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市場調查報告書
商品編碼
1197807

在線博彩市場 - 增長、趨勢和預測 (2023-2028)

Online Gambling Market - Growth, Trends, and Forecasts (2023 - 2028)
出版日期: | 出版商: Mordor Intelligence | 英文 150 Pages | 商品交期: 2-3個工作天內

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簡介目錄

在線博彩市場預計在未來五年內以 11.49% 的複合年增長率增長。

彩票和刮刮樂即時遊戲的日益普及，尤其是在歐洲國家，可能會對所研究市場的增長產生積極影響。 智能手機的日益普及導致了一些基於移動應用程序的彩票遊戲的增加。 最終用戶在舒適的環境中享受賭博的便利和舒適，這是該細分市場的主要驅動因素之一。 由於其使用方便和最佳用戶體驗，賭場賭博已成為增長最快的賭博類別之一。

隨著技術的出現，虛擬現實、區塊鍊和移動平台已在全球博彩業中得到廣泛採用。 由於這個因素，供應商正在利用 NetEnt 和 Evolution Gaming 等軟件供應商來集成和提升消費者遊戲體驗。 此外，各公司正致力於推進滿足客戶多種要求和需求的創新平台，以在市場上獲得競爭優勢。 例如，2021年，Entain PLC宣佈在美國推出遊戲專用應用程序“負責任的美國賭博”。 該應用程序配備了幫助和支持消費者的工具。 它還擁有教育資源，可以幫助消費者應對賭博問題。 預計這些因素將對市場產生積極影響。

在線博彩市場趨勢

各種贊助和高度便捷的支付方式推動市場發展

越來越多地採用手機和在線支付網關，為消費者和在線玩家提供了方便的支付選項。 在線支付提供了一種安全可靠的交易方式，並被在線遊戲行業廣泛接受。 這些因素正在推動在線博彩市場的增長。 在在線博彩領域，在線體育類別已經佔據主導地位，FIFA 世界杯和歐洲錦標賽等足球賽事處於領先地位。 許多在線體育博彩公司通過收購或合併多家公司進行戰略擴張，贊助不同的球隊作為其營銷的一部分。 2021 年 8 月，DraftKings Inc. 和 Golden Nugget Online Gaming Inc. 與 DraftKings 達成最終協議，以全股票交易方式收購 Golden Nugget Online Gaming。 此次收購使 DraftKings 能夠利用 Golden Nugget 的知名品牌 (iGaming) 產品經驗和超過 500 萬的現有客戶數據庫。

北美仍然是增長最快的地區。

在線博彩現在在美國受到監管，只有在內華達州、賓夕法尼亞州和新澤西州獲得許可的博彩公司才能合法經營。 賓夕法尼亞州是第四大合法化和規範在線賭博的州。 新澤西州有各種類型的在線賭場、體育博彩和在線體育博彩應用程序。 新澤西州博彩執法部門負責監督和管理新澤西州的在線博彩網站。 負責網站許可、稅收徵收、遊戲測試和審批等。 新澤西州目前是美國最大的受監管在線博彩市場。 加拿大是一個對在線遊戲幾乎沒有監管的國家。 與此同時，墨西哥正在審查賭博法以規範在線賭博並使其與該國其他賭博業保持一致。 這樣，網絡賭博的合法化在北美國家和州正在推進，市場有望進一步擴大。

在線博彩市場的競爭對手分析

賭場博彩市場高度分散，由區域和全球玩家組成。 Bet365、Entain PLC、Flutter Entertainment PLC、Kindred Group PLC 等主要參與者主導著市場。 主要參與者正專注於併購、合作夥伴關係和產品創新，以擴大他們的市場影響力並加強他們的品牌組合，以滿足消費者的喜好。 在網絡博彩市場中，併購是最受青睞的策略，其次是擴張策略。 主要參與者在各種因素上展開競爭，包括服務產品、賭博內容的質量、用戶體驗、品牌資產、個性化獎勵和對各種平台的訪問。 成熟的分銷網絡和製造專業知識使製造商在擴大其產品範圍到世界各地方面具有優勢。

