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市場調查報告書

全球蛋白質棒市場:成長,趨勢,預測(2017年∼2022年)

Global Protein Bar Market - Segmented by Type, Source, End Product and Geography (2018 - 2023)

出版商 Mordor Intelligence LLP 商品編碼 572794
出版日期 內容資訊 英文 110 Pages
商品交期: 最快1-2個工作天內
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全球蛋白質棒市場:成長,趨勢,預測(2017年∼2022年) Global Protein Bar Market - Segmented by Type, Source, End Product and Geography (2018 - 2023)
出版日期: 2018年02月08日 內容資訊: 英文 110 Pages
簡介

方便攜帶的即食食品的需求增加,蛋白質棒市場急速成長。蛋白質棒的消費階層,不僅是運動員,女性和尋求營養平衡佳的即食食品的一般層也擴大著。各地區中美國佔市場佔有率的40%,這個趨勢今後預計將持續。

本報告提供蛋白質棒的全球市場調查,市場概要,各蛋白質來源、蛋白質含有量、最終產品類型、地區的市場趨勢,市場規模的變化與預測,市場的促進、阻礙因素以及市場機會分析,競爭情形,主要企業的簡介等,全面的資訊。

目錄

第1章 簡介

  • 主要調查結果
  • 調查的前提條件
  • 市場定義

第2章 調查方法

  • 簡介
  • 調查計劃
  • 調查的時間軸
  • 調查的階段
    • 2次調查
    • 討論指南
    • 市場工程與計量經濟學建模
    • 專家檢驗

第3章 主要觀察

第4章 市場動態

  • 成長要素
    • 健身趨勢
    • 低過敏/無麩質棒
    • 可攜帶的即食食品的需求高漲
  • 阻礙因素
    • 產品的高價格
    • 穀物棒的競爭
    • 甜度多與調味少
  • 市場機會
    • 肉蛋白質棒的人氣上升
    • 女性取向蛋白質棒的需求
    • 多樣的調味產品的上市
  • 波特的五力分析
    • 供應商談判力
    • 買主談判力
    • 新加入廠商的威脅
    • 替代產品及服務的威脅
    • 競爭度

第5章 市場區隔

  • 各蛋白質來源
    • 植物性蛋白質
    • 動物性蛋白質
  • 各蛋白質含有量
    • 低蛋白質(0g∼15g)
    • 中蛋白質(16g∼25g)
    • 高蛋白質(25g∼)
  • 各最終產品類型
    • 能源蛋白質棒
    • 女性取向蛋白質棒
    • 代餐棒
    • 低碳水化合物蛋白質棒
    • 其他
  • 各地區
    • 北美
    • 歐洲
    • 亞太地區
    • 南美
    • 非洲

第6章 競爭情形

  • 企業策略
  • 過去5年最積極的企業
  • 市場佔有率分析

第7章 企業簡介

  • Abbott Nutrition Manufacturing Inc.
  • Active Nutrition International GmbH
  • Atkins Nutritionals, Inc.
  • BioNutritional Research Group, Inc.
  • Caveman Foods LLC
  • Clif Bar. Company
  • General Mills, Inc.
  • Hormel Foods Corporation
  • Lenny. Larry's Incorporated
  • MARS, Incorporated.
  • MusclePharm
  • NuGo Nutrition?
  • PREMIER NUTRITION CORPORATION
  • Quest Nutrition, LLC
  • The Balance Bar Company
  • The Kellogg Company
  • The Nature's Bounty Co.
  • The WhiteWave Foods Company
  • Universal Nutrition Corp
  • Vital Pharmaceuticals, Inc.

第8章 附錄

  • 免責聲明
  • 參考資料

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目錄
Product Code: 34499

Description

The increasing demand among consumers for convenience foods is driving the protein bar market. The major consumers are not only sports athletes, but also those who want to have a wholesome meal without the trouble of cooking prefer buying protein bars, owing to reasons such as weight management, improved muscle mass and increasing energy. However, there is a high demand for taste innovation in the protein bar market as the consumer base is diversified.

The market has the presence of many new players such as Quest Nutrition, whose sales have increased by more than tenfold within a span of two to three years.

