various companies have introduced different kinds of brands of hygiene products for various economic sections of the society. China's local Sanitary Pads market emerges as the largest market followed by The United States. Though the awareness about the hygiene products is less in the Asian markets but has the potential to be tapped or explored by various companies. Basically, owing to the low per capita incomes of the people in Asia compared to the Americans and Europeans, many hygiene products like sanitary napkins and tampons are unaffordable. Americans and Europeans, can therefore, afford Tampons which are a little costly than sanitary napkins. Hence, there is a growing market for tampons in North America.

Competitive Landscape

Global Feminine Hygiene Market is a highly fragmented market dominated by many small-scale and large-scale firms. Some of the major companies are Procter and Gamble, Kimberly-Clark Corporation, Unicharm Corporation, Johnson & Johnson and Brait(Lil-Lets). The Procter & Gamble primarily manufactures laundry and cleaning products for home care, oral care products, as well as products in the cosmetics and personal care sector. It offers feminine hygiene products under the brands, such as Tampax, Always Discreet, and Always.

Reasons to Purchase this report:

  • The market estimate (ME) sheet in Excel format
  • Report customization as per the client's requirements
  • 3 months of analyst support

Table of Contents

1 INTRODUCTION

  • 1.1 Study Deliverables
  • 1.2 Study Assumptions
  • 1.3 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET DYNAMICS

  • 4.1 Market Drivers
  • 4.2 Market Restraints
  • 4.3 Porter's Five Forces Analysis
    • 4.3.1 Threat of New Entrants
    • 4.3.2 Bargaining Power of Buyers/Consumers
    • 4.3.3 Bargaining Power of Suppliers
    • 4.3.4 Threat of Substitute Products
    • 4.3.5 Intensity of Competitive Rivalry

5 MARKET SEGMENTATION

  • 5.1 By Product Type
    • 5.1.1 Sanitary Napkins/Pads
    • 5.1.2 Tampons
    • 5.1.3 Menstrual Cups
    • 5.1.4 Others
  • 5.2 By Distribution Channel
    • 5.2.1 Hypermarkets/Supermarket
    • 5.2.2 Convenience Stores
    • 5.2.3 Drug Stores/Pharmacies
    • 5.2.4 Others
  • 5.3 Geography
    • 5.3.1 North America
      • 5.3.1.1 United States
      • 5.3.1.2 Canada
      • 5.3.1.3 Mexico
      • 5.3.1.4 Rest of North America
    • 5.3.2 Europe
      • 5.3.2.1 Germany
      • 5.3.2.2 United Kingdom
      • 5.3.2.3 Italy
      • 5.3.2.4 Spain
      • 5.3.2.5 France
      • 5.3.2.6 Russia
      • 5.3.2.7 Rest of Europe
    • 5.3.3 Asia Pacific
      • 5.3.3.1 China
      • 5.3.3.2 Japan
      • 5.3.3.3 India
      • 5.3.3.4 Australia
      • 5.3.3.5 Rest of Asia-Pacific
    • 5.3.4 South America
      • 5.3.4.1 Brazil
      • 5.3.4.2 Argentina
      • 5.3.4.3 Rest of South America
    • 5.3.5 Middle East and Africa
      • 5.3.5.1 South Africa
      • 5.3.5.2 United Arab Emirates
      • 5.3.5.3 Rest of Middle East and Africa

6 COMPETITIVE LANDSCAPE

  • 6.1 Most Active Companies
  • 6.2 Most Adopted Strategies
  • 6.3 Market Share Analysis
  • 6.4 Company Profiles
    • 6.4.1 The Procter & Gamble Company
    • 6.4.2 Kimberly-Clark Corporation
    • 6.4.3 Unicharm Corporation
    • 6.4.4 Johnson & Johnson
    • 6.4.5 Brait SE
    • 6.4.6 Ontex Group
    • 6.4.7 Edgewell Personal Care
    • 6.4.8 Organyc
    • 6.4.9 Rael

7 MARKET OPPORTUNITIES AND FUTURE TRENDS

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