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汽車信息娛樂系統市場 - 增長、趨勢、COVID-19 影響和預測 (2023-2028)
市場調查報告書
商品編碼
1189951

汽車信息娛樂系統市場 - 增長、趨勢、COVID-19 影響和預測 (2023-2028)

Automotive Infotainment Systems Market - Growth, Trends, and Forecasts (2023 - 2028)
出版日期: | 出版商: Mordor Intelligence | 英文 100 Pages | 商品交期: 2-3個工作天內

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簡介目錄

目前，汽車信息娛樂系統市場價值 245.4 億美元，預計將達到 366 億美元，預測期內復合年增長率為 6.76%。

由於汽車信息娛樂系統市場主要受到汽車銷量和產量增長的推動，因此 COVID-19 大流行對市場的影響是不可避免的。 2020年汽車產銷低迷，生產設備不斷鎖停。 不過，2020年上半年，全球汽車產銷開始回暖，2021年繼續保持增長勢頭。 與 2020 年相比，2021 年全球汽車銷量出現了可觀的增長。 然而，市場並沒有恢復到 2019 年的水平，這主要是由於全球半導體短缺。 大流行後，參與者正在共同努力開發新的創新產品以克服大流行的影響。 例如：

主要亮點

  • 2022 年 9 月，瑞薩電子株式會社（以下簡稱瑞薩電子）宣布將擴大與越南新興汽車製造商 VinFast 的合作，以開發電動汽車技術。 兩家公司正在信息娛樂系統方面展開合作，瑞薩為 VinFast 的電動 SUV“VF8”和“VF9”提供車載 SoC“R-Car”和模擬產品。

汽車製造商競相在預測期內推出的車輛中部署先進的信息娛樂系統。 例如，三菱汽車、日產汽車和雷諾集團在其下一代信息娛樂系統中採用了谷歌公司的 Android OS（操作系統）。 由於消費者行為的變化以及對手機和系統之間無縫連接的需求，預計對車載信息娛樂 (IVI) 的需求也將快速增長。

豪華汽車銷量的上升和客戶對儀表板信息娛樂系統的偏好是市場的主要驅動力。 然而，由於駕駛員分心導致的事故數量增加也可能阻礙市場增長。 世界主要汽車製造商與活躍在音頻裝置、顯示裝置、導航系統和集成系統等領域的技術原始設備製造商廣泛合作。 例如

主要亮點

  • 2022 年 10 月，豐田和 Google Cloud 擴大了合作夥伴關係，包括豐田和雷克薩斯的下一代音頻多媒體系統，以及 Google Cloud 基於人工智能的語音服務。 客戶是本次與最新一代 Toyota Audio Multimedia 和 Lexus Interface 信息娛樂系統合作的第一個成果，適用於 Toyota Corolla、Tundra、Sequoia、Lexus NX、RX 和全電動 RZ 等 2023 年款車型。可以看到

此外，在商用車中引入導航和車輛控制單元可以縮短應急響應時間並消除事故風險。 此外，一些汽車製造商正在以更低的價格提供信息娛樂系統，從而提高了他們產品的可負擔性。 此外，智能手機的日益普及和與互聯網的高度連接正在對全球市場增長產生重大影響。

在預測期內，預計亞太市場將快速增長，其次是北美和歐洲。 亞太市場的擴張歸因於汽車信息娛樂系統在中國、日本和印度等國家的高采用率，這些國家製造了世界上最多的汽車。 這正在推動整個汽車信息娛樂系統供應鏈的創新。 例如：

主要亮點

  • 2022 年 8 月，Rohm 宣布開髮用於信息娛樂系統和 ADAS（高級駕駛輔助系統）車載攝像頭的 DC/DC 轉換器 IC“BD9S402MUF-C”。

主要市場趨勢

信息娛樂系統的複雜性發展

車載信息娛樂系統越來越多地配備智能手機功能。 北美和歐洲超過 90% 的成年人通過手機上網，高於其他任何地區。 隨著移動電話的使用增加，出於同樣的目的，也出現了在汽車上安裝智能手機的運動。

汽車製造商也在他們的硬件中選擇模塊化設計。 這有助於降低購買信息娛樂系統的成本。 技術正在不斷發展，以低成本將智能手機功能整合到車載信息娛樂系統中。 製造商正在努力實現處理能力和系統競爭力。 數字服務為汽車製造商生成大量數據，以提高聯網汽車的性能。

