市場調查報告書

高級香水的全球市場 - 成長,趨勢,預測(2018年∼2023年)

Luxury Perfume Market - Growth, Trends, and Forecast (2020 - 2025)

出版商 Mordor Intelligence LLP 商品編碼 708568
出版日期 內容資訊 英文 90 Pages
商品交期: 2-3個工作天內
價格
高級香水的全球市場 - 成長,趨勢,預測(2018年∼2023年) Luxury Perfume Market - Growth, Trends, and Forecast (2020 - 2025)
出版日期: 2020年04月01日內容資訊: 英文 90 Pages
簡介

全球高級香水市場在2018年到2023年間,預測將以6.8%的年複合成長率擴大。

本報告提供高級香水的全球市場調查,市場概要,各類型、終端用戶、流通管道、地區的市場趨勢,市場規模的變化與預測,市場促進、阻礙因素以及市場機會分析,競爭情形,主要企業的簡介等全面性資訊。

目錄

第1章 簡介

  • 調查範圍
  • 調查成果
  • 調查的前提條件
  • 調查階段

第2章 市場分析

  • 市場概況
  • 市場趨勢
  • 產業魅力 - 波特的五力分析
    • 供應商談判力
    • 消費者談判力
    • 新加入廠商的威脅
    • 替代產品及服務的威脅
    • 產業內的競爭

第3章 市場動態

  • 成長要素
  • 阻礙因素
  • 市場機會

第4章 市場區隔

  • 設定各價格
    • 25美元以上
    • 51美元以上
    • 101美元以上
  • 各終端用戶
    • 男性
    • 女性
    • 男女通用
  • 各流通管道
    • 離線
    • 線上

第5章 各地區

  • 北美
    • 美國
    • 加拿大
    • 墨西哥
    • 其他
  • 歐洲
    • 西班牙
    • 英國
    • 德國
    • 法國
    • 義大利
    • 俄羅斯
    • 其他
  • 亞太地區
    • 中國
    • 日本
    • 印度
    • 澳洲
    • 其他
  • 南美
    • 巴西
    • 阿根廷
    • 其他
  • 中東&南非
    • 南非
    • 沙烏地阿拉伯
    • 其他

第6章 競爭情形

  • 最活躍的企業
  • 市場佔有率分析
  • 主要企業的採用策略

第7章 企業簡介

  • Chanel
  • Guccio Gucci SpA
  • Estee Lauder Companies Inc
  • Hermes International SA
  • Ralph Lauren Corporation
  • Annick Goutal
  • Baccarat
  • Christian Dior SE
  • DKNY
  • Clive Christian
  • Louis Vuitton
  • Gianni Versace SpA

第8章 免責聲明

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目錄
Product Code: 64191

The luxury perfume market is forecasted to grow at a CAGR of 6.2% during the forecast period (2020 - 2025).

  • Growing brand consciousness and increasing expenditure for luxury goods among millennial is supporting the market growth from last few years. Due to significant demand from the younger generation, key players have now come up with various offers on their products along with customized packaging of luxury perfumes. This strategy makes the products quite affordable and supporting the market growth.
  • Also the rising trend among consumers to buy luxury perfumes to give it as a gift is further influencing the sales of luxury perfumes across the globe.
  • Additionally, increasing influence of social media on shopping habits, celebrity's endorsement is likely to support the luxury perfume market growth in upcoming years. Additionally, easy availability of luxury perfume in various regions through the online platform is influencing the sales of luxury perfumes from last few years.

Key Market Trends

Substantial Demand For Unisex Perfumes

Demand for unisex fragrances and perfumes is rising in popularity across the world, as consumers today are focusing on expressing their individual personalities through their fragrances, and are preferring scents with unique personal appeal. Hence, a number of manufacturers engaged in the fragrances market are trying to bring most unique and affordable options for the consumers. The demand for perfumes targeted for unisex customers is particularly seen among male consumers, where the consumers are looking for luxurious classic fragrances. Furthermore, celebrity endorsements in the unisex fragrances, along with use of various natural fragrances, such as pink pepper, orange flower, and cedarwood is gaining popularity globally, among consumers. Such genderless fragrances targeting, both men and women consumers are becoming highly popular in countries, such as, the United States, France, Italy, Mexico, Kuwait, Saudi Arabia, among others. However, the category is still not highly popular in few markets, such as Brazil.

