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市場調查報告書

全球紅茶菌茶(康普茶)市場:成長,趨勢,及預測(2020年∼2025年)

Global Kombucha Market - Growth, Trends and Forecast (2020 - 2025)

出版商 Mordor Intelligence LLP 商品編碼 572804
出版日期 內容資訊 英文 154 Pages
商品交期: 2-3個工作天內
價格
全球紅茶菌茶(康普茶)市場:成長,趨勢,及預測(2020年∼2025年) Global Kombucha Market - Growth, Trends and Forecast (2020 - 2025)
出版日期: 2020年04月01日內容資訊: 英文 154 Pages
簡介

全球紅茶菌茶市場在預測期間內預計將以17.5%的年複合成長率增長,2024年達到52億美元的規模。市場受到消費者對營養飲料的偏愛所推動,其中包括對功能飲料的偏好超過對果汁和碳酸飲料的偏愛,以及對天然成分的需求不斷增長。

本報告提供全球紅茶菌茶市場的相關調查,提供市場機會和趨勢,成長及阻礙因素,類型·流通管道·各地區的市場分析,競爭情形,主要企業的簡介等資訊。

目錄

第1章 簡介

  • 調查成果和調查的前提條件
  • 調查範圍

第2章 調查方法

第3章 摘要整理

第4章 市場動態

  • 成長要素
  • 阻礙因素
  • 波特的五力分析
    • 供應商談判力
    • 買主談判力
    • 新加入廠商者的威脅
    • 替代產品及服務的威脅
    • 產業內的競爭

第5章 市場區隔

  • 各類型
    • 原味
    • 調味
  • 各流通管道
    • 超級市場/大型超級市場
    • 專賣店
    • 便利商店
    • 線上管道
  • 各地區
    • 北美
    • 歐洲
    • 亞太地區
    • 其他

第6章 競爭情形

  • 合併·收購,合資企業,合作,契約
  • 市場佔有率分析
  • 主要企業的採用策略
  • 企業purofai
    • GT'S Living Foods
    • KeVita Inc.
    • Health Ade
    • Revive Kombucha
    • The Hain Celestial Group Inc.
    • Brew Dr. Kombucha
    • Kombucha Wonder Drink
    • Makana Beverages Inc.
    • Nessalla Kombucha

第7章 市場機會及今後趨勢

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目錄
Product Code: 53032

Market Overview

The kombucha market is forecasted to reach USD 5.2 billion by 2024, registering a CAGR of 17.50%, during the forecast period (2019 - 2024). Global consumption of kombucha market is driven by the consumer's inclination toward nutritional drink and started to prefer functional drinks over fruit juices and carbonated drinks. The market is competitive and driven by an increase in the trend of "health and wellness" and the growing consumer demand for all natural ingredients. Kombucha Breweries International (KBI) has been catering to the increasing need for the product by providing common resources and testing standards. As the identification of the alcohol content of kombucha is imperative for that, companies employed a standardized method to test and control.

Scope of the Report

The scope of the study on the kombucha market includes segmentation by type as original and flavored. Various flavors considered in the market study are herbs/spice, fruit, flower, and other flavors. The other flavored kombucha drinks considered are wine, coffee, chocolate flavored kombucha drinks. The market is segmented by distribution channel into supermarket / hypermarket, specialty stores, convenience stores, and online retail stores.

Key Market Trends

Increasing demand for Flavored Kombucha Drinks

Flavored drinks held the major market share in the kombucha market in 2018. The segment had experienced tremendous growth from the past 3-4 years, as the companies have developed traditional drinks with added exotic flavors, to attract consumers. Moreover, fruit-flavored drinks are expected to dominate the kombucha market in the coming years, due to their added nutritional profile. GT's Living Foods announced its new limited-edition offering for springtime, named Bloom, on April 16, 2018. The product portfolio includes a light, crisp, and floral flavor, combining fresh Elderflower, Jasmine, and Violet. The trend for natural, clean-label, and organic beverages is driving the market. However, growing awareness about the kombucha drink and the buzz of kombucha among weight management foods have also strived to an exponential growth rate.

Asia-Pacific is the Fastest Growing Regions

Asia-Pacific is the fastest growing region in the kombucha market. China is one of the leading markets for kombucha in the Asia-Pacific region. The popularity of packaged kombucha drinks in China remains attributed to their perceived health benefits. In India, the population suffering from joint health problems, like arthritis, is also seen getting attracted more toward kombucha, which is expected to drive the growth of the kombucha market over the forecast period. Owing to the rise in urbanization in the region, along with easy availability of kombucha in local retail shelves, especially in countries like Australia, China, Japan, among others are driving the growth of kombucha market in the region.

Competitive Landscape

GT Living Foods, Kevita, Brew Dr, Kombucha, Health-Ade, Humm Kombucha LLC, Suja, etc. are some of the prominent players in the kombucha market. The market is fragmented, with the presence of numerous private label brands who have been expanding a variety of kombucha drinks in their product portfolio at a competitive price and attractive packaging, compared to global players. This has intensified the competition among players in the Kombucha market.

Reasons to Purchase this report:

  • The market estimate (ME) sheet in Excel format
  • Report customization as per the client's requirements
  • 3 months of analyst support

Table of Contents

1 INTRODUCTION

  • 1.1 Study Deliverables & Study Assumptions
  • 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET DYNAMICS

  • 4.1 Market Drivers
  • 4.2 Market Restraints
  • 4.3 Porters Five Forces Analysis
    • 4.3.1 Bargaining Power of Suppliers
    • 4.3.2 Bargaining Power of Buyers
    • 4.3.3 Threats of New Entrants
    • 4.3.4 Threat of Substitute Product and Services
    • 4.3.5 Degree of Competition

5 MARKET SEGMENTATION

  • 5.1 By Type
    • 5.1.1 Original/Regular
    • 5.1.2 Flavored
  • 5.2 By Distribution Channel
    • 5.2.1 Supermarket/Hypermarket
    • 5.2.2 Specialist Stores
    • 5.2.3 Convenience Store
    • 5.2.4 Online Channel
  • 5.3 Geography
    • 5.3.1 North America
      • 5.3.1.1 United States
      • 5.3.1.2 Canada
      • 5.3.1.3 Mexico
      • 5.3.1.4 Rest of North America
    • 5.3.2 Europe
      • 5.3.2.1 Germany
      • 5.3.2.2 United Kingdom
      • 5.3.2.3 France
      • 5.3.2.4 Italy
      • 5.3.2.5 Spain
      • 5.3.2.6 Rest of Europe
    • 5.3.3 Asia Pacific
      • 5.3.3.1 India
      • 5.3.3.2 China
      • 5.3.3.3 Japan
      • 5.3.3.4 Australia
      • 5.3.3.5 Rest of Asia-Pacific
    • 5.3.4 Rest of the World
      • 5.3.4.1 South America
      • 5.3.4.2 Middle East and Africa

6 COMPETITIVE LANDSCAPE

  • 6.1 Most Adopted Strategies
  • 6.2 Most Active Companies
  • 6.3 Market Share Analysis
  • 6.4 Company Profiles
    • 6.4.1 GT'S Living Foods
    • 6.4.2 KeVita Inc.
    • 6.4.3 Health Ade
    • 6.4.4 Revive Kombucha
    • 6.4.5 The Hain Celestial Group Inc.
    • 6.4.6 Brew Dr. Kombucha
    • 6.4.7 Kombucha Wonder Drink
    • 6.4.8 Makana Beverages Inc.
    • 6.4.9 Nessalla Kombucha

7 MARKET OPPORTUNITIES AND FUTURE TRENDS