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市場調查報告書
商品編碼
1197186

家用清潔產品市場 - 增長、趨勢和預測 (2023-2028)

Household Cleaners Market - Growth, Trends, and Forecasts (2023 - 2028)
出版日期: | 出版商: Mordor Intelligence | 英文 150 Pages | 商品交期: 2-3個工作天內

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簡介目錄

未來五年，全球家用清潔劑市場的複合年增長率預計為 6.2%。

隨著消費者越來越關注衛生和健康，全球對家用清潔劑的需求正在顯著增長。 家庭衛生不佳會導致許多健康問題，例如腹瀉和布魯裡潰瘍，因此消費者保持良好的衛生習慣至關重要。 人們保持家庭清潔意識的提高是家庭清潔產品市場增長的主要驅動力之一。 此外，家用清潔劑的易得性以及包括不同香味在內的多種變化可能會促進市場的發展。 此外，生活方式的改變、快速的城市化、對保持環境和個人衛生的偏好以及對乾淨整潔的生活空間的偏好，以及家庭在此類產品上的支出增加，預計將推動這一市場的增長。 例如，根據美國勞工統計局的數據，到 2021 年，美國消費者在洗衣和清潔產品上的人均支出將達到 178.45 美元，高於 2020 年。

從中期來看，由於主要參與者不斷增加產品創新，預計全球家用清潔產品市場將會增長。 消費者對有機家用清潔產品的認識不斷提高，從而產生了更多優質產品。 在亞太和拉丁美洲等對價格敏感的市場，品牌產品更便宜的替代品的現成供應阻礙了該地區的市場增長。 此外，對可持續和環保型家用清潔劑的需求不斷增長，預計將為該行業帶來更多商機，並在預測期內顯著推動市場增長。

家用洗滌劑市場趨勢

對有機清潔產品的需求

表面清潔是一個穩步增長的細分市場，受到家庭支出改善和消費者對衛生生活方式的關注的推動。 可以使用專門開發的 SmartDrop 技術清潔玻璃、鏡子、不銹鋼和木材等表面，以保持其特殊性能。 液體清潔劑由懸浮在濃稠液體基質中的固體磨料顆粒組成，現在有多種形式可供選擇，包括觸發噴霧、氣霧罐和泵瓶。 市場參與者正在推出包裝、質量、價格和香味方面的創新馬桶、餐具和表面清潔劑。 消費者也更喜歡含有天然成分和清爽香味的環保廁所和洗碗產品。 例如，2021 年 12 月，聯合利華推出了一款 100% 天然成分的新型餐具洗滌劑。 該產品更可再生，99% 可生物降解，並裝在一個由 100% 可回收塑料製成的瓶子中。 該公司旨在減少其碳足跡和對化石衍生成分的依賴。 CDC 在 COVID-19 流行期間進行的一項全國性調查發現，四分之一的參與者報告了皮膚、眼睛、鼻子和鼻竇刺激、頭痛以及與使用清潔劑和消毒劑相關的頭痛。他們報告了噁心和嘔吐等問題呼吸困難。 因此，對無風險有機清潔劑的需求增加了。 這也影響到各地區洗衣清潔產品的進出口。

北美仍然是最大的市場

在對環境問題日益關注的推動下，預計在預測期內，北美市場對安全有機家庭護理產品的需求將強勁增長。 在過去幾年中，採用健康的生活方式和對衛生的日益關註一直是美國和加拿大等北美國家家庭清潔產品市場的主要驅動力之一。 在美國，成熟的房地產行業、家庭支出和不斷增加的住房數量是推動家用清潔劑銷量增長的因素之一。 表面除臭劑等家用清潔劑的使用增加預計也將增加該地區對家用清潔劑的需求。 因此，製造商正在推出柑橘和天然除臭劑等新香味，使用清新劑作為香味已成為市場購買的決定性因素。 例如，2022 年 2 月，莊臣專業推出了一款新的 4 級消毒清潔劑，配備易於測量的擠壓和傾倒瓶。 該產品可在一次操作中完成清潔、消毒和除臭，包裝形式簡化了在桶、自動清洗機和噴霧瓶中稀釋的測量。 主要市場參與者還通過自己的網站銷售產品或在流行的社交媒體網站上發布產品，充分利用在線平台來提高其在所研究地區的知名度和知名度。提高可達性。

家用清潔產品市場競爭對手分析

家庭清潔產品市場競爭激烈，有 Henkel AG &Co.KGaA、Colgate-Palmolive Company、Reckitt Benckiser Group plc、Procter & Gamble Company、Unilever PLC 等。 由於市場價格競爭激烈，也有自有品牌廠商。 家用清潔產品市場的領先製造商專注於通過利用新興市場提供的機會來擴大收入基礎。 各大品牌也將併購和新產品開發作為整合和優化產品的關鍵戰略。 2021 年 4 月，總部位於美國的基本家庭清潔產品供應商 Spectrum Brands Holdings, Inc. 宣布將以約 3 億美元收購 For Life Products LLC。 For Life Products, LLC 是一家位於美國的家庭清潔和維護製造商。 通過這項投資，Spectrum 尋求利用 Life Products 高效的供應鍊和強大的客戶關係來推動未來增長，並通過顯著的收入和製造協同效應創造價值。

