OLED Microdisplay Market - Growth, Trends, and Forecast (2019 - 2024)

出版商 Mordor Intelligence LLP 商品編碼 635841
出版日期 內容資訊 英文 99 Pages
商品交期: 2-3個工作天內
Back to Top
全球OLED(有機發光二極體)微顯示器市場:成長,趨勢,及預測(2019年∼2024年) OLED Microdisplay Market - Growth, Trends, and Forecast (2019 - 2024)
出版日期: 2019年11月01日內容資訊: 英文 99 Pages




第1章 簡介

  • 調查成果
  • 調查的前提條件
  • 調查範圍

第2章 調查方法

第3章 摘要整理

第4章 市場動態

  • 市場概況
  • 產業的魅力:波特的五力分析
    • 新加入廠商的威脅
    • 買主/消費者談判力
    • 供應商談判力
    • 替代產品的威脅
    • 產業內的競爭
  • 市場成長及阻礙因素概要
  • 市場成長要素
    • 近距離(NTE)用途的增加
    • 高解析度及優秀畫品質
    • 低功率
  • 市場阻礙因素
    • 對氧、水蒸氣的OLED層的保護
    • 尤其是高溫條件下的亮度及壽命

第5章 市場區隔

  • 各類型
    • Near-Eye Display(靠近眼睛的顯示器)
    • 投影
  • 各終端用戶產業
    • 汽車
    • 醫療保健
    • 工業
    • 家電
    • 軍隊
    • 法律執行機關
  • 各地區
    • 北美
    • 歐洲
    • 亞太地區
    • 其他

第6章 競爭情形

  • 企業簡介
    • Raystar Optronics Inc.
    • Micro OLED
    • Yunnan Olightek Opto-electronic Technology Co. Ltd
    • Winstar Display Co. Ltd
    • eMagin Inc.
    • Kopin Corp.
    • WiseChip Semiconductor Inc.
    • Seiko Epson Corp.
    • HOLOEYE Photonics AG
    • Sony Semiconductor Solutions Corp.

第7章 投資分析

第8章 市場機會及今後趨勢


Product Code: 58742

Market Overview

The OLED microdisplay market was valued at USD 87.03 million in 2018 and it is expected to reach USD 377.15 million by 2024, registering a CAGR of 34.1%, during the forecast period of 2019- 2024. OLED microdisplays offer a compact size with high pixel density. The market is witnessing growth in demand, owing to the increased use of microdisplays in devices, such as smartphones, television, etc. Moreover, low entry barriers and growing avenues of revenue are the prominent attributes in the OLED microdisplay market.

  • The launch of virtual reality headsets is distorting the line between the digital and physical worlds and is generating a sense of being present in the virtual environment, which is accelerating the growth of the OLED microdisplay market. For instance, in March 2019, Sony announced that it had sold over 4.2 million PlayStation VR headsets. The growing VR market is expected to influence the OLED microdisplays positively.
  • Advancements in the heads-up display (HUD) provide additional information to the driver while driving. The demand for OLED microdisplay in automotive industries is increasing, while the use of VR and AR for automotive prototyping in virtually designing a car is also supporting the market demand. For example, Jaguar Land Rover has incorporated 3D head-up display into its offerings, and Kia Seltos has an unveiled 8-inch head-up display into its interiors.
  • Furthermore, governments are encouraging the industry by investing in building capabilities and R&D activities. Recently, the South Korean government invested USD 470 million to establish an OLED R&D center and a manufacturing facility, which will include 61 manufacturing and production systems, including several OLED evaporation systems.
  • However, the protection of OLED layers against oxygen and water vapor and luminance and lifetime specifically under high-temperature conditions may hinder the growth of the market.

Scope of the Report

An organic light-emitting diode (OLED) is a light-emitting technology produced by placing a series of organic thin films between two conductors; OLED is a next-generation display technology that is replacing LCD. An OLED microdisplay has a very small screen; the display is usually less than two inches in diagonal. The earlier applications of microdisplays included rear-projection TVs and head-mounted display. OLED microdisplay types include near-to-eye and projections; these types find applications in AR/VR, heads-up display, mobile, personal electronics, cameras, full-color projection, among others. Applications are limited to automotive, healthcare, industrial, consumer electronics, military, and law enforcement.

Key Market Trends

Consumer Electronics to Have a Major Share

  • The digital camera evolution has helped the microdisplay market to innovate and evolve. The demand from the customer for a display with a clearer image, wide-view angle, and to overcome any limitations have assisted the OLED microdisplay to capture the market.
  • The increasing disposable income of consumers has increased the demand for innovative and luxury products. Entertainment has become a medium for these products, which is reflecting the adoption of new display technologies. Consumer electronics, such as virtual reality and digital cameras, are witnessing growth in adoption.
  • Consumer electronics, such as VR headset, are witnessing growth in adoption. Youngsters are increasingly adopting VR headsets compatible with smartphones and other devices for an improved gaming experience. Smartphone manufacturers, such as Samsung and HTC, also offer VR headsets along with the purchase of new smartphones. The rising adoption of VR gaming headsets, coupled with shifting consumer preferences toward miniaturization of electronic devices to make them handy and portable, is expected to drive the market's growth positively over the forecast period.

