NEWS: 公告在東京證券交易所JASDAQ標準市場新上市

市場調查報告書

全球威士忌酒市場:成長,趨勢,及預測(2020年∼2025年)

Whiskey Market - Growth, Trends, COVID-19 Impact, and Forecasts (2021 - 2026)

出版商 Mordor Intelligence Pvt Ltd 商品編碼 613156
出版日期 內容資訊 英文 120 Pages
商品交期: 2-3個工作天內
價格
全球威士忌酒市場:成長,趨勢,及預測(2020年∼2025年) Whiskey Market - Growth, Trends, COVID-19 Impact, and Forecasts (2021 - 2026)
出版日期: 2021年07月01日內容資訊: 英文 120 Pages
簡介

全球威士忌酒市場在預測期間內預計將以5.51%的年複合成長率成長。不斷變化的生活方式,威士忌消費習慣,可支配收入高,合理價格的威士忌酒的增加以及對優質威士忌的需求不斷增長,推動了市場的增長。快速增長的新興市場對各種蘇格蘭威士忌的需求,以及注重健康的飲酒者對低酒精度品種和有機威士忌的需求正在推動市場。

本報告提供全球威士忌酒市場的相關調查,提供市場機會和趨勢,成長及阻礙因素,產品類型·流通管道·各地區的市場分析,競爭情形,主要企業的簡介等資訊。

目錄

第1章 簡介

  • 調查成果
  • 調查的前提條件
  • 調查範圍

第2章 調查方法

第3章 摘要整理

第4章 市場動態

  • 市場成長要素
  • 市場阻礙因素
  • 波特的五力分析
    • 新加入廠商的威脅
    • 買主/消費者談判力
    • 供應商談判力
    • 替代產品的威脅
    • 產業內的競爭

第5章 市場區隔

  • 各產品類型
    • 美國的威士忌酒
    • 愛爾蘭威士忌酒
    • 蘇格蘭威士忌酒
    • 加拿大n威士忌酒
    • 其他
  • 各流通管道
    • On-trade
    • 非即飲
  • 各地區
    • 北美
    • 歐洲
    • 亞太地區
    • 南美
    • 中東·非洲

第6章 競爭情形

  • 供應商市場佔有率
  • 合併和收購
  • 企業簡介
    • Diageo plc
    • Bacardi Limited
    • 三得利食品國際株式會社
    • The Brown-Forman Corporation
    • Pernod Ricard
    • Allied Blenders and Distillers Pvt Ltd
    • 朝日集團集團株式會社
    • William Grant & Sons Holdings Ltd
    • The Edrington Group

第7章 市場機會及今後趨勢

本網頁內容可能與最新版本有所差異。詳細情況請與我們聯繫。

目錄
Product Code: 50061

The global whiskey market is projected to grow at a CAGR of 5.51% during the forecast period (2021-2026).

The market studied has considerably been impacted during the COVID-19 impact due to the closure of various hotels, restaurants, and alcohol shops across the world, which limited the sales of whiskey. Moreover, decreasing tourism in all parts of the world had also affected the sales of whiskey in the global market, as low footfall of tourist, decreased the consumption of whiskey and other alcoholic beverages.

Consumers nowadays all over the world have more sophisticated palates than compared to the previous year ago. They are constantly looking to explore unique, high-quality alcoholic beverages such as whiskey, wine and others. The inclusion of natural ingredients in alcoholic beverages improves their functionality and such products are gathering a lot of attention from consumers.​ Therefore, factor such as these are driving the global whiskey market.

Furthermore, there is a rise in demand for whiskey from the developing countries of Asia-Pacific, especially India and China. According to British beverage company Diageo PLC, more than 100 whisky bars opened in China in 2016 and, in the first half of 2017, Scotch exports to China increased by 45% year-on-year, to reach 27 million pounds.

However, stringent government trade regulations are expected to hinder the growth of the market studied during the forecast period. For instance: In 2018, the United States government imposed a 25% import tariff on EU agricultural goods, which impacted liqueurs, like single malt Scotch and single malt Irish whiskey. The imposed tariff will make Scotch whisky more expensive for Americans, thereby hampering the growth of the market studied.

