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市場調查報告書

全球紅茶菌市場:成長,趨勢的發展與課題(2017年∼2022年)

Global Kombucha Market - Segmented by Type, Product, Distribution and Geography (2018 - 2023)

出版商 Mordor Intelligence LLP 商品編碼 572804
出版日期 內容資訊 英文 110 Pages
商品交期: 最快1-2個工作天內
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全球紅茶菌市場:成長,趨勢的發展與課題(2017年∼2022年) Global Kombucha Market - Segmented by Type, Product, Distribution and Geography (2018 - 2023)
出版日期: 2018年02月08日 內容資訊: 英文 110 Pages
簡介

紅茶菌的全球市場,由於養生保健的趨勢,及消費者對天然食品意願的需求增加等而受促進。作為紅茶菌廠商的加盟團體Kombucha Breweries InternationalKBI)提供共同資源滿足紅茶菌產品的需求。

本報告提供紅茶菌的全球市場調查,市場概要,各株類型、種類、流通管道、地區的市場趨勢,市場規模的變化與預測,市場促進、阻礙因素以及市場機會分析,競爭情形,主要企業的簡介等,全面的資訊。

目錄

第1章 簡介

  • 主要調查結果
  • 調查的前提條件
  • 市場定義

第2章 調查方法

  • 簡介
  • 調查計劃
  • 調查的時間軸
  • 調查階段
    • 2次調查
    • 討論指南
    • 市場工程、計量經濟學建模
    • 專家檢驗

第3章 市場概況

  • 成長要素
    • 健康及健康產品的市場擴大
    • 酒精飲料的成長
  • 阻礙因素
    • 替代品的存在
  • 市場機會
    • 開發中國家的滲透
    • 機能飲料的需求高漲
  • 波特的五力分析
    • 供應商談判力
    • 買主談判力
    • 新加入廠商的威脅
    • 替代產品及服務的威脅
    • 競爭度

第4章 市場區隔

  • 各株類型
    • 細菌
    • 酵母
    • 黴菌
    • 其他
  • 各類型
    • 原味紅茶菌
    • 調味紅茶菌
  • 各流通管道
    • 網路商店
    • 超級/大賣場
    • 健康商店
    • 其他
  • 各地區
    • 北美
    • 歐洲
    • 亞太地區
    • 南美
    • 非洲

第5章 競爭情形

  • 主要企業的策略
  • 過去5年最積極的企業
  • 市場佔有率分析

第6章 企業簡介

  • Buchi Kombucha
  • Cell - Nique Corporation
  • Gt's Kombucha
  • Hain Celestial Group
  • Kevita, Inc.
  • Kombucha Wonder Drink
  • Kosmic Kombucha
  • Live Soda Kombucha
  • Makana Beverages Inc.
  • Nesalla Kombucha
  • Red Bull GmbH
  • Reed's Inc.
  • Revive Kombucha
  • The Humm Kombucha LLC
  • Townshend's Tea Company

第7章 附錄

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目錄
Product Code: 34512

The global kombucha market records a revenue more than USD 700 million in 2015 and is expected to grow at a CAGR of 14.1% during the forecast period (2018 - 2023). The market is competitive and driven by an increase in the trend of "health and wellness" and the growing consumer demand for all natural ingredients. Kombucha Breweries International (KBI) has been catering to the growing need for the product by providing common resources and testing standards. Identification of the alcohol content of kombucha is imperative; for that, the company employed a standardized method to test and control.

Health benefits associated with Kombucha

Increasing consumption of probiotics as functional beverages market is driving the market for kombucha drinks market. The Asian market dominated by Japan and China has the highest adoption rate of probiotics generating a revenue of USD 14.1 Billion followed by Europe and North America. Since Kombucha is also made of beneficial bacteria, yeasts, and acid, people consume now for the many health and probiotic benefits which is expected to drive the market. The digital fitness category and healthier food sales are the markets with exponential growth. The trend of natural, clean-label and organic are driving the market in the food sector. However, the growing awareness about the kombucha product consumed and buzz of weight management foods have also strived the market to grow at an exponential growth rate.

Organic kombucha holds the highest market share

The market has been segmented by strain type (bacteria, yeast, mold), type (original, flavored-herbs & spices, fruits, flowers, others), application (beverages, baked goods, confectionery, dairy products, processed foods) and region (North America, South America, Europe, the Middle East & Africa and Asia-Pacific). The organic kombucha holds the highest market in the kombucha market. This is due to increase in consumer's preference towards organic fermented drinks.

Consumers broadly prefer flavored kombucha drinks and the segment accounted for 68% of the market by volume in 2015. Flavored drinks is the major segment of the kombucha market, which has seen tremendous growth from the past 3-4 years, as the companies have developed traditional drinks with added exotic flavors, to attract consumers. Moreover, fruits are expected to dominate in the coming years, due to their added health benefits.

North America is the Hub for Kombucha Drinks

Kombucha is an ancient American drink, which has gained prominence due to its health benefits. The growing awareness of the product has transformed household workers into commercial product producers. The employment rate has also increased in this region. The market in this area is gaining attention and is expected to grow at a double-digit figure.

The global kombucha market is occupied by local and global players. The companies are creating awareness in different regions, by advertising and developing new product offerings, with various flavors. The Hain Celestial, RedBull and Reed are the major players, occupying a market share of about 30%. Expansion and product developments are the major strategies adopted by the players, to sustain their position in the market.

