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1402991

豐富的通訊服務：市場佔有率分析、產業趨勢/統計、2024年至2029年成長預測

Rich Communication Services - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts 2024 - 2029
出版日期: | 出版商: Mordor Intelligence | 英文 120 Pages | 商品交期: 2-3個工作天內

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簡介目錄

豐富的通訊服務市場規模預計到2024年為22.9億美元，預計到2029年將達到71.2億美元，在預測期內（2024-2029年）複合年成長率為25.37%。

豐富的通訊服務-市場-IMG1

主要亮點

  • 豐富通訊服務是一組協定和進階訊息標準，可增強行動電話上安裝的訊息傳遞應用程式的效能，以提供豐富的通訊服務。
  • 隨著全球行動電話數量的增加，預計未來幾年對優質通訊服務的需求將會成長。隨著智慧型手機的普及，簡訊通訊的需求不斷增加。高通訊服務提供增強使用者通訊體驗的功能，例如已讀回執和群組聊天。豐富的通訊服務隨著具有此類先進功能的智慧型手機的增加，訊息服務的採用預計將得到加強。
  • SMS 和 MMS 可能會被豐富的通訊服務完全取代。具有群組聊天、媒體共用、視訊通話、資訊共用等進階功能的訊息。因此，行動電話用戶的增加預計將對未來幾年的市場成長產生重大影響。
  • 使用行動電話的用戶數量的增加可能會推動通訊服務市場的強勁成長。行動電話服務用戶是使用蜂窩技術訂閱公共行動電話服務並向用戶提供對公共交換電話網路PSTN的存取的人。預付費和後付費用戶、類比和數位行動電話技術均符合資格。
  • 然而，端對端加密也有其局限性，來自Over-The-Top平台的競爭加劇，以及由於缺乏端到端加密而導致的互通性和隱私問題，這阻礙了豐富的通訊服務市場的成長。
  • 隨著醫療保健組織和零售商尋求與客戶和公眾更有效地溝通，COVID-19 的爆發促使豐富的通訊服務和強大的商業訊息突然增加。豐富的通訊服務 COVID-19大流行增加了各種規模的客戶體驗策略的 A2P 通訊要求，服務需求前所未有地激增。

Rich communications services（豐富的通訊服務）市場趨勢

行動服務以及 (VO-LTE) 技術的不斷發展和採用證實了成長

  • 隨著對豐富通訊服務的需求增加，語音語音演進 (LTEVO) 變得越來越普及，因為能夠在發送帶有圖像的訊息的同時撥打電話和上網。
  • 智慧型手機和行動服務正在對每個職場產生重大影響。物聯網（IoT）和人工智慧（AI）等最尖端科技的發展對此做出了貢獻。我們將無論地點和時間如何使用通訊設備稱為行動服務。由於行動裝置和雲端服務的普及，行動服務擴大被公司採用。
  • 行動解決方案提供最佳化的網路、輕鬆存取業務資訊以及更好的客戶體驗，從而提高生產力。豐富的通訊服務滿足了組織對行動性和通訊多樣性日益成長的需求。
  • 行動服務中豐富的通訊服務和訊息傳遞的好處有很多，例如透過 BYOD（自帶設備）計劃攜帶自己的設備時的文件共用。因此，對 VOLTE 和行動服務不斷成長的需求推動了軟體定義網路技術在安全企業環境中的使用。
豐富的通訊服務-市場-IMG2

北美佔最大市場佔有率

  • 該地區的 5G 網路普及很高，人工智慧和其他智慧連接設備的使用也越來越多。此外，對下一代訊息服務、聊天機器人和豐富的通訊服務的需求迅速成長，這些服務將客戶服務趨勢從對話式互動中轉移出來，正在推動行動網路營運商(MNO) 採用為本地訊息傳遞管道開發的最新趨勢。您有機會根據技術進步來配置您的服務。
  • 該地區豐富的通訊服務市場的成長預計將受到越來越多的公司採用豐富的通訊服務平台來進行廣告宣傳的推動，例如 Subway IP LLC 和 Express。這些公司發現，透過使用豐富的通訊服務 A2P（而不是 SMS宣傳活動），客戶參與有所提高。
  • 北美地區是全球簡訊應用和智慧型手機普及最高的地區之一。 CTIA報告顯示，2019年，99.7%的美國人口居住在第四代LTE覆蓋的地區。此外，據愛立信稱，到 2025 年，行動用戶數量預計將達到 3.2 億。
  • 此外，到 2025 年，預計北美 74% 的行動用戶將由 5G 組成。 2019年，全部區域LTE安裝率為91%。鑑於這一普及，我們相信該地區對各種智慧型手機通訊應用程式的需求將會很大。
  • 這一成長是該地區行動銀行服務接受度不斷提高的結果。豐富的通訊服務平台旨在為銀行提供行動付款、新帳戶開立、信用卡和簽帳金融卡申請、分店和 ATM搜尋以及客戶支援等功能。