Many companies offer protein bars with natural ingredients and without any allergens. Globally, the market for protein bars is expected to register a CAGR of 3.9% from 2018 to 2023. The protein bar market was valued at USD 837 million in 2016.

Evolving Fitness Trends and High Demand for Convenience Food

The key factors such as availability of bars with reduced allergen & gluten-free content and high demand for portable convenience foods is driving the protein bar market. Nutritional benefits from protein bars is another demand factor for consumers with more health consciousness. The consumers are seeking protein bars more for maintaining general wellness than for any specific requirement. Manufacturers have witnessed increasing sales of protein free bars. With a wider consumer base high prices are hindering sales in developing countries, mainly in East Asian countries.

Stiff competition from cereal bars is also a restraint. Other restraints are the lack of taste, and high sugar content in many protein bars, which force consumers to rethink about protein bars as a healthy food product. Moreover, marketing campaigns of protein bars by the fitness clubs as a substitute for meal replacement has skyrocketed the sales of protein bars. With increasing number of health clubs and growing awareness for protein bars, the market is expected to spur the demand during the forecast period.

High Protein Content Bars Dominate the Market

The global high protein bars market was valued at USD 468.72 million in 2016 and is expected to reach to witness a CAGR of 3.58%.The high protein bars segment accounted for about 56% of the total protein bar market share as of 2016. High protein bars mainly provide consumers with potentially positive health benefit beyond basic nutrition, low calorie intake, and effective weight management. Protein bars contain a high percentage of ready to eat, easy to digest protein from both animal and plant protein sources. At global market, North America is largest consumer of protein bars, followed by Europe (especially Western Europe), Asia Pacific and rest of the world. Currently China is the fastest growing market for protein bars consumption.

Proteins used in bars mainly consist of dairy-based proteins such as whey or plant based proteins such as soy. But, now companies are coming with many other sources of plant- and animal-based proteins in bars, including pulses, nuts, lamb, and bison.

North America Protein Bar Market Accounts Highest Market Share

North America protein bar market is almost in saturating phase whereas Europe and Asia-Pacific market are getting high pace in both production and consumption. Europe holds 26% of the global market share in 2016. Healthy snacks and food supplements are on the rise, with high protein bar brand, demonstrating huge success in UK and China. Natural and Non-GMO protein bars is on track to become the best-selling wholesome protein bar in these regions. Asian market influence is increasing in the global protein bar market, with increasing potential and product innovation in China India and other countries.

The market is highly competitive with wide segments such as protein bars to. On the other hand nutrition bars and energy bars have been recently gaining the market attention, compared to traditional protein bars, with growing demand for 'health and wellness' products. Kellogg's Rice Krispies, Alpen, Nature Valley, Kellogg's Special K, Go Ahead!, Jordans, and Kellogg's Nutri-Grain are the major brands leading the market.

Major Players: THE KELLOGG COMPANY, GENERAL MILLS, Inc., MARS, Inc., HORMEL FOODS CORPORATION, THE WHITEWAVE FOODS COMPANY, SMALL PLANET FOODS, Inc., PREMIER NUTRITION CORPORATION, QUEST NUTRITION, LLC, MUSCLEPHARM

Key Developments

October 2017: Kellogg Co. plans to buy niche protein-bar company RXBAR for USD 600 million, joining other big food makers in tapping new brands to make up for falling sales of sugary, processed products.

February 2017: A unit of food giant General Mills Inc. has invested in a Denver-based company that makes non-dairy, vegan-based protein bars and nut spreads for an undisclosed amount.

Reasons to Purchase this Report

Analyzing outlook of the market with the recent trends and Porter's five forces analysis

Market dynamics which essentially consider the factors which are impelling the present market scenario along with growth opportunities of the market in the years to come

Market segmentation analysis including qualitative and quantitative research incorporating the impact of economic and non-economic aspects

Regional and Country level analysis integrating the demand and supply forces that are influencing the growth of the market

Competitive landscape involving the market share of major players along with the key strategies adopted for development in the past five years

Comprehensive company profiles covering the product offerings, key financial information, recent developments, SWOT analysis and strategies employed by the major market players

3 months analyst support along with the Market Estimate sheet in excel.

