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市場調查報告書

女性用衛生用品的全球市場:成長,趨勢,預測(2020年∼2025年)

Feminine Hygiene Market Growth, Trends and Forecasts (2020 - 2025)

出版商 Mordor Intelligence LLP 商品編碼 754952
出版日期 內容資訊 英文 95 Pages
商品交期: 2-3個工作天內
價格
女性用衛生用品的全球市場:成長,趨勢,預測(2020年∼2025年) Feminine Hygiene Market Growth, Trends and Forecasts (2020 - 2025)
出版日期: 2020年04月01日內容資訊: 英文 95 Pages
簡介

女性用衛生用品的全球市場在2019年到2024年間,預測將以5.2%的年複合成長率成長。對婦女健康和衛生意識的提高以及低成本衛生產品的出現,正在推動這一市場的增長。在北美和西歐等發達地區,對衛生棉條和內部清潔劑等高端產品的需求較高,亞太地區的衛生棉的普及率更為普遍。就產品類型來看,衛生棉擁有最大的市場佔有率,包括有翼產品,高吸收性產品,纖薄型和香型。

本報告提供全球女性用衛生用品市場調查,提供市場概要,各按產品類型·流通管道·價值階段的市場規模的變化與預測,市場成長要素及阻礙因素分析,競爭情形,主要企業的簡介等全面性資訊。

目錄

第1章 簡介

  • 調查成果
  • 調查的前提條件
  • 調查範圍

第2章 調查方法

第3章 摘要整理

第4章 市場動態

  • 市場成長要素
  • 市場阻礙因素
  • 波特的五力分析
    • 買方議價能力
    • 供給企業談判力
    • 新加入廠商業者的威脅
    • 替代品的威脅
    • 競爭企業間的敵對關係

第5章 市場區隔

  • 各產品類型
    • 衛生棉/墊片
    • 棉塞
    • 月亮杯
    • 其他
  • 各流通管道
    • 大賣場/超級市場
    • 便利商店
    • 藥妝店/藥局
    • 其他
  • 各地區
    • 北美
    • 歐洲
    • 亞太地區
    • 南美
    • 中東·非洲

第6章 競爭情形

  • 最活躍的企業
  • 主要策略
  • 市場佔有率分析
  • 企業簡介
    • The Procter & Gamble Company
    • Kimberly-Clark Corporation
    • Unicharm
    • Johnson & Johnson
    • Brait SE
    • Ontex Group
    • Edgewell Personal Care
    • Organyc
    • Rael

第7章 市場機會及未來趨勢

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目錄
Product Code: 65242

Market Overview

The Global Hygiene Market is forecasted to register a CAGR of 5.2 % during the forecast period (2019-2024).

  • Increasing awareness on female health and hygiene, and emergence of low cost feminine hygiene products are factors that are expected to boost demand for feminine hygiene products during the forecast period. The demand for high-end products such as tampons and internal cleansers & sprays is more in developed regions such as North America and Western Europe
  • Asia-Pacific emerged as the largest market owing to higher penetration of sanitary pads in this region. Though menstrual hygiene is still at nascent stage in Asia. Personal hygiene awareness campaigns taken up by government agencies have contributed an increase in demand for sanitary products in this region. Some manufacturers use low quality raw materials to produce hygiene products which is the causing concern for the increase in the female allergies and vaginal infections. This has led to more awareness recalls, particularly, in the developing countries.

Scope of the Report

Global feminine hygiene market is segmented by product type into, sanitary pads/napkins, tampons, menstrual cups, panty liners and others. By distribution channel the market is segmented into supermarket/hypermarket, convenience stores, drug stores/pharmacies and others.

Key Market Trends

Sanitary Pads Holds A Largest Market Share

The usage of Sanitary Pads and Tampons by Women will be increasing in the couple of years. Globally, more and more women are getting educated about the female hygiene products. Asia-pacific market still prefers sanitary pads whereas the Americans prefer tampons. Various kinds of sanitary napkins/pads like with wings, great absorbents, thin pads, cotton filled pads, scented pads, etc. can be seen in all types of supermarkets and even convenience stores. Moreover, there's a growing number of promotions, educational classes, use of social media and various initiatives taken by government and NGO entities, to increase the awareness of the benefits of using of hygiene product such as sanitary napkins among women.