豐富通訊服務（Rich Communication Services）產業概況

市場競爭形勢依然溫和，各公司正積極探索豐富的通訊服務領域所帶來的眾多機會。公司與科技公司和網路營運商建立策略合作夥伴關係，以利用先進的技術力並促進創新。

2023 年 2 月，沃達豐宣布了雄心勃勃的計劃，將與Google在整個歐洲市場的合作夥伴關係擴大，涵蓋行動訊息服務、Pixel 設備和沃達豐的電視平台。此次增強的合作夥伴關係將使沃達豐客戶能夠透過使用Google Jibe Cloud享受更豐富的訊息傳遞體驗，從而加強沃達豐豐富通訊服務（Rich Communications Services）的實施。

2022 年 10 月，Sinch AB（發布）宣布將 KakaoTalk 頻道整合到其 Conversation API 中。這項新增功能顯著擴大了希望與世界各地消費者進行全通路對話的企業可用的溝通管道範圍。擴展的管道現在包括 SMS、豐富的通訊服務、WhatsApp、Viber、Business、Facebook Messenger 以及現在的 KakaoTalk。

其他福利：

  • Excel 格式的市場預測 (ME) 表
  • 3 個月的分析師支持

目錄

第1章簡介

  • 研究假設和市場定義
  • 市場範圍

第2章調查方法

第3章執行摘要

第4章市場洞察

  • 市場概況
  • 產業吸引力－波特五力分析
    • 新進入者的威脅
    • 買方議價能力
    • 供應商的議價能力
    • 替代品的威脅
    • 競爭公司之間的敵對關係
  • 產業相關人員分析
  • 評估 COVID-19 對豐富的通訊服務市場的影響

第5章市場動態

  • 市場促進因素
    • 廣告行銷領域投資
    • 與 Android 手機相關的最新發展可實現豐富的通訊服務訊息傳遞，普及正在迅速提高。
    • 與服務提供者直接合作
    • 持續努力規範 OTT 訊息傳遞也將創造新的機會。
    • 與 (VO-LTE) 技術相關的行動服務的不斷開發和採用將表明成長。
  • 市場抑制因素
    • 由於缺乏端對端加密而導致互通性和隱私問題

第 6 章 豐富通訊服務訊息傳遞時間表與實施

  • 豐富通訊服務的演進
  • 目前使用案例和實施研究
    • 巴克萊銀行和 HDFC 銀行專注於轉向豐富的通訊服務以提高客戶參與
    • Virgin Trains 和 JR 公司為旅遊業的客戶支援引入豐富的通訊服務
    • 谷歌在歐洲主要國家推出豐富的通訊服務，繞過當地營運商支持
  • 主要用途

第7章 引進豐富通訊業務對原生簡訊的影響分析

  • 2016 年至 2021 年 A2P SMS 與 OTT 訊息傳遞細分
  • A2P 佔數位廣告總收入的佔有率
  • P2P形勢的預期變化

第8章市場區隔

  • 最終用戶
    • BFSI
    • 媒體和娛樂
    • 旅遊/酒店業
    • 零售
    • 醫療保健
    • 其他最終用戶
  • 地區
    • 北美洲
    • 歐洲
    • 亞太地區
    • 世界其他地區 中東/非洲

第9章競爭形勢

  • 公司簡介
    • Telefonaktiebolaget LM Ericsson
    • Google LLC
    • Huawei Technologies Co Ltd
    • Mavenir Systems
    • Samsung Electronics Co Ltd
    • ZTE Corporation
    • Global Message Services
    • Sinch AB
    • Juphoon System Software Co Ltd
    • Summit Tech
    • AT&T Inc
    • T-Mobile USA Inc
    • Verizon Wireless
    • SK Telecom Co Ltd
    • Telstra Corporation Limited
    • Vodafone Group PLC

第10章：主要跨國公司豐富的通訊服務藍圖

第11章市場展望

簡介目錄
Product Code: 46882
Rich Communication Services - Market - IMG1

The Rich Communication Services Market size is estimated at USD 2.29 billion in 2024, and is expected to reach USD 7.12 billion by 2029, growing at a CAGR of 25.37% during the forecast period (2024-2029).