  • 2021 年 8 月，現代汽車選擇全球軟件技術公司 QT 作為現代、起亞和 Genesis 的人機界面 (HMI) 技術合作夥伴。 該技術將使現代汽車能夠開發跨車輛信息娛樂系統的聯網汽車操作系統。
  • 2021 年 9 月，LG 電子在德國慕尼黑的 IAA Mobilityheld 上宣布推出車載信息娛樂系統。 車載信息娛樂系統基於 Google Android 汽車和 Android 10，針對連接性和便利性進行了優化。 車載信息娛樂系統的軟件是與雷諾合作開發的，並安裝在 2022 年 2 月推出的雷諾梅甘娜 E-TECH Electric 上。

車載信息娛樂系統正在經歷一場重大的技術變革。 隨著智能手機的普及，ADAS 和自動駕駛技術（自動駕駛汽車）的採用正在取得進展。 汽車系統汽車等技術，尤其是乘客技術，已經變得太熟悉了。 隨著工程師開發車載信息娛樂系統的創新版本，這些功能將成為汽車電子系統的重要貢獻者。

人工智能和雲服務的引入有望推動車載信息娛樂系統的技術進步。 大多數公司的信息娛樂系統都依賴於現有的谷歌和蘋果生態系統。 一些玩家更喜歡在內部開發他們的信息娛樂系統操作系統。

中國引領亞太市場

中國在亞太地區汽車行業中佔有最大份額，因為它在過去十年中的汽車銷量最高。 由於汽車製造商更加關注新能源汽車 (NEV)，預計在預測期內汽車銷量將繼續保持正增長。

從簡單的音頻系統向支持導航、Apple CarPlay、Android Auto 和遠程信息處理等多種功能的觸摸屏信息娛樂系統的轉變正在推動該國對信息娛樂系統的需求。.

中國是世界上最大的汽車市場之一，2020年中國乘用車銷量超過2017萬輛，2021年中國汽車整體銷量將達到約2148萬輛。 然而，中國汽車製造商正在率先開發智能駕駛艙，智能駕駛艙正迅速成為現代駕駛體驗不可或缺的一部分。 智能座艙將智能技術與車輛指令的語音識別、娛樂和導航系統等各種駕駛功能相結合。 例如

  • 2022 年 9 月，NVIDIA 公司（以下簡稱 NVIDIA）宣布開發一款可集成自動駕駛/ADAS（高級駕駛輔助系統）和車載信息娛樂系統的車載中央計算機“Drivesoar”。我這裡。

此外，在2021年7月的世界人工智能大會上，智能座艙相關專利申請量超過8.23萬件，其中中國汽車市場位居榜首，其次是日本3.19萬件，美國1.93萬件。 智能座艙正在成為現代駕駛體驗的關鍵技術，而具有多種駕駛功能的語音識別和導航系統是智能汽車座艙集成的關鍵技術之一。

其他福利。

  • Excel 格式的市場預測 (ME) 表
  • 三個月的分析師支持

內容

第1章介紹

  • 調查先決條件
  • 調查範圍

第2章研究方法論

第 3 章執行摘要

第四章市場動態

  • 市場驅動力
  • 市場製約因素
  • 產業吸引力 - 波特五力分析
    • 新進入者的威脅
    • 買方/消費者議價能力
    • 供應商的議價能力
    • 替代品的威脅
    • 競爭公司之間的敵對關係

第 5 章市場細分（市場規模：十億美元）

  • 按車型
    • 內置信息娛樂系統
    • 後座信息娛樂系統
  • 車輛類型
    • 乘用車
    • 商用車
  • 區域信息
    • 北美
      • 美國
      • 加拿大
      • 其他北美地區
    • 歐洲
      • 德國
      • 英國
      • 法國
      • 意大利
      • 其他歐洲地區
    • 亞太地區
      • 中國
      • 日本
      • 印度
      • 韓國
      • 其他亞太地區
    • 世界其他地區
      • 巴西
      • 南非
      • 其他國家

第6章競爭格局

  • 供應商市場份額
  • 公司簡介
    • Denso Corporation
    • Robert Bosch GmbH
    • Continental AG
    • Harman International Industries Inc.
    • Magnetic Marelli SpA
    • Kenwood Corporation
    • Alpine Electronics Inc.
    • Mitsubishi Electric Corporation
    • Visteon Corporation
    • Pioneer Corporation
    • Aptiv PLC

第7章 市場機會與今後動向

簡介目錄
Product Code: 46304

Currently, The Automotive Infotainment Systems market is valued at USD 24.54 billion, and it is expected to reach USD 36.60 billion, registering a CAGR of 6.76% during the forecast period.

