市場調查報告書

全球智慧電視市場:解析度(4k UHD、FullHD、HD)、面板類型(LCD、LED、OLED、QLED)、各地區(2018年∼2023年)

Global Smart TV Market Share, Size - Segmented By Resolution Type (4K UHD TV, Full HD TV, HDTV), Panel Type (LCD, LED, OLED, QLED), and Region - Growth, Trends, and Forecast (2018 - 2023)

出版商 Mordor Intelligence LLP 商品編碼 707309
出版日期 內容資訊 英文 106 Pages
商品交期: 2-3個工作天內
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全球智慧電視市場:解析度(4k UHD、FullHD、HD)、面板類型(LCD、LED、OLED、QLED)、各地區(2018年∼2023年) Global Smart TV Market Share, Size - Segmented By Resolution Type (4K UHD TV, Full HD TV, HDTV), Panel Type (LCD, LED, OLED, QLED), and Region - Growth, Trends, and Forecast (2018 - 2023)
出版日期: 2018年08月01日內容資訊: 英文 106 Pages
簡介

全球智慧電視市場,預計從2018年到2023年以16.52%的年複合成長率發展。

本報告提供全球智慧電視市場調查,市場概要,各解析度、面板類型、地區的市場規模的變化與預測,市場趨勢,市場成長要素及阻礙因素分析,市場機會,競爭情形,主要企業的簡介等全面性資訊。

目錄

第1章 簡介

  • 調查成果
  • 市場定義
  • 調查的前提條件

第2章 調查方法

第3章 摘要整理

第4章 市場分析

  • 市場概況
  • 波特的五力分析
    • 買方議價能力
    • 供給企業談判力
    • 新加入業者的威脅
    • 替代品的威脅
    • 競爭企業間的敵對關係
  • 產業價值鏈分析
  • 產業政策
  • 技術概要

第5章 市場動態

  • 市場成長要素
    • 新興經濟圈的可支配所得的增加
    • 視訊點播服務的人氣
    • IoT生態系統中智慧裝置的滲透
  • 市場阻礙因素
    • 部分新興國家的網際網路普及率低
    • 偏僻地方的認知度低
  • 市場機會
    • 電視面板的技術進步

第6章 全球智慧電視市場:各市場區隔

  • 各畫素
    • 4K UHD
    • FullHD
    • HD
  • 各面板類型
    • LCD
    • LED
    • OLED
    • QLED
  • 各地區
    • 北美
    • 歐洲
    • 亞太地區
    • 南美
    • 中東、非洲

第7章 競爭情形和企業簡介

  • LG Electronics Inc.
  • Samsung Electronics Co. Ltd
  • SONY
  • Panasonic
  • Vizio Inc.
  • Apple Inc.
  • Hisense Group Co. Ltd
  • Koninklijke Philips NV
  • TCL Corporation
  • Insignia Systems Inc.
  • Haier Group Corporation
  • 日立
  • Westinghouse Electric Corporation

第8章 市場投資分析

第9章 市場未來展望

目錄
Product Code: 64287

The global smart TV market is expected to register a CAGR of over 16.52%, during the forecast period of 2018- 2023. The report profiles the smart TVs by resolution and panel, with the integration of advanced technologies of each segment.

The smart television technology landscape has witnessed significant changes and improvements, with the emergence of a plethora of technologies, ranging from OLEDs to QLEDs, HD to Ultra HD (UHD), and webOS to Android OS, thus creating the demand for a platform that enables simplified decision-making, for the adoption of technologies across multiple domains. With the proliferation of the internet in TV, users can now watch what they want, when they want, and however they want.

Resolution has been the main focus of improvement, over the years, thus resulting in a shift from HD (720p with a resolution of 1280×720) to UHD (4K with a resolution of 4096×2160). 4K smart televisions have gained traction, especially due to their declining prices. As per the Consumer Technology Association (CTA), the sale of 4K smart televisions is outpacing that of HDTVs.

4K Type Expected to Record Significant Growth

Currently, ultra-high definition (UHD or 4K) is now effectively the standard resolution for TVs larger than 40 inches. In Consumer Electronics Show (CES) 2018, the industry witnessed a glimpse of the next step to 8K, as a proof-of-concept of the higher resolution.

Though 4K has already hit the market, it is available in two versions - 3840 x 2160 (UHD) and 4096 × 2160 (4K). The difference between 4K and UHD is that UHD, with a resolution of 3840×2160, has a resolution twice that of Full HD and thrice that of HD. On the other hand, true 4K has the resolution of 4096×2160, which is primarily used in digital cinemas. Therefore, rather being simply 4x of Full HD, 4K derives its name from measuring 4000+ pixels on its longest side.

North America Expected to Account for the Largest Share in Smart TV Market

The advancement of new display technologies, such as QLED and OLED, across North America, has led to a decline in LCD panel manufacturing. On the other hand, the advancements are fueling the smart TV market, with upgraded QLED technology that enhances the color accuracy and produce brighter colors with larger volume.

