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1137838

企業影像市場 - 增長、趨勢、COVID-19 影響和預測（2022-2027 年）

Enterprise Video Market - Growth, Trends, and Forecasts (2022 - 2027)
出版日期: | 出版商: Mordor Intelligence | 英文 110 Pages | 商品交期: 2-3個工作天內

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簡介目錄

在預測期內，企業影像市場預計將以 3.78% 的複合年增長率增長。

隨著對有效溝通的需求，越來越多的組織正在利用數位化和移動工作趨勢來轉變其運營方式。因此，影像解決方案正在成為一種令人興奮的趨勢。

主要亮點

  • 企業依靠影像解決方案來改善內部和外部利益相關者之間的協作、最大限度地提高客戶參與度並促進職業發展。企業視頻也已成為內部和外部內容營銷策略的關鍵組成部分。
  • 據報導，在過去五年中，流媒體播放器的內容量顯著增加，活躍用戶激增。企業影像會議仍然是市場上最受歡迎和最有影響力的部分。隨著影像會議的引入，公司能夠始終如一地提供高效和快速的廣播、消息傳遞、員工和承包商培訓以及促進協作。
  • 在企業應用中越來越多地使用影像平台進一步鼓勵了互補性安全解決方案的開發。企業無法保證在虛擬會議期間不會暴露敏感數據和對話。在 COVID-19 大流行期間，這種擔憂加劇了，因為公司被迫採用更好的溝通方式。
  • 2022 年 1 月，由於 COVID-19 大流行影響了他們敏感的協作需求，StrikeForce Technologies 推出了一種為現代組織和政府構建的影像會議安全替代方法。新提出的策略基於專有信息的層次結構或所需的隱私級別，將一種新穎的方法應用於基於機密性的四個級別的保護。該計劃根據每次會議的優先級推薦個別行動。
  • 隨著企業影像服務的發展，各種音樂、影像、文件共享和協作解決方案不斷創新，主要由不同的提供商提供。這項創新正在推動公司同時使用多個會議提供商。這種蓬勃發展的趨勢帶來了動盪和一些障礙，但也讓業內較小的參與者參與了競爭。

主要市場趨勢

在預測期內，醫療保健將佔據很大的市場份額

  • 會議等影像解決方案可實現輕鬆的醫療支持。這些解決方案可在本地和雲端使用，具有成本效益，對醫療保健組織和患者來說是合理的。推動市場增長的主要因素是向遠程醫療服務的轉變和醫療保健 IT 支出的增加。政府加大力度改善醫療基礎設施也進一步支持了這一點。然而，緩慢的互聯網連接和財務問題限制了市場的增長。此外，操作這些影像會議設備所涉及的複雜性、技術意識低下以及人們的接受度是挑戰市場的其他因素。
  • 由於 COVID-19 大流行，全球多個國家/地區已採取了預防措施。學校已經關閉，社區被要求呆在家裡，多個組織被迫探索讓員工在家工作的方法。 COVID-19 疫情改變了組織對遠程工作和學習的看法，以及影像會議在實現遠程協作方面的關鍵作用。
  • 雖然 COVID-19 大流行繼續阻礙全球經濟活動，但我們研究的市場與關鍵運營平台直接相關，允許團隊在此期間進行遠程通信，從而導致投資增長。
  • 2020 年，這些影像通信平台（包括 Zoom）的新域名註冊量迅速增加。根據 Checkpoint Security 的數據，自 2020 年 1 月以來，已有超過 1700 個新域名註冊，2020 年 3 月的第一周註冊了 25% 的新域名。根據 Buffer 最新的《2021 年遠程工作狀況報告》，在大流行後開始遠程工作的受訪者中，近 94% 的人選擇在餘下的職業生涯中遠程工作。在大流行之前遠程工作的人中有 99% 選擇了遠程工作這樣做。
  • 除了管理方式發生變化外，大流行還改變了軟件的使用方式。 Zoom等影像會議軟件的推出，不僅限於影像通訊工具。經理們已經開始更加數位化，以適應向管理業務和項目生產力軟件的轉變。此外，它已成為各行業公司的重要功能，例如公司內部的協同工作和溝通、進度確認和行動項目分配。
  • 此外，與每個機構的合作有助於建立富有成效的伙伴關係。 2022 年 1 月，收購 Webex 的 Yuja 宣布與查普曼大學簽訂為期三年的協議，並與派克峰社區學院就企業影像平台和 Zoom 連接器達成無條件許可協議。 Zoom Connector 是現有視頻平台的附加模塊，可以自動上傳使用 Zoom 錄製的影像。該交易將允許錄製的影像在任何設備上安全地傳播和觀看。您還可以為影像添加字幕並將其編入索引，以便在影像中進行更好的搜索。