Key Highlights

  • Rich communication services is a set of protocols and advanced messaging standards to enhance the performance of message applications that are installed in mobile phones, which provide rich communication services.
  • The demand for premium communication services is expected to grow in the coming years as the number of mobile phones increases worldwide. Demand for SMS communication is increasing due to the rising use of smartphones. High communications services offer features to enhance the user's experience of communicating, such as read receipt and group chat. The adoption of RCS messaging services is expected to be strengthened by the increasing number of smartphones with such advanced features.
  • SMS and MMS are supposed to be completely replaced by RCS. Messages with advanced features such as group chat, media sharing, video call, or location sharing. Therefore, a significant influence on market growth in the coming years is expected to be the increased uptake of mobile phone subscribers.
  • The strong growth in the telecommunications services market is likely to be driven by increased subscribers, who are increasingly adopting cell phones. A mobile service subscriber is an agreement for a public mobile phone service using cellular technologies to provide users with access to the switched Public Telephone Network PSTN. Both prepaid and postpaid subscribers are covered by this provision, as well as Analog and Digital mobile technologies.
  • However, limited end-to-end encryption and increasing competition by over-the-top platforms, along with Interoperability and Privacy concerns due to lack of end-to-end encryption, hinder the rich communication services market growth.
  • As healthcare organizations and retailers seek more effective communication with customers and the public, the COVID-19 outbreak prompted a sudden increase in rich communications services and powerful commercial messages. As the demand for RCS services is growing more rapidly than it has ever been before, the COVID-19 pandemic increased A2P communication requirements in customer experience strategies of all sizes.

Rich Communication Services (RCS) Market Trends

Increasing Development and Adoption of Mobility Service Along with (VO-LTE) Technology to Witness the Growth

  • The growing demand for rich communication services due to its benefits, such as the simultaneous use of calls and web surfing while sending messages with images, is a result of an increasing uptake of voice over long-term evolution (LTEVO).
  • Smartphones and mobility services are having a profound effect in every workplace. The development of cutting-edge technologies such as the Internet of Things (IoT) and artificial intelligence (AI) has contributed to this. The use of communication devices at any location and time shall be referred to as mobility services. Mobility services are becoming more and more widely adopted by enterprises, thanks to their widespread use of mobility devices and cloud services.
  • Mobility solutions offer an optimized network, easy access to business information, and better customer experiences in order to improve productivity. Rich communication services meet the growing need for mobility and diversity of communication in organizations.
  • The benefits of rich communication service messaging in mobility services, e.g., file sharing when you bring your own device through the bring-your-own-device (BYOD) program, are many. Consequently, the use of software-defined networking technologies in secured enterprise environments is driven by a growing demand for VOLTE along with mobility services.
Rich Communication Services - Market - IMG2

North America to Hold the Largest Market Share

  • In this region, owing to the high network penetration of 5G and the growing use of artificial intelligence & other smart connected devices. Moreover, the surge in need for next-generation messaging service, chatbots shifting the inclination of customer service from conversational interactions, and rich communication service provide opportunities for mobile network operators (MNOs) to set up service on the latest technical advances being developed for the native messaging channel.
  • The growth of the market for high communication services in this region is expected to be driven by an increase in the number of businesses adopting RCS platforms, like Subway IP LLC and Express, which are running their advertising campaigns. These companies have seen an increase in their customer engagement through the use of rich communication services, A2P, as opposed to SMS campaigns.
  • North American region to one of the highest penetration of SMS applications and smartphones and users in the world. CTIA reported that 99.7% of the American population lived in areas with fourth-generation LTE coverage in 2019; also, the number of mobile subscriptions was estimated to reach 320 million by 2025, according to Ericsson.
  • Furthermore, in 2025, 74% of North America's mobile subscriptions are projected to be made up of 5G. In 2019, there were 91% LTE installations across the region. In view of this adoption rate, a considerable demand for various smartphone communication applications will be generated in the region.
  • This growth is a result of the increasing acceptance of mobile banking services within the region. Rich communication service platforms are designed to provide banks with functionalities such as mobile payments, opening new accounts, applying for credit or debit cards, searching branches and ATMs, and customer support.