The impact of the COVID-19 pandemic on the automotive infotainment systems market was inevitable as the market is primarily driven by increasing vehicle sales and production. As there were continuous lockdowns and shutting down of manufacturing units, production and sales of vehicles experienced a slump in 2020. However, in the first half of 2020, global vehicle production and sales started to pick up the pace and continued their growth momentum in 2021. Global vehicle sales witnessed considerable growth in 2021 when compared to 2020. However, the market did not rebound to the levels of the year 2019, primarily due to the global semiconductor shortage. Post-pandemic, players are collaborating and developing new and innovative products to overcome the impact of the pandemic. For instance,

Key Highlights

  • In September 2022, Renesas Electronics Corporation (Renesas) announced an expansion of its collaboration with VinFast, a Vietnamese emerging vehicle manufacturer, for the technological development of electric vehicles. Both companies have worked together on infotainment systems, and Renesas provides R-Car, its onboard SoC, and analog products for the VinFast electric SUVs VF8 and VF9.

Automakers are strongly competing to deploy advanced infotainment systems for their upcoming vehicle models during the forecast period. For instance, Mitsubishi Motors Corporation, Nissan Motor Co. Ltd, and Groupe Renault have adopted Google Inc.'s Android OS (operating system) for their next-generation infotainment systems. In addition, demand for IVI (In-Vehicle Infotainment) is expected to witness a steep rise with changing consumer behavior and demand for seamless connectivity of phones with the system.

An increase in luxury vehicle sales and customer preference for in-dash infotainment systems are some of the biggest drivers of the market. However, the rise in the number of accidents due to driver distraction may also hinder the market's growth. The world's leading automobile manufacturers are extensively working with technological OEMs, which work in domains such as audio units, display units, navigation systems, and comprehensive systems. For instance,

Key Highlights

  • In October 2022, Toyota and Google Cloud expanded their partnership to include Toyota and Lexus's next-generation audio multimedia systems as well as Google Cloud's AI-based speech services. Customers can see the first fruits of the collaboration in the latest generation Toyota Audio Multimedia and Lexus Interface infotainment systems, which will be available in 2023 models such as the Toyota Corolla, Tundra, and Sequoia, as well as the Lexus NX, RX, and all-electric RZ.

Furthermore, implementing navigation and vehicle control units in commercial vehicles helps reduce the response time during emergencies, thereby eliminating the risk of accidents. Besides this, several automobile manufacturers are also offering low-cost infotainment systems, thereby increasing product affordability. Additionally, the rising adoption of smartphones, along with high internet connectivity, has a significant impact on the market growth on a global level.

The Asia-Pacific market is expected to grow rapidly during the forecast period, followed by North America and Europe. The Asia-Pacific market's expansion can be attributed to the high adoption rate of automotive infotainment systems in countries such as China, Japan, and India, which manufacture the most vehicles globally. This, in turn, is driving technological innovations across the supply chain of the automotive infotainment system. For instance,

Key Highlights

  • In August 2022, Rohm Co., Ltd (Rohm) announced the development of the BD9S402MUF-C DC/DC converter IC for infotainment systems and advanced driver assistance system onboard cameras.

Key Market Trends

Growing Advancements in Infotainment Systems

Smartphone functions are increasingly being integrated into in-vehicle infotainment systems. Over 90% of adults in North America and Europe have access to the internet via their mobile phones, which is one of the highest rates among other regions. As the use of mobile phones has increased, so has the use of smartphones in cars for the same purposes.

Automobile manufacturers are also opting for modular hardware design. This allows them to lower the cost of purchasing infotainment systems. They are developing technologies that allow smartphone functions to be integrated into in-vehicle infotainment systems at a low cost. Manufacturers are working to combine processing power and system competitiveness. For car manufacturers to improve the performance of connected vehicles, digital services generate massive amounts of data.

  • In August 2021, Hyundai Motors selected QT, a global software technology company, as its human-machine interface (HMI) technology partner for Hyundai, Kia, and Genesis. This technology would allow Hyundai Motors to develop a connected car operating system across its vehicle infotainment systems.
  • In September 2021, LG Electronic unveiled their in-vehicle infotainment system in IAA Mobilityheld in Munich, Germany. The in-vehicle infotainment system was based on Google Android automotive and Android 10 to optimize connectivity and convenience. The in-vehicle infotainment system's software was developed with Renault's partnership, and it is equipped with the Renault Megane E-TECH electric, launched in February 2022.

The automotive infotainment system is undergoing massive technological transformations. With growing smartphone usage, there is an increase in the adoption of ADAS and Autonomous driving technology (self-driving cars). Technologies like Automotive systems vehicles, especially for passenger seating, have become excessively familiar. As engineers develop innovative versions of in-vehicle infotainment systems, these features will become essential contributors to the vehicle's electronic system.

The introduction of AI and cloud services is expected to drive technological advancements in automotive infotainment systems. Most companies rely on the existing Google and Apple ecosystems for their infotainment systems. Although some players prefer to develop their infotainment system OS in-house,

China is Driving the Asia-Pacific Market

China occupied a significant share of the Asia-Pacific automotive industry among Asia-Pacific countries due to its highest vehicle sales over the past decade. The country is anticipated to continue to see positive vehicle sales during the forecast period, owing to the growing focus on new energy vehicles (NEV) among automakers.