Key Market Trends

Growing Preference for Organic Whiskey

Demand for variety in scotch whiskey from fast-growing emerging markets and the request for lower alcohol varieties and organic whiskey among health-conscious drinkers are driving the market forward. Moreover, with the increasing focus on healthy living across the world, people are preferring these varieties of whiskeys. The value of organic alcoholic beverages exported from Denmark increased to 129.60% from the year 2013 to 2017 (Statistics Denmark), this has driven the increase in preference for organic whiskeys of Denmark and other countries from the rest of the world. Companies, such as Bainbridge Organic Distillers, have developed artisan-distilled spirits that are made from USDA Certified Organic wheat, barley, triticale, and corn, grown especially for their distillery, and the quality of each of their products is a direct reflection of the superiority of their grains.

United States Holds the Major Share of Whiskey Market

The United States whiskey market is driven by premiumization trends and emerging consumer trends toward brands with innovation and a diversification of their product ranges. Therefore, reflecting on the American population's increased interest in premium products, over the past five years, high-end premium, and super-premium brands drove growth. Owing to this factor the high-end premium revenues were up 37% and super-premium 136% (as per reports published by Distilled Spirits Council)​, thus driving the whiskey market forward.​

Additionally, booming demand for spirits in on-trade channels, including full-service restaurants and cafes/bars (than off-trade sales performance) is expected to augment the demand for whiskey further in the United States over the forecast period. ​​

Competitive Landscape

The global whiskey market is witnessing high competition owing to the diversified product portfolio of key players and growing investment in the strategic expansion which leading to intense competition among the existing players. In addition, key players are focusing on online distribution channels for online marketing and branding of their products to expand their geographical reach, as well as customer base. Key players operating in the global whiskey market include Diageo PLC, Bacardi Ltd, Asahi Group Holdings, Ltd, Pernod Ricard SA, and Suntory Beverage & Food Ltd, among others.

Reasons to Purchase this report:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET DYNAMICS

  • 4.1 Market Drivers
  • 4.2 Market Restraints
  • 4.3 Porter's Five Forces Analysis
    • 4.3.1 Threat of New Entrants
    • 4.3.2 Bargaining Power of Buyers/Consumers
    • 4.3.3 Bargaining Power of Suppliers
    • 4.3.4 Threat of Substitute Products
    • 4.3.5 Intensity of Competitive Rivalry

5 MARKET SEGMENTATION

  • 5.1 By Product Type
    • 5.1.1 American Whisky
    • 5.1.2 Irish Whisky
    • 5.1.3 Scotch Whisky
    • 5.1.4 Canadian Whisky
    • 5.1.5 Other Product Types
  • 5.2 By Distribution Channel
    • 5.2.1 On-Trade
    • 5.2.2 Off-Trade
  • 5.3 Geography
    • 5.3.1 North America
      • 5.3.1.1 United States
      • 5.3.1.2 Canada
      • 5.3.1.3 Mexico
      • 5.3.1.4 Rest of North America
    • 5.3.2 Europe
      • 5.3.2.1 Spain
      • 5.3.2.2 United Kingdom
      • 5.3.2.3 Germany
      • 5.3.2.4 France
      • 5.3.2.5 Italy
      • 5.3.2.6 Russia
      • 5.3.2.7 Rest of Europe
    • 5.3.3 Asia Pacific
      • 5.3.3.1 China
      • 5.3.3.2 Japan
      • 5.3.3.3 India
      • 5.3.3.4 Australia
      • 5.3.3.5 Rest of Asia-Pacific
    • 5.3.4 South America
      • 5.3.4.1 Brazil
      • 5.3.4.2 Argentina
      • 5.3.4.3 Rest of South America
    • 5.3.5 Middle East and Africa
      • 5.3.5.1 South Africa
      • 5.3.5.2 Saudi Arabia
      • 5.3.5.3 Rest of Middle East and Africa

6 COMPETITIVE LANDSCAPE

  • 6.1 Most Active Companies
  • 6.2 Most Adopted Strategies
  • 6.3 Market Share Analysis
  • 6.4 Company Profiles
    • 6.4.1 Diageo PLC
    • 6.4.2 William Grant & Sons Ltd
    • 6.4.3 Pernod Ricard SA
    • 6.4.4 Suntory Beverage & Food Ltd.
    • 6.4.5 The Brown Forman Corporation
    • 6.4.6 The Edrington Group
    • 6.4.7 Bacardi Limited
    • 6.4.8 Asahi Group Holdings Ltd
    • 6.4.9 Whyte & Mackay
    • 6.4.10 Kirin Holdings Company Limited (Fuji Gotemba)

7 MARKET OPPORTUNITIES AND FUTURE TRENDS

8 IMPACT OF COVID-19 ON THE MARKET