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市場調查報告書
商品編碼
1197740
非酒精飲料市場 - 增長、趨勢、COVID-19 的影響和預測 (2023-2028)Non-Alcoholic Beverages Market - Growth, Trends, and Forecasts (2023 - 2028) |
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在預測期內，非酒精飲料市場的複合年增長率預計為 4.7%。
對健康飲料的需求以及消費者對獨特和不同口味的偏好預計將推動每個地區的非酒精飲料市場。 年輕人的健康意識越來越強，對零熱量和低熱量飲料的需求越來越大。 隨著平均運動參與率的上升，運動飲料等功能性飲料類別的增長也推動了需求。 隨著千禧一代健康意識的提高和需求的增長，運動飲料被公認為增長最快的細分市場。
非酒精飲料市場趨勢
健身消費者的強烈需求
運動員通常會飲用運動飲料和能量飲料來補充體液、電解質，並在高強度運動期間提供即時能量。 因此，它主要被運動員、健身愛好者和健身愛好者消耗，以快速補水、即時補充能量和整體鍛煉後恢復。 例如，2022 年 2 月，Applied Nutrition 推出了一款新的左旋肉鹼運動飲料。 這種新飲料含有零糖、零卡路裡、1,500 毫克左旋肉鹼以及維生素 B3、B6 和 B12。
在北美等咖啡文化根深蒂固的地區，能量飲料的消費量已被證實呈上升趨勢。 在美國，咖啡因的平均攝入量為每人 135 毫克，公司正在為能量飲料提供創新的產品、成分和口味。
亞太地區佔有很大的市場份額
亞太地區的食品和飲料行業增長速度快於西歐和北美等發達地區。 該地區看到了對更清潔、極簡主義飲料產品的需求。 消費者越來越意識到他們對聲稱“有機”或“不含”的產品的期望更高，這證明了這一點。 消費者對食品和飲料行業中使用的過敏、激素和不道德的畜牧方法的認識正在增加素食主義的流行。 因此，對植物基飲料的需求不斷增長。 於是，公司開始推出植物基飲品。 例如，2022 年 7 月，GO MATE 推出了一系列天然能量飲料。 該公司用全天然成分創造了一套口味。
在中國和印度等新興國家，消費者參與健身活動和運動以實現健康生活方式的意願正在迅速提高。 因此，對健康和功能性飲料的需求越來越大。 例如，2021 年 3 月，紅牛推出了火龍果口味的夏季版。 這個 2021 夏季版的靈感來自一種原產於亞洲的奇異水果，在某些地方被稱為火龍果或火龍果。 它以 250 毫升和 350 毫升罐裝出售。
非酒精飲料市場競爭對手分析
由於生產功能性飲料的公司眾多，因此非酒精飲料市場競爭激烈。 百事可樂公司、可口可樂公司、達能公司、紅牛公司和雀巢公司等市場參與者為消費者提供範圍廣泛的碳酸飲料和功能性飲料。
業務擴張以及新交易和合作戰略仍然是非酒精飲料行業全球主要公司中最受歡迎的戰略。 在市場潛力巨大的背景下，各公司都在擴大佈局，提高產能。
其他好處
- Excel 格式的市場預測 (ME) 表
- 三個月的分析師支持
內容
第一章介紹
- 研究假設和市場定義
- 調查範圍
第二章研究方法論
第 3 章執行摘要
第四章市場動態
- 市場驅動力
- 市場製約因素
- 波特的五力分析
- 供應商的議價能力
- 買家的議價能力
- 新進入者的威脅
- 替代品的威脅
- 競爭公司之間的敵對關係
第 5 章市場細分
- 按類型
- 碳酸飲料
- 非碳酸飲料
- 果汁/蔬菜汁
- 功能性飲料
- 即飲茶/咖啡
- 瓶裝水
- 其他類型
- 按分銷渠道
- 超市/大賣場
- 便利店
- 專賣店
- 在線商店
- 其他分銷渠道
- 按地區細分
- 北美
- 美國
- 加拿大
- 墨西哥
- 其他北美地區
- 歐洲
- 德國
- 英國
- 法國
- 西班牙
- 俄羅斯
- 意大利
- 其他歐洲地區
- 亞太地區
- 中國
- 印度
- 日本
- 澳大利亞
- 其他亞太地區
- 南美洲地區
- 巴西
- 阿根廷
- 其他南美洲
- 中東和非洲
- 沙特阿拉伯
- 南非
- 其他中東地區
- 北美
第六章競爭格局
- 主要參與者採用的策略
- 市場份額分析
- 公司簡介
- PepsiCo Inc.
- The Coca-Cola Company
- Danone SA
- Nestle SA
- Red Bull GmbH
- Keurig Dr Pepper Inc.
- Parle Agro
- Monster Beverage Corporation
- AriZona Beverages USA
- IBS Partners Ltd
第7章 市場機會未來動向
The non-alcoholic beverages market is projected to register a CAGR of 4.7% over the forecast period.
Demand for healthy beverages and consumer preference for unique and different flavors is expected to drive the market for non-alcoholic beverages across regions. The young population is increasingly becoming health-conscious, driving the demand for zero-calorie beverages or those with fewer calories. The demand is also fuelled by growth in the functional beverages category, including sports drinks, due to higher average participation in physical activities. With increasing health awareness and growing demand from millennials, the sports drink segment of the market is identified as the fastest-growing sub-segment.