Several regional players are focusing on expanding their worldwide presence, to gain market shares. The industry has been witnessing intense rivalry among the premium segments, as players have exhibited an eagerness toward integrating and promoting UHD screens. Some of the major players of the region include - LG Electronics Inc., Panasonic Corporation, Hisense Group Co. Ltd, Samsung Electronics Co. Ltd, Sony Corporation, and Koninklijke Philips NV.

Key Developments in the Smart TV Market:

Aug 2018 - LG Electronics announced that is poised to define the future of artificial intelligence for consumers and businesses, in the years ahead, with the establishment of a major new AI research center in North America, in collaboration with leaders in the academia and startup domains.

May 2018 - Sony Corporation released the ECX339A OLED Micro-display featuring UXGA (1600 x 1200 resolution), the highest in class for a 0.5-type product. This product achieves the world's smallest pixel pitch of 6.3 μm, by leveraging Sony's OLED display technology and miniaturization technology, thus enabling a resolution that is 1.6x higher than the previous model.

Smart TV Market Major Players:

LG Electronics Inc.

Samsung Electronics Co. Ltd

Sony Corporation

Panasonic Corporation

Vizio Inc.

Apple Inc.

Hisense Group Co. Ltd

Koninklijke Philips NV

TCL Corporation

Insignia Systems Inc.

Haier Group Corporation

Hitachi Ltd

Westinghouse Electric Corporation

Reasons to Purchase Smart TV Market Report:

The impact of the increasing demand for smart TV, in emerging economies

An analysis of various perspectives of the market studied, with the help of Porter's five forces analysis

The segments that are expected to dominate the market studied

The regional analysis of the market studied, during the forecast period

The latest developments, market shares, and strategies employed by the major market players and key innovators

3-month analyst support along with the Market Estimate sheet (in Excel)

Customize Smart TV Market Report:

This report can be customized to meet your requirements. Please connect with our representative, who will ensure you get a report that suits your needs.

Table of Contents

1. Introduction

  • 1.1 Key Study Deliverables
  • 1.2 Market Definition
  • 1.3 Study Assumptions

2. Research Methodology

3. Executive Summary

4. Market Insights

  • 4.1 Market Overview
  • 4.2 Porter's Five Forces Analysis
    • 4.2.1 Bargaining Power of Suppliers
    • 4.2.2 Bargaining Power of Consumers
    • 4.2.3 Threat of New Entrants
    • 4.2.4 Threat of Substitute Products and Services
    • 4.2.5 Competitive Rivalry in the Industry
  • 4.3 Industry Value Chain Analysis
  • 4.4 Industry Policies
  • 4.5 Technology Snapshots

5. Market Dynamics

  • 5.1 Smart TV Market Drivers
    • 5.1.1 Increasing Disposable Income across Emerging Economies
    • 5.1.2 Rising Trend of Video on Demand Service
    • 5.1.3 Growing Adoption of Smart Devices across the IoT Ecosystem
  • 5.2 Smart TV Market Restraints
    • 5.2.1 Lack of Internet Penetration in Certain Areas of Emerging Economies
    • 5.2.2 Lack of Awareness in Rural Households
  • 5.3 Smart TV Market Opportunities
    • 5.3.1 Technological Advancements in TV Panels

6. Global Smart TV Market Segmentation

  • 6.1 Smart TV Market By Resolution Type
    • 6.1.1 4K UHD TV
    • 6.1.2 Full HD TV
    • 6.1.3 HDTV
  • 6.2 Smart TV Market By Panel Type
    • 6.2.1 LCD
    • 6.2.2 LED
    • 6.2.3 OLED
    • 6.2.4 QLED
  • 6.3 Smart TV Market By Region
    • 6.3.1 North America
      • 6.3.1.1 United States
      • 6.3.1.2 Canada
    • 6.3.2 Europe
      • 6.3.2.1 United Kingdom
      • 6.3.2.2 Germany
      • 6.3.2.3 France
      • 6.3.2.4 Rest of Europe
    • 6.3.3 Asia-Pacific
      • 6.3.3.1 Japan
      • 6.3.3.2 China
      • 6.3.3.3 India
      • 6.3.3.4 Rest of Asia-Pacific
    • 6.3.4 Latin America
      • 6.3.4.1 Mexico
      • 6.3.4.2 Brazil
      • 6.3.4.3 Rest of South America
    • 6.3.5 Middle East & Africa
      • 6.3.5.1 UAE
      • 6.3.5.2 Saudi Arabia
      • 6.3.5.3 Rest of Middle East & Africa

7. Smart TV Market Competitive Intelligence - Company Profiles

  • 7.1 LG Electronics Inc.
  • 7.2 Samsung Electronics Co. Ltd
  • 7.3 Sony Corporation
  • 7.4 Panasonic Corporation
  • 7.5 Vizio Inc.
  • 7.6 Apple Inc.
  • 7.7 Hisense Group Co. Ltd
  • 7.8 Koninklijke Philips NV
  • 7.9 TCL Corporation
  • 7.10 Insignia Systems Inc.
  • 7.11 Haier Group Corporation
  • 7.12 Hitachi Ltd
  • 7.13 Westinghouse Electric Corporation

(List Not Exhaustive)

8. Smart TV Market Investment Analysis

9. Future of the Global Smart TV Market

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