其他好處

  • Excel 格式的市場預測 (ME) 表
  • 三個月的分析師支持

內容

第一章介紹

  • 研究結果和研究先決條件
  • 本次調查的範圍

第二章研究方法論

第 3 章執行摘要

第四章市場動態

  • 市場驅動力
  • 市場製約因素
  • 波特的五力分析
    • 新進入者的威脅
    • 買方/消費者議價能力
    • 供應商的議價能力
    • 替代品的威脅
    • 競爭公司之間的敵對關係

第 5 章市場細分

  • 產品類型
    • 表面清潔劑
    • 玻璃清潔劑
    • 廁所清潔工
    • 其他產品類型
  • 銷售渠道
    • 超市/大賣場
    • 便利店
    • 網上購物
    • 其他分銷渠道
  • 按地區
    • 北美
      • 美國
      • 加拿大
      • 墨西哥
      • 其他北美地區
    • 歐洲
      • 西班牙
      • 英國
      • 德國
      • 法國
      • 意大利
      • 俄羅斯
      • 其他歐洲地區
    • 亞太地區
      • 中國
      • 日本
      • 印度
      • 澳大利亞
      • 其他亞太地區
    • 南美洲
      • 巴西
      • 阿根廷
      • 其他南美洲
    • 中東
      • 南非
      • 阿拉伯聯合酋長國
      • 其他中東地區

第六章競爭格局

  • 最常採用的策略
  • 市場份額分析
  • 公司簡介
    • Colgate-Palmolive Company
    • The Procter & Gamble Company
    • Henkel AG & Co. KGaA
    • Unilever PLC
    • Reckitt Benckiser Group PLC
    • Church & Dwight Co. Inc.
    • Kao Corporation
    • S.C. Johnson & Son Inc.
    • McBride PLC
    • Vikara Services Pvt. Ltd（THE BETTER HOME）

第7章 市場機會今後動向

第8章 免責事項

簡介目錄
Product Code: 62645

The Global Household Cleaners Market is projected to register a CAGR of 6.2% in the coming five years.

The demand for household cleaning products has risen significantly worldwide, owing to growing consumer concerns about sanitation and well-being. A lack of hygiene at home leads to numerous health issues such as diarrhea, Buruli ulcer, etc., making it essential for consumers to maintain proper hygiene. Rising awareness among people regarding keeping the household clean has become one of the primary driving factors for the household cleaners market growth. Additionally, the easy availability of household cleaners coupled with several variations, including different fragrances, is likely to boost market advancement. Furthermore, changing lifestyles, rapid urbanization, preference towards maintaining surroundings and personal hygiene, and indulgence regarding clean and neat living spaces are anticipated to propel the growth of this market in the coming years with the increasing household spending on such products. For instance, in 2021, according to the Bureau of Labor Statistics, expenditure on laundry and cleaning products per consumer unit in the United States was USD 178.45, which was higher than in 2020.

Over the medium term, globally, the household cleaners market is expected to grow due to an increase in product innovation from key players. An increase in consumer awareness about organic household cleaning products has further increased high-quality products. In price-sensitive markets such as Asia-Pacific and Latin America, the easy availability of cheap substitutes compared to branded products is hindering the market's growth in this region. Additionally, an increase in demand for sustainable and eco-friendly household cleaning products is likely to create more opportunities for this industry, thus significantly driving the growth of this market during the forecast period.

Household Cleaners Market Trends

Demand for Organic Cleaning Products

Surface cleaners represent a steadily growing segment driven by improved household spending and consumers' emphasis on more hygienic lifestyles. Surfaces like glass, mirrored, stainless, and wood can now be cleaned with smart drop technologies specifically developed to preserve specialized characters. Liquid cleaners that are a suspension of solid abrasive particles in a thickened liquid matrix are now available in different formats, such as trigger sprays, aerosol cans, and pump-actuated bottles. Market players are also introducing innovative toilet, dishwashing, and surface cleaners in terms of packaging, quality, pricing, and fragrance. Consumers also prefer eco-friendly toilet care and dishwashing products with natural ingredients and refreshing scents. For instance, in December 2021, Unilever launched a new dishwashing liquid with 100% naturally derived ingredients. The product was more renewable, 99% biodegradable, and found in bottles made with 100& recyclable plastics. The company aimed to reduce carbon footprints and the dependency on fossil-based ingredients. In the study conducted by the CDC throughout the USA during the COVID-19 pandemic period, one-fourth of the participants reported one or the other problem related to the use of cleaners and disinfectants; the problem was related to skin, eye, nose, and sinus irritation, headache, nausea, and respiratory distress. This resulted in increased demand for organic cleaning products with no risk involved. This also impacts the import and export of washing and cleaning products in the regions.