North America Holds A Significant Share in The Luxury Perfumes Market

In North America, leading luxury perfume brands are focusing on personalization in product offering which is gaining popularity among the various consumer groups. Popularity of lighter-scented luxury perfumes among millennial and availability of products in attracting packaging is expected to boost the sales of luxury perfumes. Also premiumization is playing a key role in the overall luxury perfume market growth in the region . The customer are actively seeking for superior quality and content when it comes to using any kind of consumer good products including perfumes irrespective of its high end price tags. This has resultted in increase in demand for premium (Luxury) brand perfumes.

Competitive Landscape

The global luxury perfume market is a moderately fragmented market and comprises of international and regional competitors.The leading companies are focused on the product innovation, specifically designed and targeted for women and unisex consumer groups. For instnce in June 2018: Chanel introduced three new unisex perfumes inspired and named as Deauville, Biarritz, and Venise which come in a sleek bottle. Active companies are compete on different factors, including product offerings, price, ingredients, and marketing activities, in order to gain competitive advantage in the market. Key players are focussing on online distribution channels for the online marketing and branding of their products to attract more customers.

Reasons to Purchase this report:

  • The market estimate (ME) sheet in Excel format
  • Report customization as per the client's requirements
  • 3 months of analyst support

Table of Contents

1 INTRODUCTION

  • 1.1 Study Deliverables
  • 1.2 Study Assumptions
  • 1.3 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET DYNAMICS

  • 4.1 Market Drivers
  • 4.2 Market Restraints
  • 4.3 Porter's Five Forces Analysis
    • 4.3.1 Threat of New Entrants
    • 4.3.2 Bargaining Power of Buyers/Consumers
    • 4.3.3 Bargaining Power of Suppliers
    • 4.3.4 Threat of Substitute Products
    • 4.3.5 Intensity of Competitive Rivalry

5 MARKET SEGMENTATION

  • 5.1 By End-User
    • 5.1.1 Men
    • 5.1.2 Women
    • 5.1.3 Unisex
  • 5.2 By Distribution Channel
    • 5.2.1 Online Retail Stores
    • 5.2.2 Offline Retail Stores
  • 5.3 Geography
    • 5.3.1 North America
      • 5.3.1.1 United States
      • 5.3.1.2 Canada
      • 5.3.1.3 Mexico
      • 5.3.1.4 Rest of North America
    • 5.3.2 Europe
      • 5.3.2.1 Spain
      • 5.3.2.2 United Kingdom
      • 5.3.2.3 Germany
      • 5.3.2.4 France
      • 5.3.2.5 Italy
      • 5.3.2.6 Rest of Europe
    • 5.3.3 Asia Pacific
      • 5.3.3.1 China
      • 5.3.3.2 Japan
      • 5.3.3.3 India
      • 5.3.3.4 Australia
      • 5.3.3.5 Rest of Asia-Pacific
    • 5.3.4 South America
      • 5.3.4.1 Brazil
      • 5.3.4.2 Argentina
      • 5.3.4.3 Rest of South America
    • 5.3.5 Middle East and Africa
      • 5.3.5.1 South Africa
      • 5.3.5.2 United Arab Emirates
      • 5.3.5.3 Rest of Middle East and Africa

6 COMPETITIVE LANDSCAPE

  • 6.1 Most Active Companies
  • 6.2 Most Adopted Strategies
  • 6.3 Market Share Analysis
  • 6.4 Company Profiles
    • 6.4.1 LVMH
    • 6.4.2 Kering S.A
    • 6.4.3 Coty Inc.
    • 6.4.4 Chanel S.A
    • 6.4.5 Hermes International S.A
    • 6.4.6 Burberry Group PLC
    • 6.4.7 Prada Holding S.P.A
    • 6.4.8 Compagnie Financiere Richemont SA

7 MARKET OPPORTUNITIES AND FUTURE TRENDS