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市場調查報告書

行動商業智慧(BI)市場 - 成長,趨勢,預測(2019年∼2024年)

Mobile BI Market - Growth, Trends, and Forecast (2019 - 2024)

出版商 Mordor Intelligence LLP 商品編碼 669995
出版日期 內容資訊 英文 120 Pages
商品交期: 2-3個工作天內
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行動商業智慧(BI)市場 - 成長,趨勢,預測(2019年∼2024年) Mobile BI Market - Growth, Trends, and Forecast (2019 - 2024)
出版日期: 2019年05月01日內容資訊: 英文 120 Pages
簡介

全球行動商業智慧(BI)市場在2018年估算為61億8,000萬美元,2019年到2024年間預測將以22.43%的年複合成長率發展,到2024年成長到208億1,000萬美元。企業的BYOW(私用終端的業務利用)的滲透,不僅提高生產率及勞工的滿意度,對硬體設備成本的削減也有所貢獻。

本報告提供全球行動商業智慧(BI)市場調查,市場概要,各解決方案、企業規模、終端用戶、地區、地區的市場規模的變化與預測,市場成長要素及阻礙因素分析,競爭情形,主要企業的簡介等全面性資訊。

目錄

第1章 簡介

  • 調查成果
  • 調查的前提條件
  • 調查範圍

第2章 調查方法

第3章 摘要整理

第4章 市場動態

  • 市場概況
  • 成長要素及阻礙因素分析
  • 市場成長要素
    • 即時資料的IoT的整合
    • 行動企業應用程式平台(MEAP)的普及
  • 市場阻礙因素
    • 行動技術的安全和隱私的問題
  • 價值鏈分析
  • 波特的五力分析分析
    • 買方議價能力
    • 供給企業談判力
    • 新加入業者的威脅
    • 替代品的威脅
    • 競爭企業間的敵對關係

第5章 市場區隔

  • 各解決方案
    • 軟體
    • 服務
  • 各企業規模
    • 中小企業
    • 大企業
  • 各部署類型
    • 雲端
    • 內部部署
  • 各終端用戶
    • 銀行、金融服務、保險
    • IT、通訊
    • 醫療保健
    • 零售
    • 政府
    • 製造
    • 其他
  • 各地區
    • 北美
    • 歐洲
    • 亞太地區
    • 中南美
    • 中東、非洲

第6章 競爭情形

  • 企業簡介
    • IBM Corporation
    • Microsoft Corporation
    • SAP SE
    • SAS Institute
    • MicroStrategy Incorporated
    • Oracle Corporation
    • Tableau Software
    • TIBCO Software
    • QlikTech International AB
    • Information Builders, Inc
    • Yellowfin International
    • Zoho Corporation
    • Phocas Software
    • Sisense Inc.
    • e-Zest Solutions Ltd.

第7章 投資分析

第8章 市場機會及未來趨勢

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目錄
Product Code: 62320

Market Overview

The mobile business intelligence (BI) market has been valued at USD 6.18 billion in 2018 and is expected to register a CAGR of 22.43% during the forecast period 2019 - 2024, to reach USD 20.81 billion by 2024. Increasing acceptance of BYOD trends in organizations will increase productivity and employee satisfaction while reducing hardware cost for large and small enterprises. BYOD is helping retailers to take advantage by providing more engaging in-store experiences to customers, reducing device procurement costs and gain visibility into in-store performance.

  • Integration of IoT is enabling the market to grow, as IoT allows mobile devices to communicate, analyze and share data about the physical world via networks and cloud-based software platforms. The customized best-price offer in real time and providing location-based services right in the retail store is a key driver for the market.
  • Rising adoption of mobile enterprise application platform (MEAP) is growing the market as it entails both a mobile client application and a mobile middleware server where the middleware server helps manage data through security, scalability, system integration, cross-platform support, simplifying purchase decision for users and more.
  • On the contrary, mobile devices can easily be hacked, lost or stolen. Using mobile BI may consequently put sensitive or confidential information at greater risk of being breached, which is a restraint for the market.

Scope of the Report

Mobile business intelligence solutions are deployed to keep pace with rivals and to try to gain an advantage over the competition. The report profiles on cloud and on premise providers of business intelligence software and service for managing data for SMEs and large organizations, which are widely deployed to apply analysis and modelling to large volumes of enterprise data, and produce meaningful reports and visuals summarizing business information.

Key Market Trends

Mobile Analytics Solution in Retail Sector to Drive the Market Growth

  • Customers are using mobile as a major platform in the retail sector, especially e-commerce activities are expected to be the major source of demand for mobile analytics solutions. This enables retailers to analyze vast amounts of data and make best business decisions out of it.
  • Data collected as part of mobile analytics typically includes page views, visits, visitors, and countries, where retail analytics solutions uses predictive analytics to empower retailers to strategize their operations, which include product categorization, pricing, merchandising, inventory level management, visibility, etc., through which the chance of ROI increases.
  • Data engineering platform can turn in-store customer data sources into a major competitive advantage for retailers. The stores receive signals from the mobile devices that are near their vicinity and when the mobile user switches on the Wi-Fi or Bluetooth, the stores can get the individually assigned IP address of the user. With this unique address, the retail stores can find out the number of customers present in the store and people nearby the location.
  • MixPanel tools offers mobile web analytics solution which analyzes real-time data, with funnel analysis, in-depth analysis and cohort analysis to track retention of the customer in retail sector.
  • Flurry analytics is mostly based on user-acquisition. It gives the information on active users, session lengths, frequency, retention, audience persona and demographic. It also gives information about mobile devices, carriers, firmware versions. Many top companies such as Skype, AOL, Google, MTV Networks, Facebook and others use this tool for many of their website and app analytics.

