智能體育場市場——增長、趨勢、COVID-19 影響和預測 (2023-2028)

到 2020 年，智能體育場館市場規模將達到 68 億美元，預測期內（2021-2026 年）的複合年增長率為 21.53%，預計到 2025 年將達到 182.3 億美元。

全數字化體育場館的趨勢將推動智能體育場館市場的發展。

主要亮點

• 參觀體育場館的球迷期待更直觀的體驗，主辦國也在尋找新的方法來提高其綜合設施的投資回報率 (ROI)。 因此，體育場館和競技場現在不僅是競爭、競爭和大量人群的場所，也是展示技術進步的載體。
• 隨著技術的進步，消費者更喜歡在他們的移動設備上獲得最新信息和統計數據，而體育場館也在尋找新的創收方式、增加體育場館人數和增加球迷支出。我就是。 你可以從體育場觀看雲本身的鏡頭，或者你可以直接將競技場廣播到社交媒體。
• 隨著世界各地舉辦的體育賽事越來越多，人們傾向於現場觀看比賽，然後在電視上觀看，這推動了智能體育場市場的發展。
• 智能體育場市場的主要挑戰是升級的高初始投資和投資回收的不確定性。

智能場館市場趨勢

全球體育賽事數量的增加推動了智能體育場市場的增長

• 在過去幾年中，對體育賽事的需求有所增加，這主要是受讚助商增加和票價下降的推動。 大型體育場館吸引了眾多體育愛好者前來現場觀看比賽。
• 以前，門票僅限於東道國或鄰國。 由於對體育賽事的高需求，體育場贊助商正在安排廉價旅行，以便國際球迷能夠以負擔得起的價格觀看他們最喜歡的比賽。
• 例如，德國是一個蓬勃發展的體育國家，體育場可以容納足球、德甲等賽事。 預計這將在預測期內以更高的體育場上座率推動市場增長。

歐洲主導智能體育場市場

• 歐洲在智能體育場市場佔有最大份額。 因此，該地區的國家正在投資部署物聯網解決方案，以更好地管理人群並實現有效的網絡和連接。 科技與體育是體育產業成功發展的完美結合。 這兩個因素是為什麼擁擠的體育場正在數字化以改善比賽的觀眾體驗。
• 馬德裡競技俱樂部的萬達大都會體育場是歐洲最智能的體育場之一。 整個場館共有1500個wifi點和6000個網絡插座，觀眾可以通過手機找到停車位和座位。 您可以使用智能手機訪問雲端，只需手機即可在現場觀看比賽直播。
• 歐洲各國政府正在開展智能項目，以將更多體育場館變成智能體育場館。 與智能體育場集成相關的研發、創新和政策要求正在發生，這將在預測期內推動智能體育場市場。

其他福利。

• Excel 格式的市場預測 (ME) 表
• 3 個月的分析師支持

內容

第一章介紹

• 調查結果
• 調查假設
• 本次調查的範圍

第二章研究方法論

第 3 章執行摘要

第四章市場動態

• 市場概覽
• 市場驅動因素和限制因素簡介
• 市場驅動因素
  • 體育賽事增加
• 市場製約因素
  • 高初始投資
• 價值鏈/供應鏈分析
• 行業吸引力 - 波特五力分析
  • 新進入者的威脅
  • 買方/消費者議價能力
  • 供應商的議價能力
  • 替代品的威脅
  • 競爭公司之間的敵對關係

第 5 章市場細分

• 按地區
  • 北美
  • 歐洲
  • 亞太地區
  • 世界其他地區

第六章競爭格局

• 公司簡介
  • IBM Corporation
  • Intel Corporation
  • Schneider Electric SE
  • Huawei Technologies Co Ltd
  • Cisco Systems Inc.
  • Johnson Controls International PLC
  • CenturyLink Inc.
  • Honeywell International Inc
  • Aruba Networks（Hewlett Packard Enterprise）
  • John Mezzalingua Associates LLC
  • Vix IP Pty Ltd
  • NXP Semiconductors NV
  • AllGoVision Technologies Pvt Ltd

第七章投資分析

第八章市場機會與未來趨勢

The smart stadium market was valued at USD 6.8 billion in 2020 and is expected to register a CAGR of 21.53% during the forecast period (2021 - 2026) to reach USD 18.23 billion by 2025. The trend of stadiums getting completely digital will drive the smart stadium market.

Key Highlights

• Fans who visit the stadiums are expecting a more intuitive experience and the host countries are also looking for new ways to increase the return on investment (ROI) on their complex. Therefore, stadiums and arenas are now not only a house for athletic prowess, competition, and large audiences; they are a vehicle for showcasing technological advancements.
• Consumers with technological advancements prefer updates and stats on their mobile devices, leading stadiums to find newer ways to monetize, fill the stadium, and compel the fans to increase expenditure. They can watch the video from the cloud itself from the stadium, and can also broadcast the arena directly to social media.
• With the growing number of sports events happening around the world, people tend to watch the game live, then watch it on TV which is driving the smart stadium market.
• The major challenge for the smart stadium market would be the high initial investment to upgrade and the uncertainty in return of investments.

