全球個人保養品用擦拭巾市場 - 成長，趨勢，預測(2018年￣2023年)

全球個人保養品用擦拭巾市場在2018年到2023年間，預測將以5.4％的年複合成長率發展。臉用擦拭巾市場，由於以美國為首的開發國的擦拭巾消費量，自有品牌產品的需求高漲等，顯示穩定性的成長。主要企業，致力於適合皮膚品質的創新的個人保養品用擦拭巾的開發。

本報告提供全球個人保養品用擦拭巾市場調查，市場概要，各產品類型、通路、地區的市場規模的變化與預測，市場趨勢，市場成長要素及阻礙因素分析，市場機會，競爭情形，主要企業的簡介等全面性資訊。

目錄

第1章 簡介

• 調查範圍
• 調查成果
• 調查的前提條件
• 調查階段

第2章 市場洞察

• 市場概況
• 市場趨勢
• 波特的五力分析
  • 買方議價能力
  • 供給企業談判力
  • 新加入業者的威脅
  • 替代品的威脅
  • 競爭企業間的敵對關係

第3章 市場趨勢

• 成長要素
• 阻礙因素
• 市場機會

第4章 全球個人保養品用擦拭巾市場:各市場區隔

• 各產品類型
  • 嬰兒用擦拭巾
  • 臉用擦拭巾
  • 手、身體用擦拭巾
  • 衛生擦拭巾
  • 其他
• 各銷售管道
  • 超級市場/大賣場
  • 便利商店
  • 專賣店
  • 電子商務
  • 其他

第5章 全球個人保養品用擦拭巾市場:各地區

• 北美
  • 美國
  • 加拿大
  • 墨西哥
  • 其他
• 歐洲
  • 西班牙
  • 英國
  • 德國
  • 法國
  • 義大利
  • 俄羅斯
  • 其他
• 亞太地區
  • 中國
  • 日本
  • 印度
  • 澳洲
  • 其他
• 南美
  • 巴西
  • 阿根廷
  • 其他
• 中東&非洲
  • 南非
  • 沙烏地阿拉伯
  • 其他

第6章 競爭情形

• 最積極的企業
• 市場佔有率分析
• 主要企業的策略

第7章 企業簡介

• Rockline Industries, Inc.
• Diamond Wipes International, Inc.
• Procter and Gamble Co.
• Kimberly Clark Corporation
• Nice-Pak International Ltd.
• Meridian Industries Inc.
• Edgewell Personal Care
• La Fresh Group, Inc.
• Unicharm Corp
• Johnson & Johnson Inc.
• Suominen Corporation
• DUDE Products, Inc.

第8章 免責聲明

The personal care wipes market is projected to record a CAGR of 5.4% during the forecast period (2020-2025).

• The attractive packaging of personal care products and innovation in product material and fragrances are influencing the sales of personal care wipes across the world. The growing use of personal care wipes for maintenance of hygiene, specifically when access to water is limited is driving the market.
• Furthermore, the benefits of personal care wipes for prevention of infection due to their disposable nature is attracting consumers to buy more personal care wipes. Moreover, the key players are concentrating on launching specialized and innovative personal care wipes which are suitable for different skin types.

Key Market Trends

Baby Wipes to Witness Significant Growth

The baby personal care wipes segment is anticipated to witness significant demand due to disposable nature of baby wipes and act as genital cleansing agent. A major contribution of baby wipe goes into the growing birth rates especially during the early life stage of an infant. Dry baby wipes have excellent absorbency and suitable for hand and face cleaning, patient cleansing and face cleansing during travelling, while wet baby wipes are best used before diapering a baby, patient care and post workout wipe and provides cleansing action and moisturize the skin and soothes and prevents dryness. The availability of substitutes, such as soap and cloth lead to rashes and skin irritation while baby wipes are soft and suitable for all kind of skins, which is driving the demand of baby wipes across the world. Although, marketing innovations, upcoming trends by imposing hygienic biodegradable material by vendors and more fragrances are the rising trends which can boost up the market globally.