其他好處

  • Excel 格式的市場預測 (ME) 表
  • 三個月的分析師支持

內容

第一章介紹

  • 研究假設和市場定義
  • 調查範圍

第二章研究方法論

第 3 章執行摘要

第四章市場動態

  • 市場驅動力
  • 市場製約因素
  • 波特的五力分析
    • 新進入者的威脅
    • 買方/消費者議價能力
    • 供應商的議價能力
    • 替代品的威脅
    • 競爭公司之間的敵對關係

第 5 章市場細分

  • 遊戲類型
    • 體育博彩
      • 足球
      • 賽馬
      • 電子競技
      • 其他運動
    • 賭場
      • 真人娛樂場
      • 百家樂
      • 二十一點
      • 撲克
      • 老虎機
      • 其他賭場遊戲
    • 彩票
    • 賓果遊戲
  • 最終用戶
    • 桌面
    • 手機
  • 按地區
    • 北美
      • 美國
      • 加拿大
      • 墨西哥
      • 其他北美地區
    • 歐洲
      • 德國
      • 英國
      • 法國
      • 俄羅斯
      • 西班牙
      • 意大利
      • 其他歐洲地區
    • 亞太地區
      • 印度
      • 中國
      • 澳大利亞
      • 日本
      • 其他亞太地區
    • 南美洲
      • 巴西
      • 阿根廷
      • 其他南美洲
    • 中東
      • 南非
      • 沙特阿拉伯
      • 其他中東地區

第六章競爭格局

  • 玩家採用的策略
  • 市場份額分析
  • 公司簡介
    • Betsson AB
    • 888 Holdings PLC
    • Sport Pesa
    • Kindred Group PLC
    • Entain PLC
    • William Hill PLC
    • Bet365
    • LeoVegas AB
    • Flutter Entertainment PLC
    • 1X Corp. NV

第7章 市場機會今後動向

第8章 免責事項

簡介目錄
Product Code: 62655

The Online Gambling Market is projected to record a CAGR of 11.49% over the next five years.

There has been a rise in the popularity of draw-based and scratch-off instant games, especially across European countries, which may positively impact the growth of the market studied. The increased penetration of smartphones is leading to an increase in several mobile application-based lottery games. The end-user has the convenience and comfort of gambling within the comfort of their own space, which is one of the major drivers of the segment. Casino gambling has been one of the rapidly growing gambling categories, owing to the convenience of usage and optimal user experience.

With the advent of technology, virtual reality, blockchain, and mobile platforms have been widely implemented in the gambling industry worldwide. Owing to this factor, the vendors are utilizing software suppliers, such as NetEntand Evolution Gaming, to integrate and develop the gaming experience of consumers. Furthermore, various companies are concentrating on advancing innovative platforms to cater to several requirements and needs of customers to achieve a competitive edge in the market. For instance, in 2021, Entain PLC declared the launch of Gambling Responsibly America in the United States, a dedicated gaming app. This app has a tool to assist and support consumers. It also has educational resources to help consumers if they face any gambling issues. The above-mentioned factors are expected to benefit the market positively.

Online Gambling Market Trends

Various Sponsorships and Convenient Payment Options Driving the Market

The rising adoption of mobile and online payment gateways made payment options convenient for consumers and online players. Online payment provides a safe and secure mode of transaction, which is accepted by the online gaming industry. This factor is boosting the growth of the online gambling market. The online betting segment is predominantly rising with the online sports category, especially in football events, such as the FIFA World Cup and the European championships. Many online sports betting companies are sponsoring different teams as a part of their marketing initiatives by acquiring or merging with several companies for strategic expansions. In August 2021, DraftKings Inc. and Golden Nugget Online Gaming Inc. entered a definitive agreement for DraftKings and acquired Golden Nugget Online Gaming in an all-stock transaction. The acquisition enabled DraftKings to leverage Golden Nugget's well-known brand's (iGaming) product experience and the existing database of more than 5 million customers.