Smart Stadium Market Trends

Increasing Number of Sports Events Globally Drive the Smart Stadium Market Growth

• The demand for sporting events has increased over the past few years and primarily being encouraged owing to the rising number of sponsorships and low ticket pricing. With the high capacity stadiums, large numbers of sports enthusiast go to watch the game live at the stadium.
• Earlier, the tickets were kept limited to the host and neighboring countries. Since the demand for live sporting events is increasing, stadium sponsors are making cheaper travel arrangements and easing overseas fans to attend their favorite match at a compelling cost.
• For instance, Germany is famous for its sports activities, more precisely for football, the Bundesliga League, and others for which the stadiums are usually jam-packed. This is encouraging and bringing a high entry of attendees to the stadium, which is likely to boost the market growth over the forecast period.

Europe to Dominate the Smart Stadium Market

• Europe holds the maximum share in the smart stadium market. Therefore, the countries in the region are investing in adopting IoT solutions to manage the crowd better and enable effective network and connectivity. Technology and sports are the perfect combination of successful development in the sports industry. These two elements are the reason why the full stadiums are being transformed into digitalization for better spectator experience of the match.
• The Wanda Metropolitan Stadium of Club Atletico de Madrid is one the smartest stadiums in Europe. The whole stadium has 1500 wifi points, 6000 network outlets, and the spectators can know about the parking spaces as well as their seats from the mobile itself. They can use their smartphones and access to cloud and watch the live video of the match then and there itself on their phone only.
• The European government has undertaken smart projects to convert more and more stadiums into smart stadiums. R&D, innovation, and policy requirements related to smart stadiums integration are taking place, which will drive the smart stadium market in the forecast period.

Smart Stadium Market Competitor Analysis

The major players include IBM Corporation, Huawei Technologies Co. Ltd, Intel Corporation, NTT Communications Corporation, Schneider Electric SE, NXP Semiconductors N.V., Tech Mahindra Limited, Cisco Systems Inc., Johnson Controls International PLC, among others. Since the market is driven by these major players, it is consolidated and therefore the market concentration will be high.

• November 2018 - Huawei introduced its digital platform based on providing new ICT, including artificial intelligence (AI), Internet of Things (IoT), Big Data, and cloud, hence enabling city-wide intelligence and sustainable development across the international smart city industry.
• January 2018 - IBM launched a platform approach to data science offering, such as hybrid data management, unified integration and governance platform, and data science and business analytics platform, which will comprise data cleaning as a crucial step, thereby widening the consumer base.

Additional Benefits:

• The market estimate (ME) sheet in Excel format
• 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

• 1.1 Study Deliverables
• 1.2 Study Assumptions
• 1.3 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET DYNAMICS

• 4.1 Market Overview
• 4.2 Introduction to Market Drivers and Restraints
• 4.3 Market Drivers
  • 4.3.1 Growing Number of Sports Events
• 4.4 Market Restraints
  • 4.4.1 Higher Initial Investments
• 4.5 Value Chain / Supply Chain Analysis
• 4.6 Industry Attractiveness - Porter's Five Forces Analysis
  • 4.6.1 Threat of New Entrants
  • 4.6.2 Bargaining Power of Buyers/Consumers
  • 4.6.3 Bargaining Power of Suppliers
  • 4.6.4 Threat of Substitute Products
  • 4.6.5 Intensity of Competitive Rivalry

5 MARKET SEGMENTATION

• 5.1 Geography
  • 5.1.1 North America
  • 5.1.2 Europe
  • 5.1.3 Asia-Pacific
  • 5.1.4 Rest of the World

6 COMPETITIVE LANDSCAPE

• 6.1 Company Profiles
  • 6.1.1 IBM Corporation
  • 6.1.2 Intel Corporation
  • 6.1.3 Schneider Electric SE
  • 6.1.4 Huawei Technologies Co Ltd
  • 6.1.5 Cisco Systems Inc.
  • 6.1.6 Johnson Controls International PLC
  • 6.1.7 CenturyLink Inc.
  • 6.1.8 Honeywell International Inc
  • 6.1.9 Aruba Networks (Hewlett Packard Enterprise)
  • 6.1.10 John Mezzalingua Associates LLC
  • 6.1.11 Vix IP Pty Ltd
  • 6.1.12 NXP Semiconductors NV
  • 6.1.13 AllGoVision Technologies Pvt Ltd

7 INVESTMENT ANALYSIS

8 MARKET OPPORTUNITIES AND FUTURE TRENDS