表紙
市場調查報告書

洗髮精的全球市場 - 成長,趨勢,預測(2019年∼2024年)

Shampoo Market - Growth, Trends And Forecasts (2020 - 2025)

出版商 Mordor Intelligence LLP 商品編碼 708553
出版日期 內容資訊 英文 110 Pages
商品交期: 2-3個工作天內
價格
洗髮精的全球市場 - 成長,趨勢,預測(2019年∼2024年) Shampoo Market - Growth, Trends And Forecasts (2020 - 2025)
出版日期: 2020年05月01日內容資訊: 英文 110 Pages
簡介

全球洗髮精市場在2019年到2024年間,預測將以3.76%的年複合成長率發展,到2024年成長到306億9,000萬美元。

本報告提供全球洗髮精市場調查,市場概要,各產品類型、通路、地區的市場規模的變化與預測,市場成長要素及阻礙因素分析,市場機會,競爭情形,主要企業的簡介等全面性資訊。

目錄

第1章 簡介

  • 調查成果
  • 調查的前提條件
  • 調查範圍

第2章 調查方法

第3章 摘要整理

  • 市場概況

第4章 市場動態

  • 市場成長要素
  • 市場阻礙因素
  • 波特的五力分析
    • 買方議價能力
    • 供給企業談判力
    • 新加入業者的威脅
    • 替代品的威脅
    • 競爭企業間的敵對關係

第5章 市場區隔

  • 各產品類型
    • 液狀洗髮精
    • 乾洗髮
  • 各銷售管道
    • 超級市場/大賣場
    • 便利商店
    • 專賣店
    • 藥妝店、藥局
    • 網路商店
    • 其他
  • 各地區
    • 北美
    • 歐洲
    • 亞太地區
    • 南美
    • 中東、非洲

第6章 競爭情形

  • 市場佔有率分析
  • 最活躍的企業
  • 主要策略
  • 企業簡介
    • L'Oreal SA
    • Unilever PLC
    • 資生堂
    • Johnson & Johnson
    • The Procter & Gamble Company
    • The Estee Lauder Companies Inc
    • Colgate-Palmolive Company
    • Henkel AG & Company
    • Church & Dwight Co., Inc
    • 花王
    • Beiersdorf AG

第7章 市場機會及未來趨勢

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目錄
Product Code: 62413

Market Overview

Global shampoo market is forecasted to reach USD 30.69 billion by 2024, registering a CAGR of 3.76% during the forecasted period (2019 - 2024).

  • The dry shampoo product type segment is anticipated to be the fastest growing segment, within the global shampoo market, driven by hectic working lifestyle, time constraints, the convenience of using these products and rising pollution levels.
  • Increasing celebrity endorsements, rise in demand for natural and organic products, ease of usage and availability of small travel-size packs are the major trends observed in the global shampoo market.
  • The global shampoo market is characterized by the presence of several brands with varied functionalities targetting specific consumer group thus, contributing towards the overall market growth.

Scope of the Report

Global shampoo market is segmented by product type into regular shampoo and dry shampoo. By distribution channel, the scope includes supermarkets/hypermarkets, convenience stores, specialty stores, drug stores, and pharmacies, online stores, and others.

Key Market Trends

Herbal Shampoos are Becoming Mainstream

With evolving consumer needs for shampoo products comprising of natural ingredients, manufacturers are continuously expanding their product portfolio, thus, placing themselves in a highly competitive shampoo market. For example, in 2019, Loreal launched a "new generation" of professional hair care products which are exclusively used in salons. These shampoos are natural, silicone-free, paraben-free and sulfate-free formulas with 80-100% naturally-derived ingredients. The product range is formulated with real flower and plant inclusions suspended. Moreover, the consumers are looking for shampoos infused with oils, included blended formulations and pure organics, thus, providing healthy fixes for dry and damaged hair.

