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女用貼身內衣的全球市場:各類型,各流通管道,各地區 - 成長,趨勢,預測

Lingerie Market Growth, Trends, and Forecasts (2020 - 2025)

出版商 Mordor Intelligence LLP 商品編碼 754945
出版日期 內容資訊 英文 110 Pages
商品交期: 2-3個工作天內
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女用貼身內衣的全球市場:各類型,各流通管道,各地區 - 成長,趨勢,預測 Lingerie Market Growth, Trends, and Forecasts (2020 - 2025)
出版日期: 2020年01月01日內容資訊: 英文 110 Pages
簡介

本報告提供全球女用貼身內衣市場相關調查分析,彙整市場概要,市場動態,各產品種類,各流通管道,各地區分析,競爭情形,主要企業的簡介等相關資訊。

第1章 簡介

第2章 女用貼身內衣市場考察

  • 市場概要
  • 市場趨勢
  • 市場魅力:波特的五力分析

第3章 女用貼身內衣市場動態

  • 促進要素
  • 抑制因素
  • 機會

第4章 女用貼身內衣市場區隔

  • 各類型
    • 胸罩
    • Breifs
    • 其他
  • 各流通管道
    • 離線
    • 線上

第5章 女用貼身內衣市場:各地區分析

  • 北美
  • 歐洲
  • 亞太地區
  • 南美
  • 中東/非洲

第6章 女用貼身內衣市場競爭情形

  • 主要企業
  • 市場佔有率分析
  • 主要企業的策略

第7章 女用貼身內衣市場:企業簡介

  • Victoria's Secret
  • Marks and Spencer plc
  • Primark Stores Limited
  • Calvin Klein
  • Triumph
  • George.com & Asda.com
  • CALZEDONIA SpA,
  • Jockey International, Inc.
  • H&M
  • Monsoon
  • Hanesbrands Inc.

第8章 免責聲明

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目錄
Product Code: 65232

Market Overview

Global Lingerie Market is forecasted to grow at a CAGR of 5.5% during the forecast period (2019-2024)

  • Changing customer preference, rising brand awareness, and an increasing number of online retail stores are expected to contribute to the growth of the lingerie market during the forecast period.
  • Moreover, customers are focusing on style quotient and comfort over the pricing of products. This is one of the key factors driving the lingerie market.
  • The key players are embarking on mergers and acquisitions as one of their key strategies to achieve consolidation and optimize their offerings. A few global players have merged with local players to gain dominance in local markets.

Scope of the Report

The market has been segmented by product type, distribution channel, and geography. By product type, the market has been segmented into bras, briefs, and others (babydolls, bodysuits, playsuits, etc.).The report also provides insights into the types of distribution channels prevalent in the market and the channels with higher growth prospects. By distribution channel, the market has been segmented into supermarket/hypermarkets, specialty stores, online retail stores, and others.

Key Market Trends

Increased Penetration of Organised Retail Driving Lingerie Demand

The evolving retail industry is marked by the emergence of many stores in the hypermarket, supermarket, and specialty formats. Comfort and convenience are increasingly becoming important to customers because of their hectic lifestyles and work schedules. Large organized retail stores stock various brands and a variety of lingerie wear including bras, briefs, etc., under one roof, providing more options to consumers. These stores also offer other intimate apparel to fulfill the requirements of shoppers. With the increase in preference for branded products among consumers, the importance of organized retailers carrying branded lingerie wear has also increased. The entry of global players will further add to the sales. For instance, the number of Victoria's Secret stores increased by around ten times in the period 2012-2018. The penetration of organized retail will enable consumers to seek information about various brands, compare prices, and quality, which results in a better purchase decision.

North America Being the Largest Market for Lingerie

Companies are differentiating their products in terms of offerings, size, material, packaging, and design, in order to gain competitive advantage. Companies are also using digital and social media advertisements to make consumers aware of the new product launches in the market. Currently, the United States and Europe are leading the way in the global lingerie market which can be attributed to the presence of major players in the regions and an increasing number of initiatives to enhance sales. For instance, Under Armour pointed to sports bras as one of the main reasons of growth in its portfolio for women and therefore launched a new chapter in its female-focused ad campaign around the new Armour Bra Collection in 2015.

Competitive Landscape

The market is fragmented with the presence of global players such as L Brands Inc., Zivame, and Triumph International and a number of regional players such as Amante and Enamor. The major players are embarking on industry consolidation by entering into agreements or acquiring prominent domestic firms, which has intensified the competitive rivalry. For instance, Walmart acquired Bare Necessities in October 2018, whose affordable price range and quality have made it an instant hit amongst Walmart customers. Companies are also increasing their investments in research and development (R&D), marketing, and expanding their distribution channels to maintain their position in the market.

Reasons to Purchase this report:

  • The market estimate (ME) sheet in Excel format
  • Report customization as per the client's requirements
  • 3 months of analyst support

Table of Contents

1 INTRODUCTION

  • 1.1 Study Deliverables
  • 1.2 Study Assumptions
  • 1.3 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET DYNAMICS

  • 4.1 Market Drivers
  • 4.2 Market Restraints
  • 4.3 Porter's Five Forces Analysis
    • 4.3.1 Threat of New Entrants
    • 4.3.2 Bargaining Power of Buyers/Consumers
    • 4.3.3 Bargaining Power of Suppliers
    • 4.3.4 Threat of Substitute Products
    • 4.3.5 Intensity of Competitive Rivalry

5 MARKET SEGMENTATION

  • 5.1 Type
    • 5.1.1 Bra
    • 5.1.2 Briefs
    • 5.1.3 Others
  • 5.2 Distribution Channel
    • 5.2.1 Supermarkets/Hypermarkets
    • 5.2.2 Speciality Stores
    • 5.2.3 Online Retail Stores
    • 5.2.4 Other Distribution Channels
  • 5.3 Geography
    • 5.3.1 North America
      • 5.3.1.1 United States
      • 5.3.1.2 Canada
      • 5.3.1.3 Mexico
      • 5.3.1.4 Rest of North America
    • 5.3.2 Europe
      • 5.3.2.1 Germany
      • 5.3.2.2 United Kingdom
      • 5.3.2.3 France
      • 5.3.2.4 Russia
      • 5.3.2.5 Spain
      • 5.3.2.6 Rest of Europe
    • 5.3.3 Asia Pacific
      • 5.3.3.1 India
      • 5.3.3.2 China
      • 5.3.3.3 Japan
      • 5.3.3.4 Rest of Asia Pacific
    • 5.3.4 South America
      • 5.3.4.1 Brazil
      • 5.3.4.2 Argentina
      • 5.3.4.3 Rest of South America
    • 5.3.5 Middle East and Africa
      • 5.3.5.1 United Arab Emirates
      • 5.3.5.2 Saudi Arabia
      • 5.3.5.3 Rest of Middle East and Africa

6 COMPETITIVE LANDSCAPE

  • 6.1 Market Share Analysis
  • 6.2 Mergers & Acquisitions
  • 6.3 Company Profiles
    • 6.3.1 L Brands
    • 6.3.2 AEO Management Co.
    • 6.3.3 Walmart Inc.
    • 6.3.4 Jockey International, Inc..
    • 6.3.5 Zivame
    • 6.3.6 Triumph International
    • 6.3.7 Berkshire Hathaway Inc. (Fruit of the Loom)
    • 6.3.8 MAS Holdings

7 MARKET OPPORTUNITIES AND FUTURE TRENDS

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