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市場調查報告書
商品編碼
708532

抹茶的全球市場 - 成長,趨勢,COVID-19影響,預測 (2022年∼2027年)

Matcha Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

出版日期: | 出版商: Mordor Intelligence Pvt Ltd | 英文 105 Pages | 商品交期: 2-3個工作天內

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  • 全貌
  • 簡介
  • 目錄
簡介

全球抹茶的市場規模在預測期間內預計將以年複合成長率9.44%的速度成長。

本報告提供全球抹茶市場相關調查分析,提供市場動態,市場區隔,競爭情形,市場機會等相關之最新資訊。

目錄

第1章 簡介

第2章 調查手法

第3章 摘要整理

第4章 市場動態

  • 推動市場要素
  • 阻礙市場要素
  • 波特的五力分析組成架構

第5章 市場區隔

  • 等級
    • 茶道
    • 平素使用
    • 食材
  • 產品
    • 普通茶
    • 抹茶飲料
    • 食品
    • 個人保養用品
    • 其他
  • 地區
    • 北美
    • 歐洲
    • 亞太地區
    • 其他地區

第6章 競爭情形

  • 最常採用的策略
  • 市場佔有率分析
  • 企業簡介
    • Matcha Maiden
    • Mizuba Tea
    • Kissa Tea
    • AOI Tea
    • AIYA America Inc.
    • Midori Spring
    • Ippodo Tea
    • DoMatcha

第7章 市場機會及未來趨勢

目錄
Product Code: 63948

The matcha market is forecasted to grow at a CAGR of 9.44% during the forecast period.

Key Highlights

  • The rising occurrence of chronic diseases has fuelled the demand for healthy and nutritious food and beverage products.
  • The antioxidant properties and vitamin composition of matcha have further fuelled the matcha demand, across the world.
  • Additionally, the rising number of health-conscious consumers, along with consumer awareness about the health benefits of matcha ingredient, is expected to fuel the market growth during the forecast period.

Key Market Trends

Increasing Exports of Matcha by Japan

Amongst the various kinds of Japanese tea, matcha has a unique position. Japan's export of green tea has significantly increased. The major importers of matcha from Japan are China, Sri Lanka, India, and the United States. The increasing demand for matcha powdered green tea in the United States drove the exports of green tea, in 2017, by Japan. An economic partnership agreement between Japan and the European Union could give exports of green tea, including matcha, an additional boost. The EU will abolish its 3.2% tariff on portions of green tea weighing less than 3kg. Many large cafe chains in the United States have put green tea lattes using matcha on their menus, and the ingredient is increasingly popular in desserts. Over the last 25 years, matcha sales in the United States have increased five-fold to more than USD 10 billion.

Asia Pacific Has Largest Market Revenue

The Asia - Pacific held the largest share of the global industry revenues in 2018. India is one of the leading markets for matcha in the Asia-Pacific region. As matcha complements both sweet and savory dishes, it has become a common ingredient used in ice-creams, tea cakes, crepes, and even macaroons in Mumbai, India. The restaurants in India are confident that Indian plates are ready for advanced matcha delicacies. Some of them are, steamed and fried mantou bun with a matcha cream cheese and desserts, such as cakes, eclairs, mille-feuilles, milkshake, and smoothies. The product entrance in the US market is primarily aligned with the availability of matcha-based products through Japanese retail grocery stores across cities, such as Los Angeles.

Competitive Landscape

Matcha Maiden, AIYA America Inc., Ippodo Tea Co., and Ito En Ltd are some of the companies leading the product innovation in the matcha market, in terms of packaging, particularly teabags. The companies producing matcha, such as Midori Spring Ltd and Encha Life LLC, are increasingly procuring the production techniques, securing technical assistance from the Japanese farmers for the improved production of matcha, and even extracting matcha leaves from Japan. Some of the top brands are Encha Matcha, MatchaDNA, Midori Spring Ceremonial Emerald, Epic Matcha, Enzo's Private Selection, Kiss Me Organics, Zen Spirit, Matcha Konomi, Kenko Tea, and Jade Leaf Matcha among others.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Deliverables
  • 1.2 Study Assumptions
  • 1.3 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET DYNAMICS

  • 4.1 Market Drivers
  • 4.2 Market Restraints
  • 4.3 Porter Five Forces Framework
    • 4.3.1 Bargaining Power of Suppliers
    • 4.3.2 Bargaining Power of Buyers
    • 4.3.3 Threat of New Entrants
    • 4.3.4 Threat of Substitute Products and Services
    • 4.3.5 Degree of Competition

5 MARKET SEGMENTATION

  • 5.1 Grade
    • 5.1.1 Ceremonial
    • 5.1.2 Classic
    • 5.1.3 Culinary
  • 5.2 Product
    • 5.2.1 Regular Tea
    • 5.2.2 Matcha Beverages
    • 5.2.3 Food
    • 5.2.4 Personal Care
    • 5.2.5 Other Applications
  • 5.3 Geography
    • 5.3.1 North America
      • 5.3.1.1 United States
      • 5.3.1.2 Canada
      • 5.3.1.3 Mexico
      • 5.3.1.4 Rest of North America
    • 5.3.2 Europe
      • 5.3.2.1 Germany
      • 5.3.2.2 United Kingdom
      • 5.3.2.3 France
      • 5.3.2.4 Russia
      • 5.3.2.5 Italy
      • 5.3.2.6 Spain
      • 5.3.2.7 Rest of Europe
    • 5.3.3 Asia - Pacific
      • 5.3.3.1 China
      • 5.3.3.2 India
      • 5.3.3.3 Japan
      • 5.3.3.4 Australia
      • 5.3.3.5 Rest of Asia - Pacific
    • 5.3.4 Rest of the World
      • 5.3.4.1 Middle East & Africa
      • 5.3.4.2 South America

6 Competitive Landscape

  • 6.1 Most Adopted Strategies
  • 6.2 Market Share Analysis
  • 6.3 Company Profiles
    • 6.3.1 Matcha Maiden
    • 6.3.2 Mizuba Tea
    • 6.3.3 Kissa Tea
    • 6.3.4 AOI Tea
    • 6.3.5 AIYA America Inc.
    • 6.3.6 Midori Spring
    • 6.3.7 Ippodo Tea
    • 6.3.8 DoMatcha

7 MARKET OPPORTUNITIES AND FUTURE TRENDS