North America to Hold Significant Market Share

  • The United States is expected to be one of the fastest-growing markets in the world for AR and MR in the near future. Most of the companies advancing in this technology, including leading players, like Microsoft and Magic Leap, are based in the United States.
  • Also, the United States is one of the largest markets for the media and entertainment industry. For instance, Microsoft HoloLens 2, released in February 2019 (Enterprise Edition), which is an AR headset, is a breakthrough in mixed reality technology. It has not yet been released for commercial usage.
  • Moreover, Novarad's OpenSight AR System is the first solution for the Microsoft HoloLens mixed reality system that was cleared by the FDA for medical use. The system, for now, has been cleared only for planning the operation beforehand and not the actual operation.
  • Apart from use in enterprises, several initiatives are being undertaken in this region to bring mixed reality technology to the consumers. Kopin, the Massachusetts-based microdisplay company, has introduced the first commercial "smart helmet" for motorcyclists. The augmented reality (AR) headgear combines a near-eye head-up display with a rear-view camera and voice control.
  • Further, Facebook brought VR to the masses by releasing new standalone and tethered headset such as Oculus Go and Quest in May 2019. They have been fairly successful in North America.

Competitive Landscape

The OLED Microdisplay market is fragmented. Various established international brands, domestic brands, as well as new entrants, form a competitive landscape. The major players are increasingly seeking market expansion through various strategic mergers and acquisitions, innovation, increasing investments in research and development.

  • April 2019 - Fraunhofer FEP developed a technology called OLED-on-silicon for microdisplays. These new OLED microdisplays are especially dedicated to industrial AR data glasses.
  • March 2018 - Sony Corporation released ECX339A OLED Microdisplay featuring UXGA (1600 x 1200 resolution). It has the smallest pixel pitch of 6.3μm and a resolution 1.6x higher than the previous model. It features optimized transistors layout and process to address uneven characteristics and loss of withstand voltage, the issues associated with transistor miniaturization.

Reasons to Purchase this report:

  • The market estimate (ME) sheet in Excel format
  • Report customization as per the client's requirements
  • 3 months of analyst support

Table of Contents


  • 1.1 Study Deliverables
  • 1.2 Study Assumptions
  • 1.3 Scope of the Study




  • 4.1 Market Overview
  • 4.2 Industry Attractiveness - Porter's Five Force Analysis
    • 4.2.1 Threat of New Entrants
    • 4.2.2 Bargaining Power of Buyers/Consumers
    • 4.2.3 Bargaining Power of Suppliers
    • 4.2.4 Threat of Substitute Products
    • 4.2.5 Intensity of Competitive Rivalry
  • 4.3 Introduction to Market Drivers and Restraints
  • 4.4 Market Drivers
    • 4.4.1 Increasing Number Of Near-to-eye (NTE) Applications
    • 4.4.2 High Resolution and Excellent Picture Quality
    • 4.4.3 Low Power Consumption
  • 4.5 Market Restraints
    • 4.5.1 Protection of OLED Layers Against Oxygen and Water Vapor
    • 4.5.2 Luminance and Lifetime Specifically under High-temperature Conditions


  • 5.1 By Type
    • 5.1.1 Near-to-Eye
    • 5.1.2 Projections
  • 5.2 By End-user Industry
    • 5.2.1 Automotive
    • 5.2.2 Healthcare
    • 5.2.3 Industrial
    • 5.2.4 Consumer Electronics
    • 5.2.5 Military
    • 5.2.6 Law Enforcement
  • 5.3 Geography
    • 5.3.1 North America
    • 5.3.2 Europe
    • 5.3.3 Asia Pacific
    • 5.3.4 Rest of World


  • 6.1 Company Profiles
    • 6.1.1 Raystar Optronics Inc.
    • 6.1.2 Micro OLED
    • 6.1.3 Yunnan Olightek Opto-electronic Technology Co. Ltd
    • 6.1.4 Winstar Display Co. Ltd
    • 6.1.5 eMagin Inc.
    • 6.1.6 Kopin Corp.
    • 6.1.7 WiseChip Semiconductor Inc.
    • 6.1.8 Seiko Epson Corp.
    • 6.1.9 HOLOEYE Photonics AG
    • 6.1.10 Sony Semiconductor Solutions Corp.



Back to Top