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市場調查報告書

梅斯卡爾酒 (Mezcal、墨西哥特產蒸餾酒)的全球市場:成長率,趨勢及預測分析(2019年∼2024年)

Mezcal Market - Growth, Trends, and Forecasts (2020 - 2025)

出版商 Mordor Intelligence LLP 商品編碼 708658
出版日期 內容資訊 英文
商品交期: 2-3個工作天內
價格
梅斯卡爾酒 (Mezcal、墨西哥特產蒸餾酒)的全球市場:成長率,趨勢及預測分析(2019年∼2024年) Mezcal Market - Growth, Trends, and Forecasts (2020 - 2025)
出版日期: 2020年04月01日內容資訊: 英文
簡介

全球梅斯卡爾酒市場在2019年∼2024年間的這段預測期間內,預計將以14.2%的年複合成長率成長。

本報告提供全球梅斯卡爾酒市場調查,整體市場趨勢,各產品、地區的詳細趨勢,市場成長的影響要素分析,競爭情形,主要企業簡介等總括性彙整資訊。

目錄

第1章 簡介

  • 調查的成果
  • 調查的前提條件
  • 調查範圍

第2章 調查方法

第3章 摘要整理

  • 市場概況

第4章 市場動態

  • 市場成長要素
  • 市場阻礙因素
  • 波特的五力分析
    • 新加入廠商的威脅
    • 買主/消費者談判力
    • 供應商談判力
    • 替代產品的威脅
    • 產業內的競爭激烈度

第5章 市場區隔

  • 各產品類型
    • Mezcal Joven
    • Mezcal Reposado
    • Mezcal anejo
    • 其他類型
  • 各流通管道
    • 離線零售店
    • 網路零售店
  • 地區
    • 北美
    • 歐洲
    • 亞太地區
    • 南美
    • 中東、非洲

第6章 競爭情形

  • 最活躍的公司
  • 最常採用的策略
  • 市場佔有率分析
  • 企業簡介
    • Pernod Ricard
    • Ilegal Mezcal
    • William Grant & Sons Ltd.
    • Rey Campero
    • El Silencio Holdings, INC.
    • Mezcal Vago
    • Lagrimas de Dolores
    • Fidencio Mezcal

第7章 市場機會及未來趨勢

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目錄
Product Code: 64578

Market Overview

Mezcal market is growing at a CAGR of 14.2% during the forecast period (2019-2024).

  • The demand for mezcal, a tropical agave plant-based liquor, increased significantly over the past few years and is expected to increase further over the forecast period.
  • The large millennial consumer base across the globe is encouraging vendors to expand their geographical presence, which, in turn, is bolstering the mezcal market's growth.
  • Consumers are preferring mezcal over other tequila products due to the availability of a variety of flavors.

Scope of the Report

Mezcal market offers different products such as mezcal joven, mezcal reposado, mezcal anejo, and other types through offline and online retail stores. Mezcal vendors are catering primarily to this large demographic consumer base as the consumption of tequila and mezcal is maximum among this consumer segment.

Key Market Trends

United States Witnessed Increased Consumption of Mezcal and Tequila

Consumers are preferring mezcal over other types of tequila which is playing a major role to boost the mezcal consumption in the country. The rise of cocktail culture in the United States has helped make mezcal trendy, with bars offering various varieties of mezcal and tequila. Also, the growing consumption of mezcal in the US and Mexico, and changing consumer preference towards new category like extra-anejo- which is produced from 100% Agave- have been supporting the market growth of Mezcal anejo over the past few years.

North America Held Largest Market Revenue

North America held the largest share of the global industry revenues in 2018. The United States is one of the leading markets for mezcal in the North American region. Key players in the North American region are considering the increasing popularity of mescal and are investing to open production plants in the region, which is highly popular for the production of mescal. Furthermore, the demand for spirits across the on-trade sales channels, including full-service restaurants and cafes/bars, is expected to increase significantly over the forecast period.

Competitive Landscape

Mezca market is highly fragmented owing to the number of small and giant players dominating the market. Some of the key players in the market are Pernod Ricard, Ilegal Mezcal, and William Grant & Sons Ltd. Key players are investing in acquiring small players in the mezcal market, especially to leverage the luxury spirits segment and to develop the product portfolio.

Reasons to Purchase this report:

  • The market estimate (ME) sheet in Excel format
  • Report customization as per the client's requirements
  • 3 months of analyst support

Table of Contents

1 INTRODUCTION

  • 1.1 Study Deliverables & Study Assumptions
  • 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET DYNAMICS

  • 4.1 Market Drivers
  • 4.2 Market Restraints
  • 4.3 Porter's Five Forces Analysis
    • 4.3.1 Threat of New Entrants
    • 4.3.2 Bargaining Power of Buyers/Consumers
    • 4.3.3 Bargaining Power of Suppliers
    • 4.3.4 Threat of Substitute Products
    • 4.3.5 Intensity of Competitive Rivalry

5 MARKET SEGMENTATION

  • 5.1 By Product Type
    • 5.1.1 Mezcal Joven
    • 5.1.2 Mezcal Reposado
    • 5.1.3 Mezcal anejo
    • 5.1.4 Other Product Types
  • 5.2 By Distribution Channel
    • 5.2.1 Offline retail stores
    • 5.2.2 Online retail stores
  • 5.3 Geography
    • 5.3.1 North America
      • 5.3.1.1 United States
      • 5.3.1.2 Canada
      • 5.3.1.3 Mexico
      • 5.3.1.4 Rest of North America
    • 5.3.2 Europe
      • 5.3.2.1 Spain
      • 5.3.2.2 United Kingdom
      • 5.3.2.3 France
      • 5.3.2.4 Germany
      • 5.3.2.5 Russia
      • 5.3.2.6 Italy
      • 5.3.2.7 Rest of Europe
    • 5.3.3 Asia-Pacific
      • 5.3.3.1 China
      • 5.3.3.2 India
      • 5.3.3.3 Japan
      • 5.3.3.4 Australia
      • 5.3.3.5 Rest of Asia-Pacific
    • 5.3.4 South America
      • 5.3.4.1 Brazil
      • 5.3.4.2 Argentina
      • 5.3.4.3 Rest of South America
    • 5.3.5 Middle East & Africa
      • 5.3.5.1 South Africa
      • 5.3.5.2 United Arab Emirates
      • 5.3.5.3 Rest of Middle East & Africa

6 COMPETITIVE LANDSCAPE

  • 6.1 Most Active Companies
  • 6.2 Most Adopted Strategies
  • 6.3 Market Share Analysis
  • 6.4 Company Profiles
    • 6.4.1 Pernod Ricard
    • 6.4.2 Ilegal Mezcal
    • 6.4.3 William Grant & Sons Ltd
    • 6.4.4 Rey Campero
    • 6.4.5 El Silencio Holdings INC.
    • 6.4.6 Mezcal Vago
    • 6.4.7 Lagrimas de Dolores
    • 6.4.8 Fidencio Mezcal

7 MARKET OPPORTUNITIES AND FUTURE TRENDS