North America Remains the Fastest-growing Region

The current legislative framework for online betting in the United States allows only bookmakers licensed in Nevada, Pennsylvania, and New Jersey to operate legally, as these are the three states where online betting is regulated. Pennsylvania is the fourth and biggest state to legalize and regulate online gambling. There are various types of online casinos, sportsbooks, and online sports betting apps live in New Jersey. New Jersey's Division of Gaming Enforcement oversees and regulates New Jersey's online gaming sites. It handles site licensing, tax revenue collection, and game testing and approval. New Jersey is currently the largest market for regulated online gambling in the United States. Canada is largely an unregulated country in terms of online gaming. At the same time, Mexico is reviewing its gambling laws intending to regulate the online gambling sector to align with the rest of the nation's gambling industry. Therefore, the increasing regularization of online gambling in the North American countries and their respective states is expected to drive the market further.

Online Gambling Market Competitor Analysis

The casino gambling market is highly fragmented and comprises regional and global players. Key players like Bet365, Entain PLC, Flutter Entertainment PLC, and Kindred Group PLC dominate the market. Major players are focusing on mergers and acquisitions, partnerships, and product innovations to expand their presence in the market and enhance their brand portfolio to cater to consumer preferences. Merger and acquisition is the most preferred strategy in the online gambling market, followed by expansion. Key players compete on various factors, including offerings, quality of gambling content, user experience, brand equity, personalized payoffs, and access to various platforms. Advanced distribution networks and manufacturing expertise give an upper edge to the manufacturers to expand their range of products worldwide.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET DYNAMICS

  • 4.1 Market Drivers
  • 4.2 Market Restraints
  • 4.3 Porter's Five Forces Analysis
    • 4.3.1 Threat of New Entrants
    • 4.3.2 Bargaining Power of Buyers/Consumers
    • 4.3.3 Bargaining Power of Suppliers
    • 4.3.4 Threat of Substitute Products
    • 4.3.5 Intensity of Competitive Rivalry

5 MARKET SEGMENTATION

  • 5.1 Game Type
    • 5.1.1 Sports Betting
      • 5.1.1.1 Football
      • 5.1.1.2 Horse Racing
      • 5.1.1.3 E-sports
      • 5.1.1.4 Other Sports
    • 5.1.2 Casino
      • 5.1.2.1 Live Casino
      • 5.1.2.2 Baccarat
      • 5.1.2.3 Blackjack
      • 5.1.2.4 Poker
      • 5.1.2.5 Slots
      • 5.1.2.6 Others Casino Games
    • 5.1.3 Lottery
    • 5.1.4 Bingo
  • 5.2 End User
    • 5.2.1 Desktop
    • 5.2.2 Mobile
  • 5.3 Geography
    • 5.3.1 North America
      • 5.3.1.1 United States
      • 5.3.1.2 Canada
      • 5.3.1.3 Mexico
      • 5.3.1.4 Rest of North America
    • 5.3.2 Europe
      • 5.3.2.1 Germany
      • 5.3.2.2 United Kingdom
      • 5.3.2.3 France
      • 5.3.2.4 Russia
      • 5.3.2.5 Spain
      • 5.3.2.6 Italy
      • 5.3.2.7 Rest of Europe
    • 5.3.3 Asia-Pacific
      • 5.3.3.1 India
      • 5.3.3.2 China
      • 5.3.3.3 Australia
      • 5.3.3.4 Japan
      • 5.3.3.5 Rest of Asia-Pacific
    • 5.3.4 South America
      • 5.3.4.1 Brazil
      • 5.3.4.2 Argentina
      • 5.3.4.3 Rest of South America
    • 5.3.5 Middle East
      • 5.3.5.1 South Africa
      • 5.3.5.2 Saudi Arabia
      • 5.3.5.3 Rest of Middle East

6 COMPETITIVE LANDSCAPE

  • 6.1 Strategies Adopted by Players
  • 6.2 Market Share Analysis
  • 6.3 Company Profiles
    • 6.3.1 Betsson AB
    • 6.3.2 888 Holdings PLC
    • 6.3.3 Sport Pesa
    • 6.3.4 Kindred Group PLC
    • 6.3.5 Entain PLC
    • 6.3.6 William Hill PLC
    • 6.3.7 Bet365
    • 6.3.8 LeoVegas AB
    • 6.3.9 Flutter Entertainment PLC
    • 6.3.10 1X Corp. NV

7 MARKET OPPORTUNITIES AND FUTURE TRENDS

8 DISCLAIMER