The shift from simple audio systems to touchscreen infotainment systems that support multiple features, such as navigation, Apple CarPlay, Android Auto, and telematics, is driving the demand for infotainment systems in the country.

China is one of the world's largest automotive markets, with over 20.17 million passenger cars sold in the country in 2020, and overall car sales in China reached around 21.48 million vehicles in 2021. However, Chinese automakers are pioneering the development of the intelligent cockpit, which is quickly becoming an essential component of the modern driving experience. Intelligent cockpits combine smart technologies with various driving functions, such as voice recognition for vehicle commands and entertainment and navigation systems. For instance,

  • In September 2022, NVIDIA Corporation (NVIDIA) announced the development of Drive Soar, a centralized in-vehicle computer capable of integrating autonomous driving/advanced driver assistance systems (ADAS) and in-vehicle infotainment systems.

Further, In July 2021, World artificial intelligence conference, China's automobile market was leading in the development of smart cockpits with more than 82,300 patents application related to intelligent cockpits, followed by Japan and the United States at 31,900 and 19,300, respectively. Intelligent cockpits are becoming a critical technology in the modern driving experience; voice recognition and multiple drive functions navigation systems are some of the prime technologies integrated into intelligent vehicle cockpits.

Competitive Landscape

Major players such as Robert Bosch, Alpine Electronics, Panasonic Corporation, HARMAN International, and Mitsubishi Electric Corporation dominate the automotive infotainment systems market. These companies have strong distribution networks at a global level and offer an extensive product range. These companies adopt strategies such as new product developments, collaborations, and contracts and agreements to sustain their market positions.

  • In September 2022, Mercedes-Benz AG and Qualcomm Technologies, Inc. announced a collaboration to use Snapdragon Digital Chassis solutions to bring the most advanced digital capabilities to future Mercedes-Benz vehicles. Mercedes-Benz is using Qualcomm Cockpit Platforms to power intuitive and intelligent infotainment systems. These next-generation systems will include highly intuitive AI experiences for in-car virtual assistance.
  • In June 2022, Mercedes-Benz Group AG announced a collaboration with ZYNC, a California-based technology company. Under this partnership, the latter company will provide a premium in-car digital entertainment platform for the OEM.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Assumptions
  • 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET DYNAMICS

  • 4.1 Market Drivers
  • 4.2 Market Restraints
  • 4.3 Industry Attractiveness - Porter's Five Forces Analysis
    • 4.3.1 Threat of New Entrants
    • 4.3.2 Bargaining Power of Buyers/Consumers
    • 4.3.3 Bargaining Power of Suppliers
    • 4.3.4 Threat of Substitute Products
    • 4.3.5 Intensity of Competitive Rivalry

5 MARKET SEGMENTATION (Market Size in USD Billion)

  • 5.1 By Installation Type
    • 5.1.1 In-dash Infotainment
    • 5.1.2 Rear-seat Infotainment
  • 5.2 By Vehicle Type
    • 5.2.1 Passenger Cars
    • 5.2.2 Commercial Vehicles
  • 5.3 By Geography
    • 5.3.1 North America
      • 5.3.1.1 United States
      • 5.3.1.2 Canada
      • 5.3.1.3 Rest of North America
    • 5.3.2 Europe
      • 5.3.2.1 Germany
      • 5.3.2.2 United Kingdom
      • 5.3.2.3 France
      • 5.3.2.4 Italy
      • 5.3.2.5 Rest of Europe
    • 5.3.3 Asia-Pacific
      • 5.3.3.1 China
      • 5.3.3.2 Japan
      • 5.3.3.3 India
      • 5.3.3.4 South Korea
      • 5.3.3.5 Rest of Asia-Pacific
    • 5.3.4 Rest of the World
      • 5.3.4.1 Brazil
      • 5.3.4.2 South Africa
      • 5.3.4.3 Other Countries

6 COMPETITIVE LANDSCAPE

  • 6.1 Vendor Market Share
  • 6.2 Company Profiles*
    • 6.2.1 Denso Corporation
    • 6.2.2 Robert Bosch GmbH
    • 6.2.3 Continental AG
    • 6.2.4 Harman International Industries Inc.
    • 6.2.5 Magnetic Marelli SpA
    • 6.2.6 Kenwood Corporation
    • 6.2.7 Alpine Electronics Inc.
    • 6.2.8 Mitsubishi Electric Corporation
    • 6.2.9 Visteon Corporation
    • 6.2.10 Pioneer Corporation
    • 6.2.11 Aptiv PLC

7 MARKET OPPORTUNITIES AND FUTURE TRENDS