Non-alcoholic Beverages Market Trends
Strong Demand from Fitness Conscious Consumers
Athletes typically consume sports and energy drinks during high-intensity exercise to replenish fluids and electrolytes and provide instant energy. Therefore, it is mainly consumed by sportspersons, gym-goers, and fitness enthusiasts to speed rehydration, provide instant energy, and promote overall recovery after exercise. For instance, in February 2022, Applied Nutrition launched its new L-Carnitine sports drink. This new drink contains zero sugar, zero calories, 1,500 mg of L-Carnitine, and vitamins B3, B6, and B12.
Increasing consumption of energy drinks is observed in regions such as North America, where there is an existing coffee culture. Companies offer innovative products, ingredients, and flavors for energy drinks in the United States, where the average caffeine consumption stood at 135 mg per capita.
Asia-Pacific Holds a Significant Share in the Market
The Asian-Pacific food and beverage industry is growing at the highest possible rates, surpassing that of developed regions like Western Europe and North America. The region is witnessing a demand for cleaner and more minimalistic beverage products, which is depicted by the rising consumer awareness, as they seek more from products that claim to be 'organic' or 'free from.' Consumer awareness of allergies, hormones, and unethical animal husbandry practices utilized in the food and beverage industry has increased the popularity of veganism. Therefore, the demand for plant-based drinks is constantly increasing. Thus, companies started to launch plant-based beverages. For instance, in July 2022, GO MATE launched a product line of natural energy drinks. The company has made a set of flavors that use all-natural ingredients.
In developing countries like China, India, etc., consumers' inclination and participation in fitness activities and sports have rapidly increased to attain a healthy lifestyle. This, in turn, increases the demand for healthy or functional beverages. For instance, in March 2021, Red Bull released the summer edition dragon fruit flavored drink. This Summer 2021 Edition was inspired by the Asian native and exotic fruit called dragonfruit or pitaya, depending on the location. This is available in 250 ml and 350 ml cans.
Non-alcoholic Beverages Market Competitor Analysis
The non-alcoholic beverages market is highly competitive due to the large number of companies that manufacture functional beverages. Some major players in the market, such as PepsiCo Inc., The Coca-Cola Company, Danone SA, Red Bull GmbH, and Nestle SA, offer consumers a wide range of carbonated and functional beverages.
Expansions and new agreements/partnership strategies remain the most popular among key global players in the non-alcoholic drinks industry. Due to high market potential, companies are expanding their presence and increasing their production capacity.
Additional Benefits:
- The market estimate (ME) sheet in Excel format
- 3 months of analyst support
TABLE OF CONTENTS
1 INTRODUCTION
- 1.1 Study Assumptions and Market Definition
- 1.2 Scope of the Study
2 RESEARCH METHODOLOGY
3 EXECUTIVE SUMMARY
4 MARKET DYNAMICS
- 4.1 Market Drivers
- 4.2 Market Restraints
- 4.3 Porter's Five Forces Analysis
- 4.3.1 Bargaining Power of Suppliers
- 4.3.2 Bargaining Power of Buyers
- 4.3.3 Threat of New Entrants
- 4.3.4 Threat of Substitute Products
- 4.3.5 Intensity of Competitive Rivalry
5 MARKET SEGMENTATION
- 5.1 By Type
- 5.1.1 Carbonated Beverage
- 5.1.2 Non-carbonated Beverage
- 5.1.2.1 Fruit and Vegetable Juice
- 5.1.2.2 Functional Drinks
- 5.1.2.3 RTD Tea and Coffee
- 5.1.2.4 Bottled Water
- 5.1.2.5 Other Types
- 5.2 By Distribution Channel
- 5.2.1 Supermarkets/Hypermarkets
- 5.2.2 Convenience Stores
- 5.2.3 Speciality Stores
- 5.2.4 Online Stores
- 5.2.5 Other Distribution Channels
- 5.3 By Geography
- 5.3.1 North America
- 5.3.1.1 United States
- 5.3.1.2 Canada
- 5.3.1.3 Mexico
- 5.3.1.4 Rest of North America
- 5.3.2 Europe
- 5.3.2.1 Germany
- 5.3.2.2 United Kingdom
- 5.3.2.3 France
- 5.3.2.4 Spain
- 5.3.2.5 Russia
- 5.3.2.6 Italy
- 5.3.2.7 Rest of Europe
- 5.3.3 Asia-Pacific
- 5.3.3.1 China
- 5.3.3.2 India
- 5.3.3.3 Japan
- 5.3.3.4 Australia
- 5.3.3.5 Rest of Asia-Pacific
- 5.3.4 South America
- 5.3.4.1 Brazil
- 5.3.4.2 Argentina
- 5.3.4.3 Rest of South America
- 5.3.5 Middle East & Africa
- 5.3.5.1 Saudi Arabia
- 5.3.5.2 South Africa
- 5.3.5.3 Rest of Middle East & Africa
- 5.3.1 North America
6 COMPETITIVE LANDSCAPE
- 6.1 Strategies Adopted by Leading Players
- 6.2 Market Share Analysis
- 6.3 Company Profiles
- 6.3.1 PepsiCo Inc.
- 6.3.2 The Coca-Cola Company
- 6.3.3 Danone SA
- 6.3.4 Nestle SA
- 6.3.5 Red Bull GmbH
- 6.3.6 Keurig Dr Pepper Inc.
- 6.3.7 Parle Agro
- 6.3.8 Monster Beverage Corporation
- 6.3.9 AriZona Beverages USA
- 6.3.10 IBS Partners Ltd