北美是企業影像的主要市場

  • 由於基礎設施成熟、移動設備在各個垂直領域的激增以及 IBM 和思科等大型跨國公司的集中，北美佔有很大的市場份額。美國是企業影像市場最大的國家。這個市場是由越來越多尋求更好協作的小型企業推動的，以及轉向增強型影像會議和內容管理室模式的大型企業。 ActiveCampaign 進行的一項調查顯示，超過 41% 的小型企業正在使用改進的影像會議軟件進行營銷。
  • 中小企業可能會專注於其核心競爭力並外包 IT 解決方案，這有望在預測期內推動該地區的市場發展。此外，與建設 IT 基礎設施和移動相關的成本不斷上升，提高了託管移動服務的利用率，推動了預測期內的市場增長。
  • 近年來，企業影像已成為美國內容營銷策略的重要組成部分。內容交付網絡 (CDN) 的發展加快了通過 Internet 傳輸多媒體內容的速度，並提供了更高質量的影像串流，從而刺激了市場增長。
  • 日本的各種教育機構都使用影像來增強學習效果，例如錄製講座和網路研討會。幾所學校、大學和學院已經創建了多媒體內容並以影像演示的形式提供。如前所述，作為客戶獲取過程的一部分，Yuja 於 2021 年 8 月與德克薩斯州休斯頓的聖托馬斯大學合作。該大學實施了 YuJa 的企業影像平台，該平台提供學習管理系統 (LMS)、實時流媒體功能以及全面的影像錄製和管理工具。
  • 向擴展和推進遠程醫療服務的整體轉變以及增加醫療保健 IT 支出是推動市場增長的主要因素。例如，2021 年 2 月，直接面向患者的平台 Sesame 宣布將影像預訂擴展到大休斯頓，以滿足 COVID-19 大流行期間所有專科和獨立診所患者的遠程醫療需求。

競爭格局

企業影像市場競爭激烈，目前由少數幾家公司主導，全球市場有望整合。擁有重要市場份額的領先企業專注於擴大其國際客戶群，利用戰略合作來增加市場份額和盈利能力。 Adobe、Brightcove、Avaya、Vidyo、Vbrick Systems、Mediaplatform、Polycom、Cisco Systems、IBM、Microsoft、Kaltura 和 Ooyala 是當今市場上的一些主要參與者。

  • 2021 年 11 月 - Flipkart 的子公司 Myntra 將在 Myntra 應用上舉辦由影響者和專家策劃的產品和造型概念的現場視頻會議，讓觀眾可以即時購物。推出了 M-Live，一個實時視頻流和直播促進商家和品牌之間實時互動的商務平台。

其他特典

  • Excel 格式的市場預測 (ME) 表
  • 3 個月的分析師支持

內容

第 1 章介紹

  • 調查先決條件
  • 調查範圍

第 2 章研究方法

第 3 章執行摘要

第 4 章市場動態

  • 市場概覽
  • 市場促進因素
    • 擴大組織規模
    • 對實時通信的需求不斷增長
  • 市場抑制因素
    • 介紹成本高
  • 工業價值鏈分析
  • 行業吸引力 - 波特五力分析
    • 新進入者的威脅
    • 買方/消費者議價能力
    • 供應商的議價能力
    • 替代品的威脅
    • 競爭公司之間的敵對關係

第 5 章市場細分

  • 按類型
    • 影像會議
    • 影像內容管理
    • 網路廣播
    • 其他類型
  • 按組件
    • 硬件
    • 軟件
  • 按最終用戶行業
    • 醫療保健
    • BFSI
    • IT/通信
    • 零售
    • 其他最終用戶
  • 按地區
    • 北美
      • 美國
      • 加拿大
    • 歐洲
      • 英國
      • 德國
      • 法國
      • 其他歐洲地區
    • 亞太地區
      • 中國
      • 日本
      • 澳大利亞
      • 其他亞太地區
    • 拉丁美洲
      • 墨西哥
      • 巴西
      • 其他拉丁美洲地區
    • 中東和非洲
      • 阿拉伯聯合酋長國
      • 沙特阿拉伯
      • 其他中東和非洲

第 6 章競爭格局

  • 公司簡介
    • Adobe Inc.
    • Brightcove, Inc.
    • Avaya, Inc.
    • Vidyo, Inc.
    • Vbrick Systems, Inc
    • Mediaplatform, Inc.
    • Polycom, Inc.
    • Cisco Systems, Inc.
    • IBM Corporation
    • Microsoft Corporation
    • Kaltura Inc.
    • Ooyala, Inc.

第 7 章投資分析

第 8 章市場機會和未來趨勢

簡介目錄
Product Code: 62357

The Enterprise Video Market is expected to register a CAGR of 3.78% over the forecast period. With the need for effective communication, more and more organizations are transforming their operations by leveraging digital and mobile work-anywhere trends. Thus, video solutions are emerging as an exciting trend.

