Sports and Leisure Equipment Market - Growth, Trends, and Forecasts (2020 - 2025)
|出版商||Mordor Intelligence LLP||商品編碼||704791|
|出版日期||內容資訊||英文 126 Pages
|全球運動、休閒設備市場:各產品類型、流通管道、地區(2018年∼2023年) Sports and Leisure Equipment Market - Growth, Trends, and Forecasts (2020 - 2025)|
|出版日期: 2020年05月01日||內容資訊: 英文 126 Pages||
The global sports and leisure equipment market is projected to register a CAGR of ~4.5% during the study period.
Increased Sports Participation Rate Owing to Favorable Government Initiatives
Globally, there has been a significant rise in the percentage of population adopting a healthy lifestyle and the preference for staying fit has increased consumer indulgence in various sports activities. In line with the athleisure trend, consumers are increasingly seeking for various sports and leisure equipment, especially ball sports. Additionally, an increase in government initiatives in various countries, meant to improve sports participation, is playing a key role in driving the market for the last few years. For instance, the Government of Australia is planning to invest USD 230 million in sport and physical activity initiatives over the next five years. Such initiatives are expected to encourage more people to indulge in various outdoor sports, which, in turn, will increase the sales of sports equipment.
Europe Holds Significant Share in the Market
Europe holds a significant amount of market share, owing to the well-penetrated sports environment and enormous athlete participation rate witnessed in the region. Countries such as the United Kingdom are notable for the diversity of their sporting interest. Rugby union, golf, football, and tennis are among the most popular sports of the general population in the region. Approximately 40.7% of male adults and roughly 31.7% of female adults participate in sports on a weekly basis. Apart from sports participation, the favorable weather condition (snowfall) is attracting tourists from different parts of the world who are indulging in winter sports. This creates a great opportunity for manufacturers involved in the business of marketing equipment and sports garments, such as ski and snowboarding, to drive the market growth in the region.
The market studied is highly fragmented and consists of regional and international competitors. It is dominated by players, like Adidas AG, Amer Sports, PUMA SE, and Under Armour. These companies are focusing on digital and social media advertisements to make consumers aware about the new product launches in the market. Furthermore, key players are embarking on online distribution channels for their online marketing and branding of their products, in order to expand their geographic reach and increase their customer base. Moreover, leading manufacturers in the market are focusing on leveraging opportunities posed by the emerging markets of Asia-Pacific, like Thailand and India, to expand their revenue base.