Asia-Pacific Emerges As The Largest Growing Market

The population of Asia-Pacific is huge and is even growing. Various companies have introduced different kinds of brands of hygiene products for various economic sections of the society. China's local Sanitary Pads market emerges as the largest market followed by The United States. Though the awareness about the hygiene products is less in the Asian markets but has the potential to be tapped or explored by various companies. Basically, owing to the low per capita incomes of the people in Asia compared to the Americans and Europeans, many hygiene products like sanitary napkins and tampons are unaffordable. Americans and Europeans, can therefore, afford Tampons which are a little costly than sanitary napkins. Hence, there is a growing market for tampons in North America.

Competitive Landscape

Global Feminine Hygiene Market is a highly fragmented market dominated by many small-scale and large-scale firms. Some of the major companies are Procter and Gamble, Kimberly-Clark Corporation, Unicharm Corporation, Johnson & Johnson and Brait(Lil-Lets). The Procter & Gamble primarily manufactures laundry and cleaning products for home care, oral care products, as well as products in the cosmetics and personal care sector. It offers feminine hygiene products under the brands, such as Tampax, Always Discreet, and Always.

Reasons to Purchase this report:

  • The market estimate (ME) sheet in Excel format
  • Report customization as per the client's requirements
  • 3 months of analyst support

Table of Contents

1 INTRODUCTION

  • 1.1 Study Deliverables
  • 1.2 Study Assumptions
  • 1.3 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET DYNAMICS

  • 4.1 Market Drivers
  • 4.2 Market Restraints
  • 4.3 Porter's Five Forces Analysis
    • 4.3.1 Threat of New Entrants
    • 4.3.2 Bargaining Power of Buyers/Consumers
    • 4.3.3 Bargaining Power of Suppliers
    • 4.3.4 Threat of Substitute Products
    • 4.3.5 Intensity of Competitive Rivalry

5 MARKET SEGMENTATION

  • 5.1 By Product Type
    • 5.1.1 Sanitary Napkins/Pads
    • 5.1.2 Tampons
    • 5.1.3 Menstrual Cups
    • 5.1.4 Others
  • 5.2 By Distribution Channel
    • 5.2.1 Hypermarkets/Supermarket
    • 5.2.2 Convenience Stores
    • 5.2.3 Drug Stores/Pharmacies
    • 5.2.4 Others
  • 5.3 Geography
    • 5.3.1 North America
      • 5.3.1.1 United States
      • 5.3.1.2 Canada
      • 5.3.1.3 Mexico
      • 5.3.1.4 Rest of North America
    • 5.3.2 Europe
      • 5.3.2.1 Germany
      • 5.3.2.2 United Kingdom
      • 5.3.2.3 Italy
      • 5.3.2.4 Spain
      • 5.3.2.5 France
      • 5.3.2.6 Russia
      • 5.3.2.7 Rest of Europe
    • 5.3.3 Asia Pacific
      • 5.3.3.1 China
      • 5.3.3.2 Japan
      • 5.3.3.3 India
      • 5.3.3.4 Australia
      • 5.3.3.5 Rest of Asia-Pacific
    • 5.3.4 South America
      • 5.3.4.1 Brazil
      • 5.3.4.2 Argentina
      • 5.3.4.3 Rest of South America
    • 5.3.5 Middle East and Africa
      • 5.3.5.1 South Africa
      • 5.3.5.2 United Arab Emirates
      • 5.3.5.3 Rest of Middle East and Africa

6 COMPETITIVE LANDSCAPE

  • 6.1 Most Active Companies
  • 6.2 Most Adopted Strategies
  • 6.3 Market Share Analysis
  • 6.4 Company Profiles
    • 6.4.1 The Procter & Gamble Company
    • 6.4.2 Kimberly-Clark Corporation
    • 6.4.3 Unicharm Corporation
    • 6.4.4 Johnson & Johnson
    • 6.4.5 Brait SE
    • 6.4.6 Ontex Group
    • 6.4.7 Edgewell Personal Care
    • 6.4.8 Organyc
    • 6.4.9 Rael

7 MARKET OPPORTUNITIES AND FUTURE TRENDS