Key Highlights

  • Organizations are using video solutions to improve collaboration between internal and external stakeholders, maximize customer engagement, and enrich career development. Enterprise video has also emerged as a critical element of a company's content marketing strategy for internal and external operations.
  • Streaming media players have reported whopping growth in content volumes and a steep increase in active users over the last five years. Enterprise video conferencing remains the most popular and impactful segment in this market. It allows enterprises to consistently, efficiently, and quickly broadcast, enable messaging, provide training to employees and contractors, and facilitate collaboration.
  • The increased utilization of video platforms for enterprise applications furthered the development of complementary security solutions. Organizations lack the assurance that sensitive data and conversations won't be exposed during virtual meetings. This fear grew during the COVID-19 pandemic as companies were forced to adapt and employ better means of communication.
  • In January 2022, StrikeForce Technologies announced an alternative approach to video conferencing security built for modern organizations and government agencies, and the COVID-19 pandemic influenced sensitive collaboration needs. The newly proposed strategy applies a novel methodology for protection based on four levels of sensitivity based on tiers of proprietary information or levels of necessary privacy. The plan recommends individual actions for the respective conference priority level.
  • The growth of enterprise video services led to the innovation of various audio, video, file sharing, and collaborative solutions, which different providers majorly offer. This innovation led to firms using multiple conferencing providers at a time. This burgeoning trend has led to confusion and some disorder but has allowed the smaller players in the industry to compete.

Key Market Trends

Healthcare to Hold a Significant Market Share during the Forecast Period

  • Video solutions like conferencing have enabled easy medical support. These solutions are available on-premise and cloud-based and hence are cost-effective, making them reasonable for healthcare organizations and patients. The primary factor fueling the market's growth is the rising shift and increasing healthcare IT spending toward telemedicine services. This is further supported by increased efforts by national governments to improve their healthcare infrastructures. However, slow internet connections and financial challenges restrain the market's growth. Furthermore, complexities involved in the operation of these video conferencing equipment, low technology awareness, and acceptance among the people are other factors contributing to the challenges of the market.
  • Due to the COVID-19 pandemic, several countries worldwide implemented preventive measures. With schools being closed and communities being asked to stay at home, multiple organizations were forced to find a way to enable employees to work from home. The COVID-19 pandemic changed the organizational perspective about remote work and learning and the critical role video conferencing plays in allowing remote collaboration.
  • Though the COVID-19 pandemic continues to hamper economic activities worldwide, the overall regional investments have grown since the market studied has been directly aligned with critical operations platforms, allowing teams to communicate remotely throughout the period.
  • In 2020, the new domain registration on these video communication platforms, including Zoom, rapidly increased. According to Checkpoint Security, since January 2020, more than 1700 new domains have been registered, and 25% were recorded in the first week of March 2020. As per updated findings from the 2021 State of Remote Work Report by Buffer, nearly 94% of surveyed individuals who started working remotely due to the pandemic opted to work remotely for the rest of their career, compared to 99% of individuals opting for it if they used to work remotely even before the pandemic.
  • Alongside the changes in managerial style, the pandemic also stimulated changes in the use of the software. The embracing of Zoom and other videos conferencing software goes beyond video communication tools. Managers began to digitize further to accommodate the shift to handle affairs through corporate management and project productivity software. The ability to collaborate and communicate on work, track progress, and assign action items became increasingly crucial for businesses across industries.
  • Collaborations between institutions encouraged the fostering of very fruitful partnerships. In January 2022, Yuja, which acquired Webex, announced the signing of a three-year contract with Chapman University and a non-conditional agreement with Pikes Peak Community College to license their Enterprise Video Platform and Zoom Connector. The Zoom Connector is an additional module to the existing video platform that enables the automated upload of videos recorded through Zoom. The contract premises the recordings to be spread securely and viewed on any device, along with featuring captioning and indexing videos for improved search-inside-video capabilities.