Asia Pacific is the Fastest Growing Market

Beauty and personal care industry in the Asia Pacific is witnessing tremendous growth, attributable to an increasing number of beauty conscious consumers particularly in countries like China, Japan, Thailand, and South Korea. Hair care regime is an important aspect of their everyday life. For example, the Chinese population considers shampoos as an essential hair care product, which is particularly intended to keep the moisture balance of the hair. Also, in China, demand for anti-hair fall shampoo is growing at the fastest growth rate mainly attributable to high-pressure life and increasing pollution levels. Furthermore, rapid adoption of 2-in1 shampoos and conditioners intended to clear the scalp and make hair soft and silky, across the Asia Pacific region is also expected to fuel the overall market in the near future.

Competitive Landscape

The shampoo market is a highly competitive and fragmented market, with the presence of various international and domestic players. Key players in the global shampoo market are focusing on leveraging opportunities posed by emerging markets, to expand their product portfolio, thus, catering consumers needs for various hair concerns. Some of the major players in the global shampoo market are, L'Oreal SA, Unilever PLC, Shiseido Co. Ltd, Johnson & Johnson, The Procter & Gamble Company, Kao Corporation among others.

Reasons to Purchase this report:

  • The market estimate (ME) sheet in Excel format
  • Report customization as per the client's requirements
  • 3 months of analyst support

Table of Contents

1 INTRODUCTION

  • 1.1 Study Deliverables
  • 1.2 Study Assumptions
  • 1.3 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET DYNAMICS

  • 4.1 Market Drivers
  • 4.2 Market Restraints
  • 4.3 Porters Five Forces Analysis
    • 4.3.1 Threat of New Entrants
    • 4.3.2 Bargaining Power of Buyers/Consumers
    • 4.3.3 Bargaining Power of Suppliers
    • 4.3.4 Threat of Substitute Products
    • 4.3.5 Intensity of Competitive Rivalry

5 MARKET SEGMENTATION

  • 5.1 Product Type
    • 5.1.1 Standard Shampoo
    • 5.1.2 Anti-Dandruff Shampoo
    • 5.1.3 Kids Shampoo
    • 5.1.4 Medicated Shampoo
    • 5.1.5 Others
  • 5.2 Distribution Channel
    • 5.2.1 Supermarkets/Hypermarkets
    • 5.2.2 Convenience Stores
    • 5.2.3 Specialist Retailers
    • 5.2.4 Drug Stores and Pharmacies
    • 5.2.5 Online Stores
    • 5.2.6 Others
  • 5.3 Geography
    • 5.3.1 North America
      • 5.3.1.1 United States
      • 5.3.1.2 Canada
      • 5.3.1.3 Mexico
      • 5.3.1.4 Rest of North America
    • 5.3.2 Europe
      • 5.3.2.1 Germany
      • 5.3.2.2 United Kingdom
      • 5.3.2.3 France
      • 5.3.2.4 Russia
      • 5.3.2.5 Spain
      • 5.3.2.6 Italy
      • 5.3.2.7 Rest of Europe
    • 5.3.3 Asia Pacific
      • 5.3.3.1 India
      • 5.3.3.2 China
      • 5.3.3.3 Japan
      • 5.3.3.4 Australia
      • 5.3.3.5 Rest of Asia Pacific
    • 5.3.4 South America
      • 5.3.4.1 Brazil
      • 5.3.4.2 Argentina
      • 5.3.4.3 Rest of South America
    • 5.3.5 Middle East and Africa
      • 5.3.5.1 South Africa
      • 5.3.5.2 Saudi Arabia
      • 5.3.5.3 Rest of Middle East and Africa

6 COMPETITIVE LANDSCAPE

  • 6.1 Market Share Analysis
  • 6.2 Most Active Companies
  • 6.3 Most Adopted Strategy
  • 6.4 Company Profiles
    • 6.4.1 L'Oreal SA
    • 6.4.2 Unilever PLC
    • 6.4.3 Shiseido Co. Ltd
    • 6.4.4 Johnson & Johnson
    • 6.4.5 The Procter & Gamble Company
    • 6.4.6 The Estee Lauder Companies Inc
    • 6.4.7 Colgate-Palmolive Company
    • 6.4.8 Henkel AG & Company
    • 6.4.9 Church & Dwight Co., Inc
    • 6.4.10 KAO CORPORATION
    • 6.4.11 Beiersdorf AG

7 MARKET OPPORTUNITIES AND FUTURE TRENDS