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市場調查報告書

全球香氛、香水市場:成長,趨勢,及預測(2020年∼2025年)

Global Fragrances and Perfumes Market - Growth, Trends, and Forecast (2020 - 2025)

出版商 Mordor Intelligence LLP 商品編碼 704793
出版日期 內容資訊 英文 134 Pages
商品交期: 2-3個工作天內
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全球香氛、香水市場:成長,趨勢,及預測(2020年∼2025年) Global Fragrances and Perfumes Market - Growth, Trends, and Forecast (2020 - 2025)
出版日期: 2020年01月01日內容資訊: 英文 134 Pages
簡介

全球香氛、香水市場在2018年估算為527億美金。該市場在2019年∼2024年間,預測將以5.5%的年複合成長率成長,2024年達到723億美元的規模。

本報告提供全球香氛、香水市場,市場機會和趨勢,成長及阻礙因素,各產品、消費者、類別、流通管道、地區的市場分析,競爭情形,主要企業的簡介等資訊。

目錄

第1章 簡介

  • 調查成果
  • 調查的前提條件
  • 調查範圍

第2章 調查方法

第3章 摘要整理

第4章 市場動態

  • 成長要素
  • 阻礙因素
  • 波特的五力分析
    • 供應商談判力
    • 買主談判力
    • 新加入廠商的威脅
    • 替代產品及服務的威脅
    • 產業內的競爭

第5章 市場區隔

  • 各產品
    • 香精
    • 淡香精(EDP)
    • 淡香水(EDT)
    • 古龍水(EDC)
    • 其他
  • 各消費者
    • 男性
    • 女性
    • 男女通用
  • 各類別
    • 天然
    • 合成
  • 各流通管道
    • 離線零售店
    • 網路零售店
  • 各地區
    • 北美
    • 歐洲
    • 亞太地區
    • 南美
    • 中東、非洲

第6章 競爭情形

  • 主要的採用策略
  • 市場佔有率分析
  • 企業簡介
    • Coty Inc.
    • 株式會社資生堂
    • L'Oral SA
    • LVMH Mot Hennessy Louis Vuitton SE
    • Revlon Inc.
    • Avon Products Inc.
    • Abdul Samad Al Qurashi
    • Herms International SA

第7章 市場機會及今後趨勢

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目錄
Product Code: 62651

Market Overview

The fragrances and perfumes market was valued at USD 52.7 billion in 2018 and is expected to be worth USD 72.3 billion by 2024, registering a CAGR of 5.5% during the forecast period, 2019 to 2024. Key players in the market studied are focusing on developing natural fragrances, primarily due to the rising concerns regarding an issue related to synthetic fragrances, such as allergies and toxins. For instance, LUXE brand is positioning itself as a natural fragrance brand and is collaborating with celebrities for product endorsement. Increasing consumer expenditure on personal care products and rising awareness regarding the therapeutic benefits associated with fragrance are driving the market's growth. The growing popularity of perfumes and increasing demand for higher fragrance concentration are driving the sales of parfums (pure perfume), which have 15% to 40% fragrance concentration.

Scope of the Report

Fragrances and perfumes have improved the grooming habits of individuals and have become important products of day-to-day life. Perfume and fragrance products are used to relieve unpleasant body smell produced due to sweating.

Key Market Trends

Increasing Expenditure on Advertisement and Promotion

R&D and advertisements are driving the growth of the market studied. Key players are investing in these factors, in order to influence the consumer purchase decisions. The rising influence of social media and celebrity endorsement is impacting the advertisement strategies adopted by key market players. Key market players are heavily investing in advertisement and promotion, in order to attract consumers on the digital platform. For instance, L'Oreal developed a tool known as the dubbed cockpit, which measures the ROI and productivity of its media investments in real time. This enables better decision-making while formulating performance strategies. In 2017, L'Oreal spent USD 9.16 billion on advertisement and promotional activities, an increase of 4.91%, during the period between 2014 to 2017.

