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市場調查報告書

全球太陽鏡市場:成長,趨勢,及預測(2019年∼2024年)

Sunglasses Market - Growth, Trends and Forecasts (2020 - 2025)

出版商 Mordor Intelligence LLP 商品編碼 708569
出版日期 內容資訊 英文 110 Pages
商品交期: 2-3個工作天內
價格
全球太陽鏡市場:成長,趨勢,及預測(2019年∼2024年) Sunglasses Market - Growth, Trends and Forecasts (2020 - 2025)
出版日期: 2020年04月01日內容資訊: 英文 110 Pages
簡介

全球太陽鏡市場在2019年∼2024年間,預測將以5.5%的年複合成長率成長,2024年達到388億4,000萬美元。

本報告提供全球太陽鏡市場的相關調查,市場機會和趨勢,成長及阻礙因素,各產品類型、終端用戶、流通管道、地區的市場分析,競爭情形,主要企業的簡介等資訊。

目錄

第1章 簡介

  • 調查成果
  • 調查的假設
  • 調查範圍

第2章 調查方法

第3章 摘要整理

  • 市場概況

第4章 市場動態

  • 市場成長要素
  • 市場阻礙因素
  • 波特的五力分析
    • 新加入廠商的威脅
    • 買主/消費者談判力
    • 供應商談判力
    • 替代產品的威脅
    • 產業內的競爭

第5章 市場區隔

  • 各產品類型
    • 偏光
    • 無偏光
  • 各終端用戶
    • 男性
    • 女性
    • 男女通用
  • 各流通管道
    • 離線零售店
    • 網路零售店
  • 各地區
    • 北美
    • 歐洲
    • 亞太地區
    • 南美
    • 中東、非洲地區

第6章 競爭情形

  • 主要活動性的企業
  • 主要被採用的策略
  • 市場佔有率分析
  • 企業簡介
    • Safilo Group S.p.A.
    • EssilorLuxottica
    • Louis Vuitton Malletier SAS
    • De Rigo Vision S.p.A.
    • Marcolin SpA.
    • Lanvin SA
    • Revo Holdings, LLC
    • Marchon Eyewear, Inc.

第7章 市場機會及今後趨勢

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目錄
Product Code: 64193

Market Overview

Global sunglasses market is forecasted to reach USD 38.84 billion by 2024 growing at a CAGR of 5.5% during the forecast period (2019-2024).

  • The growth rate of sunglasses is driven by the increased consumer awareness and demand for protection against ultraviolet radiation and glare, as well as the growing popularity of sunglasses as a fashion item. The aforementioned factors are thus increasing the market share for sunglasses.
  • While branding is important for public relations, marketing and sales, for the sunglasses industry, are especially impactful. Therefore, many sunglasses brand, such as Ray-Ban, Fastrack, Titan Eye+, IDEE, and others, are engaging themselves in celebrity endorsement, thus leveraging their brand association and brand identity on these sunglasses and frames. These factors are helping to increase the sales of this product type.

Scope of the Report

Sunglasses market offers polarized and non-polarized types of sunglasses dedicated to end-users broadly men, women, and unisex. The point of sales is majorly categorized into offline retail stores and online retail stores. Moreover, the study covers the market scenario at a global level.

Key Market Trends

Rising Demand for Sports Sunglasses

There are certain key factors driving the sports sunglasses market, such as the rise in consumers' disposable incomes, owing to which they seek branded, well-designed, and quality products, consumers preference toward replacing sports sunglasses, along with the increase in preference toward maintaining a luxury living that also speaks about "societal status" by retaining high-end commodities. Over the past few years, sports products have been witnessing a growing adaptation rate based on factors, such as awareness about physical fitness, experiences of adventure, and development of skills and abilities. The onset of engagement in sports activities, such as running, cycling, mountain biking, hiking, skiing, and backpacking, has led to a surge in demand for recreational clothing and equipment, thereby, facilitating the growth of the market studied.

