表紙
市場調查報告書

女用貼身內衣的全球市場:成長,趨勢,預測(2020年∼2025年)

Lingerie Market Growth, Trends, and Forecasts (2020 - 2025)

出版商 Mordor Intelligence LLP 商品編碼 754945
出版日期 內容資訊 英文 110 Pages
商品交期: 2-3個工作天內
價格
女用貼身內衣的全球市場:成長,趨勢,預測(2020年∼2025年) Lingerie Market Growth, Trends, and Forecasts (2020 - 2025)
出版日期: 2020年04月01日內容資訊: 英文 110 Pages
簡介

全球女用貼身內衣市場在2019年到2024年間,預測將以5.5%的年複合成長率成長。客戶喜好的變化,品牌知名度的提高以及在線零售商的增加,有望推動這一市場的增長。就各地區別來看,北美是最大的市場。公司正在使用數字和社交媒體向消費者推廣新產品,並在產品,尺寸,材料,包裝和設計方面使其產品與眾不同,以獲得競爭優勢。正在進步。

本報告提供全球女用貼身內衣市場調查,提供市場概要,各類型·流通管道·各地區的市場規模的變化與預測,市場成長要素及阻礙因素分析,競爭情形與未來趨勢,主要企業的簡介等全面性資訊。

目錄

第1章 簡介

  • 調查成果
  • 調查的前提條件
  • 調查範圍

第2章 調查方法

第3章 摘要整理

第4章 市場動態

  • 市場成長要素
  • 市場阻礙因素
  • 波特的五力分析
    • 買方議價能力
    • 供給企業談判力
    • 新加入廠商業者的威脅
    • 替代品的威脅
    • 競爭企業間的敵對關係

第5章 市場區隔

  • 各類型
    • 胸罩
    • 公事皮包
    • 其他
  • 各流通管道
    • 超級市場/大賣場
    • 專賣店
    • 網路零售店
    • 其他
  • 各地區
    • 北美
    • 歐洲
    • 亞太地區
    • 南美
    • 中東·非洲

第6章 競爭情形

  • 市場佔有率分析
  • 合併·收購
  • 企業簡介
    • L Brands
    • AEO Management Co.
    • Walmart Inc.
    • Jockey International, Inc..
    • Zivame
    • Triumph International
    • Berkshire Hathaway Inc.
    • MAS Holdings

第7章 市場機會及未來趨勢

本網頁內容可能與最新版本有所差異。詳細情況請與我們聯繫。

目錄
Product Code: 65232

Market Overview

Global Lingerie Market is forecasted to grow at a CAGR of 5.5% during the forecast period (2019-2024)

  • Changing customer preference, rising brand awareness, and an increasing number of online retail stores are expected to contribute to the growth of the lingerie market during the forecast period.
  • Moreover, customers are focusing on style quotient and comfort over the pricing of products. This is one of the key factors driving the lingerie market.
  • The key players are embarking on mergers and acquisitions as one of their key strategies to achieve consolidation and optimize their offerings. A few global players have merged with local players to gain dominance in local markets.

Scope of the Report

The market has been segmented by product type, distribution channel, and geography. By product type, the market has been segmented into bras, briefs, and others (babydolls, bodysuits, playsuits, etc.).The report also provides insights into the types of distribution channels prevalent in the market and the channels with higher growth prospects. By distribution channel, the market has been segmented into supermarket/hypermarkets, specialty stores, online retail stores, and others.

Key Market Trends

Increased Penetration of Organised Retail Driving Lingerie Demand

The evolving retail industry is marked by the emergence of many stores in the hypermarket, supermarket, and specialty formats. Comfort and convenience are increasingly becoming important to customers because of their hectic lifestyles and work schedules. Large organized retail stores stock various brands and a variety of lingerie wear including bras, briefs, etc., under one roof, providing more options to consumers. These stores also offer other intimate apparel to fulfill the requirements of shoppers. With the increase in preference for branded products among consumers, the importance of organized retailers carrying branded lingerie wear has also increased. The entry of global players will further add to the sales. For instance, the number of Victoria's Secret stores increased by around ten times in the period 2012-2018. The penetration of organized retail will enable consumers to seek information about various brands, compare prices, and quality, which results in a better purchase decision.