North America Remains the Largest Market

The North American market is expected to experience considerable growth backed by the rising environmental concerns that are propelling the demand for safe and organic homecare products during the forecast period. The adoption of a healthier lifestyle, coupled with the increasing concern for hygiene, has been one of the key drivers for the household cleaners market in North American countries such as the United States and Canada over the past few years. The well-established real estate sector, household expenditure, and growth in housing units are some of the factors increasing the sales of household cleaners in the United States. Also, the increasing use of household cleaners such as surface deodorizers is expected to boost the demand for household cleaners in the region. Thus, manufacturers are introducing new fragrances such as citrus and natural deodorizers, and using fresheners as fragrances is a decisive factor of purchase in the market. For instance, in February 2022, SC Johnson Professional launched its Quaternary Disinfectant Cleaner in a new easy-to-measure, squeeze-and-pour bottle. The product cleans, disinfects, and deodorizes in one labor-saving step and the packaging format simplifies measuring for dilution in a bucket, automatic scrubber, or spray bottle. The leading market players are also leveraging online platforms optimally by selling their products through their websites as well as by listing the products on popular social media websites to improve their visibility and reachability in the region studied.

Household Cleaners Market Competitor Analysis

The household cleaners market is highly competitive with the presence of players, which include Henkel AG & Co. KGaA, Colgate-Palmolive Company, Reckitt Benckiser Group plc, Procter & Gamble Company, and Unilever PLC. Additionally, there is a presence of private-label players due to a high degree of price competition in the market. Leading manufacturers in the household cleaners market are focusing on leveraging opportunities posed by emerging markets to expand their revenue base. The key brands are also embarking on mergers and acquisitions and new product developments as critical strategies to consolidate and optimize their offerings. In April 2021, Spectrum Brands Holdings, Inc., a USA-based company offering home-essential cleaning products, announced the acquisition of For Life Products LLC for approximately USD 300 million. For Life Products, LLC is a USA-based household cleaning and maintenance manufacturer. Through the investment, Spectrum aimed to leverage the efficient supply chain and strong customer relationships of Life Products, drive future growth, and create value through substantial revenue and manufacturing synergies.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Deliverables and Study Assumptions
  • 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET DYNAMICS

  • 4.1 Market Drivers
  • 4.2 Market Restraints
  • 4.3 Porter's Five Forces Analysis
    • 4.3.1 Threat of New Entrants
    • 4.3.2 Bargaining Power of Buyers/Consumers
    • 4.3.3 Bargaining Power of Suppliers
    • 4.3.4 Threat of Substitute Products
    • 4.3.5 Intensity of Competitive Rivalry

5 MARKET SEGMENTATION

  • 5.1 Product Type
    • 5.1.1 Surface Cleaners
    • 5.1.2 Glass Cleaners
    • 5.1.3 Toilet Bowl Cleaners
    • 5.1.4 Other Product Types
  • 5.2 Distribution Channel
    • 5.2.1 Supermarkets/Hypermarkets
    • 5.2.2 Convenience Stores
    • 5.2.3 Online Retail Stores
    • 5.2.4 Other Distribution Channels
  • 5.3 Geography
    • 5.3.1 North America
      • 5.3.1.1 United States
      • 5.3.1.2 Canada
      • 5.3.1.3 Mexico
      • 5.3.1.4 Rest of North America
    • 5.3.2 Europe
      • 5.3.2.1 Spain
      • 5.3.2.2 United Kingdom
      • 5.3.2.3 Germany
      • 5.3.2.4 France
      • 5.3.2.5 Italy
      • 5.3.2.6 Russia
      • 5.3.2.7 Rest of Europe
    • 5.3.3 Asia-Pacific
      • 5.3.3.1 China
      • 5.3.3.2 Japan
      • 5.3.3.3 India
      • 5.3.3.4 Australia
      • 5.3.3.5 Rest of Asia-Pacific
    • 5.3.4 South America
      • 5.3.4.1 Brazil
      • 5.3.4.2 Argentina
      • 5.3.4.3 Rest of South America
    • 5.3.5 Middle-East
      • 5.3.5.1 South Africa
      • 5.3.5.2 United Arab Emirates
      • 5.3.5.3 Rest of Middle-East

6 COMPETITIVE LANDSCAPE

  • 6.1 Most Adopted Strategies
  • 6.2 Market Share Analysis
  • 6.3 Company Profiles
    • 6.3.1 Colgate-Palmolive Company
    • 6.3.2 The Procter & Gamble Company
    • 6.3.3 Henkel AG & Co. KGaA
    • 6.3.4 Unilever PLC
    • 6.3.5 Reckitt Benckiser Group PLC
    • 6.3.6 Church & Dwight Co. Inc.
    • 6.3.7 Kao Corporation
    • 6.3.8 S.C. Johnson & Son Inc.
    • 6.3.9 McBride PLC
    • 6.3.10 Vikara Services Pvt. Ltd (THE BETTER HOME)

7 MARKET OPPORTUNITIES AND FUTURE TRENDS

8 DISCLAIMER