North America to Account for the Largest Share

  • North America is a major player in the development and implementation of new technologies. It has a vibrant big-data and business analytics oriented startups with having a high dominance in the ICT industry due to the presence of large corporations like Apple, Facebook, IBM and Google. Moreover, North America is rated as the top contributor in the mobile analytics market due to its technological acceptability and high level of consumer use than other developed markets.
  • The healthcare industry in United States is growing at a rapid pace as initiatives taken by the government with various tools for healthcare sector are expected to drive the growth of the big data analytics and cloud base deployment.
  • Moreover, the United States government also actively implementing mobile BI solutions across its organizations. The companies are also investing significantly in developing suitable solutions. Last year, Amazon launched Amazon Pinpoint Service, which help in measuring app usage and revenue. In addition, Pinpoint extends this capability by making it easy to run targeted campaigns to drive user engagement in mobile apps, which is helping in growing the market.

Competitive Landscape

The mobile business intelligence market is leaning towards fragmented as it is characterised by several global and local players. They are emphasizing on R&D activities related to mobile analytics. Global players are emphasized on creating simplified, self-service tools that can derive quick insights with improved user engagement. Key players in the market are IBM Corporation, Microsoft Corporation, SAP SE, etc. Recent developments in the market are -

  • January 2019 - MicroStrategy Incorporated, a leading worldwide provider of enterprise analytics and mobility software announced the industry's first and only enterprise platform for HyperIntelligence, transformational mobility and federated analytics. It will transforms the way users access the information needed to make countless decisions every moment throughout the day and organizations can inject information directly into a user's web-based workflows using a HyperCardTM feature.

Reasons to Purchase this report:

  • The market estimate (ME) sheet in Excel format
  • Report customization as per the client's requirements
  • 3 months of analyst support

Table of Contents

1 INTRODUCTION

  • 1.1 Study Deliverables
  • 1.2 Study Assumptions
  • 1.3 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET DYNAMICS

  • 4.1 Market Overview
  • 4.2 Introduction to Market Drivers and Restraints
  • 4.3 Market Drivers
    • 4.3.1 Integration of IoT for Real Time Data
    • 4.3.2 Rising Adoption of Mobile Enterprise Application Platform (MEAP)
  • 4.4 Market Restraints
    • 4.4.1 Security and Privacy Issue in Mobile Technology
  • 4.5 Value Chain Analysis
  • 4.6 Industry Attractiveness - Porter's Five Force Analysis
    • 4.6.1 Threat of New Entrants
    • 4.6.2 Bargaining Power of Buyers/Consumers
    • 4.6.3 Bargaining Power of Suppliers
    • 4.6.4 Threat of Substitute Products
    • 4.6.5 Intensity of Competitive Rivalry

5 MARKET SEGMENTATION

  • 5.1 By Solution
    • 5.1.1 Software
    • 5.1.2 Service
  • 5.2 By Enterprise Size
    • 5.2.1 SMEs
    • 5.2.2 Large Enterprises
  • 5.3 By Deployment
    • 5.3.1 On Cloud
    • 5.3.2 On-Premise
  • 5.4 By End-user Vertical
    • 5.4.1 BFSI
    • 5.4.2 IT and Telecommunications
    • 5.4.3 Healthcare
    • 5.4.4 Retail
    • 5.4.5 Government
    • 5.4.6 Manufacturing
    • 5.4.7 Other End-user Verticals
  • 5.5 Geography
    • 5.5.1 North America
      • 5.5.1.1 United States
      • 5.5.1.2 Canada
    • 5.5.2 Europe
      • 5.5.2.1 United Kingdom
      • 5.5.2.2 Germany
      • 5.5.2.3 France
      • 5.5.2.4 Russia
      • 5.5.2.5 Rest of Europe
    • 5.5.3 Asia-Pacific
      • 5.5.3.1 China
      • 5.5.3.2 Japan
      • 5.5.3.3 India
      • 5.5.3.4 Rest of Asia-Pacific
    • 5.5.4 Latin America
    • 5.5.5 Middle East & Africa

6 COMPETITIVE LANDSCAPE

  • 6.1 Company Profiles
    • 6.1.1 IBM Corporation
    • 6.1.2 Microsoft Corporation
    • 6.1.3 SAP SE
    • 6.1.4 SAS Institute
    • 6.1.5 MicroStrategy Incorporated
    • 6.1.6 Oracle Corporation
    • 6.1.7 Tableau Software
    • 6.1.8 TIBCO Software
    • 6.1.9 QlikTech International AB
    • 6.1.10 Information Builders, Inc
    • 6.1.11 Yellowfin International
    • 6.1.12 Zoho Corporation
    • 6.1.13 Phocas Software
    • 6.1.14 Sisense Inc.
    • 6.1.15 e-Zest Solutions Ltd.

7 INVESTMENT ANALYSIS

8 MARKET OPPORTUNITIES AND FUTURE TRENDS

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