North America Being the Largest Market for Lingerie

Companies are differentiating their products in terms of offerings, size, material, packaging, and design, in order to gain competitive advantage. Companies are also using digital and social media advertisements to make consumers aware of the new product launches in the market. Currently, the United States and Europe are leading the way in the global lingerie market which can be attributed to the presence of major players in the regions and an increasing number of initiatives to enhance sales. For instance, Under Armour pointed to sports bras as one of the main reasons of growth in its portfolio for women and therefore launched a new chapter in its female-focused ad campaign around the new Armour Bra Collection in 2015.

Competitive Landscape

The market is fragmented with the presence of global players such as L Brands Inc., Zivame, and Triumph International and a number of regional players such as Amante and Enamor. The major players are embarking on industry consolidation by entering into agreements or acquiring prominent domestic firms, which has intensified the competitive rivalry. For instance, Walmart acquired Bare Necessities in October 2018, whose affordable price range and quality have made it an instant hit amongst Walmart customers. Companies are also increasing their investments in research and development (R&D), marketing, and expanding their distribution channels to maintain their position in the market.

Reasons to Purchase this report:

  • The market estimate (ME) sheet in Excel format
  • Report customization as per the client's requirements
  • 3 months of analyst support

Table of Contents

1 INTRODUCTION

  • 1.1 Study Deliverables
  • 1.2 Study Assumptions
  • 1.3 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET DYNAMICS

  • 4.1 Market Drivers
  • 4.2 Market Restraints
  • 4.3 Porter's Five Forces Analysis
    • 4.3.1 Threat of New Entrants
    • 4.3.2 Bargaining Power of Buyers/Consumers
    • 4.3.3 Bargaining Power of Suppliers
    • 4.3.4 Threat of Substitute Products
    • 4.3.5 Intensity of Competitive Rivalry

5 MARKET SEGMENTATION

  • 5.1 Type
    • 5.1.1 Bra
    • 5.1.2 Briefs
    • 5.1.3 Others
  • 5.2 Distribution Channel
    • 5.2.1 Supermarkets/Hypermarkets
    • 5.2.2 Speciality Stores
    • 5.2.3 Online Retail Stores
    • 5.2.4 Other Distribution Channels
  • 5.3 Geography
    • 5.3.1 North America
      • 5.3.1.1 United States
      • 5.3.1.2 Canada
      • 5.3.1.3 Mexico
      • 5.3.1.4 Rest of North America
    • 5.3.2 Europe
      • 5.3.2.1 Germany
      • 5.3.2.2 United Kingdom
      • 5.3.2.3 France
      • 5.3.2.4 Russia
      • 5.3.2.5 Spain
      • 5.3.2.6 Rest of Europe
    • 5.3.3 Asia Pacific
      • 5.3.3.1 India
      • 5.3.3.2 China
      • 5.3.3.3 Japan
      • 5.3.3.4 Rest of Asia Pacific
    • 5.3.4 South America
      • 5.3.4.1 Brazil
      • 5.3.4.2 Argentina
      • 5.3.4.3 Rest of South America
    • 5.3.5 Middle East and Africa
      • 5.3.5.1 United Arab Emirates
      • 5.3.5.2 Saudi Arabia
      • 5.3.5.3 Rest of Middle East and Africa

6 COMPETITIVE LANDSCAPE

  • 6.1 Market Share Analysis
  • 6.2 Mergers & Acquisitions
  • 6.3 Company Profiles
    • 6.3.1 L Brands
    • 6.3.2 AEO Management Co.
    • 6.3.3 Walmart Inc.
    • 6.3.4 Jockey International, Inc..
    • 6.3.5 Zivame
    • 6.3.6 Triumph International
    • 6.3.7 Berkshire Hathaway Inc. (Fruit of the Loom)
    • 6.3.8 MAS Holdings

7 MARKET OPPORTUNITIES AND FUTURE TRENDS