North America Held the Maximum Share in the Market

The growth rate of sunglasses is driven by the increased consumer awareness and demand for protection against ultraviolet radiation and glare, as well as the growing popularity of sunglasses as a fashion item in the developed countries especially in North America and Europe. In July 2018, Chanel launched sunglasses on its UK e-commerce platform. The French luxury brand previously sold only cosmetics online in the United Kingdom, whilst in the United States, it launched eyewear in 2015. The aforementioned factors are thus increasing the market share for sunglasses. Growing demand for frames with coloring options, which include multi-colored models and specific gender models, is expected to support the eyewear market size. Counterfeit or low-quality sunglasses and frames are being increasingly sold in the local market places of the developing countries, such as India, China, and Bangladesh, which are hampering the revenues of well-recognized brands and decreasing their sales opportunities to grow in these countries.

Competitive Landscape

Global sunglasses market is a highly fragmented market and comprises of regional and international competitors. The market is dominated by key players such as EssilorLuxottica, Nike Inc., De Rigo Vision, Safilo Group SpA , and Marcolin SpA. These players focus to leverage opportunities posed by emerging markets to expand their product portfolio, thus they can cater to the requirements.

Reasons to Purchase this report:

  • The market estimate (ME) sheet in Excel format
  • Report customization as per the client's requirements
  • 3 months of analyst support

Table of Contents

1 INTRODUCTION

  • 1.1 Study Deliverables
  • 1.2 Study Assumptions
  • 1.3 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET DYNAMICS

  • 4.1 Market Drivers
  • 4.2 Market Restraints
  • 4.3 Porters Five Forces Analysis
    • 4.3.1 Bargaining Power of Suppliers
    • 4.3.2 Bargaining Power of Buyers
    • 4.3.3 Threat of New Entrants
    • 4.3.4 Threat of Substitutes
    • 4.3.5 Competitive Rivalry

5 MARKET SEGMENTATION

  • 5.1 Product Type
    • 5.1.1 Polarized
    • 5.1.2 Non-polarized
  • 5.2 End User
    • 5.2.1 Men
    • 5.2.2 Women
    • 5.2.3 Unisex
  • 5.3 By Distribution Channel
    • 5.3.1 Offline retail stores
    • 5.3.2 Online retail stores
  • 5.4 Geography
    • 5.4.1 North America
      • 5.4.1.1 United States
      • 5.4.1.2 Canada
      • 5.4.1.3 Mexico
      • 5.4.1.4 Rest of North America
    • 5.4.2 Europe
      • 5.4.2.1 Germany
      • 5.4.2.2 United Kingdom
      • 5.4.2.3 France
      • 5.4.2.4 Spain
      • 5.4.2.5 Italy
      • 5.4.2.6 Russia
      • 5.4.2.7 Rest of Europe
    • 5.4.3 Asia Pacific
      • 5.4.3.1 China
      • 5.4.3.2 Japan
      • 5.4.3.3 India
      • 5.4.3.4 Australia
      • 5.4.3.5 Rest of Asia-Pacific
    • 5.4.4 South America
      • 5.4.4.1 Brazil
      • 5.4.4.2 Argentina
      • 5.4.4.3 Rest of South America
    • 5.4.5 Middle East and Africa
      • 5.4.5.1 South Africa
      • 5.4.5.2 Saudi Arabia
      • 5.4.5.3 Rest of Middle East and Africa

6 COMPETITIVE LANDSCAPE

  • 6.1 Most Adopted Strategies
  • 6.2 Market Share Analysis
  • 6.3 Company Profiles
    • 6.3.1 EssilorLuxottica Group
    • 6.3.2 Safilo Group S.p.A.
    • 6.3.3 Fielmann AG
    • 6.3.4 Adidas AG
    • 6.3.5 De Rigo Vision S.p.A.
    • 6.3.6 LVMH Moet Hennessy (Louis Vuitton)
    • 6.3.7 Marcolin SpA.
    • 6.3.8 Fosun International Company Ltd.
    • 6.3.9 Revo Holdings, LLC
    • 6.3.10 Maui Jim Inc.
    • 6.3.11 Marchon Eyewear Inc.

7 MARKET OPPORTUNITIES AND FUTURE TRENDS