Asia-Pacific Region to Witness Significant Demand of Personal Care Wipes

In the Asia-Pacific region, the rising awareness among consumers to use personal care products, especially to avoid skin problems and infectious disease is driving the market growth. The growing expenditure on baby care products is influencing the sales of baby personal care wipes in the region. The significant growth in the number of potential buyers developing economies like China and India is expected to drive the market in the region. Moreover, increasing spending capacity along with high internet penetration is changing the way consumers are buying personal care products. Additionally, growing manufacturing activity and modernization in healthcare practices, especially in developing countries, is expected to witness significant growth in personal care wipes market during the forecast period.

Competitive Landscape

The personal care wipes market is highly competitive and fragmented with the presence of numerous players competing for the major position in the market. The key players are adopting various strategies, such as expansion, mergers and acquisitions, partnerships and new product development to meet the growing demand. Some prominent players in the market are Procter and Gamble Co., Diamond Wipes International Inc., Kimberly Clark Corporation, Johnson & Johnson, and Rockline Industries Inc.

Reasons to Purchase this report:

• The market estimate (ME) sheet in Excel format
• 3 months of analyst support

Table of Contents

1 INTRODUCTION

• 1.1 Study Assumptions and Market Definition
• 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

• 3.1 Market Overview

4 MARKET DYNAMICS

• 4.1 Market Drivers
• 4.2 Market Restraints
• 4.3 Porter's Five Forces Analysis
  • 4.3.1 Threat of New Entrants
  • 4.3.2 Bargaining Power of Buyers/Consumers
  • 4.3.3 Bargaining Power of Suppliers
  • 4.3.4 Threat of Substitute Products
  • 4.3.5 Intensity of Competitive Rivalry

5 MARKET SEGMENTATION

• 5.1 By Product Type
  • 5.1.1 Baby Wipes
  • 5.1.2 Facial Wipes
  • 5.1.3 Hand and Body Wipes
  • 5.1.4 Personal Hygiene Wipes
• 5.2 By Distribution Channel
  • 5.2.1 Supermarket/Hypermarket
  • 5.2.2 Convenience Stores
  • 5.2.3 Specialty Stores
  • 5.2.4 Online Stores
  • 5.2.5 Other Distribution Channels
• 5.3 Geography
  • 5.3.1 North America
    • 5.3.1.1 United States
    • 5.3.1.2 Canada
    • 5.3.1.3 Mexico
    • 5.3.1.4 Rest of North America
  • 5.3.2 Europe
    • 5.3.2.1 Spain
    • 5.3.2.2 United Kingdom
    • 5.3.2.3 Germany
    • 5.3.2.4 France
    • 5.3.2.5 Italy
    • 5.3.2.6 Russia
    • 5.3.2.7 Rest of Europe
  • 5.3.3 Asia-Pacific
    • 5.3.3.1 China
    • 5.3.3.2 Japan
    • 5.3.3.3 India
    • 5.3.3.4 Australia
    • 5.3.3.5 Rest of Asia-Pacific
  • 5.3.4 South America
    • 5.3.4.1 Brazil
    • 5.3.4.2 Argentina
    • 5.3.4.3 Rest of South America
  • 5.3.5 Middle-East and Africa
    • 5.3.5.1 South Africa
    • 5.3.5.2 United Arab Emirates
    • 5.3.5.3 Rest of Middle-East and Africa

6 COMPETITIVE LANDSCAPE

• 6.1 Most Active Companies
• 6.2 Most Adopted Strategies
• 6.3 Market Share Analysis
• 6.4 Company Profiles
  • 6.4.1 Rockline Industries Inc.
  • 6.4.2 Diamond Wipes International Inc.
  • 6.4.3 Procter and Gamble Co.
  • 6.4.4 Kimberly Clark Corporation
  • 6.4.5 Johnson & Johnson
  • 6.4.6 La Fresh Group Inc.
  • 6.4.7 Suominen Corporation
  • 6.4.8 Edgewell Personal Care
  • 6.4.9 Unicharm International

7 MARKET OPPORTUNITIES AND FUTURE TRENDS