Rich Communication Services (RCS) Industry Overview

The competitive landscape within the market remains moderate, with companies actively exploring the numerous opportunities presented by the rich communication services sector. Organizations are forging strategic partnerships with technology firms and network operators to harness advanced technological capabilities and foster innovation.

In February 2023, Vodafone unveiled its ambitious plans to extend its collaboration with Google across the European market, encompassing mobile messaging services, Pixel devices, and Vodafone's TV platform. This enhanced partnership will enable Vodafone customers to relish enriched messaging experiences through the utilization of Google Jibe Cloud, which will empower Vodafone's implementation of Rich Communications Services (RCS).

In October 2022, Sinch AB (publ) announced the integration of the KakaoTalk channel into its Conversation API. This addition significantly broadens the array of communication channels available for enterprises seeking to engage in omnichannel conversations with their global consumer base. The extended channels now encompass SMS, RCS, WhatsApp, Viber, Business, Facebook Messenger, and the latest inclusion, KakaoTalk.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the market

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET INSIGHTS

  • 4.1 Market Overview
  • 4.2 Industry Attractiveness - Porter's Five Forces Analysis
    • 4.2.1 Threat of New Entrants
    • 4.2.2 Bargaining Power of Buyers
    • 4.2.3 Bargaining Power of Suppliers
    • 4.2.4 Threat of Substitute Products
    • 4.2.5 Intensity of Competitive Rivalry
  • 4.3 Industry Stakeholder Analysis
  • 4.4 Assessment of the Impact of COVID-19 on the RCS Market

5 MARKET DYNAMICS

  • 5.1 Market Drivers
    • 5.1.1 Investments in the field of advertising and marketing
    • 5.1.2 Recent developments associated with Android phones enabling RCS messaging to rapidly drive adoption
    • 5.1.3 Direct Association of the Service Providers
    • 5.1.4 Ongoing efforts to regulate OTT messaging to also open up new opportunities
    • 5.1.5 Increasing Development and Adoption of Mobility Service Along with (VO-LTE) Technology to Witness the Growth
  • 5.2 Market Restraints
    • 5.2.1 Interoperability and Privacy concerns due to lack of end-to-end encryption

6 RCS MESSAGING � TIMELINE and IMPLEMENTATION

  • 6.1 Evolution of RCS
  • 6.2 Current use-cases and implementation studies
    • 6.2.1 Barclays & HDFC Banks focus on switching to RCS to drive customer engagement
    • 6.2.2 Virgin Trains and Japan Railway company launch RCS to provide customer support in the travel industry
    • 6.2.3 Google bypasses local operator support to launch RCS in major European countries
  • 6.3 Major Applications

7 ANALYSIS ON THE IMPACT OF RCS ADOPTION ON NATIVE SMS

  • 7.1 Breakdown of A2P SMS and OTT Messaging for 2016-2021
  • 7.2 Share of A2P of the overall Digital Advertising revenue
  • 7.3 Anticipated changes in the P2P landscape

8 MARKET SEGMENTATION

  • 8.1 End-User
    • 8.1.1 BFSI
    • 8.1.2 Media and Entertainment
    • 8.1.3 Travel and Hospitality
    • 8.1.4 Retail
    • 8.1.5 Healthcare
    • 8.1.6 Other End-User verticals
  • 8.2 Geography
    • 8.2.1 North America
    • 8.2.2 Europe
    • 8.2.3 Asia Pacific
    • 8.2.4 Rest of the World

9 COMPETITIVE LANDSCAPE

  • 9.1 Company Profiles*
    • 9.1.1 Telefonaktiebolaget LM Ericsson
    • 9.1.2 Google LLC
    • 9.1.3 Huawei Technologies Co Ltd
    • 9.1.4 Mavenir Systems
    • 9.1.5 Samsung Electronics Co Ltd
    • 9.1.6 ZTE Corporation
    • 9.1.7 Global Message Services
    • 9.1.8 Sinch AB
    • 9.1.9 Juphoon System Software Co Ltd
    • 9.1.10 Summit Tech
    • 9.1.11 AT&T Inc
    • 9.1.12 T-Mobile USA Inc
    • 9.1.13 Verizon Wireless
    • 9.1.14 SK Telecom Co Ltd
    • 9.1.15 Telstra Corporation Limited
    • 9.1.16 Vodafone Group PLC

10 RCS ROADMAP FOR MAJOR MNOS

11 MARKET OUTLOOK