PepsiCo spent USD200 million to fold kombucha startup KeVita into its portfolio. Clear labeling and inclusion of organic and GMO-free aspects are the major trends in the kombucha market as many major players are committed towards removal artificial ingredients from the products.

Key Developments

January 2018: GT's Living Foods announces its new limited edition offering, Pure Love. This exclusive seasonal flavor features a fruity floral blend that marries their Organic and Raw Kombucha with fresh pressed Blood Orange, dried Rose Buds and Petals, dried Hibiscus Flowers, fragrant and Rose Water.

January 2018: Appalachian Gap is making Aqua Vodka, 88-proof and certified organic, from the alcohol by-product of Weaber's kombucha.

Major Players: MILLENNIUM PRODUCTS, Inc. (U.S.), KEVITA, REED'S, Inc. (U.S.), THE HAIN CELESTIAL GROUP (U.S.), REVIVE KOMBUCHA, KOSMIC KOMBUCHA, CELL - NIQUE CORPORATION, BUCHI KOMBUCHA, GT'S KOMBUCHA (U.S.), TOWNSHEND'S TEA COMPANY

Reasons to Purchase this Report

Analyzing outlook of the market with the recent trends and Porter's five forces analysis

Market dynamics which essentially consider the factors which are impelling the present market scenario along with growth opportunities of the market in the years to come

Market segmentation analysis including qualitative and quantitative research incorporating the impact of economic and non-economic aspects

Regional and country level analysis integrating the demand and supply forces that are influencing the growth of the market

Competitive landscape involving the market share of major players along with the key strategies adopted for development in the past five years

Comprehensive company profiles covering the product offerings, key financial information, recent developments, SWOT analysis and strategies employed by the major market players

3 months analyst support along with the Market Estimate sheet (in excel).

Customization of the Report

Value chain analysis

Consumer behavior analysis in country level

Table of Contents

1. Introduction

  • 1.1 Key findings of the study
  • 1.2 Study assumptions
  • 1.3 Market definition

2. Research methodology

3. Market Insights

  • 3.1 Market Overview
  • 3.2 Market trends

4. Market dynamics

  • 4.1 Drivers
    • 4.1.1 Increasing acceptance of consuming probiotics
    • 4.1.2 Growing awareness towards fermented drinks with natural ingredients
  • 4.2 Restraints
    • 4.2.1 Regulatory issues associated with kombucha containing alcohol
    • 4.2.2 Availability of substitutes
  • 4.3 Opportunities
    • 4.3.1 High scope of entry for the household workers into commercial product producers.
  • 4.4 Porter's Five Forces Analysis
    • 4.4.1 Bargaining power of suppliers
    • 4.4.2 Bargaining power of buyers
    • 4.4.3 Threat of new entrants
    • 4.4.4 Threat of substitute products and services
    • 4.4.5 Degree of competition

5. Market segmentation

  • 5.1 By Product
    • 5.1.1 Organic
    • 5.1.2 Non-Organic
  • 5.2 By Type
    • 5.2.1 Original/Regular
    • 5.2.2 Flavored
      • 5.2.2.1 Herbs and Spices
      • 5.2.2.2 Fruits
      • 5.2.2.3 Flowers
      • 5.2.2.4 Others
  • 5.3 By Distribution Channel
    • 5.3.1 Supermarket/Hypermarket
    • 5.3.2 Convenience Stores
    • 5.3.3 Health Stores
    • 5.3.4 Online Retailers
    • 5.3.5 Others
  • 5.4 By Geography
    • 5.4.1 North America
      • 5.4.1.1 The United States of America
      • 5.4.1.2 Canada
      • 5.4.1.3 Mexico
      • 5.4.1.4 Others
    • 5.4.2 Europe
      • 5.4.2.1 Spain
      • 5.4.2.2 U.K
      • 5.4.2.3 France
      • 5.4.2.4 Germany
      • 5.4.2.5 Others
    • 5.4.3 Asia Pacific
      • 5.4.3.1 China
      • 5.4.3.2 India
      • 5.4.3.3 Japan
      • 5.4.3.4 Australia
      • 5.4.3.5 Others
    • 5.4.4 South America
      • 5.4.4.1 Brazil
      • 5.4.4.2 Argentina
      • 5.4.4.3 Others
    • 5.4.5 Africa
      • 5.4.5.1 South Africa
      • 5.4.5.2 Others

6. Competitive Landscape

  • 6.1 Strategy adopted by Key players
  • 6.2 Most Active Companies in the past Five years
  • 6.3 Market Share Analysis

7. Company Profiles

  • 7.1 Millennium Products, Inc. (U.S.)
  • 7.2 Kevita
  • 7.3 Reed's, Inc. (U.S.),
  • 7.4 The Hain Celestial Group (U.S.)
  • 7.5 Revive Kombucha
  • 7.6 Kosmic Kombucha
  • 7.7 Cell - Nique Corporation
  • 7.8 Buchi Kombucha
  • 7.9 Gt's Kombucha (U.S.)
  • 7.10 Townshend's Tea Company
  • 7.11 The Humm Kombucha Llc
  • 7.12 Red Bull Gmbh
  • 7.13 Makana Beverages Inc
  • 7.14 Nesalla Kombucha (
  • 7.15 Live Soda Kombucha
  • 7.16 Kombucha Wonder Drink

8. Appendix

  • 8.1 Disclaimer
  • 8.2 Sources
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