市場調查報告書

直髮劑的全球市場:通路,各地區的成長率,趨勢及預測(2018年∼2023年)

Hair Relaxer Market - Growth, Trends, and Forecasts (2020 - 2025)

出版商 Mordor Intelligence LLP 商品編碼 707259
出版日期 內容資訊 英文 100 Pages
商品交期: 2-3個工作天內
價格
直髮劑的全球市場:通路,各地區的成長率,趨勢及預測(2018年∼2023年) Hair Relaxer Market - Growth, Trends, and Forecasts (2020 - 2025)
出版日期: 2020年05月01日內容資訊: 英文 100 Pages
簡介

預計到2023年全球直髮劑市場將達到9.67億美元的規模,預測期內的複合年增長率將保持穩健。歐洲在全球Hair Relaxer市場中佔據主導地位,其次是北美。2017年消費量約為1.15億單位,預計在預測期內銷售量將下降。天然毛髮修護的需求增加以及直髮劑化學品的負面影響直接影響著直髮劑市場的增長。

本報告提供全球直髮劑市場調查,總括性彙整整體市場趨勢,通路·各地區的詳細趨勢,市場成長的影響要素分析,競爭情形,主要企業簡介等資訊。

目錄

第1章 簡介

  • 調查的主要成果
  • 調查的前提條件
  • 市場範圍

第2章 研究途徑和方法論

  • 簡介
  • 調查設計
  • 調查的時間軸
  • 調查的階段
    • 二次調查
    • 討論指南
    • 市場工程和計量經濟模型
    • 專家的檢驗

第3章 直髮劑市場概要

  • 直髮劑市場趨勢
  • 市場趨勢
    • 直髮劑市場成長要素
    • 直髮劑市場阻礙因素
    • 直髮劑的市場機會
    • 波特的五力分析

第4章 市場區隔

  • 各銷售管道直髮劑市場
    • 會員制的大型廉價商店
    • 便利商店
    • 專賣業者
    • 超級市場和大賣場
    • 雜貨店
    • 網路零售
    • 百貨商店
    • 其他
  • 各地區直髮劑市場
    • 北美
    • 歐洲
    • 亞太地區
    • 南美
    • 中東·非洲

第5章 直髮劑市場競爭情形

  • 市場佔有率分析
  • 主要企業採用的策略
  • 過去5年的最活躍的企業

第6章 企業簡介

  • Products & Services
  • Key Developments
  • Strategies Adopted

第7章 直髮劑參與市場企業

  • Unilever Plc
  • Procter & Gamble Co.
  • L'Oreal SA
  • Jotoco Corporation
  • Makarizo International
  • Henkel AG&Co KGaA

第8章 附錄

  • 免責聲明
  • 來源

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目錄
Product Code: 64004

The hair relaxer market is projected to register a CAGR of 1.8% during the forecast period, 2020 - 2025.

  • The market is primarily driven by the rising consumer demand for styling hair from curl to straightening. Furthermore, frequent launches of advanced hair relaxer products from the key players are boosting the market growth globally. For instance, in 2019, Sofnfree, a leading haircare brand, launched the new Sofnfree Infusions Salon Relaxer System in Botswana that includes an innovative and custom-made relaxer system for the latest trending hairstyles. In addition, the rising spending power of the people on styling products is further fueling the market growth.
  • However, factors such as demand for natural hair and awareness of the harmful effects of chemicals present in relaxers are restraining the hair relaxer market growth, globally.

Key Market Trends

Supermarkets/Hypermarkets to Witness the Fastest Growth

Supermarkets/hypermarkets hold the most significant share in the global market, which is further expanding at a faster pace in countries of Europe, North America, and the Asia-Pacific region. Moreover, supermarkets are applying various mixes of promotional activities to make customers prefer supermarkets. However, the market is likely to face a slow down during the coming years, owing to the price competition among the major market players, growing maturity of products and consolidation of own-label brands by big supermarkets, which are quickly expanding their operations in the region like Europe and North America.

Europe to Dominate the Global Market

Europe has been witnessed to have the fastest growing market in the global market. The volume sale of hair relaxers in the region has been recorded to have a steady growth owing to the rising demand for styling products. Furthermore, the expansion of retail stores in the region has fueled market growth. Also, an increase in the concentration of internet users in the Asia-Pacific has strongly impacted the e-retail market. A variety of brands available at low cost in online retail has attracted customers. The bulk price offered by online retail is further boosting the online market growth. Convenience stores and specialist retailers combined accounts for a significant market share of the distribution channel sales for hair conditioners.

Competitive Landscape

The hair relaxer market is consolidated in nature owing to the presence of a fewer number of regional and domestic players. Emphasis is given on the merger, expansion, acquisition, and partnership of the companies along with new product development as strategic approaches adopted by the leading companies to boost their brand presence among consumers. Key players dominating the market include Softsheen-Carson, Phyto, Avlon Industries Inc., Mizani, and Jotoco Corp., among others.

Reasons to Purchase this report:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

Table of Contents

1 INTRODUCTION

  • 1.1 Study Deliverables
  • 1.2 Study Assumptions
  • 1.3 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET DYNAMICS

  • 4.1 Market Drivers
  • 4.2 Market Restraints
  • 4.3 Porter's Five Forces Analysis
    • 4.3.1 Threat of New Entrants
    • 4.3.2 Bargaining Power of Buyers/Consumers
    • 4.3.3 Bargaining Power of Suppliers
    • 4.3.4 Threat of Substitute Products
    • 4.3.5 Intensity of Competitive Rivalry

5 MARKET SEGMENTATION

  • 5.1 By Distribution Channel
    • 5.1.1 Supermarkets/Hypermarkets
    • 5.1.2 Convenience Stores
    • 5.1.3 Online Retail Stores
    • 5.1.4 Other Distribution Channels
  • 5.2 By Geography
    • 5.2.1 North America
      • 5.2.1.1 United States
      • 5.2.1.2 Canada
      • 5.2.1.3 Mexico
      • 5.2.1.4 Rest of North America
    • 5.2.2 Europe
      • 5.2.2.1 Germany
      • 5.2.2.2 United Kingdom
      • 5.2.2.3 Russia
      • 5.2.2.4 France
      • 5.2.2.5 Spain
      • 5.2.2.6 Italy
      • 5.2.2.7 Rest of Europe
    • 5.2.3 Asia-Pacific
      • 5.2.3.1 China
      • 5.2.3.2 Japan
      • 5.2.3.3 Australia
      • 5.2.3.4 India
      • 5.2.3.5 Rest of Asia-Pacific
    • 5.2.4 South America
      • 5.2.4.1 Brazil
      • 5.2.4.2 Argentina
      • 5.2.4.3 Rest of South America
    • 5.2.5 Rest of the World

6 COMPETITIVE LANDSCAPE

  • 6.1 Most Active Companies
  • 6.2 Most Adopted Strategies
  • 6.3 Market Share Analysis
  • 6.4 Company Profiles
    • 6.4.1 Softsheen-Carson
    • 6.4.2 Phyto
    • 6.4.3 Avlon Industries, Inc.
    • 6.4.4 Mizani
    • 6.4.5 Jotoco Corp.
    • 6.4.6 AfricanPrideHair
    • 6.4.7 George's Hair Fashions East

7 MARKET OPPORTUNITIES AND FUTURE TRENDS