Asia Pacific Has the Largest Market Revenue

With increasing disposable income, more local consumers pursue quality products, especially young consumers, which are increasingly crucial for improved consumption. This shows a shift from mass to premium fragrances. Perfumes and fragrances play an increasingly important role in the growth of luxury brands, especially in China, driven by emerging middle-class consumers and millennials who pursue high-end lifestyles. Premium women's fragrances remained as the most important type, within fragrances and perfume in India. This sector is expected to grow in the forecasted period. With the introduction of perfumes with synthetic ingredients, other products (such as attars) are facing tough competition. This synthetic perfumes segment takes over a major market share.

Competitive Landscape

The fragrances and perfumes market is a highly fragmented market and comprises of international and regional competitors. Coty Inc., L'Oreal, LVMH, and Estee Lauder dominate the market with the help of major strategies, namely acquisitions, expansions, and product launches. The rest of the market is occupied by small players, who are specific in manufacturing various personal care and cosmetics products. Companies compete on different factors, including product offerings, price, ingredients, and marketing activities, in order to gain a competitive advantage in the market. Key players are focussing on the online distribution channels for the online marketing and branding of their products to attract more customers. Some of the other prominent players in the market are Shiseido Co., Ltd, Revlon Inc., Chanel SA, Hermes International SA, and Avon Products Inc.

Reasons to Purchase this report:

  • The market estimate (ME) sheet in Excel format
  • Report customization as per the client's requirements
  • 3 months of analyst support

Table of Contents

1 INTRODUCTION

  • 1.1 Study Deliverables
  • 1.2 Study Assumptions
  • 1.3 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET DYNAMICS

  • 4.1 Market Drivers
  • 4.2 Market Restraints
  • 4.3 Porter Five Forces Framework
    • 4.3.1 Bargaining Power of Suppliers
    • 4.3.2 Bargaining Power of Buyers
    • 4.3.3 Threat of New Entrants
    • 4.3.4 Threat of Substitute Products and Services
    • 4.3.5 Degree of Competition

5 MARKET SEGMENTATION

  • 5.1 Product
    • 5.1.1 Parfum or de Parfum
    • 5.1.2 Eau de Parfum (EDP)
    • 5.1.3 Eau de Toilette (EDT)
    • 5.1.4 Eau de Cologne (EDC)
    • 5.1.5 Other Product Types
  • 5.2 Consumer Group
    • 5.2.1 Men
    • 5.2.2 Women
    • 5.2.3 Unisex
  • 5.3 Category
    • 5.3.1 Natural
    • 5.3.2 Synthetic
  • 5.4 Distribution Channel
    • 5.4.1 Offline Retail Stores
    • 5.4.2 Online Retail Stores
  • 5.5 Geography
    • 5.5.1 North America
      • 5.5.1.1 United States
      • 5.5.1.2 Canada
      • 5.5.1.3 Mexico
      • 5.5.1.4 Rest of North America
    • 5.5.2 Europe
      • 5.5.2.1 Germany
      • 5.5.2.2 United Kingdom
      • 5.5.2.3 France
      • 5.5.2.4 Russia
      • 5.5.2.5 Italy
      • 5.5.2.6 Spain
      • 5.5.2.7 Rest of Europe
    • 5.5.3 Asia - Pacific
      • 5.5.3.1 China
      • 5.5.3.2 India
      • 5.5.3.3 Japan
      • 5.5.3.4 Australia
      • 5.5.3.5 Rest of Asia - Pacific
    • 5.5.4 South America
      • 5.5.4.1 Brazil
      • 5.5.4.2 Argentina
      • 5.5.4.3 Rest of South America
    • 5.5.5 Middle East & Africa
      • 5.5.5.1 South Africa
      • 5.5.5.2 Saudi Arabia
      • 5.5.5.3 Rest of Middle East & Africa

6 Competitive Landscape

  • 6.1 Most Adopted Strategies
  • 6.2 Market Share Analysis
  • 6.3 Company Profiles
    • 6.3.1 Coty Inc.
    • 6.3.2 Shiseido Company Limited
    • 6.3.3 L'Oral SA
    • 6.3.4 LVMH Mot Hennessy Louis Vuitton SE
    • 6.3.5 Revlon Inc.
    • 6.3.6 Avon Products Inc.
    • 6.3.7 Abdul Samad Al Qurashi
    • 6.3.8 Herms International SA

7 MARKET OPPORTUNITIES AND FUTURE TRENDS

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