Functional Water Market - Growth, Trends and Forecast (2020 - 2025)
|出版商||Mordor Intelligence LLP||商品編碼||572784|
|出版日期||內容資訊||英文 135 Pages
|全球機能飲料市場:成長，趨勢，及預測(2020年∼2025年) Functional Water Market - Growth, Trends and Forecast (2020 - 2025)|
|出版日期: 2020年04月01日||內容資訊: 英文 135 Pages||
The functional water market is expected to reach USD 160.89 billion by 2024, registering a CAGR of 7.06% during the forecast period (2019 - 2024). Functional water is recognized as aquaceutical, a non-alcoholic beverage similar to water having additional ingredients that increase functional benefits. It provides both refreshment and taste. Some common additives are vitamins, acids, minerals, herbs, and fruits or vegetables which help in improving immunity and boost energy. Shift in preference from carbonated and high sugar beverages, will drive the demand for functional water market. The increasing trend of sugar-free or natural sweetener-based functional water that has no or low calorie content.
The market studied is segmented by product type, distribution channel, and geography. On the basis of product type, the market studied is segmented into protein water, vitamin water, and others. By distribution channel, the market is segmented into specialist retail store, hypermarket/supermarket, online channel, and others.
Value Added Hydration Evolving Consumer Preferences in Functional Water Market
The rapid demand for fortified beverages is attributed to the inclusion of essential ingredients, such as protein, amino acids, vitamins, and minerals in various functional beverages. Introduction of new and innovative types of functional water from the beverage manufacturing companies that are engaged in the production of modified blends of protein and minerals is likely to fuel the growth of the market. The rise in obese and diabetic populations in the United States, China, India, Australia, and the United Kingdom, among others, has shifted the focus from carbonated soft drinks to bottled water in the recent past. A research by the International Food Information Council Foundation on Food and Health revealed that 47% of the total consumers prefer food with additional nutrients.
Europe Held a Prominent Market in the Functional Water Market
The consumption pattern in the European region is shifting toward healthy and weight management ingredients. As functional water contributes to the same, the region stands at the top position. However, the demand for functional water received a boost with Coca-Cola's acquisition of Glaceau Vitaminwater in 2007 in the United Kingdom. The transition from the United States to European markets and reformulation of the product using stevia and new vitamin and mineral combinations proved to be successful for the brand in the United Kingdom in 2012.With the growing trend toward health and wellness among consumers, functional waters with a blend of diverse flavors are an increasingly visible presence in the market shelves in the United Kingdom.
Danone, Coca-Cola, Pepsico, and Dr. Pepper Snapple are some of the prominent players in the functional water market. Some of the other players include Vitamin Well AB, Triamino Brands LLC, New York Spring, Herbal Water, Vichy Catalan Corporation, San Benedetto, Unique Foods (Canada), and others. Balance Water and Herbal Water have marked their position in the market with their unique product portfolio i.e., water enhanced with wild flowers and organic herbs respectively. The functional water market was led by Coco Cola with a share of 11.03%, followed by Pepsico and Danone.