North America is the Major Market for Enterprise Video Market

  • North America holds a significant market share owing to the presence of established infrastructure, the proliferation of mobile devices across various verticals, and the high concentration of large multinational companies like IBM, Cisco, and others. The US is the single largest country in the enterprise video market. The market is driven by the increasing number of SMEs looking for better collaborations and the shift of large enterprises towards enhanced modes of video conferencing and content management rooms. A survey conducted by ActiveCampaign revealed that more than 41% of SMEs use improved methods of video conferencing software for marketing.
  • The medium and large-sized corporations are highly focused on their core competencies, where they are most likely to outsource the IT solutions, which are expected to boost the market in the region over the forecast period. Besides, the surge in cost associated with the setup of IT infrastructure and mobility has led to the increased utilization of managed mobility services, thereby propelling market growth over the forecast period.
  • In recent years, enterprise video emerged as a critical component of the content marketing strategy of several companies in the United States. The development of content delivery networks (CDNs) accelerated the delivery of multimedia internet content and provided organizations with higher-quality video streams, fueling the market's growth.
  • In various educational institutes in the country, videos have been used to improve learning, like visual recordings of courses and webinars. Several schools, colleges, and universities created multimedia content and delivered it via video presentations. As stated earlier, as part of its customer acquisition process, Yuja, in August 2021, collaborated with the University of St. Thomas, Houston, Texas. The University implemented YuJa's Enterprise Video Platform, which offers a learning management system (LMS), live streaming capabilities, and comprehensive video recording and management tools.
  • The overall shift and increasing healthcare IT spending toward expanding and advancing telemedicine services is a primary factor fueling the market's growth. For instance, in February 2021, Sesame, a direct-to-patient platform, announced its video appointment expansion to Greater Houston to address the telemedicine requirements of patients and independent practices across all specialties during the COVID-19 pandemic.

Competitive Landscape

The Enterprise Video Market is highly competitive and currently dominated by a few players, and the global market is expected to be consolidated. Major players with a prominent share in the market are focusing on expanding their customer base across foreign countries by leveraging strategic collaborative initiatives to increase their market share and profitability. Adobe Inc., Brightcove, Inc., Avaya, Inc., Vidyo, Inc., Vbrick Systems, Inc., Mediaplatform, Inc., Polycom, Inc., Cisco Systems, Inc., IBM Corporation, Microsoft Corporation, Kaltura Inc., and Ooyala, Inc. are some of the major players present in the current market.

  • November 2021 - Flipkart's subsidiary Myntra launched their live video streaming and lived commerce platform M-Live to facilitate a real-time engagement between consumers and brands that allows influencers and experts to host live video sessions of product and styling concepts curated by themselves on the Myntra app, allowing viewers to shop instantly.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Assumptions
  • 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET DYNAMICS

  • 4.1 Market Overview
  • 4.2 Market Drivers
    • 4.2.1 Growing Size of Organizations
    • 4.2.2 Increasing Need for Real Time Communication
  • 4.3 Market Restraints
    • 4.3.1 High Cost of Deployment
  • 4.4 Industry Value Chain Analysis
  • 4.5 Industry Attractiveness - Porter's Five Force Analysis
    • 4.5.1 Threat of New Entrants
    • 4.5.2 Bargaining Power of Buyers/Consumers
    • 4.5.3 Bargaining Power of Suppliers
    • 4.5.4 Threat of Substitute Products
    • 4.5.5 Intensity of Competitive Rivalry

5 MARKET SEGMENTATION

  • 5.1 By Type
    • 5.1.1 Video Conferencing
    • 5.1.2 Video Content Management
    • 5.1.3 Webcasting
    • 5.1.4 Other Types
  • 5.2 By Components
    • 5.2.1 Hardware
    • 5.2.2 Software
  • 5.3 By End-user Industry
    • 5.3.1 Healthcare
    • 5.3.2 BFSI
    • 5.3.3 IT & Telecommunications
    • 5.3.4 Retail
    • 5.3.5 Other End-User Industries
  • 5.4 Geography
    • 5.4.1 North America
      • 5.4.1.1 United States
      • 5.4.1.2 Canada
    • 5.4.2 Europe
      • 5.4.2.1 United Kingdom
      • 5.4.2.2 Germany
      • 5.4.2.3 France
      • 5.4.2.4 Rest of Europe
    • 5.4.3 Asia Pacific
      • 5.4.3.1 China
      • 5.4.3.2 Japan
      • 5.4.3.3 Australia
      • 5.4.3.4 Rest of Asia-Pacific
    • 5.4.4 Latin America
      • 5.4.4.1 Mexico
      • 5.4.4.2 Brazil
      • 5.4.4.3 Rest of Latin America
    • 5.4.5 Middle East & Africa
      • 5.4.5.1 United Arab Emirates
      • 5.4.5.2 Saudi Arabia
      • 5.4.5.3 Rest of Middle-East & Africa

6 COMPETITIVE LANDSCAPE

  • 6.1 Company Profiles
    • 6.1.1 Adobe Inc.
    • 6.1.2 Brightcove, Inc.
    • 6.1.3 Avaya, Inc.
    • 6.1.4 Vidyo, Inc.
    • 6.1.5 Vbrick Systems, Inc
    • 6.1.6 Mediaplatform, Inc.
    • 6.1.7 Polycom, Inc.
    • 6.1.8 Cisco Systems, Inc.
    • 6.1.9 IBM Corporation
    • 6.1.10 Microsoft Corporation
    • 6.1.11 Kaltura Inc.
    • 6.1.12 Ooyala, Inc.

7 INVESTMENT ANALYSIS

8 MARKET OPPORTUNITIES AND FUTURE TRENDS