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Global Prenatal Vitamins Supplements Market - Growth, Trends and Forecasts (2018 - 2023)

出版商 Mordor Intelligence LLP 商品編碼 572787
出版日期 內容資訊 英文 120 Pages
商品交期: 最快1-2個工作天內
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全球孕婦用維他命補充品市場:成長,趨勢及預測(2017年∼2022年) Global Prenatal Vitamins Supplements Market - Growth, Trends and Forecasts (2018 - 2023)
出版日期: 2018年03月01日 內容資訊: 英文 120 Pages




第1章 簡介

  • 調查成果
  • 調查的前提條件
  • 市場定義

第2章 市場概要

  • 市場趨勢

第3章 市場動態

  • 成長要素
    • 孕婦對營養的認識高漲
    • 可支配所得的增加和合理價格
    • 取得的好處
    • 孕婦的營養不足
  • 阻礙因素
    • 顯示有效性的研究不足
    • 出生率低
  • 市場機會
    • 開發中國家的未開發市場
  • 波特的五力分析
    • 買方議價能力
    • 供給企業談判力
    • 新加入業者的威脅
    • 替代品的威脅
    • 競爭企業間的敵對關係

第4章 市場區隔

  • 各類型
    • 葉酸
    • 必需脂肪酸
    • 其他
  • 各銷售管道
    • 零售
    • 直銷
    • 線上銷售
  • 各地區
    • 北美
    • 歐洲
    • 亞太地區
    • 南美
    • 非洲

第5章 競爭情形

  • 最常採用的市場策略
  • 最積極的企業
  • 市場佔有率分析

第6章 企業簡介

  • Church & Dwight Co Inc.
  • Country Life
  • Garden of Life
  • Rainbow Light
  • Biotics Research Corporation
  • MegaFood
  • Metagenics
  • Nutramark
  • New Chapter
  • Pharmavite
  • Twinlab

第7章 附錄

  • 參考資料
  • 免責聲明


Product Code: 34448


The global prenatal vitamin market is expected to reach USD 575.6 million by 2023, witnessing a CAGR of 6.9% during 2018-2023 (forecast period). The prenatal vitamin supplements market has been growing, owing to the rising health awareness among pregnant women. These supplements are taken essentially for their nutritional value. A few supplements are known to reduce the risk of diseases by providing necessary nutrients.

Market Dynamics

The growing health awareness about proper diet among pregnant women is the primary driver of the prenatal vitamin supplements market. A healthy diet is important, right from the time of conception; the right amount of nutritional components is crucial to ensure the delivery of a healthy baby. Currently, almost all obstetricians in the United States recommend prenatal vitamins to pregnant women, to support healthy growth and minimize birth defects. A study by the UC Davis MIND Institute has claimed that "women who reported about not taking daily prenatal vitamin immediately before and during the first month of pregnancy, were likely to have a child with an autism spectrum disorder, twice the rate as that of women who consumed the supplements. The associated risks grew seven times, when combined with a high-risk genetic make-up. With the increase in income levels and promotional initiatives by the market vendors, the sale of prenatal vitamin supplements has increased, considerably.

Market Segmentation

Calcium and iron hold a major share in the prenatal dietary supplements market and are projected to display a steady growth during the forecast period. Iron has high importance as a vitamin in prenatal supplements as it is the building block for the growth of cells in the child. Calcium is another crucial nutrient for women; it is especially important for the baby to have strong bones. All women aged 19 to 50 years need 1,000 mg calcium per day, and when they are pregnant, the daily requirement is 1,200 mg.

Regional Analysis

North America holds the highest share in the prenatal vitamin supplements market. The shifting parental demographic in this region is expected to continue to support growth. The decrease in the rate of teen pregnancy and rise in the share of births by more affluent and educated women are expected to further drive the market in North America. Owing to the demand for supplements, Asia-Pacific is a huge prospective market for pregnancy multi-vitamins.


Reasons to Purchase this Report

Analyzing outlook of the market with the recent trends and Porter's five forces analysis.

Market dynamics, which essentially consider the factors that are impelling the present market scenario, along with growth prospects of the market over the forecast period.

Market segmentation analysis, including qualitative and quantitative research, incorporating the impact of economic and non-economic aspects.

Country-level analysis, integrating the demand and supply forces that are influencing the growth of the market.

Competitive landscape involving the market share of major players, along with the key strategies adopted for development over the past five years.

Comprehensive company profiles, covering the product offerings, key financial information, recent developments, SWOT analysis, and strategies employed by the major market players.

3 months analyst support along with the Market Estimate sheet (in excel).

Customization of the Report

This report can be customized to meet your requirements. Please connect with our representative, who will ensure you to get a report that suits your needs.

Table of Contents

1. Introduction

  • 1.1 Research Methodology
  • 1.2 Market Definition
  • 1.3 Report Description

2. Market Overview

  • 2.1 Market Trend

3. Market Dynamics

  • 3.1 Drivers
    • 3.1.1 Rising Awareness among Pregnant Women
    • 3.1.2 Increase in Disposable Income and Affordability
    • 3.1.3 Wide Availibility and Distribution of Products
    • 3.1.4 Increase in Dietary Gaps in Pregnant Women
  • 3.2 Restraints
    • 3.2.1 Dearth of Validated Studies to Prove Efficacy of Supplements
    • 3.2.2 Dropping Birth Rates and Increasing Trend of One Child Policy
  • 3.3 Opportunities
    • 3.3.1 Untapped market in the developing countries
    • 3.3.2 Rising gourmet restaurants throughout the world
  • 3.4 Porter's Five Forces Analysis
    • 3.4.1 Bargaining Power of Suppliers
    • 3.4.2 Bargaining Power of Buyers
    • 3.4.3 Threat of New Entrants
    • 3.4.4 Threat of Substitute Products and Services
    • 3.4.5 Degree of Competition

4. Segmentation

  • 4.1 By Type
    • 4.1.1 Folic Acid
    • 4.1.2 Iron
    • 4.1.3 Calcium
    • 4.1.4 Essential Fatty Acids
    • 4.1.5 Others
  • 4.2 By Sales Channel
    • 4.2.1 Retail Sales
    • 4.2.2 Direct Selling
    • 4.2.3 Online Sales
  • 4.3 By Geography
    • 4.3.1 North America
      • United States
      • Canada
      • Mexico
      • Others
    • 4.3.2 Europe
      • United Kingdom
      • Germany
      • Spain
      • Russia
      • Others
    • 4.3.3 Asia-Pacific
      • China
      • Japan
      • Others
    • 4.3.4 South America
      • Brazil
      • Argentina
      • Others
    • 4.3.5 Africa
      • South Africa
      • Others

5. Competitive Landscape

  • 5.1 Most Adopted Market Strategies
  • 5.2 Most Active Companies
  • 5.3 Market Share Analysis

6. Company Profiles

  • 6.1 Church & Dwight Co Inc.
  • 6.2 Country Life
  • 6.3 Garden of Life
  • 6.4 Rainbow Light
  • 6.5 Biotics Research Corporation
  • 6.6 MegaFood
  • 6.7 Metagenics
  • 6.8 Nutramark
  • 6.9 New Chapter
  • 6.10 Pharmavite
  • 6.11 Twinlab

7. Appendix

  • 7.1 Sources
  • 7.2 Disclaimer
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