Customization of the Report

Value chain analysis

Consumer behavior analysis in country level

Table of Contents

1. Introduction

  • 1.1 Key Deliverables of the Study
  • 1.2 Study Assumptions
  • 1.3 Market Definition

2. Research Approach & Methodology

  • 2.1 Introduction
  • 2.2 Research Designs
  • 2.3 Study Timeline
  • 2.4 Study Phases
    • 2.4.1 Secondary Research
    • 2.4.2 Discussion Guide
    • 2.4.3 Market Engineering and Econometric Modelling
    • 2.4.4 Expert Validation

3. Key Findings

4. Market Dynamics

  • 4.1 Drivers
    • 4.1.1 Evolving Fitness Trends
    • 4.1.2 Availability of Bars with Reduced Allergen and Gluten-Free Content
    • 4.1.3 High Demand for Portable Convenience Foods
  • 4.2 Restraints
    • 4.2.1 High Prices of the Products
    • 4.2.2 Strong Competition from Cereal Bars
    • 4.2.3 High Sugar Content and Sub-Standard Flavor
  • 4.3 Opportunities
    • 4.3.1 Increasing Popularity of Meat Protein Bars
    • 4.3.2 High Demand Among Women
    • 4.3.3 Making More Products with Savory Flavors
  • 4.4 Porter's Five Force Analysis
    • 4.4.1 Bargaining Power of Suppliers
    • 4.4.2 Bargaining Power of Buyers
    • 4.4.3 Threat of New Entrants
    • 4.4.4 Threat of Substitute Products and Services
    • 4.4.5 Degree of Competition

5. Market Segmentation

  • 5.1 By Protein Source
    • 5.1.1 Plant Protein
    • 5.1.2 Animal Protein
  • 5.2 By Protein Content
    • 5.2.1 Low Protein ( 0-15g)
    • 5.2.2 Medium Protein (16g-25g)
    • 5.2.3 High Protein ( 25+ G )
  • 5.3 By End Product Type
    • 5.3.1 Energy Protein Bars
    • 5.3.2 Women's Protein Bar
    • 5.3.3 Meal Replacement Bars
    • 5.3.4 Low-Carb Protein Bars
    • 5.3.5 Others
  • 5.4 By Geogrpahy
    • 5.4.1 North America
      • 5.4.1.1 United States
      • 5.4.1.2 Canada
      • 5.4.1.3 Mexico
      • 5.4.1.4 Others
    • 5.4.2 Europe
      • 5.4.2.1 Spain
      • 5.4.2.2 United Kingdom
      • 5.4.2.3 France
      • 5.4.2.4 Germany
      • 5.4.2.5 Russia
      • 5.4.2.6 Others
    • 5.4.3 Asia-Pacific
      • 5.4.3.1 China
      • 5.4.3.2 Japan
      • 5.4.3.3 India
      • 5.4.3.4 Thailand
      • 5.4.3.5 Vietnam
      • 5.4.3.6 Austrailia
      • 5.4.3.7 Others
    • 5.4.4 South America
      • 5.4.4.1 Brazil
      • 5.4.4.2 Argentina
      • 5.4.4.3 Others
    • 5.4.5 Africa
      • 5.4.5.1 South Africa
      • 5.4.5.2 Others

6. Competitive Landscape

  • 6.1 Strategies Adopted by Players
  • 6.2 Most Active Companies in the Past Five Years
  • 6.3 Market Share Analysis

7. Company Profiles

  • 7.1 Abbott Nutrition Manufacturing Inc.
  • 7.2 Active Nutrition International GmbH
  • 7.3 Atkins Nutritionals, Inc.
  • 7.4 BioNutritional Research Group, Inc.
  • 7.5 Caveman Foods LLC
  • 7.6 Clif Bar & Company
  • 7.7 General Mills, Inc.
  • 7.8 Hormel Foods Corporation
  • 7.9 Lenny & Larry's Incorporated
  • 7.10 MARS, Incorporated.
  • 7.11 MusclePharm®
  • 7.12 PREMIER NUTRITION CORPORATION
  • 7.13 Quest Nutrition, LL
  • 7.14 The Kellogg Company 7.15 The WhiteWave Foods Company
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